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Group No. 5 - Final - Report
Group No. 5 - Final - Report
SUBMMITED BY
CLASS: MBA-MKT-02
TO
❖ Literature Review-
❖ Research Article:
Problem: Managing the trade-off between increasing user base and maintaining high-
level encryption and privacy features.
Decision Challenge: Deciding whether to implement features that might attract a larger
user base but could potentially compromise certain privacy principles.
3. Feature Development:
Problem: Prioritizing feature development to stay competitive in the messaging app
market.
Decision Challenge: Determining which new features to prioritize without
compromising the app's simplicity and focus on privacy
Problem: Managing user feedback and feature requests while maintaining the app's
simplicity.
Decision Challenge: Prioritizing user feedback and feature requests in a way that aligns
with Signal's core values and goals.
Research Questions:
1. How aware are current and potential users of the privacy features offered by Signal?
2. How satisfied are users with Signal's existing privacy features, such as end-to-end encryption
and disappearing messages?
3. When it comes to messaging apps, what privacy aspects (e.g., encryption, data storage) do
users consider most important?
4. How does Signal stack up against its main competitors in terms of privacy features? What
are Signal's strengths and weaknesses in this area? Are there any opportunities to improve, and
what potential threats does Signal face regarding user privacy?
Research Objectives:
1. Assess the level of awareness among current and potential users regarding Signal's
privacy features.
2. Gauge user satisfaction with Signal's existing privacy features, including end-to-end
encryption, disappearing messages, and other security measures.
3. Determine the relative importance users place on different privacy aspects (e.g.,
encryption, data retention policies) concerning messaging apps.
4. Compare Signal's privacy features with those of key competitors to identify strengths,
weaknesses, opportunities, and threats.
Hypothesis
Null Hypothesis - H0: There is no significant relationship between user awareness and
data privacy
Variables:
Questionnaire
1. Name:
2. Age:
3. Occupation:
Likert Scale:
Strongly Agree Neutral Disagree Strongly
Agree Disagree
Interpretation:
• The 21-30 age group dominates the survey responses, constituting the majority.
• Both the 19-20 and 31-40 age groups exhibit similar response counts.
• The 41 and above category has a smaller representation, with a mix of responses.
Interpretation:
The pie chart is divided into several segments, each corresponding to a gender
category:
Interpretation:
1. Formulate Hypothesis:
H0: There is no significant relationship between user awareness and data privacy
H1: There is significant relationship between user awareness and data privacy
4. Output:
Chi-Square Tests
Value df Asymp. Sig. (2- Monte Carlo Sig. (2-sided) Monte Carlo Sig. (1-sided)
sided) Sig. 95% Confidence Sig. 95% Confidence
Interval Interval
a. 24 cells (96.0%) have expected count less than 5. The minimum expected count is .03.
b. Based on 10000 sampled tables with starting seed 624387341.
c. The standardized statistic is 2.906.
Interpretation:
From the above chi square test results that P=0.000 is > than 0.05 and at 5% LOS. Hence we reject H0
and accept H1 hypothesis, so it can be concluded that there is no significant relationship between user
awareness and data privacy
FACTOR ANALYSIS USING SPSS
Output:
Sig. .000
Interpretation:
From the above table we can interpret that KMO and Bartlett’s Sphericity table it indicates
that KMO value is 0.595 which is > 0.5 it shows sampling Adequacy & Bartlett’s test of
Sphericity value P= 0.000 < 0.05, it indicates significance of co relation. Hence, we can say
that data is appropriate for Factor Analysis.
Scree Plot
Interpretation:
Component
1 2 3 4
I am aware that Signal offers privacy features for .782 .314 .001 .111
messaging.
I can easily identify and explain the main privacy features .850 .118 -.016 -.034
of Signal.
I feel comfortable using Signal because of its focus on .770 -.172 .210 -.056
privacy.
Signal's end-to-end encryption feature makes me .569 .392 .001 -.169
confident my messages are secure.
The disappearing messages feature in Signal is a valuable .304 .234 .659 .427
privacy tool for me.
How important is it for a messaging app to encrypt -.305 .214 .020 .651
messages end-to-end?
How important is it for a messaging app to have a clear .001 .796 .037 -.117
data retention policy?
Compared to other messaging apps I use, Signal offers .120 -.246 .022 .807
superior privacy features.
When choosing a messaging app, I prioritize features that .316 .636 .109 .162
protect my privacy over features offered by competitors.
How likely are you to recommend Signal to others based -.037 .010 .945 -.091
on its privacy features?
INTERPRETATION:
F1: Factor Awareness Signal
F2: Factor data recovery
F3: Factor recommendability Signal
F4: Factor Preference Signal