Job Name – PA (Business Unit) : Branch Sales Manager-Retail Branch Banking

Job Title : Branch Sales Manager

Business Unit (PA) : RBB
Team : Retail Branch Banking
Reports to (job) : Branch Head
Job Purpose
 To facilitate acquisition of new current account customers in the branch
 Ensure Activation and value build-up in newly acquired current account customer portfolio / value enhance-
ment from portfolio of customers assigned.
 Higher customer wallet share of float and focus on cross-sell of business need products & personal banking
and investment products to portfolio customers.

Job Responsibilities(JR) Actionable

 Achievement of new acquisition value and number
Acquisition and Value Build Up plan for retail current accounts for the branch. (re-
sponsibility on new acquisition plans/product mix
etc. will be basis the acquisition model )
 Ensure overall value enhancement from the portfo-
lio of customers handled.

Portfolio Management  Responsible for monitoring the portfolio health of

portfolio retail current accounts in the branch, with
respect to on-boarding, activation, value build-up &
AQB maintenance
 Understanding the customer business and prepare
customer profile
 Maintain continuous customer engagement
through customer visits / contacts and proactive
resolution of customer issues / queries.
 Proactively monitoring balances and controlling at-
trition.

Product and Market Penetration  Focusing on ‘Profile-based selling’ approach, for

cross - sell of value added products/services
 acquisition of new to bank liability customer–
through referral of portfolio customers.- Market
Penetration
 Support catchment profiling for the branch for CA
potential with the help of branch / sales team
 Regular conduct activities in catchment area for
lead generation for current accounts , have joint
activities with other Asset departments for lead
generation.
 Monitoring of sourcing of current account by Sales
Team or Sales officer linked to the branch
 Increase SB , FD , RD , digital etc penetration to
current accounts

Customer Engagement  Action on central triggers / initiatives on value build

 up, cross sell and portfolio monitoring as per
Branch Sales Process

Product Customisation  Work in close consultation with the central product

team to modify the product features / parameters
to ensure right product fitment for portfolio cus-
tomers (Product Customization).
 Provide regular inputs to the product team on
competition benchmarking, opportunities and
segmentation, product features and quality of
portfolio acquired.
 Customise current accounts to suit the
requirement of the client and offer proper payment
/ collection solutions

Operations  Ensure forms are filled properly and processes

within TAT

Educational Qualifications Key Skills

 Graduation:  Basic knowledge of banking products / services

 Post-Graduation:  Good relationship management and presentation
Certifications: skills
 NISM V-A Certification
 Effective communication and influencing skills
 IRDA Certification
 Preferably having prior experience in sales /
 NCFM Certification (Optional)
relationship management roles in banking
 CAIIB (Optional)
(including branch banking or other banking
 Internal Certification
verticals) or financial services.
 GI certification

Experience Required
 Minimum experience in years – 2 yr
 Exposure to banking preferable