1. Target jobs or positions that you wish to apply for?

As discussed you
may be keen for options related to Country Manager, Sales Director,
therefore, the key focus should be around your strategic capabilities.

Target Jobs: Country Manager, Director, Sales Director, Sales& Marketing

Director

2. Please share details about your career progression and your success
stories in each job stint. You are requested to provide every possible
detail from the period when you started your professional career till your
present job stint. Please share details for each job stint in terms of
measurable or quantifiable achievements.

Mentioned in my draft resume which was shared last week.

3. What skills, core competencies, and experience qualify you for the above-
mentioned target jobs? Please share examples or evidence by way of
which you can talk about your demonstrated capabilities or proven skills
at work which could be in terms of targets delivered or exceeded, cost
optimization initiatives, strengthening financial controls, streamlining
operations, establishing operations from scratch, improving profitability,
and building the eco-system for businesses through strategic initiatives.
Your answers must include quantifiable examples or percentages to
project the profile as an achiever.

Target oriented – Delivered year on year company’s sales and P&L targets.

Go to market strategy – Introduced and positioned VitrA (Luxury bathroom brand

of Eczacibasi group –please check my email with a link to introduce the group)
brand in India market through VitrA’s own operation with 40 people (sales,
marketing, trade marketing, finance, after sales, supply chain teams), 2 corporate
showroom& office (Mumbai& Delhi), 12 regional distributors, 130 dealers in 45
cities.

Team Building and leadership – Same as explained above, built VitrA’s

successful organization in India and honored with 4 years in a row highest
engagement score within the whole group.

Distribution Network building: Built VitrA’s sales distribution network by appointing

regional distributor. Aligned with VitrA dealer criteria’s (created by me) we appoint
dealers to work with distributors. Prepared sales conditions& incentive schemes
for distributors and dealers.

Strong Market Analysis: Being always close to market (10 working day on field)
through frequent meeting with dealers, competitor showrooms and key decision
makers such as architects, designers and builders. Technical and analytical
 competitor analysis were prepared in terms of product, price ( for retail and
project) , positioning, and display.

This also helps to identify new markets for new products to improve sales&
profitability. (Introduction in built bidet function wc to market in 2012. Introduction
color range for ceramic sanitaryware to market, starting 2015. Launching VitrA’
first outsource project for luxury shower collection, Hiera.

Adaptability: Always adapt fast to new environments and be bald to take such
decisions for an exciting project (Moving from Turkey to India in 2012 and took
decision to move to China in 2022)

4. Please talk about your achievements in hiring and developing teams,

improving team strength, and facilitating high-performance. You can talk
about the initiatives successfully led, best practices implemented by you,
and defining of the KRAs and SOPs for excellence.

During the first year of our team building to introduce a new Turkish brand in India
was challenging. Established relationship with recruitment companies and using
personal contacts was the most challenging. We set up a small team of 10 people
to start and reach 40 people. Special incentive schemes are designed to keep
motivation high such as awards and monthly recognition updates. Organized 2
team meetings during the year (January and June) kept them at different places
in India to increase motivation and cheer. Dinners are organized in every quarter
in regional power cities, such as Delhi, Mumbai, Bangalore. Organized online
team meetings to keep the team up to date with developments outside and within
our organization. Created WhatsApp group for each region to share their daily
achievement to increase engagement within regional team members.

One-to-one meetings are organized with Regional and Zonal managers to give
and get feedback and to coach them to address their career needs or others.

Thanks to our effort, VitrA India organization received the highest employment
engagement score back-to-back 4 years.

5. Have you been able to meet stringent deadlines while handling crucial
projects? Please talk about certain projects handled by you and the
achievements in the projects.

‘Go to market Strategy for China’ was my latest assignments to prepare withing
first 7 months of 2023 and we delivered on time and presented to management.
Challenge was that there was no footprint of VitrA in China, and our dealer was
not cooperative to provide necessary information. (I can talk more in detail on this
rather than writing, may be you will realize more critical points to write ?? )
6. Your contributions in introducing changes/innovative ideas/reforms in the
processes, plugging in the systemic loopholes and leading initiatives for
enhancing efficiencies. Explain your points with the help of examples in
quantifiable terms preferably.

Understanding the market needs, we requested and made our factory developed
a special shower product for India market for the first time in its history. Finally we
supplied the product (Hiera Collection) to market which was the turning point for
VitrA India to increase its faucet product group revenue (up by 15%) and also
profitability (up by 5% overall contribution)

We supplied colored ceramic sanitaryware in the eco/project segment to make a

difference in the project market which efficiently worked in 2015&2016. This move
helped us increase our wall hung toilet sales by 10% and profitability 5% overall.

Convincing our production facility, we started supply colored ceramic

sanitaryware products in mid segment as there was no other player targeted
before. Our launch was successfully accepted by the market and thanks to our
move VitrA has been widely accepted by the market as ‘the master of color
ceramic sanitaryware supplier’. Today 35% our retail sale is through colored
ceramic which is not only increasing our revenue but also profitability. Thanks to
this initiative VitrA’s brand equity in the market was also stronger.

Changed the top management’s mind in 2015 and instead of renting just a office
for our new journey in India, we invested on a experience center in Mumbai with
2500 sqft. This move did not only help us to introduce our product to architects,
designers, builders and consumers but also boost market confidence (such an
investment was kind of long-term commitment to market) helped us increasing
our sales faster and also got attention of the market.

Convinced management to invest on Malaysia and Indonesia market to introduce

VitrA. Following more than a year process of audits, certification, legal process,
product selection, pricing, VitrA is now introduced to Malaysia market and
reference hotel projects are started to take place in pipeline.

7. Please share some examples to demonstrate your stakeholder

management skills or visionary qualities, change management skills and
strategic competencies and how you have been able to make a difference
in the existing framework with it.

8. What are your USP's or unique qualities that you would like to emphasize
upon in your resume document?
Leader, team player, passionate, self-motivated, goal oriented, adaptable,
strong analytical skills, hard working.