SHANNON SULLIVAN

sullivan.shannon03@gmail.com | (314) 278-4507 | www.linkedin.com/in/shannonsullivan2002

ABOUT
Strategic Communications major with a minor in Business from the University of Missouri graduating in May 2024 with
a passion for Public Relations and Marketing. Demonstrates experience and expertise in client relations, consumer
engagement and creative campaign development. I use my knowledge of both Journalism and Public Relations content
creation for the development of content that engages and excites my audience. I am eager to gain experience and add
value to a marketing team.

EDUCATION
University of Missouri Columbia, Missouri
Missouri School of Journalism – Strategic Expected Graduation Date: May 2024
Communications GPA: 3.89
Minor in Business
Dean’s List Recipient Fall 2020, Fall 2021, Fall-Spring 2022, Fall 2023

WORK EXPERIENCE
AdZou; Public Relations/Content Manager; Columbia, MO January 2024-Present
• Collaborated with a team to develop a creative campaign for a local start-up restaurant in the Columbia area
• Conducted secondary research for a situational analysis about the fast-casual restaurant industry
• Facilitated a focus group discussion to gather primary research from our target audience
• Wrote and edited a final research report that adhered to AP Style to present to the client
Summersalt; Customer Happiness Intern; St. Louis, MO May 2023-August 2023
• Managed email communications from customers to inform them about upcoming promotions, order status
notifications and delivered personalized assistance for their inquiries and needs
• Monitored positive social media engagements from customers on Summersalt’s Facebook and Instagram
• Utilized social listening techniques to find and engage with the brand’s tagged posts and social media mentions
Summer Pool Concierge; Lifetime Fitness; Frontenac, MO May 2022-August 2022
• Delivered premium customer service through account maintenance, guest greetings and knowledge of facility
• Validated guest access and was an overall point of contact for questions and concerns
• Accomplished various tasks around Pool area such as maintaining cleanliness and distributing towels

LEADERSHIP & ACTIVITIES

Kappa Kappa Gamma, Homecoming Fling Liaison Fall 2022, Fall 2023
• Wrote and directed a 10-minute skit to be performed in front of an audience that placed 2 overall both years
nd

• Coordinated and organized a cast of 25 college students and ran weekly practices
American Advertising Federation, Member Spring 2022-Present
• Mizzou student organization where students hoping to enter the professional world of advertising,
communications or journalism can receive professional guidance and advice

SKILLS
Media Relations and Communication
• Experience in writing press releases that adhere to AP Style rules and pitching stories to the media
Research & Analysis
• Experience conducting both primary and secondary research to analyze industry trends
Client Relations
• Skilled in collaborating with clients to understand brand objectives and goals