4T1P Industries Design Quality Guarantee Competitors

Backpack for
School Teenager
We not only bring your dream,
but also your future.

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 DESIGN
Complete Features You Get
You want a backpack Requests:
which is suitable for:
MALE STUBBORN
FEMALE DURABLE ANTI-SCRATCH
UNISEX WATER-RESISTANT

Colors: Materials:
NEUTRAL CANVAS
PASTEL LEATHER
BRIGHT JEAN
DARK SIMILI

Trends: POCKETS:
UNIQUE WATER BOTTLE POCKETS
FASHION LAPTOP SLEEVE
CLASSIC COMPARTMENTS FOR
BIG, CUBE LIKE BOOKS, DOCUMENTS
Product
Some Recommendations
MALE
They would rather choose a
backpack with dark colors. It
will be simple and classic. A
canvas backpack that can
resist water very good.
View All
FEMALE UNISEX
Woman commonly like a Teenagers prefer using neutral
fashion pastel backpack. They colors to using bright ones. Their
also would like to have a demands mostly are spacious
medium size that can keep place for books, documents and
some essential things. organizer pockets.
Which material is suitable for
a stubborn backpack?
The selection of material is extremely important so that the backpack factory can
calculate and design the style and capacity of student backpacks to suit the needs
and bodies of each age group. From there, we bring a durable and beautiful school
backpack to users.
600D PU / PVC burlap is often chosen by brands and backpackers.
The 600D burlap is coated with a thin layer of PVC or PU, so the fabric is highly
waterproof, when accidentally encountering a small or sudden rain, the backpack
can take longer to absorb moisture than normal fabrics. 600D PU / PVC canvas has a
tight fabric structure to ensure durability and strength, helping to hold many items.
How is a backpack capacity for
female/male/unisex?
Mini size: 15 x 15 x10 (female)
Small size: 20 x 25 x 12 (teen girls)
Medium size: 20 x 26 x 15 (everyone)
Large size: 36.5 x 25.5 x 12 (adult)
Popular backpack accessories:
Backpack Straps: ( Shoulder Straps)
• The shoulder straps help distribute the load evenly
between both shoulders, adjusting the shoulder straps to
help position the backpack correctly on your back.
• The width adjustment between the shoulder straps
determines your carrying comfort.

Backpack Zipper:
• The zipper is an accessory that allows you to open and
close the compartments of the backpack.
• There are usually 3 types of zipper: plastic zipper, metal
zipper, float zipper

My team will use metal zippers, because:

• The metal zipper ensures a smooth slide up and down,
along the zipper chain.
• Wide range of applications, bringing the most perfect
products from jeans, jackets to backpacks and bags.
• High water resistance.
FUNCTION
For HS/Middle school students:
Backpacks of 30 liters are suitable for teenagers who often carry several books.
They usually bring many small items such as types of pens and pencils, calculators
etc. Therefore, they do need backpacks that have different compartments to keep
things in order.

For University/ College students:

Whether you study at a Higher Professional Education or a University, you need a
laptop for almost all studies. The laptop could be safe with an inner laptop sleeve
covered with paddings.

Overall, a backpack for teenagers should also has:

Shoulder straps are padded with spongy material to ensure that the backpack
doesn’t cut into your shoulders.
A chest strap to keep the backpack in place while moving.
Ventilated back ensures that your back stays cool while riding your bike.
A backpack doesn't necessarily have to meet these requirements, but it makes
carrying a slightly heavier bag a lot more comfortable.
 Guarantee For Life
Teenagers don’t require the backpack to follow them to the end of the world,
but they want to make themselves rest assured using their backpack.
Our brand has a guarantee to fix or trade them new accessories if they have
broken zip puller, non-slip shoulder strap material, insufficient fabric length,
seams, defective snap button or buckles that they had before delivering.
Competitors
You will definitely get this benefit. This is very useful for
CONVERSE, VANS.
your life. You will definitely get this benefit. This is very
Mid-end to high-end brands
useful for your life.

(selling sneakers, streetwear

clothes, backpack,...)
Both are experienced competitors
Converse: founded in 1908 &
Vans: founded in 1966; both are
American companies.
CATEGORIES\BRANDS CONVERSE VANS

PRICE 1.100.000-2.800.000 VND 1.100.000-2.800.000 VND

Followers in 2023: Followers in 2023:

INTERACTION ON
+ Instagram: 10.7 M + Instagram: 16.7 M
SOCIAL NETWORK
+ Facebook: 47 M + Facebook: 19 M
+ Twitter: 1 M + Twitter: 1.2 M
+ Youtube: 143 K + Youtube: 659 K
Average engagement rate on the posts Average engagement rate on the
is around 0.30%. posts is around 0.14%.
+ Multiple collaborations with + Collaborations with artists,
MEDIA CONTENT
influential creators and artists. athletes, fashion brands in the
=> Instagram marketing and influencer world, cult bands, famous singers,
marketing combined. even classical painter
+ Focus on global recognition and social Van Gogh.
problems. + Focus on the creative and no-
limit ideas.
CATEGORIES\BRANDS CONVERSE
MEDIA CONTENT “CREATE TOGETHER FOR PEACE” -
Community connection campaign.
(2020-Converse Campaign)
CUSTOMER’S + Mostly classical and basic designs
REQUEST with monochrome colors.
+ Many types of materials suitable for
customer’ s preference.
VANS
“THESE PROJECTS ARE ADS FOR
CREATIVITY”—AN ARTIST-FIRST
CAMPAIGN CELEBRATING
CREATIVITY IN ALL FORMS.
(2021-Vans Campaign )
+ Many design options, from
simple to creative choices.
+ Many product lines for school
teenagers: Lunch sack,
school bags,...
 Our brand has a variety of designs that meet all the
creativities of customers. Furthermore, we give you a lower
price which can help you own your unique backpack.