Professional Documents
Culture Documents
Review Chapter 1
Review Chapter 1
Review Chapter 1
4. A high end car dealership wants to offer cus- A nail Manicure Service
tomers a variant as part of their customer ben-
efit package. What type of service would mostly
likely be considered a variant?
12. In the context of the pre- and post production They focus on gaining a
services perspective of a value chain, which customer.
statement is true of pre production services?
17. Jason and his friend went to a coffee shop. They Peripheral goods
ordered two cappuccinos and received a com-
plimentary chocolate waffle and cookie along
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with their order. In the context of a customer
benefit package (CBP), the chocolate waffle and
the cookie are:
18. Service encounter design is a key activity per- Determining how to re-
formed by operations managers that involves: cover from service up-
sets
21. In the context of the pre- and postproduction Recycling and remanu-
services perspective of a value chain, which are facturing initiatives
postproduction services of a value chain?
23. Which statement is true of a value chain? The pre- and postser-
vice framework of a
value chain emphasizes
that service is a critical
component of traditional
manufacturing process-
es.
33. In the context of the pre- and postproduction They focus on keeping
services perspective of a value chain, which existing customers.
statement is true of postproduction services?
38. Which statement is true of service employees? They require good hu-
man interaction skills
and strong cross-selling
skills.
43. Which statement best explains why employee because the customers
scheduling in a fast food restaurant is impor- expect a short wait time
tant? and food is not usually
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made until the customer
orders
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