EcoPress VACUWEAR

EnviroEase Tech.

In partial fulfillment of the course

GEENT01X – The Entrepreneurial Mind

Submitted by:

Ablañez, Fay Given M.

Bundalian, Johnlei

Digno, Ryza Cristeta L.

Loyola, Khate Ashley P.

Son, Kurt Andrew P.

Tala, Kyle Matthew B.

Submitted to:

Mrs. Mechelle D. Balboa

Table of Contents
I. LOGO AND TAGLINE ........................................................................................................ 1

II. WHO WE ARE .................................................................................................................... 1

III. PROBLEMS AND OPPORTUNITY ................................................................................ 2

IV. PROBLEM INTERVIEW AND SURVEY RESULT ......................................................... 3

V. MARKET ESTIMATION AND CUSTOMER PERSONA ................................................... 5

A. MARKET ESTIMATION .............................................................................................. 5

B. CUSTOMER PERSONA ............................................................................................. 6

VI. VALUE PROPOSITION CANVAS .................................................................................. 6

VII. COMPETITION ANALYSIS ............................................................................................ 7

VIII. SOLUTION TO THE PROBLEM .................................................................................... 8

IX. SWOT ANALYSIS...........................................................................................................9

X. FINANCIAL FORECAST................................................................................................10

A. VARIABLE COST.......................................................................................................10

B. FIXED COST..............................................................................................................10

C. BEP AND PLANNED SALES.....................................................................................10

D. PROJECTED INCOME STATEMENT.......................................................................11

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I. LOGO AND TAGLINE

“Clothes Squeezed, Travel in the Breeze”

II. WHO WE ARE

Venture Name:
EnviroEase Tech.
Product Name:
EcoPress VacuWear
Product Description:

Introducing a groundbreaking innovation, EcoPress VacuWear by EnviroEase Tech.,

a revolutionary solution designed for seeking both convenience and sustainability. EcoPress
VacuWear streamlines your daily life by offering a compact and efficient solution for carrying
clothes. With its innovative design, this takes it to the next level with its bioplastic vacuum bag,
a key component of this system, not only lightens your load but also aligns with eco-friendly

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 principles. Crafted for durability and sustainability, it enhances the overall functionality of the
product while minimizing its environmental impact, offering a conscientious solution for your
journey. And that's not all. This also includes an automatic, battery-powered vacuum system
that seamlessly saves your time by eliminating the need for manual effort. And what sets us
apart is our commitment to clean energy. The solar-powered vacuum not only makes your life
hassle-free but also contributes to a greener planet. You're not just carrying your clothes;
you're carrying the future of eco-friendly innovation. Experience the perfect blend of practicality
and environmental consciousness with EcoPress VacuWear.

III. PROBLEMS AND OPPORTUNITY

CONTEXT PROBLEM ALTERNATIVES

The problem emerges when The main causes include the The alternatives offered currently
travelers struggle to pack limited space available for storage include vacuum-sealed bags that
efficiently and maintain their in luggage and the lack of practical need manual pumping and plastic
clothes wrinkle-free and clean and effective solutions for keeping bags without compression or
while traveling. Adding to the clothes organized and wrinkle- protection. Another alternative is
restricted space problem, the free. Also, keeping clothes packing cubes, which allow
requirement to follow airline weight presentable during traveling can organized packing and
restrictions on luggage only makes be a problem. compression of clothes without the
travelers feel stressed about need for manual vacuum pump
packing. and vacuum seal bags, or
excessive use of plastics.
Traditional methods of packing,
including folding and rolling
clothes are also used.

CUSTOMERS EMOTIONAL IMPACT ALTERNATIVE

This problem mainly affects Some may be satisfied with SHORTCOMINGS
frequent travelers, especially using the current available The alternatives may not be
those going on long trips or alternatives. They experience the efficient in maximizing storage
business trips who want to joy of effortlessly packing their space or preventing wrinkles.
maximize their luggage space as clothes when traveling. Some may Using the manual pump may make
well as avoid wrinkles in their feel dissatisfied or stressed about the users tired and may not
clothes. It also affects travelers compress the clothes as much as

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who seek efficient packing of their keeping their clothes neat, the automatic ones, as it requires
clothes during their travels. organized, and wrinkle-free from physical effort and repetitive
packing them all in one luggage. motion to seal their clothes.

QUANTIFIABLE IMPACT
The quantifiable effect of these
items is seen in the increased
sales, client enthusiasm, and
satisfaction. This is attributed to
their durability and cost-
effectiveness, which results in
approximately 30-40% increased
sales compared to existing
products.

IV. PROBLEM INTERVIEW AND SURVEY RESULT

Agreed to the Problem and Needs a New Agreed to the Problem but Does Not Need a
Solution New Solution

Name Name
1. Angela Alvarez 1. Christine Jean Batocabe
2. Phylis Francisco 2. Aimard Gadiana
3. Nia Gonzales 3. Ederliz De Guzman
4. James Ivan Kielh C. Cueno 4. Mark Rico
5. Aliyah Mariz G. Bonza 5. Ellaine Roze Perea
6. Cass Solajes 6. Gwyn Herrera Bersabe
7. Melanie Lucero 7. Argielyn Areniego
8. Kathrina Salita 8. Princess Toledo
9. Joaquin Rafael Gabriel C. Javier 9. Cristel Mendoza
10. Tine Regidor 10. John Yron Cornito
11. Dana 11.

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12. Leigh Acosta Licupa 12.
13. Jeryllejane Moralta 13.
14. Lance Y. Buenaventura 14.
15. Alessandra 15.
16. Athan Glen Schofield 16.
17. Aliyah Mariz G. Bonza 17.
18. Fatima 18.
19. Vengie 19.
20. Jasper 20.
21. Joshua 21.
22. Patrick Jay Francisco 22.
23. Menard Sabugo 23.
24. Tam 24.
25. Dirc Hongco 25.
26. Ken Axel D. Quanico 26.
27. Cyrill 27.
28. Isaiah Martin 28.
29. Joren Narciso Manansala 29.
30. Janella Alipongan 30.
31. Jasmine Toledo 31.
32. Kim Andrea Aquino 32.
33. Angel Rafuson 33.
34. Dustin Fermin 34.
35. Irene Geroy 35.
36. Karen Ocampo 36.
37. Alexis Rayupa 37.
38. Lexie Pan 38.
39. Kenneth Lucido 39.
40. Kianna Reyna 40.

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 V. MARKET ESTIMATION AND CUSTOMER PERSONA
A. MARKET ESTIMATION

60 Million Passengers (Total Number of Air Total

Addressable
Passenger Traffic in the Philippines in 2019)
Market (TAM)

Serviceable 22.47 Million Passengers (Total Number of

Addressable International and Domestic Flight Passengers
Market (SAM)
carried by Cebu Pacific in 2019)

167,307 Thousand (Number of Peak

Season in Flights multiplied by the
Serviceable
Obtainable Average Price of the Product)
Market (SOM)

The figure above shows the market estimation of EcoPress Vacuwear. EnviroEase
Tech. used the total number of air passenger traffic in the Philippines in 2019 as the Total
Addressable Market (TAM); 100% of the market size. There are 60 million air passengers
according to the article by Statista Research Department that was released on June 8, 2023.
Further, to get the market that can realistically reached by the company the market size was
limited to the top 1 airline in the Philippines which is the Cebu Pacific. According to the report
of Philippine Star News, the Civil Aeronautics Board record indicated that the total international
and domestic passengers carried by the airline was 22.47 million passengers (37.45% of the
TAM). This will be the Serviceable Addressable Market (SAM). However, since EcoPress
VACUWEAR is a startup company it cannot reach all the target markets for that reason it
would be limited to the Serviceable Obtainable Market (SOM) which is the total of the peak
season or month of flights multiplied by the average price of the product. The total of the SOM
was 167,307 which is 0.7% of the SOM. This is the realistic addressable market of the
company.

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 B. CUSTOMER PERSONA

Understanding the multifaceted needs of travelers like Taylor allows for tailoring products and
marketing messages to satisfy the dynamic and eco-conscious aspects of their lifestyle.

VI. VALUE PROPOSITION CANVAS AND STATEMENT

Value Map Customer Profile

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 EnviroEase Tech. creates EcoPress VACUWEAR that enterprise a more
sustainable product with a drive towards a greener planet that maintains the beauty
that captures the heart of the people. Presenting innovative functionalities not just to
aid the planet but also the customers, since EcoPress VACUWEAR is a product that
can be used anytime, anywhere.

VII. COMPETITION ANALYSIS

Benefits Competitor 1 Competitor 2 Your Venture

Product Travel Storage Ronegye Automatic EcoPress

Resealable Vacuum Vacuum Sealer VACUWEAR
Bags Machine

Price 375 pesos 1,900 pesos 1,551 pesos

Branding channels Online shop/ digital Online shop/ digital Online shop/ digital
marketing channel marketing channel marketing channel

Packaging Plastic packaging Cardboard box with Small box package

pouch with bubble Styrofoam inserts
wrap and bubble wrap

Market reviews It has a rating of 4.5 It has a rating of 4.6 -

out of 5 stars out of 5 stars

UVP (Unique Value “Put Away Your “It helps you easily “Squeeze your
Proposition) Clothes, Duvet, Bed and fasts to equip clothes through a
Sheets, Towels, and and organize your vacuum bag that
Blankets, and Save freezer, with fresh only needs the
up to 3x More Space food ready to be sunlight's energy
in Your Closet or defrosted and served and not yours. Save
Suitcase” or fresh ingredients and make space for
instead of freezer- your clothes and a
burned food filled green planet.”
with ice crystals”

EFFICIENCY 95% 96% -

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 CAPACITY 10 – 20 pcs of small- 500 grams of food Depends on the size
medium sized of the vacuum bag
clothes

 Double-Zip Seal
FUNCTIONALITY  Can be cut off  Re-usable
and Unique
FEATURES and resealed  Solar
Turbo Valve
 Made of food rechargeable
 Air-Tight and
grade PA and battery vacuum
Water-Tight
PE Material safe  Made of eco–
friendly materials

VIII. SOLUTION TO THE PROBLEM

Solutions / Offering Benefits of the Solutions

1. Vacuum sealed using eco-friendly 1. With the use of this material, we are
materials contributing to environmental well-being that
is safe for nature, promoting sustainability.

2. Use of solar rechargeable battery for 2. Reducing unnecessary waste of time

pumping the vacuum associated with manual pumping through
smarter methods to make pumping quicker
and more efficient, hence avoiding
unnecessary delays. And you can use this
any time since unlike with electricity, you
need to plug it into a socket so you can save
a lot of time.

3. Promoting responsible consumption 3. By using these innovative reusable

vacuum-sealed bags, you can minimize your
luggage space while avoiding the need for
frequent replacements.

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 4. Small sized vacuum 4. Making a handy-sized vacuum would let
you carry this innovation without hassle. This
would let you use EcoPress VACUWEAR
anytime and anywhere.

IX. SWOT ANALYSIS

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X. FINANCIAL FORECAST
a. VARIABLE COST

b. FIXED COST

c. BEP AND PLANNED SALES (5%, 10%, 15%)

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d. PROJECTED INCOME STATEMENT

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