Classifi

cation -
Job Name – PA (Business Unit) - Preferred Confide Relationship Manager-RBB
ntial
Job Title : Preferred Relationship Manager
Business Unit (PA) : Retail Branch Banking
Team : Retail Branch Banking
Reports to (job) :Branch Manager
Location of role :Pan India
Job Fn : Sales & Portfolio Management
Role Type: IC No of direct reportees: 0 Travel Required:Moderate
Job Band Range : E1 – E3 JD Created date: 12.09.1994 JD Updated date : 1st Feb’19
JD approved by (business) : Badri Vishal (Cluster Head) – D4 Version No : 2.0

Job Purpose

Responsible for including HNI customers into the Preferred programme and offering them a superior customer
experience to enhance the profitability of the relationship by increasing the relationship size, cross selling the
right products, acquiring family a/c’s ,retaining and enhancing the relationship. The RM is also responsible for
acquiring new to Bank Imperia relationships.

To be a one point contact for all his financial needs and services, thus enhancing current relationship value and
wallet share which will further increase profitability from these relationships.

Key Responsibility Areas : 6 – 8 Areas Activities

HNW Portfolio Management
(Acquiring, Enhancing, Deepening and
Retention)
 Liaising with PB/ Preferred RM to flag eligible
customers form Classic/ Preferred portfolio
 Acquire new customers who meet product criteria
 Regular interaction with the customer to build
rapport to understand and update the profile.
 Enhance the Overall value/book size of the
portfolio
 Maintain the overall quality / hygiene parameters
of the portfolio
 Cross selling products of the bank based on the
customer need
 Joint calls being done along with Supervisor as per
defined process
 Advisory services to be offered based on the
requirement in coordination with PBG.
 Attrition control of customers
 Achieving MTD and YTD Revenue Targets

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Confide

 Operations, Marketing & Processes
 Increase in wallet share
 Product Penetration & contribution
towards focused product
 Customer Service
Educational Qualifications
 Graduation
 Post-Graduation
Certifications:
 AMFI Certification
 IRDA Certification
 NCFM Certification (Optional)
Classifi
cation -
Confide  Error free documentation for all account
ntial opening and all customer instructions
(Stop payments, FD Closure, etc)
 Ensure KYC / AML norms are adhered to at all
points of time
 Ensure that 5-S norms are adhered to for
individuals workstation
 Look for opportunities to cross sell any other
product of the Bank, to ensure that HDFC Bank is a
one stop shop & solution for all banking needs of
the Imperia Customer
 Sales to family members and associates (all
network)
 Ensure that optimal levels of Income generating
Product Group Holding (IPGH) is reached
 Ensure that an optimal level of Income generating
Product Group Holding (IPGH) is reached.
 Enhance client's Customer To Group ( CTG ) level
 Ensure quality customer service is delivered. All
customer queries and complaints are being
resolved within TAT.
 Customer is informed about any regulatory or
process change. Keep the customer updated on
program features.
 Ensure timely customer communication on
requests and concerns raised.
 Proactive complaint management through
feedback from customers.
 Promoting all direct banking channels and ensuring
that the customer is utilizing the same
 Ensuring that customers are introduced to the
RBH / BM and PSO (PBA in case of a non PSO
branch) so that there is back up when the
customer visits the branch and the RM is out
 Ensure smooth transition of handover/takeover of
the portfolio
Key Skills(examples listed below)
 Sales and Influencing Skills
 Banking Product & Process Knowledge
 NRI Product and Regulatory Knowledge
 Planning and Organizing Skills
 Good Communication skills
 Knowledge of Competition & Current trends in
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Confide
 Classifi
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Confide financial Industry.
Experience Required: ntial
 Minimum experience in years – 2 to 6
 Exposure to Portfolio Management segment (Preferred)

Major Stakeholders(intra team and cross functional stakeholders, who would need to be interacted with for
discharging duties)
 Customers
 Branch Banking Team
 Operations
 Product Team
 Asset Team
 Treasury
 Credit
 Life / General and Health Insurance Partners
 AMC’s
 HDFC Securities

Notes(Any specifications – apart from all mentioned above, to be communicated for the role)

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Confide