Professional Documents
Culture Documents
Computer Repair
Computer Repair
**Customer Segments:**
* University Students (Primary): They rely on laptops for studies and need repairs, upgrades, and
maintenance services.
* Faculty and Staff (Secondary): Professors and university staff might need computer repairs as well.
**Value Propositions:**
* **Convenience:** Offer easy drop-off and pick-up options or on-site repairs for added convenience.
* **Expertise:** Employ qualified technicians who can diagnose and fix a wide range of computer
problems.
* **Affordability:** Provide competitive pricing for repairs, catering to the student budget.
* **Data Security:** Prioritize data security by offering data backup and recovery services.
**Channels:**
* **Physical Shop:** A well-located shop near the university campus for easy access.
* **University Partnerships:** Collaborate with the university to promote services to students and
staff.
* **Online Presence:** Develop a user-friendly website for booking appointments, providing service
information, and showcasing expertise.
* **Social Media Marketing:** Utilize social media platforms to connect with students and promote
special offers.
**Customer Relationships:**
* **Friendly and Professional Service:** Train technicians to provide excellent customer service, build
trust, and encourage repeat business.
* **Free Diagnostics:** Offer free diagnostics to attract customers and build trust.
* **Warranty on Repairs:** Provide a warranty on repairs to ensure customer satisfaction and build
confidence.
* **Loyalty Programs:** Consider a loyalty program to reward repeat customers and incentivize
referrals.
**Revenue Streams:**
* **Repair Services:** Charge for diagnosing and fixing computer hardware and software issues.
* **Upgrade Services:** Offer installation and setup of new hardware components like RAM or storage
drives.
* **Software Installation:** Charge for installing and configuring necessary software programs.
* **Data Backup and Recovery:** Provide data backup and recovery services for an additional fee.
**Key Activities:**
* **Repairing Hardware and Software:** Fix a wide range of computer issues efficiently.
* **Data Backup and Recovery:** Securely back up customer data and recover lost information.
* **Sourcing Parts:** Maintain a good stock of replacement parts for common repairs.
* **Customer Service:** Provide excellent customer service throughout the repair process.
**Key Resources:**
* **Skilled Technicians:** Invest in technicians with strong technical expertise and customer service
skills.
* **Diagnostic Tools:** Have the necessary tools and software for accurate computer diagnostics.
* **Inventory of Parts:** Maintain a sufficient inventory of commonly needed parts for repairs.
* **Shop Location:** A well-located shop near the university with good visibility and accessibility.
**Key Partnerships:**
* **IT Hardware and Software Suppliers:** Develop strong relationships with suppliers to ensure a
reliable source of parts and software at competitive prices.
* **University Administration:** Partner with the university to promote services to students and staff,
potentially offering discounted rates.
* **Data Backup Services:** Consider partnering with a data backup service provider to offer
comprehensive data protection solutions.
**Cost Structure:**
* **Rent and Utilities:** Costs associated with the shop's location and utilities.
* **Salaries and Wages:** Compensation for technicians and customer service staff.
* **Marketing and Advertising:** Costs associated with promoting the business online and offline.
* **Equipment and Maintenance:** Costs of diagnostic tools, computer equipment, and shop
maintenance.