FreshBite -

Delivering
Deliciousness to
Delhi-NCR
FreshBite is a cloud kitchen delivery service offering a curated menu of
delicious Indian cuisine to busy professionals, students, and families in
Delhi-NCR.
Executive Summary
Concept Target Market
FreshBite is a cloud kitchen offering online Busy professionals, students, and families
delivery of a curated menu of Indian seeking high-quality, affordable meals.
dishes.

Competitive Advantage Investment & Growth

Focus on fresh, locally sourced ingredients Total investment of 50 lakhs, with
and exceptional customer service. projected significant growth within the first
year.
Market Analysis
1 Growing Popularity
The Indian online food delivery market is expected to reach $40 billion by
2025.

2 Cloud Kitchen Trend

Cloud kitchens are a major driver of this growth, offering a cost-effective and
scalable model.

3 Delhi-NCR Opportunity
Delhi-NCR's large, young population and busy lifestyles present a perfect
market for FreshBite.
Competitive Landscape
Key Competitors
Established players like
Karigari and Tee Dee in the
Delhi-NCR market.
Strengths
Offer a variety of cuisines,
but may focus more on
quantity over quality.
FreshBite's
Differentiation
Curated menu, high-quality
ingredients, and
exceptional customer
service.
Supply Chain Management
1 Cloud Kitchen Model
No dine-in facility, focus on online
orders delivered through platforms
like Zomato and Swiggy.
2 Sourcing Strategy
Partnering with local vendors for
fresh ingredients to ensure quality
and support local businesses.
Inventory Management
Fresh Ingredients
Focus on fresh ingredients with minimal pre-prepared items to minimize
spoilage.

Forecasting Tools
Utilize historical data and trend analysis to optimize inventory levels.

Lean Approach
Maintain just-in-time inventory to meet customer demand without
overstocking.
Menu Strategy

Curated Menu Future Expansion

Focus on popular Indian dishes with unique Continuously refine and potentially expand the
recipe variations. menu based on customer feedback and
market trends.
Marketing & Sales Strategy

Online Platforms Social Media

Utilize Zomato, Swiggy, and other food Leverage social media marketing and targeted
delivery apps for primary promotion. online advertising to reach the target
audience.
Competitive Pricing Strategy
Competitive Pricing
FreshBite will offer competitive, market-
aligned pricing for our high-quality
meals to ensure affordability for our
target customers.
Promotions & Loyalty
We will strategically utilize occasional
promotions and loyalty programs to
attract new customers and encourage
repeat business.

Balancing Profitability
Our pricing approach aims to balance profitability for the business with maintaining
affordability and value for our customers.
Promising Financial Projections
1 Revenue Forecast
Our financial projections indicate strong growth potential, with a clear path to
profitability within the first year of operation.

2 Cost Management
We have carefully planned for operational costs, including inventory,
marketing, and other key expenses to ensure a sustainable business model.

3 Estimated Profitability
Our detailed financial analysis shows FreshBite's ability to achieve healthy
profit margins and long-term viability.
Funding & Investment Opportunity
Investment Required
The total investment required for
FreshBite is 50 lakhs, to be allocated
towards kitchen setup, operational
expenses, and marketing initiatives.
Funding Sought
We are currently seeking investment to
fuel the growth and expansion of
FreshBite. We are open to exploring
debt or equity financing options.

Allocation of Funds
The funds will be used to secure a strategic cloud kitchen location, equip it with state-of-
the-art equipment, and implement a comprehensive marketing plan.
Growth Strategy
1 Menu Refinement 2 Delivery Expansion
Continuously update the menu Explore expanding the delivery
based on customer feedback and radius to reach new customer
market trends. segments within Delhi-NCR.

3 Physical Restaurant
Consider opening a physical restaurant to complement the cloud kitchen model,
based on success.
Mitigating Risks & Challenges
Competition
We will offer a unique value proposition to stand out in the crowded cloud
kitchen market.

Customer Acquisition
Our data-driven marketing strategies will optimize customer acquisition costs
and drive sustainable growth.

Food Quality
Strict quality control measures will ensure the delivery of consistently
delicious and fresh meals.
Kartikey Vashishth – 23/DMBA/59
Mansi Sinha – 23/DMBA/70
Deepak Dagar – 23/DMBA/37
Kapish Yadav – 23/DMBA/56
Manan Singh – 23/ DMBA/67