.

com + ✇ - des
COMMERCE
CAROUSELL / TWITTER / REDDIT
 MOBILE COMMERCE
&
MOBILE SOCIAL MEDIA
using concepts of e-
commerce and social media

BSN1-11O GROUP 1
01 - WHAT IS MOBILE COMMERCE?

Mobile commerce, or m-commerce, is the

Definition
buying and selling of products and services
via wireless handheld devices like tablets and
smartphones. Users can access online
purchasing platforms through m-commerce, a
type of e-commerce, without using a desktop
computer.

➔ Mobile Payment Systems

➔ Mobile Banking
➔ Mobile Shopping Apps
02 - MOBILE COMMERCE USING CONCEPTS OF E-COMMERCE
AND SOCIAL MEDIA IN TERMS OF:

MOBILE SHOPPING CONVENIENCE

➔ seeks to enhance consumer engagement, contentment, and loyalty

within the mobile commerce ecosystem by making the entire shopping
experience from product browsing to transaction completion as simple and
pleasurable as possible for customers using their mobile devices.

SECURE MOBILE PAYMENTS

➔ maintaining consumer trust, lowering the possibility of monetary losses

and harm to a company's reputation, and encouraging the expansion and
use of mobile commerce as a reliable and easy way to transact.
02 - MOBILE COMMERCE USING CONCEPTS OF E-COMMERCE
AND SOCIAL MEDIA IN TERMS OF:

PERSONALIZED PRODUCT RECOMMENDATION

➔ blends social media networks with internet buying ; thus, shopping

becomes more personalized when you use your favorite app and it makes
product recommendations based on recent purchases and interests.

MOBILE APP OPTIMIZATION

➔ features like easy shopping, social sharing, and personalized

recommendations, users can be guaranteed a smooth, personalized
shopping experience, which increases engagement and conversions.
02 - MOBILE COMMERCE USING CONCEPTS OF E-COMMERCE
AND SOCIAL MEDIA IN TERMS OF:

SEAMLESS CHECKOUT PROCESS

➔ effortless and frictionless experience for customers when completing a

purchase ; involves intuitive navigation, minimal form fields, secure payment
options, and clear communication at every step.

INTEGRATION WITH E-COMMERCE PLATFORMS

➔ enables seamless communication between different systems, allowing

businesses to synchronize data, streamline operations, and automate tasks. ;
allows for efficient management of inventory, orders, payments, and customer
information across platforms, ultimately enhancing the overall efficiency and
effectiveness of e-commerce operations.
02 - MOBILE COMMERCE USING CONCEPTS OF E-COMMERCE
AND SOCIAL MEDIA IN TERMS OF:

MOBILE-FRIENDLY WEBSITE DESIGN

➔ the website adjusts to fit smaller screens, making it easy to read and
navigate without zooming in or scrolling horizontally.

MOBILE LOYALTY PROGRAMS

➔ customers that use their mobile phones for shopping can redeem digital
incentives through mobile loyalty programs.
02 - MOBILE COMMERCE USING CONCEPTS OF E-COMMERCE
AND SOCIAL MEDIA IN TERMS OF:

LOCATION-BASED OFFERS AND DISCOUNTS

➔ use the GPS capabilities of smartphones to send special promotions to

users when they are near a specific store or area.

MOBILE ANALYTICS AND PERFORMANCE TRAFFICKING

➔ tracking and analyzing data from mobile apps or websites to understand

user behavior and performance ; elps businesses evaluate the effectiveness
of their mobile commerce strategies, identify areas for improvement, and
make informed decisions to enhance the overall mobile shopping
experience.
 03 - WHAT IS MOBILE
SOCIAL MEDIA?
Definition This refers to the use of social media
platforms and applications on mobile
devices such as smartphones and tablets.
It encompasses activities such as sharing
updates, photos, videos, and engaging
with others through likes, comments, and
messages.

➔ Facebook
➔ Instagram
➔ Tiktok
04 - MOBILE SOCIAL MEDIA USING CONCEPTS OF E-COMMERCE
AND SOCIAL MEDIA IN TERMS OF:

MOBILE SOCIAL NETWORKING

➔ the intersection of mobile technologies, social networking platforms, and online

commerce functionalities ; enables users to not only interact socially but also to
discover, share, and purchase products or services directly within the social media
environment.

MOBILE COMMUNITY BUILDING

➔ using smartphones and tablets to connect people who share interests, allowing
them to interact and do business together online ; platforms like Facebook Groups
and Reddit may include group buying or marketplace listings for members to
discover and purchase relevant products or services.
04 - MOBILE SOCIAL MEDIA USING CONCEPTS OF E-COMMERCE
AND SOCIAL MEDIA IN TERMS OF:

ENGAGING MOBILE CONTENT CREATION

➔ personalized content recommendations can be delivered to users, ensuring

relevance and sustained engagement

MOBILE SOCIAL LISTENING AND MONITORING

➔ mobile platforms can leverage social listening tools to stay attuned to user
preferences and market trends, adapt strategies accordingly, and maintain a
competitive edge
04 - MOBILE SOCIAL MEDIA USING CONCEPTS OF E-COMMERCE
AND SOCIAL MEDIA IN TERMS OF:

MOBILE CONTENT STRATEGIES

➔ offering brands a compelling medium to showcase products, demonstrate use

cases, and share customer testimonials ; by leveraging these formats, mobile
platforms can deliver concise and visually appealing content that resonates with
users, driving both engagement and conversion rates.

SOCIAL COMMERCE INTEGRATION ON MOBILE

➔ a branch of e-commerce that uses social networks and digital media to hold
transactions between businesses and customers such as influencer marketing,
social media advertising, content marketing, user generated content, live
streaming events, and shopping cart integration.
04 - MOBILE SOCIAL MEDIA USING CONCEPTS OF E-COMMERCE
AND SOCIAL MEDIA IN TERMS OF:

MOBILE SOCIAL MEDIA ADVERTISING

➔ technique of marketing using social media on mobile devices ; is usually

optimized for smaller displays since mobile devices typically have smaller screens
such as banner ads, carousel ads, mobile banner ads, facebook ads, commercials,
and image ads.

MOBILE ANALYTICS FOR SOCIAL MEDIA INSIGHTS

➔ understanding trends, audience preferences, and the results of your social

media efforts ; essential for businesses and marketers to make informed decisions,
enhance their online presence, and engage effectively with their target audience.
04 - MOBILE SOCIAL MEDIA USING CONCEPTS OF E-COMMERCE
AND SOCIAL MEDIA IN TERMS OF:

REAL-TIME MOBILE COMMUNICATION

➔ information exchanged on mobile devices instantaneously or with little delay ;

easier to collaborate effectively and makes decision-making faster which increases
productivity and connectivity.

INFLUENCER MARKETING ON MOBILE PLATFORMS

➔ facilitate the promotion of apps to a specific audience, increasing app

downloads and user acquisition
05 - CONCLUSION
➔ Mobile commerce merges online shopping
and social media for seamless shopping
experiences.

➔ Mobile commerce merges online shopping

and social media for seamless shopping
experiences.

➔ Customers can discover, purchase, and share

products within their social networks.

MOBILE COMMERCE & MOBILE SOCIAL MEDIA

05 - CONCLUSION
➔ Mobile social media influences the growth and
spread of e-commerce and social commerce.

➔ Starting of businesses and advertising has been

easier using the connection with different social
media platform.

➔ Many potentials can be discovered by

interested customers and possible collaborations
can happen due to the growing community of a
business that has been advertised.

MOBILE COMMERCE & MOBILE SOCIAL MEDIA

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