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Five Year Strategic Olan of CBT
Five Year Strategic Olan of CBT
A Business Research
Presented to:
In Partial Fulfilment
Of the Requirements for the Course
Business Research
By:
APPROVAL SHEET
This undergraduate thesis entitled “Five-Year Strategic Plan of College of Business and
In partial fulfillment of the requirements of the course, Business Research (FMT 116),
has been examined for oral examination and approved on January 2022.
MR. JOHN DAVE A. TULIVA, MBA MS. DARA COLOSO, PRTP, MBA
Budget and Management Specialist 1 Physician and Customer Relations
Department of Budget in Management Associate Manager/Executive Asst.
Panelist Qualimed Hospital
Panelist
Accepted and approved in the partial fulfillment of the requirements for the Degree of Bachelor
of Science in Business Administration.
ACKNOWLEDGEMENT
The completion of this undertaking could not have been possible without the participation and
assistance of so many people whose names may not all be enumerated. Their contributions are
sincerely appreciated and gratefully acknowledged. The researchers would like to express their
deep appreciation and indebtedness to Mr. Cirilo C. Solas III for his guidance and motivation to
the researchers to go on despite difficulties. Also, for sharing his precious time and giving useful
The researchers are also grateful to their beloved parents, relatives, and friends who in one way
Above all, to the Great Almighty: the author of knowledge and wisdom, for his countless love.
The researchers;
John Keith Lau
Leah Mae Tacan
Queenie Joy Gesolgon
Therese Vive Esmejarda
Pamela Dalida
ILOILO DOCTORS’ COLLEGE
College of Business Administration
West Avenue, Molo, Iloilo City
ILOILO DOCTORS’ COLLEGE
College of Business Administration
West Avenue, Molo, Iloilo City
Contents
EXECUTIVE SUMMARY.................................................................................................................................1
I. INTRODUCTION........................................................................................................................................3
II. STATEMENT OF THE PROBLEM................................................................................................................5
III. OBJECTIVES OF THE STUDY.....................................................................................................................7
IV. SIGNIFICANCE OF THE STUDY.................................................................................................................8
V. SCOPE AND LIMITATION OF THE STUDY..................................................................................................9
VI. REVIEW OF RELATED LITERATURE........................................................................................................10
VII. METHODOLOGY..................................................................................................................................12
VIII. STRATEGIC PLAN.................................................................................................................................13
Vision.....................................................................................................................................................13
Mission..................................................................................................................................................14
Objectives..............................................................................................................................................15
A. ANALYSIS OF EXTERNAL ENVIRONMENT...........................................................................................16
1. Economic Factors.......................................................................................................................16
2. Technological Factor..................................................................................................................17
3. Social factors..............................................................................................................................19
4. Existing Competitors......................................................................................................................20
B. ANALYSIS OF THE INTERNAL ENVIRONMENT....................................................................................21
1. Strengths...................................................................................................................................22
IX. Financial Status.................................................................................................................................27
Table 1 College of Business and Technology Income Statement For the year ended December 2021......29
Table 2 College of Business and Technology Income Statement...............................................................30
For the year ended December 31, 2022....................................................................................................30
Table 3 College of Business and Technology Balance Sheet......................................................................31
As of December 31, 2021..........................................................................................................................31
Table 4 College of Business and Technology Balance Sheet......................................................................32
ILOILO DOCTORS’ COLLEGE
College of Business Administration
West Avenue, Molo, Iloilo City
EXECUTIVE SUMMARY
environment, developing a mission and vision, formulating overall goals, identifying general
strategies to be pursued, and allocating resources to achieve the organizational goals. The overall
purpose of strategic planning is to deal effectively with environmental opportunities and threats
as they relate to the organization's strengths and weaknesses. Planning is the most basic
managerial function and it is very important to the organizations seeking more effective ways of
College of Business and Technology must have a strategic plan to achieve its goals and
objectives. The major consideration is that many established Colleges and Universities are
operating in the city and the College of Business and Technology of Iloilo Doctors' College is
relatively new and has yet to establish its name in the business. It has to plan for what strategies
This plan acknowledges that the major strength of the business is its less capitalization
and highly competent lecturers but its weakness is the lack of instructors, facilities, and lecturing
materials. The continuous and increasing demand for business administration and information
technology students in the city which cannot be met within the next ten years put College of
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ILOILO DOCTORS’ COLLEGE
College of Business Administration
West Avenue, Molo, Iloilo City
Business and Technology in an enviable positive and sound strategy that would improve the
profitability of the business for the next five years which is the duration of this strategic plan.
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ILOILO DOCTORS’ COLLEGE
College of Business Administration
West Avenue, Molo, Iloilo City
I. INTRODUCTION
Strategic planning in education doesn’t only apply to K-12 school districts. Higher
education colleges and universities invest in strategic plans to help guide the institution’s
and foster the right conditions for truly distinctive research. There are several different
ways to approach strategic planning in education, depending on the priorities of the school
and the needs of the community it serves (Porter, 2021). Defined models provide a good
springboard, but we recommend adopting an iterative process to find what works best for
your school. Sometimes, less really is more. This Plan on a Page is just that—one page. It
works by identifying four areas of strategic planning, with goals, measures, and an action
plan to achieve each one. The four areas are broadly applicable to all schools: student
model stands for Vision, Mission, Objectives, Strategies, and Action Plans. It’s designed to
help education leaders define a vision and develop practical ways to bring about the
necessary change. Or, the Five-Step Model is another straightforward approach that begins
by asking “How well are we doing?” before defining improvements and a path to achieve
them. The aftermath of the pandemic has left many of us uncertain about what the future
holds. In education, hybrid or blended learning that reduces the time students spend on-
site looks set to remain in place for some time . However, it might change education forever.
Whatever happens, you don’t have to figure out the next normal on your own. Strategic
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ILOILO DOCTORS’ COLLEGE
College of Business Administration
West Avenue, Molo, Iloilo City
planning in education is at its best when it is inclusive and collaborative. Engage your wider
community of stakeholders and start asking the questions that will shape the next decade in
One of the colleges and universities offering business administration and information
technology courses here is the College of Business and Technology of Iloilo Doctors'
College located at West Avenue, Molo, Iloilo City. College of Business and Technology is
relatively new compared to other colleges and universities in Iloilo City. It is one of the
several colleges and universities which had been operating profitability in the city.
College of Business and Technology of Iloilo Doctors’ College, claims that they are
the passport for a brighter future and they are committed to Excellence. College of Business
and Technology had been operating profitably since it started its business in Iloilo City.
However, the threats posed by several College of Business Administration of another school
who had successfully operated for a long time in the city and had claimed that they
produced good quality students posed the strongest threat to the operation of the school.
Thus, the management has to devise ways to assure profitable operation for the next five
years considering that the demand for business administration and information technology
graduates could not be met until fifteen years from now. A sound strategic plan towards this
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ILOILO DOCTORS’ COLLEGE
College of Business Administration
West Avenue, Molo, Iloilo City
1. What is the vision and mission of the College of Business and Technology of
3. What are the internal environment, that is, strength and weaknesses which
4. What is the external environment, that is, opportunities and threats that affect
5. What are strategies can be formulated making use of SWOT Analysis to:
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ILOILO DOCTORS’ COLLEGE
College of Business Administration
West Avenue, Molo, Iloilo City
appropriate strategies for the College of Business and Technology of Iloilo Doctors'
College to achieve its mission, vision, and objectives. Specifically, the plan aims to:
1. Define the vision and mission of the College of Business and Technology of
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ILOILO DOCTORS’ COLLEGE
College of Business Administration
West Avenue, Molo, Iloilo City
3. Assess the external environment, which refers to, opportunities and threats
that affect the College of Business and Technology of Iloilo Doctors' College.
4. Assess the internal environment, which refers to, strengths and weaknesses
efficient.
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ILOILO DOCTORS’ COLLEGE
College of Business Administration
West Avenue, Molo, Iloilo City
Iloilo Doctors' College since they will be provided with a detailed analysis of the
Business and Technology of Iloilo Doctors' College with some modifications to suit
This study will also benefit other businesses who intend to prepare their
strategic plan. The mechanics and contents of the plan could be used as a pattern in
The student of management courses will also benefit from the study because
they will be provided with information on the importance of the strategic plan and
Other researchers may also benefit from the study, particularly those who are
also preparing a strategic plan for a specific business they can cite the contents and
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ILOILO DOCTORS’ COLLEGE
College of Business Administration
West Avenue, Molo, Iloilo City
Doctors' College located at West Avenue, Molo, Iloilo City. It focused on the
formulation of a five-year strategic plan for the College of Business and Technology
of Iloilo Doctors' College based on the SWOT matrix analysis for the next five years
technology students.
The strategic plan includes the presentation of the vision, mission, and
objectives of the College of Business and Technology of Iloilo Doctors' College, the
assessment of the internal and external environment to identify the school's strengths,
weaknesses, opportunities, and threats. The plan also includes determination of the
domain, differential advantage, strategic thrust, target results, and possible action
plan towards the attainment of their objectives. A financial statement of the College
of Business and Technology of Iloilo Doctors' College for the next five years was
(Iloilo Based). The strategic plan presented the vision, mission, and objectives of
Kimoni. It also assessed its present environment, both the internal and external which
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ILOILO DOCTORS’ COLLEGE
College of Business Administration
West Avenue, Molo, Iloilo City
were used in identifying the strengths, weaknesses, opportunities, and threats. After
these were done, strategic thrusts were formulated including target results and
possible action plans towards the attainment of the company's objectives. The
International Study
In February 2020, the newly named president of the University of Nebraska system, Ted
Carter, gathered a diverse 28-member team of students, faculty, staff, and administrators
to help chart the path forward for Nebraska’s public university. The team’s goal: At a
time of great change in higher education, lay out a vision for what the future should look
From that early work has emerged a five-year plan for growth and success across the
Carter engaged alumni and donors, elected leaders, leaders in business and agriculture,
the Board of Regents, NU senior leadership, and others in conversations about the
University’s future.
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ILOILO DOCTORS’ COLLEGE
College of Business Administration
West Avenue, Molo, Iloilo City
National Study
21st-century learning, knowledge creation, and public service for society and humanity.
That is the vision of the UP System administration under the leadership of President
Danilo L. Concepcion.
Taking its cue from the mandates of Republic Act 9500, the UP Charter of 2008,
the administration has crafted this strategic plan that will drive the direction of the
Concepcion and his team, guided by the UP values of honor and excellence,
endeavor to further strengthen the University in carrying out its main functions—
The administration recognizes UP's stature and role as the country's national university
and therefore aims to steer its activities toward achieving the overarching goal of
promote the right conditions for the creation and proliferation of new and innovative
knowledge as well as the delivery of timely, relevant, and meaningful public service.
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ILOILO DOCTORS’ COLLEGE
College of Business Administration
West Avenue, Molo, Iloilo City
Achieving the right conditions entails promoting access and diversity, optimizing the use
VII. METHODOLOGY
A letter was prepared signed by the researchers and endorsed by the adviser
questionnaire was prepared for the management of College of Business and Technology
After receiving the completed questionnaire, the SWOT Analysis was done based on
economic, socio-cultural, technological, and competitive factors was done and used as
the basis of formulating opportunities and threats. The internal environment of the
business was also evaluated to define the strengths and weaknesses of the business.
The strategic thrusts and projected financial statement were identified and prepared
based on the information provided by the staff of the College of Business and
Technology.
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ILOILO DOCTORS’ COLLEGE
College of Business Administration
West Avenue, Molo, Iloilo City
Vision
Commits to hiring the best staff for the college and giving them the freedom
Commits to provide good quality education with the best equipment and
Commits to offer classes that will teach development skills when in the field.
The mission is the basic purpose of the organization and its scope of operations. It is
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ILOILO DOCTORS’ COLLEGE
College of Business Administration
West Avenue, Molo, Iloilo City
Mission
progress.
The objective is the goal towards which a particular effort is directed. A well-stated
1. Have a higher standard by hiring the best, talented, and most qualified
lecturers/instructors available.
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ILOILO DOCTORS’ COLLEGE
College of Business Administration
West Avenue, Molo, Iloilo City
demand of the school industry. In SWOT analysis, the external environment includes
pursuing its basic common goal. It is a condition in the general environment that may
hinder a company's or corporation's effort events that can harm the company's long-
term viability that can cause potential losses to the company. It is a condition in the
competitiveness.
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ILOILO DOCTORS’ COLLEGE
College of Business Administration
West Avenue, Molo, Iloilo City
This refers to the changes in commodities' buying prices and the buying
power of the public. What is taking place at present is that the buying price of the
commodity increases but the buying power of the clientele decreases. Thus, there
is a need for the clientele to increase their buying power by increasing the inflow
of the buying instrument which is the money. For the moment, this is made
equivalent. This means that they are more than willing to pay for whatever
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ILOILO DOCTORS’ COLLEGE
College of Business Administration
West Avenue, Molo, Iloilo City
The most useful and advanced technology as far as the operation of the
communication technology. The cellular phone made possible fast and easy contact
with clients and students so that class operation is facilitated to its maximum
efficiency.
possible "online" sourcing of the latest review materials worldwide. This is important
electronic advertising which had never been possible before. Through the web, the
school can promote its services in like manner that the call centers and e-businesses
do. The use of the web for advertising creates not only added clients but
respectability with the school from other competing colleges and universities.
class. The process facilitates the exchange and transfer of information between the
instructor and the student. This class strategy is useful both in the classroom and out-
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ILOILO DOCTORS’ COLLEGE
College of Business Administration
West Avenue, Molo, Iloilo City
Furthermore, the student can access the material's file for their self-review at home.
information regarding placement of the student and related matters which could help
the school in upgrading its services reaches the management the soonest time
3. Social factors- These consider factors that have something to do with the
It is necessary for the College of Business and Technology of Iloilo Doctors' College
management to know their competitor as much as possible, where they operate, how
they operate, their linkages with institutions, and their strategies for attracting
students. These are vital information which the College of Business and Technology
formulated for the improvement of the business. College of Business and Technology
needs to establish a so-called competitive degree over other colleges and universities,
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ILOILO DOCTORS’ COLLEGE
College of Business Administration
West Avenue, Molo, Iloilo City
so it has to know why clients choose this school, what makes them acceptable and
Since the College of Business and Technology is relatively new in Iloilo City,
it must establish a market position that is stable and not easy to push over by other
competitors. This means that the school has to push other established competitors in
the business, otherwise, it has to settle with its current market share which is very
There are four aspects of competitions that the College of Business and
4. Existing Competitors
Six big colleges and universities are conducting their review classes for their
neighboring provinces. These are Central Philippine University (CPU), St. Paul's
(USA), and West Visayas State University (WVSU). In addition, there are six
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ILOILO DOCTORS’ COLLEGE
College of Business Administration
West Avenue, Molo, Iloilo City
5. Potential Competitors
For emphasis, the strong demand for BA and IT students abroad could not
considering the mass of students. There is no legal prohibition of any kind for
any business to operate in the city as long as the requirements are met and
there are enough resources to run the business. This reality is a potential
2021).
opportunity depends on the outlook of the organization and its mastery of the threat
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ILOILO DOCTORS’ COLLEGE
College of Business Administration
West Avenue, Molo, Iloilo City
and weaknesses to enhance these strengths and correct the weaknesses to provide the
external threats.
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ILOILO DOCTORS’ COLLEGE
College of Business Administration
West Avenue, Molo, Iloilo City
prepared faculty and facilitators. They are Masters and Doctoral degree
Technology.
for granted because it determines the accessibility to its clients and the
location is almost at the heart of the city and considered strategic for
students because of its access from almost any point in the city and
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ILOILO DOCTORS’ COLLEGE
College of Business Administration
West Avenue, Molo, Iloilo City
keep itself updated to cope with the changing times and to maintain its
increase its competitiveness in the local and global market and be true
with their initial payment. Unlike product businesses where the owners
infuse capital to purchase raw materials, the school has its raw
they will be paid only after they have delivered their classes and the
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ILOILO DOCTORS’ COLLEGE
College of Business Administration
West Avenue, Molo, Iloilo City
Thus, the school no longer pays for other incentives and benefits since
1.5 Promotions
The promotion covers all the activities that the school undertakes to
product, price, and place, and should not be neglected nor be taken for
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ILOILO DOCTORS’ COLLEGE
College of Business Administration
West Avenue, Molo, Iloilo City
College will bring the school into the right perspective of the clients
1.6 Add-ins
attract more students. These include free tuition and other fees
etc. The add-ins are come-ons of the business which would make a
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ILOILO DOCTORS’ COLLEGE
College of Business Administration
West Avenue, Molo, Iloilo City
activities into a set of objective numbers that provides information about the firm's
company's financial conditions, operating results, and other business activities. They
serve as the communication link between the company and the various interested users
such as the creditor, suppliers, customers, investors, and management. As these users
read the financial reports, they try to find answers to the questions concerning the
profitability of the business, its ability to meet the financial obligations, the safety of the
investment in it, and the effectiveness of the management in running the firm.
business's past performance, its present condition, and future business potentials. The
basic financial statements are the Income Statement and Balance Sheet. The Income
Statement shows the result of the operations (whether there is profit or loss) for a given
period. Its elements are sales and expenses. On the other hand, the Balance Sheet shows
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ILOILO DOCTORS’ COLLEGE
College of Business Administration
West Avenue, Molo, Iloilo City
the financial condition of the company as of a given date. Its elements are assets,
For this study, vertical and horizontal financial statement analysis was used as one
of the tools in assessing the financial status of the College of Business and Technology
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ILOILO DOCTORS’ COLLEGE
College of Business Administration
West Avenue, Molo, Iloilo City
Table 1 College of Business and Technology Income Statement For the year
ended December 2021
Income:
Less:
Supplies 10,000.00
Operating Expense
Water 2,000.00
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ILOILO DOCTORS’ COLLEGE
College of Business Administration
West Avenue, Molo, Iloilo City
Less:
Supplies 11,000.00
Less:
Operating Expense
Water 2,000.00
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ILOILO DOCTORS’ COLLEGE
College of Business Administration
West Avenue, Molo, Iloilo City
Assets:
Cash P 20,000.00
Equipment 5,000.00
Vehicle 5,000.00
Capital P 32,000.00
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ILOILO DOCTORS’ COLLEGE
College of Business Administration
West Avenue, Molo, Iloilo City
Assets:
Cash P 30,000.00
Equipment 7,000.00
Vehicle 6,000.00
Capital P 46,000.00
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ILOILO DOCTORS’ COLLEGE
College of Business Administration
West Avenue, Molo, Iloilo City
Income:
Less:
Less:
Operating Expense
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ILOILO DOCTORS’ COLLEGE
College of Business Administration
West Avenue, Molo, Iloilo City
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ILOILO DOCTORS’ COLLEGE
College of Business Administration
West Avenue, Molo, Iloilo City
Table 6
Assets:
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ILOILO DOCTORS’ COLLEGE
College of Business Administration
West Avenue, Molo, Iloilo City
The analysis of the College of Business and Technology financial statement is given
below:
1. The increase in cash by 100% could be attributed to the increased income from fees by 50%
3. The total assets increased by 44.4% as a result of the acquisition of additional equipment.
4. The increase in capitalization by 56.67% could be attributed to the increase in the total income
by 50%.
5. Business progress could be gauged through an increase in gross profit by 56% against a 44%
increase in the total cost and 10% in operating expenses. There was a slight cost of operation and
operating expenses because the services rendered remain the same regardless of the increase in
6. Net income increased considerably by 188%. This high increase in income could be explained
by a minimal increase in the total cost which is 23.36% and in the operating expenses which is
only 10%. The cost of operation had increased minimally because fees for the services of the
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ILOILO DOCTORS’ COLLEGE
College of Business Administration
West Avenue, Molo, Iloilo City
department remain the same regardless of the number of students. The slight increase recorded
was due to an increase in section since enrolment in the department also increasing.
Ratio Analysis
The financial ratio is the most widely used method to determine the organization's
strengths and weaknesses in investment. The financial areas of the business are so closely
related, that financial ratios can signal strengths or weaknesses in management, operation,
The financial ratio presents the significant relationships among the items in the financial
statements expressed in mathematical form. These ratios are used as tests to measure liquidity,
Financial ratio analysis for the College of Business and Technology was computed and
1. Test of Liquidity- measures the ability of a business to pay its current liabilities and to convert
1.1 Current ratio- measures the number of times that the current liabilities could be paid with the
available current assets. The extent to which the establishment can meet its short-term
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ILOILO DOCTORS’ COLLEGE
College of Business Administration
West Avenue, Molo, Iloilo City
obligations. The current ratio should not be too low (lower than 1:1) because the business would
find it difficult to pay its current obligations when they mature. Neither should the ratio be too
high (i.e 5:1) for this means an excessive investment in current assets that do not produce many
returns for the company. The formula for the current ratio is current assets/current liabilities.
Since the College of Business and Technology has no current liabilities, then it can be said that
1.2 Acid Test Ratio- is another measure of the ability of the business to pay current liabilities
from the more liquid assets or quick assets, which are cash, receivables, and marketable
securities. The extent to which a firm can meet its short-term obligations without relying upon
the sale of its inventories. It is similar to the current ratio except that inventories and pre-
payments are excluded from the numerator. Only those current assets like the cash quickly are
included so that the resulting ratio can indicate the company's paying ability in the very near
term. The acid test ratio is computed by dividing the quick assets by the current liabilities. Since
the College of Business and Technology had no current liabilities, there is no point in computing
1.3 Inventory turn over- measures the number of times that inventory is placed during the period.
If turnover becomes very high, the possibility of running out of stock is great and may result in
losing customers. On the other hand, if turnover is too low, it means that the company is keeping
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ILOILO DOCTORS’ COLLEGE
College of Business Administration
West Avenue, Molo, Iloilo City
in storage merchandise (Students) for quite a long period which may entail additional storage
costs, maintenance, and obsolescence. Inventory turnover is the ratio of the cost of sales to the
average inventory. Since the College of Business and Technology nature of business is not about
2. Test of solvency measures the company’s ability to pay all its debts, whether it is current or
non-current.
2.1 Debt Ratio indicates the percentage of total assets provided by creditors. It is computed as the
ratio of the total liabilities to the total assets (total liabilities/total assets). Again this test of
solvency cannot be computed for the College of Business and Technology because there is no
2.2 Equity ratio indicated the percentage of total assets provided by the owner(s). If the ratio is
exactly to 1, this means that the creditors and owners provided an equal amount of capital. As the
ratio increases (more than 1), the amount of risk assumed by the creditors also increases.
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ILOILO DOCTORS’ COLLEGE
College of Business Administration
West Avenue, Molo, Iloilo City
100% 100%
The ratio indicated that the creditors and owners provided an equal amount of capital. In the case
of the College of Business and Technology, the incorporators are the creditors and the owners at
3. Test of Profitability measures the ability of a business to generate results of operation like net
income or operating margins to some measure of activity such as sales or to measure inputs
3.1 Gross Profit Ratio is the ratio of gross profit to net sales.
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ILOILO DOCTORS’ COLLEGE
College of Business Administration
West Avenue, Molo, Iloilo City
46% 58%
The ratio indicates an increase in income after two years of operation of the College of Business
and Technology. This is computed as the ratio of net income to net sales.
12.8% 15.33%
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ILOILO DOCTORS’ COLLEGE
College of Business Administration
West Avenue, Molo, Iloilo City
The NPR values indicate an increase in return for December 31, 2022. The values
indicated that for every P 100 income from departmental fees, the College of Business and
Technology earned P 12.8 for December 31, 2021, and P 15.33 for December 31, 2022.
purpose. It is a unique social phenomenon that enables its members to perform tasks for beyond
evaluated. Figure 1 gives the present organizational structure of the College of Business and
Technology.
The Department is headed by a Dean who resides in Iloilo. The Dean oversees the overall
operation of the department. Under the Dean is the Secretary who decides for and on behalf of
The Dean is responsible for overseeing the actual operation of the department. She is
responsible for the recruitment of the office personnel, advertising the courses offered by the
The Curriculum Director identifies the topics to be covered by the department for specific
courses program. He works with the Dean in identifying the students for a specific subject. She
also prepares the manual for each course subject program offered by the department. She works
Finance Officer takes care of money matters of the business. She prepares the vouchers
and financial statements of the business. Disbursement of funds for official purposes is also the
Secretary is accountable to all the administrators of the department. She is responsible for
keeping records of the department. She assists all officers in their needs.
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ILOILO DOCTORS’ COLLEGE
College of Business Administration
West Avenue, Molo, Iloilo City
Figure 1 gives the organizational setup of the College of Business and Technology
Figure 1
Organizational Set up
Dean
Secretary
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ILOILO DOCTORS’ COLLEGE
College of Business Administration
West Avenue, Molo, Iloilo City
SWOT Matrix is an important matching tool that helps managers develop four types of
SO – will make use of the center’s internal strengths to take advantage of external opportunities.
ST – uses the department’s strengths to avoid or reduce the impact of external threats.
WT – are defensive tactics directed at reducing internal weaknesses and avoiding external
threats.
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ILOILO DOCTORS’ COLLEGE
College of Business Administration
West Avenue, Molo, Iloilo City
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College of Business Administration
West Avenue, Molo, Iloilo City
XII. Domain
In business, it is important to define the domain which is the definition of the product that the
company seeks superiority over its competitors. To gain an advantage over competitors means
College of Business and Technology seeks a competitive advantage over its competitors based
on the following:
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ILOILO DOCTORS’ COLLEGE
College of Business Administration
West Avenue, Molo, Iloilo City
goals. It is the determination of the basic long-term objective of the enterprise, the adoption of
the course of action, and the allocation of resources necessary to achieve the company vision.
The predetermined objectives and strategies should match each other to achieve organizational
success.
The following are the proposed strategies that will achieve College of Business and Technology
objectives:
Objective 1: To have a higher standard of courses by hiring the best, talented, and credentialed,
lecturer available.
There are two approaches to improving the quality or standard of courses by the College of
presence in the department could boost the morale of the students. Moreover, this quality
student can share first-hand experience in techniques for studying these courses.
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ILOILO DOCTORS’ COLLEGE
College of Business Administration
West Avenue, Molo, Iloilo City
Objective 2: To maintain excellence by providing students with materials and manuals necessary
Since BSBA/BSIT profession is a very dynamic one, the following strategies will be instituted:
a. Continuously download online materials from the US. There are periodic changes in
materials and the department must keep abreast with these changes.
instructions, or other web pages on the computer could provide a good condition for
The strategies formulated must be translated into the necessary specific action programs that
should answer the following basic questions: What goals (objectives) should be achieved? What
to do (strategic thrusts)? What measures to evaluate performance? (target results) What specific
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ILOILO DOCTORS’ COLLEGE
College of Business Administration
West Avenue, Molo, Iloilo City
actions will be done? (Activities) Who will do it? (Persons Responsible) When will it be done
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ILOILO DOCTORS’ COLLEGE
College of Business Administration
West Avenue, Molo, Iloilo City
and
credentiale
d materials
available
Technology based on the analysis of its external and internal environment. The major
strength of the business is its low capital requirements. The obvious opportunity is the
increasing number of educational aspirants. The apparent threat is the existence of high-
caliber universities and colleges and the definite weakness of the department shortage of
CBT Faculty. The financial analysis of the business showed its profitability.
From the SWOT analysis, the researchers concluded that the College of Business
and Technology's current operation is sound from the sound point of profitability despite
its weaknesses and the threats to its existence. The strategic plan prepared could boost
The researchers recommend that the College of Business and Technology should
look at the strategic plan prepared to improve the performance of the business for the
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ILOILO DOCTORS’ COLLEGE
College of Business Administration
West Avenue, Molo, Iloilo City
next five years. They also recommend that the components of the action plan be given
due attention since it is their guide for the improvement of the income-generating
XVII. Bibliography
Alba, A. Hortillas., & Esclada A.J., Three Years Strategic plan of Kimoni Philippines
Anlocotan, R.S. Strategic Planning Process (MBA Series) Notes given to graduate students,
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ILOILO DOCTORS’ COLLEGE
College of Business Administration
West Avenue, Molo, Iloilo City
XVIII. APPENDICES
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