]

Text Type Purpose( Most Conventions/Features

Common)

Advertisement persuade, promote a colour scheme, slogan, testimonial, rule of thirds, weasel
product, sell, inform words, groups, ethos/pathos/logos, plain folks, signature,
magic ingredient, copy, facts & figures, snob appeal,
glittering generalities, bandwagon, card stacking,
endorsement, avant garde, wit & humour, logo, rhetorica

Biography inform, narrate, narration, third person narration, descriptive/figurative

share experiences, language, multiple settings, usually chronological
instruct/educate order, possible gaps in time, bias & sensationalism,
testimonials, characterization, plot arc

Blog comment, share, size/layout/fold, cover, colour schemes, visuals,

inform, persuade, images, font/font size, small paragraphs, columns,
evaluate headings/subheadings, bullet-point lists, contact
information, facts& figures, glittering generalities,
formal/informal register

Brochure/ inform, educate, anate, narration, voice over, graphic weight, colour
leaflet advertise scheme, camera angle, closure, transition styles,
exaggeration, movement lines, onomatopoeia,
symbols, allusion

Cartoon ent concluding, panels, visual, graphic style, gutter, speech/thought

satirise, criticise bubble, splash, bleed, emanate, narration, voice over,
graphic weight, colour scheme, camera angle,
closure, transition styles, exaggeration, movement
lines, onomatopoeia, symbols, allusion, irony, humour

Diary recording first person, ‘Dear diary’, personal pronouns, date,

events/feelings, narration, anecdote, informal language, stream of
expressing emotion, consciousness, daily experiences, self-referential,
remembrance, imagery, descriptive language, personal or reflective
expressing opinion tone, little contextualisation

Essay analyse, persuade, formal register, formal structure, thesis statement,

narrate, comment, topic sentences, concluding sentences, arguments,
describe, evaluate, linking words/connecting phrases, cohesion,
offer solution citations/references, examples,

Infographic educate, inform, colour scheme, condensed information, subheadings,

persuade data/facts & testimonial, rule of thirds, weasel words,
groups, ethos/pathos/logos, plain folks, signature, magic
ingredient, copy, facts & figures, snob appeal, glittering
generalities, bandwagonsequence of information,
representation of groups