Scenario

You are a Business Analyst for a company that produces energy drinks. Your manager wants you to
determine if your company's customers would prefer the energy drinks in can containers versus
bottles. Given this scenario, you are required to decide how to package the energy drinks through
your research. Your answers should be in the context of this company/energy drink - thus, this
should be reflected in your answers. You are to compile your research and present it to your
manager in a memo.

Instructions
This assignment does not require the use of Excel and is more of a critical thinking exercise. After
reviewing the course readings, answer the following questions in a memo for your manager:

1. Indicate at least two data collection methods to use and a rationale for the two methods selected?
2. What kind of sampling technique would you use and why? NOTE: Make sure the sampling technique
you choose here goes well with the data collection method chosen in Question 1 because some
sampling techniques cannot be used with certain data collection methods.
3. Compare measures of central tendency and variance using clear examples.
4. Of the data that you are collecting, which data are qualitative, and which are quantitative? NOTE:
Keep in mind what you answered in Question 1 because the type of data you are collecting would
depend largely on the data collection methods chosen in Question1.
5. What kind of visualization (bar chart, pie chart, frequency histogram, stem, and leaf, etc.)would you
use to describe the data you are collecting, and why? NOTE: Keep in mind what you answered in
Question 3 because the type of visualization you use would depend on the type of data you collected
in Question 3.

Use the Writing Lab for timely feedback to help you fine-tune your deliverable before you submit it
for grading: https://portal.rasmussen.edu/Pages/Brainfuse.aspx

Resources
 Rasmussen College Writing Guide: https://guides.rasmussen.edu/writing/professional
 Grammar Checking - How do I create a Grammarly
account? https://rasmussen.libanswers.com/faq/32707
 For support with writing memos, click on the Memo tab in the Business Writing
Guide: https://guides.rasmussen.edu/business/businesswriting
 Gale Virtual Reference: https://guides.rasmussen.edu/gvrl
 Credo Reference: https://guides.rasmussen.edu/credo
 Discovery: https://guides.rasmussen.edu/discovery
 Business via ProQuest: https://guides.rasmussen.edu/pqbus
 APA Guide: https://guides.rasmussen.edu/apa
 Grammarly is available to assist you with proof reading your
work: http://rasmussen.libanswers.com/faq/33180