Mr.

Yogender Chandolia
Candidate of BJP from North-West
Delhi for General Elections 2024

Background:-
1. Former standing committee chairperson of the Municipal Corporation of Delhi
(MCD)
2. Former Municipal Councillor for Dev Nagar, Karol Bagh Zone, Delhi
3. He was the first from the Regar community to make it to the post of Chairman
of the Standing Committee, MCD, and the first politician from Karol Bagh to
make a hat-trick in the election.
4. Candidate of BJP for the General Election from North-West Delhi replacing
singer Hansraj Hans.
5. Election Date & Phase - Phase 6 on May 25th

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Current Digital Presence of Mr. Chandolia:-

1. Twitter (X) - @yogenderchando1

Followers: 2,266
2. Facebook - /YogenderChandolia
Followers: 43K
3. Instagram - @yogenderchandolia
Followers: 3187
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Digital Brand Building Plan for Yogender Chandolia with Moresco’s Value
Addition

1. Define Brand Identity and direct mass targeting:

Understanding Yogender Chandolia's values, beliefs, and political objectives.

Crafting a unique brand identity that resonates with his target audience.

Develop a brand story and messaging framework that effectively communicates his vision and goals.

Regular direct messaging to inhabitants in the constituent to showcase govt’s welfare works and
future public welfare projections.

2. Website Development:
Creating a professional website for Yogender Chandolia that serves as the central hub for his online
presence.

Design the website to be user-friendly, visually appealing, and optimized for search engines.

Include sections such as About Me, Vision & Platform, Achievements, News & Updates, and Contact
Information.

3. Social Media Strategy:

Identifying key social media platforms where Yogender Chandolia's target audience is most active.

Develop a content calendar outlining the frequency and types of posts to be shared.

Create engaging and shareable content, including photos, videos, infographics, and live streams.

Use hashtags, polls, and interactive features to encourage audience participation and feedback.

4. Content Marketing:
Produce high-quality and informative content that showcases Yogender Chandolia's expertise and
leadership.

Publish articles, blog posts, opinion pieces, and policy papers on relevant topics.

Leverage guest blogging opportunities and media interviews to increase visibility and credibility.

5. Online Reputation Management:

Monitor mentions of Yogender Chandolia across digital channels and respond promptly to comments
and inquiries.

Address any negative feedback or criticism with transparency and professionalism.

Highlight positive news coverage, endorsements, and testimonials to build credibility and trust.

6. Email Marketing Campaigns:

Build an email list of supporters and constituents interested in Yogender Chandolia's campaign.

Send regular updates, newsletters, and appeals for donations or volunteer support.

Personalize emails based on recipient demographics and interests to increase engagement.

7. Search Engine Optimization (SEO):

Optimize Yogender Chandolia's website and content for relevant keywords and phrases.

Improve website speed, mobile-friendliness, and usability to enhance user experience.

Build backlinks from reputable sources to improve search engine rankings and visibility.

8. Online Advertising:
Create targeted online advertising campaigns to reach specific demographics and geographic areas.

Use platforms such as Google Ads, Facebook Ads, and YouTube Ads to promote Yogender Chandolia's
message and platform.

Monitor ad performance and adjust targeting and messaging based on analytics data.

Moresco's Value Addition:

Moresco can provide comprehensive digital marketing services tailored to Yogender Chandolia's
specific needs and objectives.

With expertise in cloud computing and SAP solutions, Moresco can optimize the technical
infrastructure supporting Yogender Chandolia's digital initiatives, ensuring scalability, reliability, and
security.

Moresco can also offer data analytics services to track and analyze the effectiveness of Yogender
Chandolia's digital campaigns, providing actionable insights for continuous improvement.

Additionally, Moresco can provide strategic guidance and support to Yogender Chandolia's team,
helping them navigate the complexities of digital brand building and online reputation management.

By implementing this detailed digital brand building plan and leveraging Moresco's value-added
services, Yogender Chandolia can effectively enhance his profile digitally, reach people positively, and
attract votes in his favor.