Structural pivots refer to significant changes made to the

fundamental aspects of a business or organization. These changes

typically involve altering the core elements of the business
model, operations, or strategy. Structural pivots are not minor
adjustments; they are strategic decisions made in response to
changing market conditions, technological advancements, or other
external factors that necessitate a fundamental shift in
direction.

Here are a few examples of structural pivots:

1. **Business Model Pivot**: This involves changing the way a

company creates, delivers, and captures value. For example, a
company might transition from a traditional retail model to an
e-commerce model to adapt to changing consumer preferences and
behaviors.

2. **Product Pivot**: This involves changing the core product or

service offered by a company. This could mean adding new
features, targeting a different market segment, or even
completely changing the product to better meet customer needs.
For instance, a software company might pivot from offering
on-premises software to a cloud-based subscription model.

3. **Market Pivot**: This involves shifting the target market for

a product or service. This could mean targeting a different
demographic, geographic region, or industry vertical. For
example, a food delivery service might pivot from serving
individual consumers to focusing on providing catering services
for businesses.

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