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EXPERIMENT - 4 - Levels of Processing
EXPERIMENT - 4 - Levels of Processing
LEVELS OF PROCESSING
INTRODUCTION
The levels of processing model (Craik & Lockhart, 1972) focuses on the depth of processing
involved in memory and predicts the deeper information is processed, the longer a memory
trace will last.
Craikdefineddepthas:"themeaningfulnessextractedfromthestimulusratherthanintermsof
the number of analyses
performed upon it.”
Unlike the multi-store model, it is anon-structuredapproach.Thebasicideaisthatmemoryis
just what happens as a result of processing information.
Memory is just a by-product of the depth of processing of information, and there is no clear
distinction between short-term and long-term memory.
Therefore, instead of concentrating on the stores/structures involved (i.e. short-term
memory & long-term memory), this theory concentrates on the processes involved in memory.
Shallow Processing -
This takes two forms:
1. Structural processing (appearance) is when we encode only the physical qualities of
something. E.g. the typeface of a word or how the letters look.
2. Phonemic processing – which is when we encode its sound. Shallow processing only
involves maintenance rehearsal (repetition to help us hold something in the STM) and
leads to fairly short-term retention of information.
This is the only type of rehearsal to take place within the multi-store model.
Deep Processing -
This takes two forms:
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1. Semantic processing, happens when we encode the meaning of a word and relate it to
similar words with similar meanings.
2. Deep processing involves elaboration rehearsal which involves a more meaningful
analysis(e.g.images,thinking,associationsetc.)ofinformationandleadstobetterrecall.
For example, giving words a meaning or linking them with previous knowledge.
Summary -
Levels of Processing: The idea that the way information is encoded affects how well it is
remembered. The deeper the level of processing, the easier the information is to recall.
This explanation of memory is useful in everyday life because it highlightsthewayin
which elaboration, which requires deeper processing of information, can aid memory. Three
examples of this are.
- Reworking:- Putting information in your own words or talking about it with someone
else.
- MethodofLoci:-Whentryingtorememberalistofitems,linkeachwithafamiliarplace
or route.
- Imagery:-Bycreatinganimageofsomethingyouwanttoremember,youelaborateonit
and encode it visually (i.e. a mind map).
The above examples could all be used to revise psychology using semantic processing
(e.g.explainingmemorymodelstoyourmum,usingmindmapsetc.)andshouldresultindeeper
processing through using elaboration rehearsal.
Critical Evaluation -
Strengths:-
The theory is an improvement on Atkinson & Shiffrin’s account of transfer from STM to LTM.
Forexample,elaborationrehearsalleadstotherecallofinformationratherthanjustmaintenance
rehearsal.
Thelevelsofprocessingmodelchangedthedirectionofmemoryresearch.Itshowedthat
encoding was not a simple, straightforward process. This widened the focus from seeing
long-term memory as a simple storage unit to seeing it as a complex processing system.
CraikandLockhart'sideasledtohundredsofexperiments,mostofwhichconfirmedthe
superiority of 'deep' semantic processing for remembering information. It explains why we
remember some things much better and for much longer than others.
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This explanation of memory is useful in everyday life because it highlights how
elaboration, which requires deeper processing of information, can aid memory.
Weakness:-
Despite these strengths, there are a number of criticisms of the levels of processing
theory: Despite these strengths, there are a number of criticisms of the levels of processing
theory:However,recentstudieshaveclarifiedthispoint-itappearsthatdeepercodingproduces
better retention because it is more elaborate. Elaborative encoding enriches the memory
representation of an item by activating many aspects of its meaning and linking it to the
pre-existing network of semantic associations.
Later research indicated that processing is more complex and varied than the levels of
processing theory suggests. In other words, there is more to processing than depth and
elaboration.
For example, research by Bransford et al. (1979) indicated that a sentence such as, 'A
mosquito is like a doctor because both draw blood'ismorelikelytoberecalledthanthemore
elaboratedsentence,'Amosquitoislikearacoonbecausetheybothhavehead,legsandjaws'.It
appearsthatitisthedistinctivenessofthefirstsentencewhichmakesiteasiertoremember-it's
unusual to compare a doctor to a mosquito.
As a result,thesentencestandsoutandismoreeasilyrecalled.Anotherproblemisthat
participants typically spend a longer time processing the deeper or more difficult tasks. So, it
could be that the results are partly due to more time being spent on the material. The typeof
processing,theamountofeffort&thelengthoftimespentonprocessingtendtobeconfounded.
Deeper processing goes with more effortandmoretime,soitisdifficulttoknowwhichfactor
influences the results.
The ideas of 'depth' and 'elaboration' are vague and ill-defined (Eysenck, 1978). As a
result,theyaredifficulttomeasure.Indeed,thereisnoindependentwayofmeasuringthedepth
of processing. This can lead to a circular argument - it is predicted that deeply processed
information will be remembered better,butthemeasureofdepthofprocessingishowwellthe
information is remembered.
The levels of processing theory focuses on the processes involvedinmemoryandthus
ignoresthestructures.ThereisevidencetosupporttheideaofmemorystructuressuchasSTM
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and LTM as the Multi-Store Model proposed (e.g. H.M., serial position effect etc).Therefore,
memory is more complex than described by the LOP theory.
METHODOLOGY
Aim:Todemonstratethattheaccuracyofrecalldiffersbasedonthelevelatwhichinformation
was processed.
Variables:
- Independent Variable:-The orientation task- two levelsare surface level & deeper level.
- Dependent Variable:-Recall of words.
- Confounding Variable:-
1. Method of Presentation
2. Recency effect
3. Fatigue & Distraction
4. Time of Exposure
Materials Required:
1. Two sets of cards -each with a stimuluswordononesideandtheorientingtaskonthe
other.Thefirstsetofstimuluswordsisprintedin“upper/lowercase”,whichmayormay
notcorrespondtotheactualprintingofthestimulusword.Thesecondsetofcardshasa
sentencewithablankspaceononesideandthestimuluswordontheother.Thestimulus
word may or may not complete the sentence on the other.
2. Four example cards
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Precautions:
1. In each series, the cards are re-shuffled to ensure random presentation.
2. Eachwordisexposedforthesameamountoftime(sixsecondsforthestimuluswordand
three seconds for the orienting task).
3. The series are randomly presented for each subject
4. Arestpauseoffiveminutesisgivenafterthetwoorientingtasksandbeforetherecallto
avoid the recency effect.
5. A restpauseofoneminuteisgivenbetweeneachseriesandafive-minutepausebefore
recall to combat fatigue.
6. Distraction of any nature is kept to a minimum level.
7. The subject should be unaware that a recall task will follow the orienting task.
8. The subject should be unaware that a recall task will follow the orienting task.
9. Instructions and examples should be clear.
10.The experimenter must pretend to note down the responses for each orienting task to
avoid cueing the subjects.
Procedure:
The subject is seated comfortably in a quiet room atatableofcomfortable/suitableheight.A
screen,toavoidpre-exposureofthecards,isused.Rapportisbuiltwiththesubjecttoputhim/
he at ease. The subject is given the data sheet and is requested to fill in the background
information. The experiment enters notes of the date and time of experimentation.
response is obtained, whichever comes earlier. After all the cards are exposed, the subject is
given a rest pause of one in and the experimenter proceeds to the next series.
Instructions:
Surface Level (Physical Processing) –
“Youwillbeshownasetofcardsoneatatime.Inthisset,eachcardwillhaveeithertheword“
Uppercase”or“Lowercase”writtenonit.Behindeachwordwillbeanotherwordwhichisthe
stimulus word. You have to decide whether the stimulus word is in the case that matches the
orienting task or not.
Forexample,thefirstmayhavethe“uppercaseandthestimuluswordmaybeprintedin“lower
case”, Here your response should be “ NO”
Thesecondcardmayalsohaveuppercaseandthestimuluswordmaybeprintedinuppercase.
Inthiscase,yourresponseshouldbe“yes”adsoon.Haveyouunderstoodthetask?(Clarifyany
doubts at this stage), can we begin now?
Recall Task:
Afterthesecondseries,thesubjectisgivena5-minuterestpauseandthengiventheinstructions
for the recall task which is:
“ Please try to recall all the stimulus words from all the series in any order”.
Recording of Data:
The number of stimulus words recalled in each series is noted down.
Table 1:
Table 2:
Graph - 1:
A graphrepresentingtheNumberofWordscorrectlyrecalledbytheSubjectinDifferentLevels
of Processing
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Graph - 2:
AgraphrepresentingtheNumberofWordscorrectlyrecalledbytheGroupinDifferentLevelsof
Processing
Individual Discussion:
Theaimoftheexperimentistostudytheeffectofdifferentlevelsofprocessingontherecallof
the material. The experiment was conducted on subject S.R. doing her undergraduate in
Psychology, in Christ (Deemed-to-be-University).
Table 1 shows, the number of words recalled at physical and semantic levels by the
subject. The number of words recalledbythesubjectatthephysicallevelis7andinsemantic
level is8and the difference is1.
Thus thesubjectconfirmsthehypothesisastherecallishigherinsemantic/deeperlevel
of processing.
Group Discussion:
The experiment was conducted on a heterogeneous group,agedbetween17to19years,doing
their undergraduate studies in Christ (Deemed-to-be-University).
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Table-2shows,thenumberofwordsrecalledatphysicalandsemanticlevelsbythegroup.The
numberofwordsrecalledbythegroupunderthephysicallevelis102andthemeanis10.2and
in the semantic level103and the mean is10.3andthe difference is1with of mean of0.1.
Thus, the group also confirms the hypothesis, as the recall is higher in the semantic level of
processing.
Conclusion:
1. The subject results prove the hypothesis which says that the recall is higher in the
semantic level of processing.
2. Thegroupresultsprovethehypothesiswhichsaysthattherecallishigherinthesemantic
level of processing.
3. Individual difference exists.
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REFERENCES
Craik, F. I. M., & Lockhart, R. S. (1972). Levels of processing: A framework for memory
research. Journal of Verbal Learning and Verbal Behavior, 11(6), 671–684.
https://doi.org/10.1016/s0022-5371(72)80001-x