Depending on the communication outcome sought, some media are more influential or effective than others.

Fill in the 8x8 boxes below to indicate whether the given medium's influence on the outcome is typically +++ (hig
Media/Com
TV Print Di
Search
Create brand awareness and salience ### ## ###
Convey detailed information ## ### ###
Communication Outcomes Create brand imagery and personality ### # ##
Build trust ## # ##
Elicit emotions ### ## ###
Inspire action ## ## ###
Instill loyalty ## ## #
Connect people ### # ##

Form groups of 2-4 for group assignments/projects. Discuss the above answer in y
Group Details
Roll No. Name
1 2023MMBA07ASB144 Siva kumar
2
3
4
Group size must be 2 to 4
 ctive than others.
me is typically +++ (high) or ++ (medium) or + (low). Apart from what you have learnt from the class, refer to relevant books,
Media/Communication Options
Digital Radio Mobile
Social Media Display Website
### # ## ## ###
## ## # # ##
## # # # ###
## ## ## ## ###
## ## ## # ##
## # # # ###
### ## ## # ###
## ## # ## ###

the above answer in your group and finalize the group's answer. Mail me the group answer with group members' roll number
up Details
e-mail id
ksivaMBA723@bus.alliance.edu.in
ass, refer to relevant books, library resources, online resources, and AI (e.g., chatgpt) to arrive at your answers.

group members' roll numbers and names before the next session. I shall randomly pick some groups to explain/clarify/defend
at your answers.

oups to explain/clarify/defend some of the answers in the boxes with examples and handle questions on them. DSA marks fo
stions on them. DSA marks for classroom engagement will depend on how well you do in this assignment and participate in
assignment and participate in the discussion of other groups' answers.