Professional Documents
Culture Documents
Key Messaging STR
Key Messaging STR
What do you want your audience to know? No matter how small the percentage of impact,
What's the "so what?" factor? Each year, 18,760 people die from malignant brain tumors.
Any support or funds raised can aid in the effort to reduce this number and advance research
What is distinctive? Compelling? Every time you engage with our organization, you'll
encounter real-life stories of individuals who have triumphed over this battle and those shared by
family members who have lost loved ones. This cause holds significant personal importance to
me, emphasizing that our efforts are driven not by financial gain but by genuine compassion.
Key Messages #1
Gray Matter Matters believes empowerment through knowledge: understanding the signs and
symptoms of brain cancer can lead to earlier detection and improved outcomes. Spread
Supporting 1
Our organization puts out new information about Brain cancer on social media, posters, and
merchandise to find ways to inform others about ways to make changes and learn.
Supporting 2
Gray Matter Matters hosts inclusive meetings open to all students and staff, providing another
Every life affected by brain cancer matters. Together, let's support research, raise awareness, and
Supporting 1
We will foster an environment where all families can share their stories, aiding in grief
Supporting 2
We will raise funds to assist families with financial burdens, including medical bills, living
expenses, and funeral costs. No family enduring the pain of losing a loved one or witnessing
Key Messages #3
Brain cancer knows no bounds—it affects people of all ages, backgrounds, and walks of life.
Supporting 1
I lost one of my best friends during my senior year of high school. Age is not a determining
factor, which is why Gray Matter Matters engages with schools of all grade levels, organizing
events and fundraisers to educate diverse communities about the impact of brain cancer."
Supporting 2
Gray Matter Matters maintains an active presence on social media, staying abreast of current