MARKETING RESEARCH ASSIGNMENT 01

Marks: 30 (100) (15 (50) - REPORT + 15 (50) - PPT)

 Marks: 10, Deadline: 8th March 11:59 PM

 Pages: 10

Topic: Sustainable Product/Aditya Birla…etc.

Title: It should be precise, concise, specific, contextually clear and time-specific. (Example:
Consumer perception & attitude towards organic foods)

Literature Review: Should contain (Secondary Data) -

 Introduction to sector/industry/company (Use Passport/Statista/Outlook for data &

secondary information)
 Research Articles (Min. 10 papers/Latest News articles/Company reports)
 Research gap (Existing research limitation/Future scope)

Problem Statement (Background of the problem): Should contain –

 Management decision problems

 Market research problem
 Research questions (3-4)
 Research objectives (3-4) - Should be linked to the Research Questions
 Hypothesis & Variables (Independent & Dependent) – Can be found from LR
 Marks: 20, Deadline: 15th March 11:59 PM

Research Methodology: Should contain –

 Research design
 Population involved in the study
 Sampling (Methods and Sample size)
 Data collection plan
 Scaling technique

Questionnaire (Likert scale) (Should be linked to Research Objective & Research Question)

Data collection (Timeline: 16th March – 27th March) – 50 Samples Only (Primary Data)

 Marks: 20, Deadline: 3rd April 11:59 PM

 REPORT TOTAL PAGES: 25

Data Analysis & Report

Presentation (4th-5th April – Start Date)