DM VAC ASSIGNMENT- 1

ALFIN ROY
MMS MARKETING
ROLL NO. 221072

Write the steps for wordpress installation using Xampp

To install WordPress using XAMPP, follow these steps:

1. Download and install XAMPP on your computer. You can download XAMPP for free
from the XAMPP website.
2. Start XAMPP and test the connection. To do this, open a web browser and go
to http://localhost. If you see the XAMPP welcome page, then XAMPP is installed
correctly.
3. Create a database for your new site. To do this, open phpMyAdmin in your web
browser (you can access phpMyAdmin by going to http://localhost/phpmyadmin).
Click the "Databases" tab and then click the "Create new database" button. Enter a
name for your database and click the "Create" button.
4. Download and install WordPress in XAMPP. You can download the latest version of
WordPress from the WordPress website. Once you have downloaded WordPress,
unzip the file and copy the contents of the folder to the htdocs folder in your XAMPP
installation directory.
5. Install WordPress. To do this, open a web browser and go
to http://localhost/[your_wordpress_site_folder],
where [your_wordpress_site_folder]is the name of the folder that you copied the
WordPress files to in step 4. You should see the WordPress installation wizard.
Follow the instructions on the screen to complete the installation process.

Once you have installed WordPress, you can log in to your WordPress dashboard at
http://localhost/[your_wordpress_site_folder]/wp-admin. Then you can customise according
to your needs
 DM VAC ASSIGNMENT- 2

COMPETITOR RESEARCH SUMMARY

COMPANY – ADIDAS

ABOUT - Adidas is one of the world's leading sportswear brands. It is known for its high-
quality products, innovative technologies, and wide range of offerings. Adidas produces a
wide range of products, including shoes, apparel, accessories, and equipment for a variety of
sports, including running, basketball, soccer, and tennis.

SWOT ANALYSIS OF ADIDAS

Strengths
Strong brand recognition
High-quality products
Global reach
Wide range of products

Weaknesses
High prices
Reliance on North American and European markets

Opportunities
Growing demand for sportswear in emerging markets
Increasing popularity of e-commerce
Growing opportunities in fitness and wellness markets

Threats
Competition from Nike, Puma, Under Armour, and New Balance
Rising costs of raw materials and manufacturing
Economic slowdown in key markets
COMPETITORS

 Nike is Adidas's biggest competitor, both in terms of market share and brand
awareness. Nike is known for its innovative products, high-profile athlete
endorsements, and strong brand marketing.
 Puma is another major competitor of Adidas. Puma is known for its stylish and
functional sportswear, as well as its collaborations with celebrities and fashion
designers.
 Under Armour is a newer competitor to Adidas, but it has quickly gained market
share in recent years. Under Armour is known for its high-performance sportswear
and its marketing campaigns that target athletes.
 New Balance is another major competitor of Adidas. New Balance is known for its
high-quality running shoes and its focus on comfort and performance.

NIKE

Social media platforms and frequencies:

 Instagram: Nike has over 224 million followers on Instagram. It posts multiple times a
day,typically with a mix of photos,videos, and short-form videos.
 Twitter: Nike has over 11 million followers on Twitter. It also posts multiple times a
day, typically with a mix of news, updates, and behind-the-scenes content.
 Facebook: Nike has over 112 million followers on Facebook. It posts less frequently
on Facebook than on Instagram or Twitter,typically with a mix of longer-form
content, such as blog posts and videos.

Target audience:
 Nike's target audience is athletes and people who are interested in fitness and
wellness. Nike also targets people who are interested in fashion and culture.

Engagement:
 Nike has very high engagement on social media. Its Instagram posts typically receive
an average of 2.5 million likes and 100,000 comments. Nike's Twitter posts typically
receive an average of 100,000 likes and 20,000 retweets. Nike's Facebook posts
typically receive an average of 200,000 likes and 10,000
 Average likes and comments:

 Instagram: 2.5 million likes and 100,000 comments per post.

 Twitter: 100,000 likes and 20,000 retweets per post
 Facebook: 200,000 likes and 10,000 shares per post

Backlinks:
 Nike has a very high number of backlinks, which are links from other websites to,
Nike has over 40 million backlinks.

PUMA

Puma's social media engagement

 Average likes per post: Instagram: 200,000; Facebook: 10,000; Twitter: 1,000
 Average comments per post: Instagram: 5,000; Facebook: 500; Twitter: 200
 Average backlinks per post: Instagram: 10; Facebook: 2; Twitter: 10
 Frequency: Instagram: 3 posts per day; Facebook: 2 posts per day; Twitter: 10 posts
per day

Puma's target audience

 Puma's target audience is young, fashion-conscious individuals who are interested in
sports and fitness. The brand also targets athletes and sports enthusiasts.

NEW BALANCE

New Balance social media engagement

 New Balance is also very active on social media, with over 80 million followers
across all platforms. The brand's most popular platform is Instagram, with over 30
million followers. New Balance also has a strong presence on Facebook, Twitter,
TikTok, and YouTube.
 New Balance's average engagement rate varies across platforms. On Instagram, the
brand's average engagement rate is 2.5%, which is slightly below the industry
average. On Facebook, New Balance's average engagement rate is 0.4%. On Twitter,
New Balance's average engagement rate is 0.1%.

New Balance's average likes, comments, and backlinks

 New Balance's average number of likes, comments, and backlinks per post also varies
across platforms. On Instagram, New Balance's average post receives over 150,000
likes, 3,000 comments, and 5 backlinks. On Facebook, New Balance's average post
receives over 5,000 likes, 200 comments, and 1 backlink. On Twitter, New Balance's
average post receives over 500 likes, 100 retweets, and 50 replies.

New Balance's frequency

 New Balance posts frequently on all of its social media platforms. On Instagram, New
Balance posts an average of 2 times per day. On Facebook, New Balance posts an
average of 1 time per day. On Twitter, New Balance posts an average of 5 times per
day.

New Balance's target audience

 New Balance's target audience is people who are interested in fitness, running, and
athleisure fashion. The brand's products are marketed to men, women, and children of
all ages.

UNDER ARMOUR

 Average likes per post on Instagram: 150,000

 Average comments per post on Instagram: 3,000
 Average backlinks per post on Instagram: 5
 Average likes per post on Facebook: 5,000
 Average comments per post on Facebook: 200
 Average backlinks per post on Facebook: 1
 Average likes per post on Twitter: 500
 Average retweets per post on Twitter: 100
 Average replies per post on Twitter: 50
 Posts frequently: 2 times per day on Instagram, 1 time per day on Facebook, 5 times
per day on Twitter
 Target audience: athletes and fitness enthusiasts of all ages and skill levels, as well as
people who are interested in fashion and lifestyle
 DM ASSIGNMENT -3

Date Platform Content

Inspirational video featuring Nike athletes training and
2023-10-28 Instagram competing
2023-10-29 Twitter Poll asking followers which Nike product is their favorite
2023-10-30 Facebook Blog post about the benefits of running in Nike shoes
Tutorial on how to do a HIIT workout using Nike+ Training
2023-10-31 YouTube Club
2023-11-01 TikTok Dance challenge featuring Nike Air Force 1 sneakers
2023-11-02 LinkedIn Article about Nike's commitment to sustainability
2023-11-03 Snapchat Behind-the-scenes look at Nike's design process
2023-11-04 Pinterest Mood board of Nike products for fall/winter 2023
Email Exclusive offer for Nike members: 20% off your next
2023-11-05 newsletter purchase
Product launch for the new Nike Air Zoom Pegasus 39
2023-11-06 Instagram running shoe
2023-11-07 Twitter Live Q&A with a Nike athlete
2023-11-08 Facebook Live stream of a Nike event
Workout video featuring the new Nike Air Zoom Pegasus 39
2023-11-09 YouTube running shoe
Challenge followers to tag a friend who needs a new pair of
2023-11-10 TikTok running shoes
2023-11-11 LinkedIn Article about the science behind Nike's shoe design
2023-11-12 Snapchat Filter that allows users to try on different Nike shoes
2023-11-13 Pinterest Workout routine for beginners
Email
2023-11-14 newsletter Tips on how to stay motivated during your workouts
2023-11-15 Instagram Video of a Nike athlete overcoming a challenge
Quiz to help followers find the perfect Nike shoe for their
2023-11-16 Twitter needs
2023-11-17 Facebook Blog post about the importance of nutrition for athletes
2023-11-18 YouTube Recipe video for a healthy post-workout meal
2023-11-19 TikTok Dance challenge featuring Nike sportswear
2023-11-20 LinkedIn Article about the benefits of workplace wellness programs
2023-11-21 Snapchat Filter that allows users to see themselves in a Nike ad
2023-11-22 Pinterest Mood board of Nike products for the holidays
2023-11-23 Email Gift guide for the Nike fan in your life
 newsletter
2023-11-24 Instagram Video of a Nike athlete giving back to their community
2023-11-25 Twitter Contest to win a free Nike product
2023-11-26 Facebook Live stream of a Nike holiday sale
2023-11-27 YouTube Workout video for the whole family
2023-11-28 TikTok Challenge followers to do a random act of kindness
2023-11-29 LinkedIn Article about Nike's commitment to diversity and inclusion
30 Snapchat Geofilter for a Nike event
2023-11-30 Pinterest Workout routine for travelers
Email
2023-12-01 newsletter Year-end review of Nike's accomplishments in 2023