ASSIGNMENT COVER SHEET

STUDENT DETAILS

Student name: Nguyen Thi Van Anh Student ID number: 23005636

UNIT AND TUTORIAL DETAILS

Unit name: Business Academic Skills Unit number: FOU104

Tutorial/Lecture: Class day and time: Tue 8.00 – 11.15
Lecturer or Tutor name: Anna Loseva

ASSIGNMENT DETAILS

Title: Captone Project

Length: 41 pages Due date: 5/12/2023 Date submitted: 5/12/2023

DECLARATION

✓ I hold a copy of this assignment if the original is lost or damaged.

✓ I hereby certify that no part of this assignment or product has been copied from any other student’s work
or from any other source except where due acknowledgement is made in the assignment.
✓ I hereby certify that no part of this assignment or product has been submitted by me in another
(previous or current) assessment, except where appropriately referenced, and with prior permission
from the Lecturer / Tutor / Unit Coordinator for this unit.
✓ No part of the assignment/product has been written/ produced for me by any other person except
where collaboration has been authorised by the Lecturer / Tutor /Unit Coordinator concerned.
✓ I am aware that this work may be reproduced and submitted to plagiarism detection software programs
for the purpose of detecting possible plagiarism (which may retain a copy on its database for future
plagiarism checking).

Student’s signature: Nguyen Thi Van Anh

Note: An examiner or lecturer / tutor has the right to not mark this assignment if the above declaration has
not been signed.
 CAPSTONE PROJECT

Nguyen Thi Van Anh - 23005636

Department of Business, Western Sydney University Vietnam

BAS-T323WSB-2

Anna Loseva

December 05, 2023

Captone Presentation:
https://drive.google.com/file/d/1en10SzRlo2rpGn2CKgV9Y_Of7CugAxLY/view?usp=drive_link
CAPSTONE
PROJECT
Nguyen Thi Van Anh
23005636
BAS-T323WSB-2
December 5, 2023

01
TABLE OF
CONTENTS
Learning outcome 1: Critically analyze and assess
arguments presented in academic and business texts.

05 HW3.1 (individual): CRAAP test

Learning outcome 2: Formulate coherent arguments

that use evidence to develop and support a position.

13 HW1.1 (individual): Skills self-assessment

14 HW5 (individual): Draft assessment video

Learning outcome 3: Apply the strategies required to

conduct a comprehensive academic research process and
ethically use the selected information for assignments.

17 HW8 (individual): Three-column research notes

Learning outcome 4: Prepare written texts which follow

appropriate academic style, are structured according to the
genre requirements, and are accurately referenced based
on internationally recognized formats (APA7).

21 Assessment 2 - Task 1: Annotated bibliography

25 Assessment 2 - Task 2: Group essay

02
TABLE OF
CONTENTS
Learning outcome 5: Plan, structure, and deliver
effective oral presentations.

29 Assessment 4 - Task 1: Poster presentation

Learning outcome 6: Apply in practical learning

situations a wide range of soft skills and strategies
necessary for success in the academic and business
environment in order to work effectively as individuals
and collaboratively with others.

31 HW7 (group): Informative presentation analysis

34 Session 8: Presentation preparation practice

Learning outcome 7: Use PAIBOC analysis to plan and

create contextually appropriate emails, presentations, and
reports.

36 HW1.2 (individual): Email communication

03
 LEARNING OUTCOME 1
CRITICALLY ANALYZE AND ASSESS
ARGUMENTS PRESENTED IN
ACADEMIC AND BUSINESS TEXTS.

04
 HW3.1 (INDIVIDUAL)
CRAAP TEST

Critically evaluate 2 sources on the topic of your group essay. Use

the CRAAP test questions (see Materials folder) to guide your
evaluation.
→ Requirements:
(1) no article repeats for group members;
(2) BOTH articles must be from the UEH Smart Library search

Your HW3.1 file should follow the following format for EACH of
the 2 sources:
→ reference information of the source, APA7 style
→ para 1: a short summary of the article content (2-3 sentences)
→ para 2-6: CRAAP evaluation (one para per criterion)
1 evaluation = 400-500 words
Total word count: 800-1000 words

05
 HW3.1 (INDIVIDUAL)
CRAAP TEST
Reference: Faisal, A., & Ekawanto, I. (2022). The role of social
media marketing in increasing brand awareness, brand image and
purchase intention. Indonesian Management and Accounting
Research, 20(2), 185-208. https://doi.org/10.25105/imar.v20i2.12554

The article is a study about how important social media marketing is

in increasing brand awareness, brand image, and purchase intention.
This study uses Structural Equation Modeling to collect data before
concluding that social media marketing has a positive influence on
brand awareness, brand image, and purchase intention.

The information written in this research was accepted in June 2021.

Before that, this research was revised once in May 2021. Then, in
2022, this research was officially published in the UEH Smart
Library. My topic requires updated information because it is related
to technology and marketing which have changed rapidly. However,
the information gathered after 2021 can be accepted because this time
is a milestone in the whole world, especially in social media
marketing, because since the COVID-19 pandemic, technology and
marketing have developed significantly.

06
 HW3.1 (INDIVIDUAL)
CRAAP TEST
The information included in this research fits with what I look for in
our group essay, especially my own paragraphs. The intended
audiences include lecturers who need more updated information
about marketing to convey suitable knowledge to their students and
students who want to learn a specific aspect of marketing, which is
social media marketing, to further their knowledge or to research for
a report. The written information is easy enough for me to understand
because it does not use too much complex technique vocabulary and
provides me with useful information instead of too basic one that I
have already known. Before deciding to use this source for our group
essay, I had to look at nearly 25 different sources. So, this source is
suitable for me to cite in my group essay.

The author of this research is Aekram Faisal and Iwan Ekawanto,

both of whom are Faculty of Economics and Business, Universitas
Trisakti, Indonesia. These two authors are qualified to write about
and research this topic because marketing plays a vital role in
economics and business. Nearly all the people studying business need
to understand deeply how marketing works before learning more
about business. Below the author names, they also add their email
address for more information if needed.
07
 HW3.1 (INDIVIDUAL)
CRAAP TEST
The information comes from the data collected from 331 respondents
who have been active users of social media in Indonesia, for at least 2
years and have purchased products marketed on social media. Besides
being supported by these statistics, this research also uses some proven
findings of other professionals to support their information. However,
I cannot find any review of this research. The language and tone of the
authors are unbiased. The authors do not express their own feelings or
opinions. After reading through the whole article, there are no
spelling, grammar, or typographical errors.

This research’s purpose is to determine the role of social media

marketing in increasing brand awareness, brand image, and purchase
intention, which is presented clearly at the beginning of this research.
The information includes facts and some findings confirmed by strong
evidence. The point of view given appears objective and does not have
any political, ideological, cultural, religious, institutional, or personal
biases.

08
 HW3.1 (INDIVIDUAL)
CRAAP TEST
References: Mohamed, A. A. A. (2023). The role of social media
marketing activities on customer engagement and its influence on
customer’s purchase intention and price premium: an empirical study in
the luxury fashion market. Universidade do Minho.

The report is a study of the relationship between social media marketing

activities and online customer engagement. This study uses a Mono-
method approach to study deeply before concluding that social media
marketing has a positive impact on customer engagement, which leads to
more potential purchase intentions for the companies.

The report was completed in April 2023 and officially published in the
UEH Smart Library in July 2023. My topic requires the latest
information; however, information gathered since 2021 can be accepted
because, after the COVID-19 pandemic, technology and marketing are
recorded to have significantly developed.

The information studied in this report is related to what I look for when
writing my group essay. This report is aimed at the professors who are
responsible for evaluating the doctoral thesis, lecturers who want to
catch up with the latest news in marketing to teach others, and students

09
 HW3.1 (INDIVIDUAL)
CRAAP TEST
who are interested in learning more about the role of social media
marketing and want to deepen their knowledge or do some research
for their report. The information provided is at an appropriate level
for me to understand. Authors do not use too many academic words
or include any basic knowledge that everyone has known. Before
finding this report, I had to search and read nearly 25 different
sources. This report gives me suitable information for my group
essay, so I am willing to cite this source in our essay.

The author of this report is Aliaa Ahmed Abdelmeniem Mohamed,

and the supervisor is Professor Cláudia Simões. The author is a Ph.D.
student at Minho University with a major in Business
Administration. The author is qualified enough to research this topic
because business and social media marketing have a strong
relationship with each other. To master business, learners need to
understand marketing deeply, which has an important influence on
business operations. Also, the author received great support and
instruction from a supervisor who is a professor in this field.
However, the author did not include any contact for further
information.

10
 HW3.1 (INDIVIDUAL)
CRAAP TEST
The information comes from the survey in questionnaire form and
different proven findings in other research of various professionals in
business and marketing. All the information provided has strong
enough evidence, including the statistics collected from the survey and
the findings of other reliable sources. This report has already been
referred to and downloaded 49 times in different countries.
Throughout the report, the authors only use neutral language and
tone and do not express any personal feelings about the topic. This
report also does not have spelling, grammar, or typographical errors.

This report’s purpose is to study the relationship between social

media marketing activities and online customer engagement and its
influence on customers' purchase intentions. This purpose is presented
clearly in the title and at the beginning of this report. The information
provided is almost fact along with some findings confirmed by strong
evidence. Many points of view from the author appear objectively
and do not have any political, ideological, cultural, religious,
institutional, or personal biases.

11
 LEARNING OUTCOME 2
FORMULATE COHERENT
ARGUMENTS THAT USE EVIDENCE
TO DEVELOP AND SUPPORT A
POSITION.

12
 HW1.1 (INDIVIDUAL)
SKILLS SELF-ASSESSMENT

STEP 1. Carefully read the list of the skills below.

STEP 2. Record a video answering the following questions:

1. What are the top 3 skills you feel most confident about? Why?
Explain in detail.
2. What are the 3 skills you feel least confident about? Why? Explain
in detail.
3. After considering your responses to the 2 questions above AND
the course assessments, what are your specific goals for this
course? How are you planning to achieve them?

Video length: maximum 5 minutes.

VIDEO RECORDING:
https://drive.google.com/file/d/1XprbvktmGX7Lftsh97FuDfaoQ7U7
BgnK/view?usp=sharing
13
 HW5 (INDIVIDUAL)
DRAFT ASSESSMENT VIDEO

Step 1: Conduct an assessment of the first draft of your group

essay. In your video (3-5 mins), do all of the following:
1. Evaluate the feedback your essay draft has received from
groupmates and Anna
2. Apply essay assessment criteria to the essay draft; then give
your first draft a grade
3. Assess the weaknesses and strengths of the first draft
version of your group essay

Step 2: Post the link to the video in HW discussion group

(remember to open access for anyone with the link!). Watch
your groupmates’ videos and leave at least 1 comment noting
similarities/differences in your assessment.

14
 HW5 (INDIVIDUAL)
DRAFT ASSESSMENT VIDEO

VIDEO RECORDING:
https://drive.google.com/file/d/1zfZ0VYpmx62fewyN_ZrPwUr4c4BM
PLoA/view?usp=sharing

COMMENT ON GROUPMATE'S VIDEO:

Hi Ngoc, your assessment of our first draft is mostly the same as mine,
especially in our strengths and weaknesses in this draft. The grade I
gave to this draft is a little different from yours, which is around credit
and distinction. Anyway, I agree with you that thanks to the useful
feedback from Ms. Anna and other groups, we can improve our essay
significantly.

15
 LEARNING OUTCOME 3
APPLY THE STRATEGIES REQUIRED
TO CONDUCT A COMPREHENSIVE
ACADEMIC RESEARCH PROCESS
AND ETHICALLY USE THE SELECTED
INFORMATION FOR ASSIGNMENTS.

16
 HW8 (INDIVIDUAL)
THREE-COLUMN RESEARCH NOTES
Sources
Notes Comments
Q: What causes university
students to get mental
health issues easier?

A: Students in university
suffer from mental
Aldiabat, K. M., Matani, illnesses because they can
N. A., & Navenec, C. L. face different problems
(2014). Mental health when studying in a
University students
among undergraduate different environment and
has more vulnerable
university students: A turning into adults. With
mental health despite
background paper for a transition of learning
their common features
administrators, educators environment, students can
with the general
and healthcare providers. have academic pressure,
society (MacKean,
Universal Journal of different cultures,
2011) Paraphrased
Public Health, 2(8), 209- backgrounds, lifestyles.
from p.210
214. The overuse of
https://doi.org/10.13189/uj technology also leads
ph.2014.020801 them to mental health
disorders. Moreover,
students also have a
financial burden when
starting their independent
life. (Aldiabat et al.,
2014).

17
 HW8 (INDIVIDUAL)
THREE-COLUMN RESEARCH NOTES
Sources Notes Comments
Q: How can universities
assist their students when
there is more need for mental
health services in the
universities?

A: On the contrary to
More students are Iarovici, Abrams found that
Abrams, Z. (2022,
seeking help because the university students are
October 12). Student
they have previous less ashamed to talk about
mental health is in crisis.
experience with their problem because they
Campuses are rethinking
mental health have experienced previous
their approach.
services, they are less mental health services.
American Psychological
ashamed of their Therefore, universities need
Association.
problems, and they to have more creative
https://www.apa.org/mo
have to deal with solutions to help their
nit or/2022/10/mental-
many difficulties in students ‘mental health such
healthcampus-care
their lives as group therapy, peer
counseling, and telehealth.
Moreover, they have
equipped their lecturers and
staff to discover the problems
that their students are facing
before it becomes more
severe.

18
 HW8 (INDIVIDUAL)
THREE-COLUMN RESEARCH NOTES
Sources Notes Comments
Q: What problems do the
psychological counseling centers of
the universities have to face when
treating their students’ mental
Many studies showed health? How can counseling centers
that there is a deal with these causes to help their
significant increase in students?
the problem of
university students A: The main obstacle that
suffering from not counseling centers may face is
Iarovici, D.
only stress but also mainly from students themselves.
(2014). Mental
depression, anxiety, Firstly, they are not willing to
health issues and
mental disorders. receive meditation from universities
the University
Although universities because students are afraid of the
student.
have psychological side effects or high cost needed.
https://doi.org/10.
counseling centers to Therefore, students need to be
1353/boo k.28979
support students, aware of the correct information
mental health issues and supported by universities in
among students their meditation fee. Secondly,
continue to develop. students in universities often have
Paraphrased from p. their break between two semesters,
3,4 which makes it hard to continue the
treatment productively. Hence,
psychologists should actively
contact with their students to make
sure that their conditions are stable.

19
 LEARNING OUTCOME 4
PREPARE WRITTEN TEXTS WHICH
FOLLOW APPROPRIATE ACADEMIC
STYLE, ARE STRUCTURED
ACCORDING TO THE GENRE
REQUIREMENTS, AND ARE
ACCURATELY REFERENCED BASED
ON INTERNATIONALLY
RECOGNIZED FORMATS (APA7).

20
 ASSESSMENT 2 - TASK 1
ANNOTATED BIBLIOGRAPHY
Faisal, A., & Ekawanto, I. (2022). The role of social media marketing in
increasing brand awareness, brand image and purchase intention.
Indonesian Management and Accounting Research, 20(2), 185-208.
https://doi.org/10.25105/imar.v20i2.12554

In this journal article, Faisal and Ekawanto (2022) examine how the
popularity and image of the companies affect customers' buying intentions
through social media marketing. A hypothesis methodology called
Structural Equation Modeling was used with data collected from 331 users
on social media in Indonesia who have bought products through
advertisements on online platforms for at least 2 years. The authors indicate
that purchase intention can be influenced by brand awareness and brand
image, which are positively built up by social media marketing.
The main drawback of this article is that it only studies brand awareness
and brand image which partly affect how social media marketing impacts
purchase intention. Therefore, more variables will need to be examined to
see how all surrounding factors affect consumer decisions. The authors also
acknowledge this in their conclusion and suggest that trust in online
shopping is a crucial factor in consumer decisions. Although this article is
not related to customer engagement with brands, which is the focus of my
part in the group essay, the information provided in this article will be
beneficial for my own study in the marketing field.
21
 ASSESSMENT 2 - TASK 1
ANNOTATED BIBLIOGRAPHY
Kotler, P. T., & Armstrong, G. (2017). Direct, online, social media, and
mobile marketing. Principles of marketing. (17th ed., pp. 512-534).
Pearson.

In this chapter, Kotler and Armstrong (2017) explain and discuss

direct marketing and digital marketing, with the aim of determining
the final step in creating promotion, which is an element in the
marketing mix strategy. Although the authors do not apply a
particular methodology to study this chapter, they are qualified and
professional enough to use many case studies and statistical data of
different brands in diverse fields from other research to clarify the
information given in this chapter.
The limitation of this chapter is that it includes a variety of contents that
are not related to our topic, so thorough and careful reading will be
needed to select suitable information. However, the knowledge provided
in this chapter is reliable due to the carefully selective evidence from
other sources. Moreover, the topic of social media marketing in this
chapter is appropriate for our group essay; hence, it is useful for me to
utilize this chapter as supporting evidence for our essay topic.

22
 ASSESSMENT 2 - TASK 1
ANNOTATED BIBLIOGRAPHY
Nuseir, M. T., & Elrefae, G. (2022). The effects of facilitating conditions, customer
experience and brand loyalty on customer-based brand equity through social
media marketing. International Journal of Data and Network Science, 6(3), 875-
884. https://doi.org/10.5267/j.ijdns.2022.2.009

In this article, Nuseir and Elrefae (2022) study the role of social media marketing
to determine how the value of a company is affected by customer involvement,
reliability of the brand, and facilitating conditions within the restaurant field in the
United Arab Emirates (UAE). The data was collected from 309 responses of
consumers who bought products advertised on social media platforms and
analyzed on Smart-PLS. Researchers argue that online marketing helps
companies appeal to more customers and build a closer relationship with them.
Although social media marketing depends on other factors including customer
experience, brand loyalty, and facilitating conditions, social media marketing still
has no role in linking brand equity with these factors.
The disadvantage of the authors’ work is that it cannot collect enough complete
responses required and focuses only on the restaurant industry in the UAE, so
additional research on a wide range of respondents within different fields will be
needed to see the role of social media marketing towards brand equity. However,
this article is persuasive and reliable enough to be used as evidence in our group
essay because it provides sufficient information about how social media marketing
influences brand success and customer engagement.
23
 ASSESSMENT 2 - TASK 1
ANNOTATED BIBLIOGRAPHY
Wang, W., Wei, J., Xu, H., Miao, S., & Liao, Y. (2023). Social media
marketing contributes to customer value: The role of customer engagement.
Social Behavior and Personality: an international journal, 51(8), 1-8.
https://doi.org/10.2224/sbp.12532

This article investigates how customer involvement impacts the way

marketing through social media influences the benefits of customers. The
authors collected the data from a paper-based survey of 335 Chinese
students who own sports shoes from the brands marketed on Sina Weibo, a
famous Chinese social media platform. The authors analyzed the survey
based on the respondents' agreement level towards different points taken
from the available literature about the relationship between social media
marketing and customer engagement. Additionally, the authors argue that
customer value and engagement with companies can be developed
positively thanks to social media marketing, which is crucial for business
improvement.
Apropos the article’s drawbacks, the data used was collected at one point of
time and focused on students with a sports shoes field through Sina Weibo,
so more research will be needed to cover other variables over long periods
of time to support such a theory. However, this article is useful and will
support my group essay as it presents and provides suitable evidence for
our topic on the customer engagement side.
24
 ASSESSMENT 2 - TASK 2
GROUP ESSAY SUBMISSION
Topic: Some companies believe that social media marketing strategies
should be prioritized. Examine the statement.

ESSAY PLAN IN INTRODUCTION:

Developing social media marketing strategies can bring the companies
different benefits including appealing to more customers, heightening
customer engagement, and measuring the brand's success. Despite the
loss of private information caused by social media, the companies still
manage to take measures to address this problem effectively.
BODY 2:
Besides assisting the company to appeal to more customers, social media
marketing also plays a vital role in increasing customer engagement.
Wang et al. (2023) stated that customer engagement is the degree of
customer involvement in conversations, experiences, and loyalty with a
brand or a company. Companies have a tendency to build long-term
relationships with their customers, which can bring them a significant
profit without much effort paid to the marketing process. Thanks to
social media marketing, companies are offered countless opportunities to
promote simultaneously, which allows brands to exist and participate in
many important occasions of customers’ lives (Kotler & Armstrong,
2017). For example, social media platforms, such as Facebook or
25
 ASSESSMENT 2 - TASK 2
GROUP ESSAY SUBMISSION
Instagram, assist marketers to engage in immediate conversations with
their customers in response to queries or address problems related to
products or services. This responsiveness could lead customers to realize
that the company cares and values their opinions so that these customers
are likely to become loyal and trust the brand more. Moreover,
according to Kotler and Armstrong (2017), by taking advantage of
social media, marketers can tailor interactive and personalized content
for their customers, which may make customers satisfied as well as
willing to engage and strengthen closer relationships with the brands. As
a result, companies can gain more profit and success through the
application of social media marketing to attract customers (Nuseir &
Elrefae, 2022). Therefore, companies should prioritize social media
marketing to heighten their customer engagement, which facilitates them
to build long-term relationships with more loyal customers to earn more
profit easily.
FINAL STATEMENT IN CONCLUSION:
In summary, social media marketing is a potential choice for businesses
in the digital world to increase business success. Therefore, it is crucial
for companies to recognize the importance of social media marketing
and allocate company resources appropriately to create optimal
performance for marketing strategies.
26
 ASSESSMENT 2 - TASK 2
GROUP ESSAY SUBMISSION

REFERENCES:
Kotler, P. T., & Armstrong, G. (2017). Direct, online, social media, and
mobile marketing. Principles of marketing (17th ed., pp. 512-534).
Pearson.
Nuseir, M. T., & Elrefae, G. (2022). The effects of facilitating conditions,
customer experience, and brand loyalty on customer-based brand equity
through social media marketing. International Journal of Data and
Network Science, 6(3), 875-884. https://doi.org/10.5267/j.ijdns.2022.2.009
Wang, W., Wei, J., Xu, H., Miao, S., & Liao, Y. (2023). Social media
marketing contributes to customer value: The role of customer
engagement. Social Behavior and Personality: an international journal,
51(8), 1-8. https://doi.org/10.2224/sbp.12532

27
 LEARNING OUTCOME 5
PLAN, STRUCTURE, AND DELIVER
EFFECTIVE ORAL PRESENTATIONS.

28
ASSESSMENT 4
TASK 1
POSTER
PRESENTATION

TOPIC: Students in Western

Sydney University Vietnam
Campus are facing mental
health issues. What can be
done to solve this problem?

REQUIREMENTS:
Posters should use at least 3
reference sources and include
the following information:
Context of the problem
Description of the problem
Causes of the problem
Recommended solutions
to the problem

29
 LEARNING OUTCOME 6
APPLY IN PRACTICAL LEARNING
SITUATIONS A WIDE RANGE OF
SOFT SKILLS AND STRATEGIES
NECESSARY FOR SUCCESS IN THE
ACADEMIC AND BUSINESS
ENVIRONMENT IN ORDER TO WORK
EFFECTIVELY AS INDIVIDUALS AND
COLLABORATIVELY WITH OTHERS.

30
 HW7 (GROUP)
INFORMATIVE PRESENTATION ANALYSIS
In your presentation group, each member first completes the individual
HW7 task (see below). After completing the tasks individually, share your
answers as a group, discuss and note your team’s observations on what
made the presentations successful/effective from the audience’s standpoint.
Your group submission file should include:
Part 1: Original responses of group members to the individual task.
Part 2: A paragraph of group reflection on what made the presentations
successful/effective.

HW7 individual task

Step 1: Choose an informative presentation on the topic of your interest
(can also be related to your studies, individual project, etc. - choose
something useful!). Condition: NOT a TED talk! Remember to include a
link to the video.
Step 2: Watch and answer the following questions (refer to the required
Cheesebro reading to do this):
1. What is the central idea of this presentation?
2. What main points does the presentation develop? State them in
complete sentences in parallel form.
3. What type of attention-grabber does the speaker use? How effective is
it? How does the speaker create the need for the information?
4. What are your reactions to this presentation (benefits and objections)?
31
 HW7 (GROUP)
INFORMATIVE PRESENTATION ANALYSIS
https://youtu.be/RrZEbfTp3rY?si=DZkcdpmT6UAlPKGK

1. What is the central idea of this presentation?

The central idea of this video is that having good time management
skills can bring people five outstanding benefits.

2. What main points does the presentation develop? State them in

complete sentences in parallel form.
The presentation develops 5 main points:
- Time management system assists people to accomplish their goals.
- Time management reduces stress for people.
- Time management helps people to have peace of mind.
- Time management removes the uncertainty of people.
- Time management helps people to set priorities.

32
 HW7 (GROUP)
INFORMATIVE PRESENTATION ANALYSIS
3. What type of attention-grabber does the speaker use? How
effective is it? How does the speaker create the need for the
information?
The speaker uses a bold statement as an attention-grabber. This
attention-grabber is effective as it immediately captures the
audience’s attention by differentiating the content of this video
from the others. The speaker creates the need for the information
by highlighting five important benefits of good time management
skills.

4. What are your reactions to this presentation (benefits and

objections)? The speaker listed 5 crucial benefits of good time
management skills and evaluated them clearly, which assisted me in
understanding time management skills better. Moreover, the
speaker also provides some examples and comparisons with other
less effective methods to improve time management. Although the
delivery of the speaker is good enough and easy to grasp the idea,
this video is lack of figures or images to make the video more
colorful and illustrate the idea effectively.

33
 SESSION 8
PRESENTATION PREPARATION PRACTICE
Work with your team to create a draft outline for your imaginary
presentation and then present on board.
Your specific, GOOD PURPOSE statement is provided!

34
 LEARNING OUTCOME 7
USE PAIBOC ANALYSIS TO PLAN
AND CREATE CONTEXTUALLY
APPROPRIATE EMAILS,
PRESENTATIONS, AND REPORTS.

35
 HW1.2 (INDIVIDUAL)
EMAIL COMMUNICATION

Create 1 positive and 1 negative message (= emails) related to

YOUR academic or professional life. The two emails should be
real emails that you might have to send. Submit a file with the
following parts for each of the two emails:
Part 1. Describe the context of the situation and the audience for
your email.
Part 2. Compose your email draft. Pay attention to format and
organization. Remember to include all necessary elements of
positive and negative messages.
Part 3. Analyze your email draft using PAIBOC (write full
sentences).

36
 HW1.2 (INDIVIDUAL)
EMAIL COMMUNICATION
Positive email
Part 1: Mr. Smith, a member of the Marketing department, has attended the
promotion contest. I represent the Human Resources Department
announcing his promotion to the position of Marketing Manager.
Part 2.
Date: September 12, 2023
To: john.smith@gmail.com
From: humanresourcesdepartmen@telecompany.vn
Re: Announcement about Promoting Decision

Dear Mr. Smith,

I hope this email finds you well. I am writing to congratulate you on your
new promotion to the position of Marketing Manager in our Company of
Telecommunication.

You have always been a valuable member of the marketing team, especially
your contribution to this important project with VNPT Company. After the
promotion contest and interview round, you have shown us your
outstanding creativity and leadership skills in the marketing field. With a
survey done among the marketing members, we can see that you are a
supportive colleague so it will be more effective if you become a leader.

We are glad to announce to you your important success and wish you all the
best in your new role. We are sure that as a Marketing Manager, you can
help our company develop and continue to achieve your higher goals. We
are looking forward to working with you in the future.

Please let us know if you have any questions about your transition.

Once again, congratulations to you on your new position.

Sincerely,
Human Resources Department.

37
 HW1.2 (INDIVIDUAL)
EMAIL COMMUNICATION

Positive email
Part 3. PAIBOC analysis: The purpose of this email is to express
appreciation and happiness for Mr. Smith’s promotion. The audience
is Mr. Smith, a worker in the Marketing Department, who has been
promoted to Marketing manager. The information in this email
includes a congratulatory message, recognition of his hard work and
achievements, and appreciation for Mr. Smith’s value as a team
member. The benefits of this email are motivating Mr. Smith to
perform well in his new role. The possible objection to this email is that
Mr. Smith may feel embarrassed by the praise. The context of this
email is part of professional communication.

38
 HW1.2 (INDIVIDUAL)
EMAIL COMMUNICATION
Negative message
Part 1: Van Anh has received the result of Test 1, and she has one question
that needs Ms. Anna’s feedback to improve her performance.
Part 2.
Date: September 12, 2023
To: anna.loseva@isb.edu.vn
From: 23005636@student.westernsydney.edu.vn
Re: Test 1 – Feedback

Dear Ms. Anna,

My name is Nguyen Thi Van Anh from class BAS-T323WSB-2. Sorry if I

bothered you at the weekend. I have received a score of 80% for test 1,
which is quite satisfactory, but I would like to know more about how I can
upgrade my performance.

I have reread the test and its answer key, and I understand most of the
questions. However, in question 7, I still cannot understand why I got it
wrong and how I could have answered it more appropriately. I have also
attached a copy of my test for your convenience to give me feedback on
how I can improve my answer.

Thank you for your devoted support.

Regards,
Nguyen Thi Van Anh
39
 HW1.2 (INDIVIDUAL)
EMAIL COMMUNICATION
Negative message
Part 3. PAIBOC analysis: The purpose of this email is to ask Ms.
Anna to provide feedback on Test 1. The audience is Ms. Anna, who is
the lecturer of the course. The information includes the test score, a
disputed question, and an attached test copy. The benefits are to
improve Van Anh’s understanding and performance. The objections
are that Ms. Anna may not have time or willingness to provide
feedback, and the context is an academic communication that is polite
and respectful.

40
 CLOSURE
I want to express my sincere gratitude to my lecturer,
Ms. Anna for your invaluable guidance and support
throughout this course. Your insightful feedback and
encouragement have been instrumental in shaping my
understanding and enhancing my skills. I really
appreciate the time and effort you invested in helping me
succeed, and I am grateful for the knowledge and
inspiration you've shared. Thank you for being a beacon
of knowledge, a mentor, and a source of motivation. I
am truly thankful for the enriching learning experience
under your guidance.