SVKM’s Narsee Monjee Institute of Management Studies

Name of School - School of Business Management

Common for Bangalore, Hyderabad, Navi Mumbai & Indore Campus
Master of Business Administration – MBA

Program: MBA Trimester /Semester : VI

Course/Module : Artificial Intelligence for Managers Module Code:
Teaching Scheme Evaluation Scheme
Term End
Lecture Practical Tutorial Internal Continuous
Examinations (TEE)
(Hours (Hours (Hours per Credit Assessment (ICA)
per week) per week) week)
(Marks- 40
(Marks – 60)
in Question Paper)
3 0 0 3 Marks Scaled to 60 Marks Scaled to 40
Pre-requisite: Nil

Objectives:
To help students to:
• CLO1: Evaluate the application of various AI technologies on decision-making and
problem-solving across various managerial domains (PLO4C, BT5),
• CLO2: Formulate strategic implications by evaluating and applying current and
emerging AI technologies such as Generative AI for organizational transformation
(PLO4B, BT6),
• CLO3: Support ethical sensibilities in AI-driven business decision-making, aligning with
good corporate citizenship behavior through responsible AI practices (PLO7B, BT5).

Outcomes:
After completion of the course, students would be able to:
• Students will develop problem-solving skills by applying AI technologies to address
complex managerial challenges across organizational functions (CLO 1).
• Students will develop the ability to formulate strategic implications by critically evaluating
the current and emerging AI technologies in the context of organizational transformation
(CLO 2).
• Students will develop the capability to implement responsible AI practices, ensuring ethical
considerations in decision-making processes (CLO 3).

Detailed Syllabus: ( per session plan )

Unit Description Duration

(hrs)
1 Defining AI and its applications
• Understanding the AI’s Life Cycle from business use cases, 1.5
• Comprehend the big picture of AI from a managerial perspective,
• Appreciate some high-level applications of AI in businesses.
Latest reports from Mckinsey and Gartner to appreciate the usage of AI in
businesses
2 Exploring how the successful implementation of AI adds significant business value 1.5
with real-world examples of AI applications in organizations
Excerpts from:

1
 SVKM’s Narsee Monjee Institute of Management Studies
Name of School - School of Business Management
Common for Bangalore, Hyderabad, Navi Mumbai & Indore Campus
Master of Business Administration – MBA

https://www.forbes.com/sites/bernardmarr/2018/12/14/the-amazing-ways-how-
unilever-uses-artificial-intelligence-to-recruit-train-thousands-of-
employees/?sh=345bdc476274
3 Gain a comprehensive understanding of AI agents 1.5
Delve into the intricacies of planning, logic, and reasoning within the AI framework.
Exploring the core elements of AI functionality: Performance Measure, Environment,
Actuators, and Sensors with real life use cases in businesses.
Reference Book 4 Chapter no. 14
4 Structure of Artificial Intelligence 1.5
• Exploring the structure of AI having subsets such as Machine Learning and
Deep Learning techniques.
• Examine how Machine Learning and Deep Learning acts as an insight driver
for AI systems.
Textbook chapter 1, 3, and 4
5 Big Data and Artificial Intelligence 1.5
• Analyzing the 4 v’s of big data: Volume, Variety, Veracity, and Velocity.
• Exploring how big data accelerates the AI decision making in businesses.
• Differentiate the application of structured and unstructured big data for
developing AI systems in an organization.
• Comprehending the various types of unstructured data used in AI for
businesses.
Textbook Chapters 2, 3, 4, 5
6 Deep Learning and Neural Networks: 1.5
• Exploring how neural networks help in complex high-stake applications of
businesses,
• Analyzing the trade-off between the accuracy and explainability of black box
neural networks in technology adoption.
• Analyzing the application of different neural network architectures in business
forecasting, manufacturing, financial, and marketing operations.
Excerpts from:
https://www.ibm.com/topics/neural-networks
Textbook Chapter 4
7, 8 & AI Systems using Unstructured Data:
9 • Application of unstructured data such as image, video, audio, and text for
building intelligent AI systems in businesses. 4.5
• Comprehend how Image processing/recognition (Augmented Reality),
Natural Language Processing (NLP), and Computer Vision (CV)
techniques are helping in building intelligent systems with business examples,
• Exploring the application of Image Processing, NLP, and CV techniques in
various areas of business and analyze how managers use these technologies for
intelligent automation.
HBR article on:
Why every organization needs an augmented reality strategy by Michael Porter and
James Heppelmann
Why Every Organization Needs an Augmented Reality Strategy (hbr.org)
2
 SVKM’s Narsee Monjee Institute of Management Studies
Name of School - School of Business Management
Common for Bangalore, Hyderabad, Navi Mumbai & Indore Campus
Master of Business Administration – MBA

HBS Case 1:
BinIt: Revolutionizing the recycling industry with Computer Vision, AI, and Deep
Learning. ID: CU377-PDF-ENG
HBS Case 2:
Vispera: Visual Intelligence for Retail. ID: 620022-PDF-ENG
Textbook Chapter 6, 7
10 & Advanced AI for Managers 3
11 • Exploring how prescriptive analytics can recommend the managers in
identifying best or optimal course of actions for a complex business task,
• Comprehending the application of reinforcement learning algorithms in
intelligent automation of complex business tasks such as inventory, supply
chain, logistics, and online tutoring.
• Appreciating Robotic Process Automation using Reinforcement Learning
Intelligent Systems.
HBS Case 2:
Osaro: Picking the best path (2019)
ID: 820012-PDF-ENG
HBS Article:
Why AI that teaches itself to achieve a goal is the next big thing (reinforcement
learning) (2023)
https://hbsp.harvard.edu/product/H06BMZ-PDF-
ENG?Ntt=reinforcement%20learning
Textbook Chapter no. 5
12 & Generative AI for Managers 3
13 • Exploring the Generative AI (GAI) landscape in the modern businesses and
analyzing how GAI is used various applications of businesses.
• Analyze and comprehend the use cases of various popular GAI tools such as
ChatGPT, DALLE, and Mid Journey in Marketing, HR, Finance, Operations.
• Hands on basic ChatGPT prompts for managers and evaluate its application in
content creation.
Excerpts from Mckinsey reports, reference book 6, website links 3 and 4

14 Artificial Intelligence driven digital transformation 1.5

• Appreciating the use of AI in the digital transformation of modern businesses.
• Examine the AI based digital and leadership capabilities required for modern
day managers.
Excerpts from Reference Book 5
15 AI and Data Protection 1.5
• Comprehend the Indian Data Protection Standards (DPDP) in the age of AI.
• Analyze the Indian Government guardrails on AI.
• Appreciate the data protection techniques such as privacy preserving AI and
Trustworthy AI and how these technologies help in avoiding data breaches.
Excerpts from:
https://www.meity.gov.in/content/digital-personal-data-protection-act-2023

3
 SVKM’s Narsee Monjee Institute of Management Studies
Name of School - School of Business Management
Common for Bangalore, Hyderabad, Navi Mumbai & Indore Campus
Master of Business Administration – MBA

Discussion on Harvard Article:

How Companies can build Trustworthy AI Assistants
Link: https://hbr.org/2023/11/how-companies-can-build-trustworthy-ai-assistants
16 Implementing AI Systems 1.5
• Comprehend how Artificial Intelligence for Information Technology
Operations (AIOps) helps in automating IT operations using AI,
• Discussion on AI ecosystem in India.
• Comprehend on how to work AI ecosystem with Aadhar and Digital India
platforms.
Excerpts from IBM on AIoPs (Refer website link 6)
Youtube videos on AI, digital India, and Aadhar by Nandan Nilekani
17 & Responsible AI and Governance 3
18 • Comprehending the need for Explainable AI- Why managers require black box
AI models with transparency and explainability.
• Evaluate the importance of assessing the Bias and Fairness of AI models for
ensuring accountability.
• Examine Responsible AI frameworks and toolkits for organizations and discuss
why modern organizations requires a Responsible AI framework.
Excerpts from Google’s Responsible AI framework based on fairness and
explainability:
https://ai.google/responsibility/responsible-ai-practices/

HBS Case 3:
Responsible AI: Tackling Tech’s Largest Corporate Governance Challenges (2023)
ID: B6021-PDF-ENG
19 Class Discussion on: 1.5
• Application of Artificial Intelligence in Marketing, Finance, HR, Operations
and Supply Chain-Logistics,
• Discuss and Analyze the future of Artificial Intelligence in businesses.
20 Project presentation: 1.5
• To analyze what they learnt in the course,
• To understand how this course helps them in shaping their future career,
• To identify the potential areas of businesses where they could use AI
technologies.
Total 30

4
 SVKM’s Narsee Monjee Institute of Management Studies
Name of School - School of Business Management
Common for Bangalore, Hyderabad, Navi Mumbai & Indore Campus
Master of Business Administration – MBA

Text Books:
• Artificial Intelligence Basics- A Non Technical Introduction, Tom Taulli, Apress, 2019.

Reference Books:
• Rewired: The McKinsey guide to outcompeting in the age of digital and AI. Wiley 2023
• Business Analytics – the science of data-driven decision making, 2e, U. Dinesh Kumar, Wiley, 2021.
• Artificial Intelligence: A Modern Approach, Stuart J Russell, Peter Norvig, 2015,
• Demystifying prompt engineering: AI Prompts at your fingertips, Harish Bhat, 2023.

Link to other websites:

1. https://generativeai.net/
2. https://platform.openai.com/docs/introduction
3. https://openai.com/research/dall-e
4. https://www.midjourney.com/home
5 https://www.ibm.com/topics/neural-networks
6 https://www.ibm.com/in-en/aiops

Any other information :

Total Marks of Internal Continuous Assessment (ICA) : 60 Marks

Total Marks of End-Term Examination (TEE) : 40 Marks

Distribution of ICA Marks :

Description of ICA Marks

Class Participation 10
Case Analysis Test 20
Group Project and presentation 30
Total Marks : 60

Description of ETE Marks

Paper based Test 40

Verified by Area Chair

Dr. Ponnam Abhilash

Associate professor,
SBM, NMIMS