Topic 7

Nombre del Tema

Imagen del Tema

Texto descripción del tema

Topic Guide 1. Recap on the Business of Concerts, Festivals

and Amusement Parks and Books, Travel and
TV shows.
2. Learn about the business of these six
entertainment types.
3. Learn how to evaluate an event and
apply the 5 Stages of the Consumer Buying
Behavior Process.
For this topic, you will have to:
1. Develop the two activities.
2. Solve quiz 7.

Topic explanation

Topic seven will introduce you to the Business of Concerts, Festivals and Amusement Parks and
then Books, Travel and Immersive Experience. We will then learn how to evaluate an event and
apply the Stages of the Consumer Buying Behavior process.
Topic Introduction

https://www.pbs.org/newshour/show/pandemic-brings-challenges-new-opportunities-for-
music-industry

Content
Nombre del subtema / nombre Instrucciones, link, nombre del archivo Referencias
del material a utilizar o texto a integrar

Topic 7A

Concerts
The State of the Music Industry in https://www.toptal.com/finance/marke Jimmy Stone
2020 t-research-analysts/state-of-music-
industry
Clayton Durant
The Concert Business vs. Covid-19: https://edm.com/industry/concert-
2021
the Road to a 2021 Recovery business-vs-covid-19
Jeffrey Brown
Pandemic brings challenges, new https://www.pbs.org/newshour/show/p & Sam Lane
opportunities for music industry andemic-brings-challenges-new- 2021
opportunities-for-music-industry

Festivals
How Music Festivals Became a https://time.com/5651255/business-of- Martha
Massive Business in the 50 Years music-festivals/ Gajanan
2019
Since Woodstock
https://eventbrite- Eventbrite
New Trends s3.s3.amazonaws.com/marketing/britep
Impacting Festival apers/Britepaper_6newtrends_webVersi
and Consumer Events on.pdf
Amusement Park

Theme Park Marketing & Industry https://linchpinseo.com/trends-in-the- Team Linchpin

2022
Trends Shaping 2022 theme-park-industry/

How to Market A Theme Park: 4 https://crowdriff.com/resources/blog/h

Lessons From Disney ow-to-market-a-theme-park

Measuring the succcess of an

event Social Tables
Use the 10 Steps to Measure the https://billetto.co.uk/blog/guide-to-
Success of your event and develop evaluating-events/
a time line to explain how your
event will be evaluated. Harry Prince
2021
How to Measure the Success of an https://spacehuntr.com/journal/how-to-
Event measure-the-success-of-an-event/ Bizzabo Blog
Staff
2021
22 Important KPIs for Measuring https://www.bizzabo.com/blog/kpis-to-
Event Success measure-event-success
 Tema – letra – título Activity 7ª Concerts, Festivals and Amusement Parks
Ejemplo: 1a. Mapa mental historia de la
educación

Herramienta a utilizar – entrega de Send document

documento, video tarea, foro

Tipo de actividad – Individual o en equipo Collaborative

Instrucciones de la actividad The assignment

Answer the following:

• Choose ONLY ONE of the entertainment types

(Concerts, Festivals and Amusement Parks) for this
essay.
• Read the articles / links about the chosen
entertainment type.
• Use the 10 Steps to Measure the Success of your
event and develop a time line to explain how your
event will be evaluated.
https://billetto.co.uk/blog/guide-to-evaluating-
events/

Submission requirements
• Develop a time line of the 10 steps to
Measure the Success of your event.
• Arial 12, single space (1.0)
• Only one representative from each team will
send their activity in Bright Space.
• Send a PDF document with the information
required and upload it on the platform.
• At the front of your assignment, you MUST
include the number of the team and the text
Activity 7A.
• Within the essay include the full name of each
team member.
• Include the references of the resources
consulted and APA citations where these are
necessary.
• There are no late submissions
 Examples of timelines DESIGNS:

Evaluation
Details on the document Rubric of Activity 7A.

Due date April 19th