SERVICE

PROPOSAL

16 January 2023 0370124-KN

Introduction

01
ABOUT US

The First Market Entry Consultant with

ISO 9001:2015 Certification in Indonesia

Double M is a Market Entry Consultancy which main goal is to

support foreign companies to thrive in their business
expansion to the Southeast Asia countries. We provide the
widest range of services to support our clients in all their
process of internationalization.
Double M team is formed by a crew of multidisciplinary
experts in all key areas of business management. This allows
us to provide accurate services with the highest quality,
completely compliant, committed to the timeline, fast and
responsive.
Double M can assist any client willing to expand their business
to ASEAN region from our offices located in Indonesia,
Vietnam and Thailand.
Portfolio

02
OUR CLIENTS

OUR PARTNERS
Scope of Service 03
SCOPE OF SERVICE
1. Market Research
The objective of market research is to provide Ubiklan with the ad-hoc report study of the
audience insight for their related out-of-home (OOH) media advertisement of particular brand
in Indonesia. Market research will give Ubiklan comprehensive information to understand
consumer behavior and characteristic, brand awareness and usage, future purchase
intention, and advertisement effectiveness, across the marketing funnel. As discussed, the
scope of research will cover several information, consist of:
a. Audience demographics and behavior characteristic
b. Advertised brand awareness, usage, and impact performance
c. Out-of-home (OOH) media advertisement effectiveness across the marketing funnel

2. Methodology
Our market research approach will rely on a primary data source, with the objective is to
provide comprehensive understanding about consumer insight landscape about brand
impact analysis and advertisement media evaluation of post campaign activities.

Primary Research
Primary research is conducted to obtain specific data and information that is not easily
provided by secondary source and data. Through primary research, we aim to gather firsthand
insight from key audience viewers exposed with out-of-home (OOH) media advertisement.
This will enable us to identify consumer behavior and characteristics, brand awareness and
performance, as well advertising media effectiveness.

Face to Face Interview

Face to face interview will focus on the location point Ubiklan out-of-home (OOH)
advertisement media is being installed. We will gather data and information from following
relevant channel: commuter line, airplane, car, transjabodetabek, custom bus, motorbike,
human billboard, three-sided billboard, billboard, videotron, traditional market, and campus
university. The number of sample size each channel and location point will be determined by
Ubiklan and will be conducted with the company responsibilities. We will ask the audience
respondents question regarding the demographic profile, behavior characteristic, brand
awareness and usage, advertisement media effectiveness across the marketing funnel, etc.
The interview question will be tailor made and consulted with Ubiklan before they are to be
carried out.
 Scope of Service

CONTINUED
04

The following is an example of the table of contents of the ad-hoc research report on
post-campaign advertisement media evaluation. The table of contents outlined entails
comprehensive research of consumer insight, and includes all relevant information needed to
understand advertising media effectiveness and brand impact analysis. That said, once the
proposal is approved the table of contents will be discussed with Ubiklan:

Primary Market Research

1. Research Background and Objective
a. Research Objective
b. Research Method
c. Sample Methodology
2. Audience Profile and Characteristic
a. Demographic Profile
b. Audience Behavior Characteristic
3. Research Findings
a. Media Awareness
b. Advertisement Awareness
c. Brand Awareness
d. Advertisement Effectiveness
e. Media Perception and Usage
f. Purchase Plan and Intention
4. Conclusion and Recommendation
a. Conclusion
b. Recommendation
5. Appendix
a. List of Interview Question
b. Relevant Source
 05

TIMELINE

WEEK
ACTIVITY
1 2 3 4 5

Fieldwork Preparation

Primary Research

Data Processing and Analysis

Final Report
Service Fees & Payment Terms

06
SERVICE FEES &
PAYMENT TERMS

Service Description Unit Total Unit Price per Unit Total Price

Project Management Hours 1 IDR 2.000.000 IDR 2.000.000

30 IDR 250.000 IDR 7.500.000

Sample size:
60 IDR 250.000 IDR 15.000.000
Primary Research: Number of brand
90 IDR 250.000 IDR 22.500.000
Face to Face Survey Number of channel
120 IDR 250.000 IDR 30.000.000
Number of location
180 IDR 250.000 IDR 45.000.000

Data Processing Hours 20 IDR 625.000 IDR 12.500.000

Report Writing Hours 20 IDR 625.000 IDR 12.500.000

Minimum IDR 34.500.000

TOTAL
Maximum IDR 72.000.000

General Terms and Conditions:

● Shall be paid 50% in advance as down payment to initiate the service and remaining 50% shall be
paid upon service completion.
● Service Fee is subject to VAT as in accordance with the governed regulated law.
● Service Fee is acknowledged as professional fee and exempted from any additional and/or
out-of-pocket expenses.
● All bank fees, charges, and additional other payment-related expenses will be borne by the CLIENT.
● Total service amount is acquired fully, and net based on the Invoice by Double M.
● Paid Service Fee is of non-cancellation and non-refundable nature.
 Approval

Confidentiality
07
All forms of reports, materials and documentation provided by Double M to the Client will be
treated as confidential information, otherwise stated, and is solely for private and exclusive use
of the Client. Any utilization of confidential information for commercial, business, public and
illegal means is strictly prohibited. Confidential information may not be reproduced,
redistributed, disseminated or circulated to any other party without explicit approval by Double
M. Double M agrees to maintain confidential or proprietary information received from the Client
and all the results that may entail due to the engagement of Services.

Miscellaneous
1. Approval of Proposal is acknowledged by providing signature in below space provided.
2. Upon signing, Double M is entitled to acquire the copy. Once the (scanned) copy is received,
an invoice for payment will be issued and may be in parallel with the Service Agreement.
3. Payment is required to be performed as in accordance with the payment terms written in the
issued invoice.
4. If applicable, Service Agreement is required to be signed within 7 (seven) days by the Client
and returned alongside with the proof of payment submitted to Double M.
5. Client acknowledges that late of payment, as well as late documents submission will affect
the service timeline process.
6. Any late payment penalty fee, after a month after neglecting payment terms, may be
incurred as additional invoices. Neglecting payment terms in a long time may be subject to
compound interest and further legal action entitled to be pursued by Double M.
7. Client acknowledges that this Proposal will bind both Client and Double M to ensure the
completion of determined service.
8. Any modification, changes, addition, or omission may be subject to Proposal revision and
shall bind accordingly as this initial Proposal.
9. All payment acquired prior to conducting the services by Double M is non-refundable. By the
sole discretion of Double M, the payment might be refunded in a specific amount if the
service is canceled by the Client. Signing this Proposal is agreeing to this term and all
operational and/or technical expenses will be borne by the Client.
10. Any forms of invoice and/or any payment obligations document will be submitted online by
Double M to the Client.
11. Should the original invoice and/or any payment obligations document be required by the
Client in physical form, the Client shall bear the delivery cost by way of reimbursement in the
next invoice and/or any payment obligations document.
12. Administrative stamp duty/materai cost will be borne by the Client in order to complete the
administrative requirements of the invoice and/or any payment obligations document.
13. Client acknowledges that for retainer/monthly/annual services, the fee will be revised every
January following the inflation rate of Bank Indonesia. Double M will perform adjustment of
regular service fee as in accordance to the governed regulated law concerning the financial
activities and conditions of the Republic of Indonesia.

This proposal is accepted by Proposal Validity:

30 days

Name : Edy Sutomo

Company : Ubiklan
Date : Signature
Contact Us

08

Prepared by:
KYVANO NAVIN
Business Development Associate
Phone: +62 878‑7855‑5232
Email: bd.team@double-m.co

INDONESIA

Jakarta Office Bali Office

Plaza Sovereign, 8th Floor. Jl. TB Panca Niaga Bali, 3rd Floor. Jl.
Simatupang Kav. 36, RT.1 / RW.2 Sunia Negara No. 7A Pemogan,
Cilandak, Jakarta Selatan, 12430 Denpasar Selatan, Kota Denpasar,
Indonesia. Phone +62 21 2789 9882 Bali, 80221 Indonesia.

Email : info@double-m.co
Website : www.double-m.co