TABLE 1 FREQUENCY AND PERCENTAGE DISTRIBUTION ACCORDING TO IF THEY DO USE A TOOTHPASTE

Option Yes No TOTAL

F 400 0 400

% 100 0 100%

Table 1 revealed the frequency and percentage distribution according to if they use toothpaste. All of the respondents answered yes (100%).
0%

YES No 100%

Figure 1. The graphical presentation of the respondents toothpaste usage on the market status problem and presumption of changes of Hapee toothpaste in Brgy. Pembo as perceived by customers for the year 2011.

TABLE 2 FREQUENCY AND PERCENTAGE DISTRIBUTION ACCORDING TO IF THEY HAVE THEIR FAVORITE TOOTHPASTE

Option Yes No TOTAL

F 330 70 400

% 82.50 17.50 100%

Table 2 revealed the frequency and percentage distribution according to if they have their favorite washing machine. Majority of the respondents answered yes (82.5%) and the least answered no (17.5%).

17.50%

Yes No

82.50%

Figure 2. The graphical presentation of if the respondents have their favorite toothpaste on market status problem and presumption of changes of Hapee toothpaste by customer of Barangay Pembo of the year 2011.

TABLE 3 FREQUENCY AND PERCENTAGE DISTRIBUTION ACCORDING TO HOW OFTEN THEY BRUSH THEIR TEETH IN A DAY

Option Once Twice Thrice Others TOTAL

F 0 120 260 20 400

% 0 30 65 5 100%

Table 3 revealed the frequency and percentage distribution according to if they have their favorite washing machine. Majority of the respondents answered thrice (65%), the least answered others (5%) and nobody answered once.
0% 5% 30% Once Twice Thrice Others 65%

Figure 3. The graphical presentation of if how often the respondents brush their teeth in a day on the market status problem and presumption of changes of Hapee toothpaste by customer of Barangay Pembo of the year 2011.

TABLE 4 FREQUENCY AND PERCENTAGE DISTRIBUTION ACCORDING TO AGE

Age 20 and below 21-25 26-30 31-35 36-40 41-45 Above 46 TOTAL

F 60 50 70 130 30 20 40 400

% 15 12.5 10 32.5 7.5 5 10 100%

Table 4 revealed the frequency and percentage distribution according to age. Majority of the respondents were people ages 31-35 (32.5%), and the least were people ages 41-45 (5%).

Age
40% 20% 0% 20 and 21-25 below20 26-30 15% 32.50% 12.50% 10% 5% 31-35 36-40 7.50% 17.50% Age 41-55 Above 46 Age

Figure 4. The graphical presentation according to age on the market status problem and presumption of changes of Hapee toothpaste by customer of Barangay Pembo of the year 2011.

TABLE 5 FREQUENCY AND PERCENTAGE DISTRIBUTION ACCORDING TO GENDER

Gender Male Female TOTAL

F 180 220 400

% 45% 55% 100%

Table 5 revealed the frequency and percentage distribution according to gender. Majority of the respondents were female (55%), and the least were male (45%).

Gender

45% 55% Male Female

Figure 5. The graphical presentation according to gender on market status problem and presumption of changes of Hapee toothpaste by customer of Barangay Pembo of the year 2011.

TABLE 6 FREQUENCY AND PERCENTAGE DISTRIBUTION ACCORDING TO CIVIL STATUS

Civil Status Single Married Widow Separated TOTAL

F 140 230 10 20 400

% 35 57.5 2.5 5 100%

Table 6 revealed the frequency and percentage distribution according to civil status. Majority of the respondents were married (57.50%) and the least were widow (2.5%)

2.50% 5.00% 35.00% Single Married Widow Separated 57.50%

Figure 6. The graphical presentation according to civil status on the market status problem and presumption of changes of Hapee toothpaste by customer of Barangay Pembo of the year 2011.

TABLE 7 FREQUENCY AND PERCENTAGE DISTRIBUTION ACCORDING TO MONTHLY FAMILY INCOME

Monthly Income Below 5,000 5,001-10,000 10,001-15,000 15,001-20,000 20,001-25,000 Above 25,001 Total

F 0 70 130 140 30 30 400

% 0 17.5 32.5 35 7.5 7.5 100%

Table 7 revealed the frequency and percentage distribution according to monthly income. Majority of the respondents have 15,001-20,000 (32.5%) family income and the least have 20,001-25,000 (7.5%) and above 25,001 (7.5%) monthly income. Nobody have an income below 5,000.

Family Income
7.50% 0 7.50% 17.50% Below 5,000 5,001-10,000 10,001-15,000 35% 32.50% 15,001-20,000 20,001-25,000 Above 25,001

Figure 7. The graphical presentation according to monthly family income on the market status problem and presumption of changes of Hapee toothpaste by customer of Barangay Pembo of the year 2011.

TABLE 8 FREQUENCY AND PERCENTAGE DISTRIBUTION ACCORDING TO FAMILY SIZE

Family Size 1 2 3 4 5 6 7 8 9 Above 10 Total

F 0 0 70 80 90 40 90 0 10 20 400

% 0 0 17.5 20 22.5 10 22.5 0 2.5 5 100%

Table 8 revealed the frequency and percentage distribution according to family size. Majority of the respondents have 5 (22.5%) and 7 (22.5%) family members and the least have 9 (2.5%) members.
2.50% 0% 0% 0% 22.50% 20% 10% 22.50%

Family Size

17.50% 1 2 3 4 5 6

Figure 8. The graphical presentation according to family size on the market status problem and presumption of changes of Hapee toothpaste by customer of Barangay Pembo of the year 2011.

TABLE 9 FREQUENCY AND PERCENTAGE DISTRIBUTION ACCORDING TO NATIONALITY

Nationality Filipino Taiwanese Chinese German Taiwanese Korean Total

F 40 0 0 0 0 0 400

% 100 0 0 0 0 0 100.00%

Table 9 revealed the frequency and percentage to nationality. All of the respondents were Filipino (100%).

Nationality
0% Filipino Chinese Japanese German Taiwanese 100% Korean

Figure 9. The graphical presentation of nationality on the market status problem and presumption of changes of Hapee toothpaste by customer of Barangay Pembo of the year 2011.

TABLE 10 FREQUENCY AND PERCENTAGE DISTRIBUTION ACCORDING TO EDUCATIONAL ATTAINMENT Educational Attainment No Schooling Elementary graduate High School graduate College graduate Total F 10 10 180 200 400 % 2.5 2.5 45 50 100%

Table 10 revealed the frequency and percentage distribution according to educational attainment. Majority of the respondents were College graduate (50%), and the least were no schooling (2.5%), and elementary graduate (2.5%).

Percentage
60.00% 50.00% Axis Title 40.00% 30.00% 20.00% 10.00% 0.00% No Schooling Elementary Graduate High School Graduate College Graduate Percentage

Figure 10. The graphical presentation of educational attainment on the market status problem and presumption of changes of Hapee toothpaste by customer of Barangay Pembo of the year 2011.

TABLE 11 FREQUENCY AND PERCENTAGE DISTRIBUTION ACCORDING TO LOCATION Zone Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10 Zone 11 Zone 12 Zone 13 Zone 14 Total F 30 30 30 30 30 30 30 30 30 30 30 30 20 20 400 % 7.32 7.32 7.32 7.32 7.32 7.32 7.32 7.32 7.32 7.32 7.32 7.32 4.88 4.88 100

Table 11 revealed the frequency and percentage distribution according to location. Majority of the respondents were equally divided from Zone1 to Zone12 (7.32%), and last were from Zone 13 and Zone 14 (2.44%).

Location
Zone 11 Zone 6 Zone 1 0.00% 1.00% 2.00% 3.00% 4.00% 5.00% 6.00% 7.00% 8.00%

Figure 11. The graphical presentation of location on the market status problem and presumption of changes of Hapee toothpaste by customer of Barangay Pembo of the year 2011.

TABLE 12 FREQUENCY AND PERCENTAGE DISTRIBUTION ACCORDING TO OCCUPATIONAL STATUS

Occupational Status Employed Unemployed self-employed Total

F 300 50 50 400

% 75 12.50 12.50 100

Table 12 revealed the frequency and percentage distribution according to occupational status. Majority of the respondents were employed (75%), and were unemployed 12.50%), self-employed (12.50%).

Occupational status
80% 70% 60% 50% 40% 30% 20% 10% 0% Employed Unemployed Self- employed Occupational status

Figure 12. The graphical presentation according to occupational status on the market status problem and presumption of changes of Hapee toothpaste by customer of Barangay Pembo of the year 2011.

TABLE 13 FREQUENCY AND PERCENTAGE DISTRIBUTION ACCORDING TO WHAT BRAND COMES IN THEIR MIND WHEN THEY THINK ABOUT TOOTHPSTE

Option Colgate Close up Hapee Beam Unique Pepsodent Others Total

F 330 90 20 0 0 0 0 430

% 75 20.5 4.5 0 0 0 0 100%

Table 13 revealed the frequency and percentage distribution according to what brand comes in respondents mind when they think about toothpaste. Majority of the respondents answered Colgate (75%), and the least answered Hapee (4.5%).
4.50% 0 0 0 0

Colgate Close up

20.50%

Hapee Beam Unique 75% Pepsodent Others

Figure 13. The graphical presentation of what brand comes in respondents mind when they think about toothpaste on the market status problem and presumption of changes of Hapee toothpaste by customer of Barangay Pembo of the year 2011.

TABLE 14 FREQUENCY AND PERCENTAGE DISTRIBUTION ACCORDING TO HOW DID THEY BECOME AWARE OF THAT TOOTHPASTE

Option Television Radio Billboards Periodicals Leaflets Friends/ Relatives/ Neighbors Family Dentist Word of mouth Others Total

F 400 0 0 0 0 30 0 20 0 450

% 88.80 0 0 0 0 6.80 0 4.4 0 100%

Table 14 revealed the frequency and percentage distribution according to how did they become aware of that toothpaste. Majority of the respondents answered television (88.8%), and the least answered word of mouth (4.4%).
6.80% 0 4.40% 0

0 0

television radio billboards periodicals

88.80%

leaflets friends/neighbors/ relatives family dentist word of mouth

Figure 14. The graphical presentation of how did they become aware of that toothpaste on the market status problem and presumption of changes of Hapee toothpaste by customer of Barangay Pembo of the year 2011.

TABLE 15 FREQUENCY AND PERCENTAGE DISTRIBUTION ACCORDING TO WHAT TOOTHPASTE BRAND THEY HAVE HEARD, READ AND SEE ADVERTISED DURING THIS PAST THREE (3) MONTHS

Option Colgate Close up Hapee Beam Unique Pepsodent Others Total

F 290 150 80 0 60 40 0 620

% 46.80 24.20 12.70 0 9.70 6.50 0 100%

Table 15 revealed the frequency and percentage distribution according to what toothpaste brand they have heard, read and see advertised during this past three months. Majority of the respondents answered Colgate (46.8%), and the least answered Pepsodent (6.5%).
4.50% 0 0 00 Colgate Close up 20.50% Hapee Beam 75% Unique Pepsodent Others

Figure 15. The graphical presentation of what toothpaste brand they have heard, read and see advertised during this past three months on the market status problem and presumption of changes of Hapee toothpaste by customer of Barangay Pembo of the year 2011.

TABLE 16 FREQUENCY AND PERCENTAGE DISTRIBUTION ACCORDING TO WHAT TOOTHPASTE HAVE THEY EVER TRIED

Option Colgate Close up Hapee Beam Unique Pepsodent Others Total

F 300 200 190 0 40 60 0 790

% 38 25.30 24.05 0 5.05 7.6 0 100%

Table 16 revealed the frequency and percentage distribution according to what toothpaste have they ever tried. Majority of the respondents answered Colgate (38%), and the least answered Unique (5.05%).
7.60% 0 5.05% 0.00% 38% 24.05% Colgate Close-up Hapee Beam Unique Pepsodent Others 25.30%

Figure 16. The graphical presentation of what toothpaste had they ever tried on the market status problem and presumption of changes of Hapee toothpaste by customer of Barangay Pembo of the year 2011.

TABLE 17 FREQUENCY AND PERCENTAGE DISTRIBUTION ACCORDING TO WHAT TOOTHPASTE DID THEY LAST USE

Option Colgate Close up Hapee Beam Unique Pepsodent Others Total

F 240 120 30 0 10 0 0 790

% 60 30 7.5 0 2.5 0 0 100%

Table 17 revealed the frequency and percentage distribution according to what toothpaste did they last use. Majority of the respondents answered Colgate (60%), and the least answered Unique (2.5%).
0 2.50% 0 0 colgate close-up hapee 30% 60% beam unique pepsodent others

7.50%

Figure 17. The graphical presentation of what toothpaste did they last use on the market status problem and presumption of changes of Hapee toothpaste by customer of Barangay Pembo of the year 2011.

TABLE 18 FREQUENCY AND PERCENTAGE DISTRIBUTION ACCORDING TO WHAT TOOTHPASTE DID THEY LAST OFTEN

Option Hapee Colgate Close-up Beam Unique Pepsodent Others TOTAL

F 60 220 100 0 10 10 0 400

% 15 55 25 0 2.5 2.5 0 100%

Table 18 revealed the frequency and percentage distribution according to what toothpaste did they last often. Majority of the respondents answered colgate (55%) and the least answered hapee (15%).
0% 3% 25% 3% 15% 0% Hapee Colgate Close-up Beam 55% Unique Pepsodent Others

Figure 18. The graphical presentation of what toothpaste did they last often on market status problem and presumption of changes of Hapee toothpaste by customer of Barangay Pembo of the year 2011.

TABLE 19 FREQUENCY AND PERCENTAGE DISTRIBUTION ACCORDING TO WHAT TOOTHPASTE DID THEY LAST OFTEN USE

OPTION Hapee Colgate Close-up Beam Unique Pepsodent Others TOTAL

F 30 250 10 0 10 10 0 400

% 7.5 62.5 25 0 2.5 2.5 0 100%

Table 19 revealed the frequency and percentage distribution according to what toothpaste did they last often use. Majority of the respondents answered Colgate (62.5%) and the least answered Unique (2.5%) and Pepsodent (2.5%).
0 2.50% 0 2.50% Hapee Colgate 25% Close-up Beam Unique 62.50% Pepsodent Others

7.50%

Figure 19. The graphical presentation of what toothpaste did they last often use on market status problem and presumption of changes of Hapee toothpaste by customer of Barangay Pembo of the year 2011

TABLE 20 FREQUENCY AND PERCENTAGE DISTRIBUTION ACCORDING TO HOW LONGTHEY HAVE BEEN PATRONIZING THAT TOOTHPASTE

Option Less than 6 months 6 months to 1 year More than 1 yr to 2 yrs More than 2 yrs to 3 yrs More than 3 yrs. to 4 yrs More than 4 yrs TOTAL 170 130 10 10 0 80 400

F 42.5 32.5 2.5 2.5 0 20 100%

Table 20 revealed the frequency and percentage distribution according to how they have been patronizing that product. Majority of the respondents answered less than 6 months (42.5%) and the least answered more than one year to 2 years (2.5%) and more than 2 years to 3 years (2.5%).
0 2.50% 2.50% 0 20% 42.50% less than 6 months 6 months to 1 yr more than 1 yr to 2 yrs more than 2 yrs. to 3 yrs 32.50% more than 3 yrs to 4 yrs more than 4 yrs others

Figure 20. The graphical presentation of how long the respondents have been patronizing that product on on market status problem and presumption of changes of Hapee toothpaste by customer of Barangay Pembo of the year 2011.

TABLE 21 FREQUENCY AND PERCENTAGE DISTRIBUTION ACCORDING TO HOW LONGTHEY HAVE BEEN PATRONIZING THAT TOOTHPASTE Option Friends Neighbors Parents Family dentist Nieces Nephews Grand mother Grand father Brother Sister Uncle Auntie Advertisement No one else Others TOTAL F 0 0 160 50 0 0 0 0 10 20 0 0 10 150 0 400 % 0 0 40 12.5 0 0 0 0 2.5 5 0 0 2.5 37.5 0 100%

Table 21 revealed the frequency and percentage distribution according to whom or what influenced them to patronize that toothpaste. Majority of the respondents answered parents (40%) and the least answered brother (2.5%) and advertisement (2.5%).

friends 0 0 0 neighbors parents family dentist nieces 37.50% nephews 40% grand mother grand father brother sister uncle auntie advertisement 2.50% 0 0 5% 0 0 0 0 12.50% no one else others

2.50%

Figure 21. The graphical presentation of who or what influenced them to patronize that toothpaste on the market status problem and presumption of changes of Hapee toothpaste in Brgy. Pembo as perceived by customers for the year 2011

TABLE 22 FREQUENCY AND PERCENTAGE DISTRIBUTION ACCORDING TO WHY DO THEY PATRONIZE THAT TOOTHPASTE Option Flavors Company Owner Promos Price Promotion Benefits Others TOTAL F 310 10 0 130 10 80 0 540 % 57.41 1.85 0 24.07 1.85 14.82 0 100%

Table 22 revealed the frequency and percentage distribution according to why do they patronize that toothpaste. Majority of the respondents answered that they patronize it because of flavors (57.41%) and the least answered they patronize it because of the price (24.07%).
0 Flavors 1.85 14.82 Company Owner Promos 24.07 Price 57.41 Promotion Benefits 0 1.85 Others

Figure 22. The graphical presentation of why do they patronize that toothpaste on on market status problem and presumption of changes of Hapee toothpaste by customer of Barangay Pembo of the year 2011.