Forewords There are various ways to enjoy sports.

Those who
watch feel entertained, while those who participate also
get other benefits, their bodies become healthier. On the
other hand, the shift in the status of the Covid-19
pandemic to endemic will also influence the rise of
sports events in 2023.

Jakpat conducted a survey of 2103 respondents

nationwide about the way they enjoy sports events. It
focused on the audience, that watching online (TV or
streaming) or offline, and those who participated in
sports events in the last 6 months.

Enjoying Sports Events: The Audience & The Participant - 2024 Jakpat Survey Report 2
 arch Highlight
Rese

Football is the most 22% of participants The sports event that is The percentage of men who
watched sports became participants most widely participated have participated in sports
event in general. in sports events. in is badminton. games is twice of women.

Being healthier, physically or 1 out of 4 Gen Z buys sports loket.com is the most widely
mentally, is the biggest motivation event tickets by dipping into used platform for signing up
to join sports events. emergency funds. for sports events.

Enjoying Sports Events: The Audience & The Participant - 2024 Jakpat Survey Report 3
 2 Forewords

3 Research Highlights

4 Table of Contents

5 Research Details

6 Demographic Profile

7 Enjoying Sports Events

8 Watching Sports Events

9 Participating in Sports Events

10 Enjoy Participating in Sports Events

11 Intensity of Participating in Sports Event

12 Motivations for Participating in Sports Events

13 Attending Sports Events

14 Budget for Participating in Sports Events

15 Plan to Participate in Sports Events in The Future

Enjoying Sports Events: The Audience & The Participant - 2024 Jakpat Survey Report 4
Data Collection

The survey was distributed to a total of 2103 Jakpat respondents

The data were collected monthly from 16th-23rd of January 2024

Margin of error below 5%

The questionnaires were distributed via Jakpat mobile app

Proportioned by Indonesian internet population

Research Objective

To find out sports events trends in Indonesia

To understand the point of view of sports events from the

audience and the participants

To capture the behavior of sports events’ participants:

Type of sports Motivations Budget Plan in the future

Enjoying Sports Events: The Audience & The Participant - 2024 Jakpat Survey Report 5
n= 2103 respondents

Age Group
Gender Occupation

19% 21% 18%

Employee 20%
16% 15%
Student 19% 11%

Freelancer 17%
Female Male

Housewife 15% 15-19 20-24 25-29 30-34 35-39 40-44

Socio Economic Status
Entrepreneur 12%
Upper 29%
Other 9% *Area

Middle
60% Greater Jakarta: Jakarta Pusat, Jakarta Barat, Jakarta Selatan,
No job 7% Jakarta Timur, Jakarta Utara, Kota Bogor, Kota Depok, Kota
Lower Tangerang, Kota Tangerang Selatan, Kota Bekasi.
11%
Java and Bali: Jawa Barat (exclude Kota Bogor, Kota Depok, Kota
Area* Bekasi), Banten (exclude Kota Tangerang, Kota Tangerang
Age Cohort
Selatan), Jawa Timur, Jawa Tengah, DI Yogyakarta, Bali.
Greater 35%
Jakarta
Outside Java: Big cities outside Java and Bali: Medan, Padang,
Palembang, Pekanbaru, Bandar Lampung, Samarinda,
46% 54% Java & Bali 52%
Balikpapan, Manado, Makassar, Jayapura.
Gen Z Millennials
Outside Java
13%

Enjoying Sports Events: The Audience & The Participant - 2024 Jakpat Survey Report 6
n= 2103 respondents

77% 78%
74% 73%

49%
44%
39%
34%
29%
24%
20%
14%

Gen Z Millennials Men Women

Watch online Watch offline As Participant

Most people have watched sports events online, either on TV or streaming. Some
enjoy the event by going directly to the match location. On the other hand, 1 out of
5 people admitted that they had participated in sports events.

Both Gen Z and Millennials love to watch sports events online. Meanwhile,
the percentage of men who have participated in sports games
is twice of women.

Enjoying Sports Events: The Audience & The Participant - 2024 Jakpat Survey Report 7
 Football is the most watched sports
n= 1847 respondents who ever watched sports event in general, both on TV/via
events online and/or offline
streaming or live on location. Next, one-
third had watched badminton games.
Types of Sports events have ever watched
Depending on gender, women preferred
Football
watching badminton to football. Their
83%
74% 63% interest was also higher in basketball while
Badminton men were more enthusiastic about futsal.
61%
66% 72%
Volleyball Based on the mean score of 5.65,
45% respondents tend to like watching sports
45% 46% events in general.
Futsal
46%
39% 30% Types of Sports events overall liking
Basketball
37% 32%
43%
Running
23%
26% 29%
Men
1 5.65 7
(Extremely (Mean (Extremely
Table Tennis Women dislike Score) like)
21%
21% 20%

Enjoying Sports Events: The Audience & The Participant - 2024 Jakpat Survey Report 8
 What kind of sports events have
you ever participated in?
75%
57%
39%
24%
13%
10% 5%
Office/ Neighborhood Regional National International Competition Competition
competition competition held in the held outside
school competition competition
city/district of the city/
n= 452 respondents competition
residence district of
who have ever residence
participated sports
events

The last time Nearly half of people said the last time they participated
participated in in a sports event was more than a year ago. Only 6% are
sports events still actively participating in sports games in the last month.

18% Last month 3 out of 4 persons had joined sports events that were
In the last 3 months held by school or office. Almost 60% had ever
12% participated in the social competitions in the neighborhood,
49% In the last 6 months

In the last 1 year

such as “lomba 17-an” to celebrate Independence Day.
14%
More than 1 year ago
6%

Enjoying Sports Events: The Audience & The Participant - 2024 Jakpat Survey Report 9
n= 452 respondents who have ever participated in sports events

Types of sports events ever participated

In general, the sports event that is most widely participated in
Badminton is badminton. However, the most popular sports events for
42%
42% 43%
men are football and futsal with a percentage of around
50% each. Meanwhile, women tend to be interested in
Football
taking part in running and volleyball events.
42% 56%
11%
Futsal Based on the mean score of 5.65, respondents tend to like
49%
40% 18% participating sports events in general.
Running
29%
33% 44%
Types of Sports events overall liking
Volleyball
21%
27% 39%
Basketball
18%
19% 23%
Men 5.87 7
Martial Arts 1
(Extremely (Mean (Extremely
11% Women
11% 11%
dislike Score) like)

Enjoying Sports Events: The Audience & The Participant - 2024 Jakpat Survey Report 10
 n= 147 respondents who
participated in sports
events in the last 6 months

What kind of sports events did you ever

Men
participated in the last 6 months ?
Women

Badminton
36%
40% 51%
Futsal
41%
36% 21%
Football
41%
34% 17%
Volleyball
24%
25% 27%
Almost half of the respondents joined 2-3 sports Basketball
20%
events in the last 6 months. A quarter only participated 19% 15%
in one sports event. Running
21%
In terms of type, 1 out of 2 women took part in badminton
18%
11%
matches in the last half year. Meanwhile, 4 out of 10 men Table Tennis

took part in futsal or football during the same period. 4%

8% 20%

Enjoying Sports Events: The Audience & The Participant - 2024 Jakpat Survey Report 11
 What is your consideration for
participating in sports events?

78% 63% 62%

Type of sport Time Location
n= 147 respondents who participated in
sports events in the last 6 months

61% 52% 31%

Category Venue Ticket Price

What is your reason for participating in sports events?

Being healthier, physically or mentally, is the biggest

69% motivation to join sports events. About half respondents
54% 52% 50% decided to become participants because they wanted to do new
46% 40% things in their lives, like activities or the community.
27%
To be As Need a new To have As recreation Asked by
On the other hand, there are some considerations, such as the
To improve
healthier mental health commitment activity/ achievement and meet new friends type and category of sports events. Technical things like
to sport community people
location (out of town or not), time, and venue (indoor or outdoor)
are also important criteria when choosing sports events.

Enjoying Sports Events: The Audience & The Participant - 2024 Jakpat Survey Report 12
 n= 147 respondents
who participated in Online ticket platform usage
sports events in the
last 6 months

60% loket.com

Sports events ever participated in

32% Official website

28% Organizer website

14% ayobantu.com

11% randonesia.org

11% artatix.co.id
1 out of 10 people ever participated in “lomba 17-an” events. This means that
people use sports events as moments to socialize with the people
around them.
9% quscore.id

Talking about registration, loket.com is the most widely used platform 9% mainsepeda.com

for signing up for sports events. Around 30% of respondents also

admitted to registering for sports events via the official website or 9% proexpo.id

website organizer.
9% regnowonline.com
*For all categories: football, badminton, and futsal

Enjoying Sports Events: The Audience & The Participant - 2024 Jakpat Survey Report 13
n= 147 respondents who participated in sports events in the last 6 months

Source of funds to buy a sports events ticket Budget for participate in sports events

72%
58% 31% Under Rp250.000

46% Rp250.001 - Rp.500.000

34%37%
15% Rp500.001 - Rp750.000
23% 21% 19% 21% 24%
12% 38%
Rp750.001 -Rp1.000.000
8% 10% 6%
12%
Above Rp1.000.000
Salary Bought by Saving Business Return in Emergency Credit
others profits investment fund Card
4%

In general, most participants bought sports event tickets using Almost 40% of respondents
their salary. By age group, Millennials tend to have the ticket gave a sports event ticket
bought/gifted by someone else while 1 ot of 4 Gen Z buy tickets by budget of under Rp250.000
dipping into their emergency funds. and around 30% are still fine
paying under Rp500.000 per
ticket.

Enjoying Sports Events: The Audience & The Participant - 2024 Jakpat Survey Report 14
 n= 147 respondents who
participated in sports
events in the last 6 months

I am interested and I am not interested and not

I am interested but not I have registered to join
planning to join sports planning to join sports
planning to join sports sportxs events
events events
events

The vibe of being physically active is still on in the future.

Half of the respondents are interested and planning to
participate in sports events in the next 6 months. Even, 14%
have registered to join sports events.

1 in 10 people who are interested in taking part in sports events in

the future have registered for the Pocari Sweat Run Indonesia
which will be held on 20th-21st of July 2024 in Bandung.
n= 99 respondents who
are interexsted in taking
*For all categories: football, badminton, and futsal part in sports events in
the future

Enjoying Sports Events: The Audience & The Participant - 2024 Jakpat Survey Report
15
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