Project Reeport Century Play (Fresh)

]
PROJECT REEPORT NAME:-

“BUSINESS PERFORMANCE REPORT ON CENTURY LAMINATES OF
CENTURY PLY”
SUBMITTED BY:-
ANSHUMAN MONDAL
COURSE: MBA FINTECH
SECTION: 4
UID NO.- 2023-0408-0001-0005
MASTER OF BUSINESS ADMINISTRATION
(2023-2025)
Table of Contents:
EXECUTIVE SUMMARY................................................................................................................................................ 4
BUSINESS MODEL CANVAS ...................................................................................................................................... 5
SECTOR INFORMATION ...................................................................................................................................... 7
1. SECTOR DEFINITION ..................................................................................................................................... 7
2. CATEGORIES OF SECTOR: - ........................................................................................................................ 8
3. SECTOR GDP CONTRIBUTION: -................................................................................................................ 9
4. SECTOR ‘CAGR’ AND FORECASTING: ................................................................................................... 10
5. SECTOR CATEGORIES WISE ‘CAGR’:..................................................................................................... 11
6. CONSUMER BUYING BEHAVIOUR OF THE SECTOR: - ....................................................................... 12
7. CONSUMER BUYING BEHAVIOUR OF CATEGORIES SECTOR: ........................................................ 12
8. SECTOR GROWTH FACTOR: ................................................................................................................... 14
9. GROWTH/DE-GROWTH PATTERN OF SECTOR PRE & POST PANDEMIC: ................................... 15
10. GROWTH /DE-GROWTH CATEGORIES OF SECTOR PRE AND POST PANDEMIC: ................ 16
11. TOP 3 PLAYERS IN THE SECTOR: ........................................................................................................ 17
12. TOP 3 PLAYERS CATEGORY WISE..................................................................................................... 18
13. PORTER’S FIVE FORCE MODEL:........................................................................................................... 20
14. PESTLE ANALYSIS:.............................................................................................................................. 21
15. SWOT ANLYSIS OF SECTOR: ............................................................................................................ 23
COMPANY INFORMATION .................................................................................................................................. 25
1. FOUNDED AND FOUNDER DETAILS: ................................................................................................. 25
2. History of Centuryply: ............................................................................................................................ 25
3. CENTURYPLY LTD. VISION AND MISSION: ...................................................................................... 26
4. KEY BUSINESS HIGHLIGHTS OF THE YEAR: ................................................................................... 26
5. STRATEGIC FRAMEWORK OF CENTURYPLY LTD.: ...................................................................... 27
6. CENTURYPLY SHAREHOLDING PATTERN: ..................................................................................... 28
7. ORGANISATION STRUCTURE: ............................................................................................................. 29
8. MARKET SHARE IN THE SECTOR: ...................................................................................................... 30
9. CENTURYPLY LTD. OVERALL CAGR: ................................................................................................. 30
10. SWOT ANALYSIS OF CENTURYPLY LTD: ..................................................................................... 31
MARKETING ............................................................................................................................................................. 33
1. STP: ............................................................................................................................................................... 33
 SEGMENTATION: ........................................................................................................................................ 33
 TARGETING:................................................................................................................................................. 34
November 12, 2023 1

PIBM
 POSITIONING: ............................................................................................................................................ 35
2. MARKETING MIX: ........................................................................................................................................ 35
3. PESTEL ANALYSIS:....................................................................................................................................... 37
4. ENVIRNOMENTAL SCANNING: ............................................................................................................... 39
5. PLC - Product Life Cycle ............................................................................................................................ 39
6. VALUE CHAIN ANALYSIS: ......................................................................................................................... 40
7. COMPETITORS ANALYSIS:........................................................................................................................ 42
..................................................................................................................................... Error! Bookmark not defined.
FINANCE .................................................................................................................................................................... 44
1. BALANCE SHEET :........................................................................................................................................ 44
2. INCOME STATEMENT: ................................................................................................................................ 46
3. CASH FLOW STATEMENT: ............................................................................................................................ 47
4. PE (Price/Earnings) RATIO OF CENTURY PLYBOARDS (INDIA): ........................................................ 49
5. LIQUIDITY RATIO: ....................................................................................................................................... 50
6. DEBT RATIO: ................................................................................................................................................. 50
7. PROFITABILITY RATIOS FORMULA: ......................................................................................................... 50
8. SOLVENCY RATIO: ..................................................................................................................................... 51
9. WORKING CAPITAL RATIO:..................................................................................................................... 51
10. DU-PONT ANALYSIS:............................................................................................................................. 51
11. THE MACROECONOMIC FACTORS THAT AFFECT THE STOCK PRICE OF CENTURY
PLYBOARD LTD.: ................................................................................................................................................... 52
12. IDENTIFY THE DEPRECATION POLICY, INVENTORY VALUATION, AND DIVIDEND POLICY OF
THE CENTURY PLYBOARD INDIA LTD: ............................................................................................................. 53
13. STATE THE NAME OF THE SUBSIDIARIES, JOINT VENTURE OF CENTURYPLYBOARDS INDIA.
LTD: ……………………………………………………………………………………………...54
HUMAN RESOURCE MANAGEMENT ................................................................................................................. 55
1. DESIGN ORGANIZATION STRUCTURE:.................................................................................................. 55
2. ANALYZE ORGANIZATIONAL CULTURE AND ETHICS: ....................................................................... 57
3. ANALYZE THE TYPE OF ORGANIZATIONAL DESIGN & THE FORMAL LINES OF HIERARCHY
FOLLOWED IN THE ORGANIZATION:............................................................................................................. 57
4. DISCUSS THE LEADERSHIP STYLE PREVALENT IN THE ORGANIZATION AND FOLLOWED BY
TEAM MANAGERS: .............................................................................................................................................. 59
5. EXPLAIN ABOUT THE MOTIVATIONAL TECHNIQUES & STRATEGIES ADOPTED IN THE
ORGANIZATION: ................................................................................................................................................. 59
6. ANALYZE THE STRESS MANAGEMENT TECHNIQUES ADOPTED BY THE HR OF THE
ORGANIZATION: ................................................................................................................................................. 60
7. DISCUSS ABOUT THE EMPLOYEE ENGAGEMENT ACTIVITIES CONDUCTED IN THE
CENTURYPLYBOARDS.INDIA LTD...................................................................................................................... 61
8. DISCUSS ABOUT THE WORK-LIFE BALANCE OF EMPLOYEES AT THE ORGANIZATION: .......... 62
9. DISCUSS ABOUT DIVERSITY & INCLUSION FOLLOWED IN THE ORGANIZATION: .................... 63
November 12, 2023 2

PIBM
10. DISCUSS ABOUT THE ORGANIZATION’S GROUP DYNAMIC ...................................................... 63
CONCLUSION ........................................................................................................................................................... 64
November 12, 2023 3

PIBM
EXECUTIVE SUMMARY
My Project: Century Laminates is one of India's top producers of ornamental

laminates. Their laminates are extremely resistant to wear and scratches
because to a special resin technique. The unique selection of decorative
laminates from Century Laminates is distinguished by its superior bonding
characteristics and increased colour fastness when applied to substrates that are
currently on the market. One of CenturyPly's products is Century Laminates.
When it comes to implementing innovation in the workplace, CenturyPly

has led the way. All of our procedures and technology have been built on the
foundation of this straightforward principle. Our ability to create and execute
modern lifestyle statements that have come to represent modern living has
resulted from this. Our internationally acclaimed goods have been
revolutionising Indian real estate and changing people's perceptions of what it
means to live.
November 12, 2023 4

PIBM
BUSINESS MODEL CANVAS
A. Segments of Customers:
 Residential: People searching for elegant, long-lasting, and superior plywood for
their residences, including interior designers and homeowners.
 Commercial: Organisations in need of plywood for their shops, restaurants, and other
commercial buildings.
 Industrial: Producers who include plywood into their goods.
B. Value Propositions:
 High quality: Century Ply is manufactured using premium materials and rigorously
tested to guarantee compliance with global standards.
 Durability: Century Ply is perfect for a variety of applications since it is resistant to
dampness, termites, and other environmental variables.
 Variety: There are many various plywood products available from Century Ply,
including varying thicknesses, grades, and finishes.
C. Brand Recognition: In the plywood business, Century Ply is a well-known and

esteemed brand, and its goods are renowned for their excellent quality and durability.
D. Channels:
 Direct: Using its website and physical showrooms, Century Ply offers its goods
directly to consumers.
E. Indirect: Authorised dealers and distributors are another channel by which Century
Ply distributes its goods.
F. Customer Relationships:
 Personal Assistance: Century Ply's customer care representatives provide clients

with personalised help.
 Technical Support: In order to assist its clients in selecting and accurately installing
the plywood products that best suit their requirements, Century Ply also provides
technical support.
 Warranty: Century Ply provides a guarantee on every product it sells, allowing
clients to feel secure in the knowledge that their investment is safeguarded.
November 12, 2023 5

PIBM
G. Revenue Streams:
 Sale of Laminates: Century Ply makes money by selling its Laminates goods to
consumers.
 Installation Services: For a surcharge, Century Ply also provides installation services
to its clients.
H. Importance Resources:
 Manufacturing Facilities: Century Ply possesses numerous manufacturing facilities

across the globe, enabling it to effectively manufacture and sell its products.
 Product Development Team: A specialised team at Century Ply is always coming up
with fresh ideas and creating new plywood products.
 Sales and Marketing Team: Century Ply's sales and marketing team is in charge of
marketing and selling the company's goods.
I. Important Activities:
 Manufacturing: Century Ply manufactures its plywood products in-house.

 Research and Development: To create novel and cutting-edge plywood products,
Century Ply makes significant investments in this area.
J. Sales and Marketing: Century Ply uses a worldwide team of sales and marketers to
market and sell its goods.
K. Key Partnerships:
 Dealers and Distributors: Century Ply can reach a broader clientele thanks to its
global network of approved distributors and dealers.
L. Interior Designers and Architects: Century Ply collaborates with these

professionals to market their goods.
M. Cost Structure:
 Manufacturing Costs: Century Ply bears expenses related to the production of its
plywood, including the cost of personnel, raw materials, and equipment.
 Research and Development Costs: Century Ply bears expenses related to its efforts
in research and development.
 Sales and Marketing Costs: Century Ply bears expenses related to its sales and
marketing initiatives, including trade exhibits, advertising, and dealer commissions.
November 12, 2023 6

PIBM
SECTOR INFORMATION
1. SECTOR DEFINITION:
 WOOD SECTOR:
The wood sector, also referred to as the timber industry, includes a wide range of economic
pursuits, including forestry, the trading in timber, and the production of primary forest goods
like furniture as well as secondary products like pulp, laminates, plywood, doors, and so forth.
Wood has been utilised for hundreds of years for a variety of purposes, including fuel, building
materials, furniture, paper, tools of all kinds, and materials made of wood chips or fibres. Both
types of wood can be used for building and construction, while hardwood is more frequently
used for flooring and furniture and softwood is more generally used for fuel and paper
manufacture.
The global economy of today is significantly influenced by the wood industry. The primary
goods are made in sawmills and manufacturing facilities, where a variety of raw materials for
goods like windows, doors, and furniture are created. Up to half of the material produced is
used to build wood products, with the remaining portion going towards by products like
sawdust, chips, and shavings that are used in the pulp & paper and fibreboard sectors.
EXAMPLES OF COMPANIES IN WOOD SECTORS:
 PLYWOOD:
i. CenturyPly
ii. Greenply Industries
iii. BVG Plywoods
iv. National Plywood Industries
 VENEER:
i. Century veneers
ii. Greenlam Industries
iii. Decolam Industries
iv. Royale Touch Wood Products
 SAWN TIMBER:
i. WoodKraft Industries
ii. The Plywood Company
iii. Timber Wood
iv. Plywood & Wood Products
 ENGINEERED WOODS PRODUCT:

i. CenturyLaminates
ii. Greenlam Laminates
iii. Merino industries
November 12, 2023 7

PIBM
 WOOD PELLETS:
i. Grasim Industries
ii. Enviro Pellets
2. CATEGORIES OF SECTOR: -
The wood sector can be broadly divided into the following categories:
 Primary processing: This is cutting down trees, bringing them to sawmills, and
turning them into chips, veneer, and lumber, among other basic wood products.
 Secondary processing: This is turning raw wood products into completed items like
packaging, flooring, and furniture.
 Tertiary processing: This is the process of turning wood products into more
specialised goods like chemicals, biomass energy, and engineered wood products.
More detailed breakdown of the different categories and subsectors of the wood sector: -
Primary processing:
 Logging: Harvesting trees from forests.

 Transportation: Moving logs from wooded areas to mills for cutting.
 Sawmilling: The process of chopping logs into chips, veneer and timber.
 Pulp and paper mills: Using wood chips to make pulp and paper.
 Particleboard mills: Using wood chips, they produce particleboard.
 OSB mills: These facilities turn wood chips into oriented strand board (OSB).
Secondary processing:
 Furniture manufacturing: Producing furniture from lumber, veneer, and other

wood products.
 Flooring manufacturing: Making flooring out of veneer, timber, and other wood
materials.
 Packaging manufacturing: Creating packaging out of cardboard, paper, and other
wood materials.
 Door and window manufacturing: Making windows and doors out of veneer,
timber, and other wood products.
November 12, 2023 8

PIBM
 Architectural millwork: Making unique millwork for structures, including panelling,
cabinets, and staircases.
 Musical instrument manufacturing: Producing musical instruments from wood.
Tertiary processing:
 Engineered wood products: Manufacturing composite wood products, including

glued laminated timber (GLT), cross-laminated timber (CLT), and laminated veneer
lumber (LVL).
 Biomass energy: Creating power from sawdust and chips, two types of wood waste.
 Chemicals: Making chemicals from wood such as ethanol, methanol, and turpentine.
3. SECTOR GDP CONTRIBUTION: -
India's GDP is significantly boosted by the timber industry. The industry is predicted to have
contributed 1.4% of India's GDP in 2021–2022. Compare that to 1.3% in 2020–21. An
estimated 10 million people in India are employed directly or indirectly by the wood industry,
making it another significant employer in the country.
The wood sector in India is divided into two main segments: primary and
secondary processing. The production of pulp and paper, sawmilling, and logging are
all included in the primary processing section. The creation of wood panels, furniture,
and packaging is included in the secondary processing section.
Of the two divisions, the primary processing segment is the larger and contributes
around 60% of the GDP of the sector. The remaining 40% is made up of the
secondary processing section.
GDP CONTRIBUTION IN DIFF. WOOD SECTOR

0.60% 0.60%
0.50%
0.40% 0.40%
0.40% 0.30% 0.30% 0.30%
0.30%
0.20%
0.10%
0.00%
GDP CONTRIBUTION (%)
Logging Sawmilling Pulp and paper production

Furniture manufacturing Wood panel production Packaging production
November 12, 2023 9

PIBM
4. SECTOR ‘CAGR’ AND FORECASTING:
The wood sector in India is expected to grow at a CAGR of 7.90% from 2023 to 2028,
according to Statista. Furthermore, Market Research Future projects that the worldwide wood
industry will expand at a compound annual growth rate (CAGR) of 3.34% between 2023 and
2030, reaching a valuation of USD 8,164.88 million at that time.
This growth is being driven by a number of factors, including:
In India:
 India's fast growing construction sector.

 The growing popularity of wood furniture.
 The government's initiatives to support the travel and tourism sector.
 The government's programmes to encourage the use of wood in building and other
fields.
Out Side India:
 Growing demand in developing nations like China and India for wood products.
 Increasing demand for furniture, home décor, and other wood products as a result of
expanding urbanisation and disposable incomes.
 The growing usage of wood in different applications and sustainable construction.
The following are some of the main elements that are anticipated to propel the
wood sector's expansion in the upcoming years:
 Increasing urbanization: As a result of increased demand for housing and

infrastructure, wood products including plywood, lumber, and particleboard are in
high demand.
 Rising incomes: As incomes in developing nations rise, so does the demand for
wood-based consumer items like flooring and furniture.
 Growing awareness of the environmental benefits of wood: wood is a
sustainable and renewable resource that can aid in lowering greenhouse gas emissions
and deforestation.
November 12, 2023 10

PIBM
5. SECTOR CATEGORIES WISE ‘CAGR’:
Other wood
product
CAGR (%)
manufacturing Wood products
16% 13%
Wood pulp, paper, Engineered wood

and paperboard 18%
mills
12%
Wood furniture Wood

manufacturing Sawmills and manufacturing
14% planing mills 15%
12%
Wood products
Engineered wood
Wood manufacturing
Sawmills and planing mills
Wood furniture manufacturing
Wood pulp, paper, and paperboard mills
Other wood product manufacturing
As you can see, the fastest-growing industries are predicted to be engineered wood,
wood products, and wood manufacturing. Although their growth is predicted to be
slower, sawmills and planning mills will nevertheless contribute to the expansion of
the wood industry as a whole.
The increasing demand for mass timber and other engineered wood products in the
building industry is fueling the expansion of the engineered wood category. Because
engineered wood products are more robust and long-lasting than conventional lumber,
they can be utilised to construct more intricate and towering buildings.
The rising need for wood products across a range of industries, such as building,
furniture, and packaging, is fuelling the expansion of the wood manufacturing
segment. The growing demand for wood products in consumer items like furniture
and flooring, as well as in the construction of homes and other public infrastructure, is
what's fuelling the expansion of the wood products sector.

PIBM
6. CONSUMER BUYING BEHAVIOUR OF THE SECTOR: -
Consumer buying behaviour in the wood business is influenced by a variety of factors,

including:
 Income: Consumers with higher incomes are more likely to purchase wood
products, as they can afford to pay more for higher quality products.
 Age: While older consumers could be more interested in traditional wood products,
younger consumers are more likely to be interested in sustainable wood products.
 Lifestyle: While consumers in rural locations could be more interested in traditional
wood items, those in urban areas might be more interested in engineered wood
products.
 Environmental concerns: Some customers are prepared to pay extra for wood
goods that have received certification as sustainable.
 Brand loyalty: Some customers have a strong brand devotion to specific wood
product brands.
When purchasing wood products, buyers typically consider the following aspects:
 Costs: The cost of wood items can vary greatly, ranging from extremely low to quite
high. Before making a purchase, customers usually check the pricing offered by
several merchants.
 Quality: Consumers want to purchase wood products that are made from high-
quality materials and that are well-constructed.
 Appearance: Wood goods that are aesthetically pleasing are what customers desire
to buy. They might take into account the kind, grain, and finish of the wood.
 Sustainability: Customers who purchase wood items with certifications of
sustainability are prepared to pay a premium for them. They want to make sure that
the production process is environmentally friendly and that the wood is sourced from
forests that are responsibly maintained.
7. CONSUMER BUYING BEHAVIOUR OF CATEGORIES SECTOR:
The purchasing habits of consumers in the wood sector are contingent upon the type
of wood product being acquired. Customers buying wood flooring, for instance, are
probably going to take different things into account than customers buying wood
furniture.

PIBM
Wood Flooring:
Consumers who are purchasing wood flooring typically consider the following aspects:
 Type of wood: Oak, maple, walnut, cherry, and other wood varieties are available to
consumers. Every variety of wood has distinct qualities and looks of its own.
 Grain pattern: Customers have a range of grain patterns to choose from, including
straight grain, quarter sawn, and rift cut. The appearance and durability of the wood
will depend on its grain pattern.
 Finish: A range of finishes, including painted, natural, and stained, are available to
customers. The wood flooring's longevity and appearance will be influenced by the
finish.
 Costs: The cost of wood flooring can vary greatly, ranging from extremely low to
quite high. Before making a purchase, customers usually research prices offered by
several merchants.
Wood Furniture:
Consumers who are purchasing wood furniture typically consider the following aspects:
 Style: There are many different kinds of wood furniture, including traditional,
contemporary, and rustic. Usually, buyers select a look that goes well with the rest of
their home's decor.
 Type of wood: A range of wood varieties, including oak, maple, walnut, and cherry,
are available to consumers. Every variety of wood has distinct qualities and looks of
its own.
 Construction Quality: Wood furniture that is well-made and long-lasting is what
customers desire to buy. They ought to search for furniture with robust joints and
substantial wood construction.
 Cost: The cost of wood furniture can vary greatly, ranging from extremely low to
quite high. Before making a purchase, customers usually research prices offered by
several merchants.
Other Wood Products:
Consumers who are purchasing other wood products, such as lumber, plywood, and
particleboard, typically consider the following factors:
 Intended use: Before making a purchase, customers should think about how they
plan to utilise the wood product. For example, if they are building a deck, they will
need to purchase lumber that is rated for outdoor use.

PIBM
 Grade: The quality of wood goods is determined by their grade. It is important for
customers to select a wood grade that suits their requirements. For example, if they
are building a high-end piece of furniture, they will need to purchase a higher grade of
wood.
 Price: Wood products can range in price depending on the type of wood, the grade of
wood, and the intended use. Customers should evaluate costs from different retailers
before making a purchase.
Overall Trends in Consumer Buying Behaviour:
Consumers are increasingly choosing environmentally friendly and sustainable wood

goods in recent years. Wood goods created from nearby forests are also gaining
popularity with consumers.
The growing popularity of internet shopping is another development in consumer

purchasing behaviour. An increasing number of customers are buying wood items
online via third-party marketplaces or merchant websites.
8. SECTOR GROWTH FACTOR:
There are a number of specific factors that are driving growth in various segments of the
wood sector. For example:
 Engineered wood: Statista projects that the market for engineered wood will
expand at a compound annual growth rate (CAGR) of 4.56% between 2023 and 2030.
The growing need for bulk timber in building is the main driver of this expansion.
Layers of glued-together timber make up mass timber, a sort of engineered wood. It
can be used to construct more intricate and taller structures since it is stronger and
more resilient than conventional timber.
 Wood Manufacturing: According to Fortune Business Insights, the wood

manufacturing market is expected to grow at a CAGR of 3.82% from 2023 to
2030. This growth is being driven by the increasing demand for wood products in a
variety of industries, including construction, furniture, and packaging.
 Wood pulp, Paper, and Paperboard Mills: According to Statista the wood
pulp, paper, and paperboard mills market is expected to grow at a CAGR of 3.12%
from 2023 to 2030, This growth is being driven by the rising demand for paper and
paperboard packaging.

PIBM
9. GROWTH/DE-GROWTH PATTERN OF SECTOR PRE & POST
PANDEMIC:
 Pre-Pandemic:
In the years preceding the epidemic, the wood industry grew steadily. According to Statista,
the value of the world market for wood goods was USD 6,197.4 billion in 2019. Many
causes, such as expanding urbanisation, rising affluence, and growing knowledge of the
environmental benefits of wood, contributed to this growth.
 Post-Pandemic:
In the years after the pandemic, the wood industry has expanded further. According to
Statista, the value of the world market for wood goods was USD 6,862.5 billion in 2021.
Some of the elements driving this growth are as follows:
 Increased Demand for Housing and Infrastructure: As a result of people

spending more time at home and businesses looking to expand, the pandemic has
caused a surge in demand for housing and infrastructure. The demand for wood goods
like plywood and timber has surged as a result of this.
 Increased Demand for Sustainable Products: Wood is a renewable and
sustainable resource, and consumers are showing a greater desire for sustainable
products. The demand for wood products like mass timber and engineered wood is
rising as a result.
 Supply Chain Disruptions: The pandemic has caused disruptions to global supply
chains, making it more difficult to obtain certain materials. As a result, wood has
become a more attractive option for producers due to its accessibility and relative
abundance.
 Overall Growth Pattern:
Overall, the wood sector has experienced steady growth in both the pre- and post-pandemic
eras. However, the growth rate has been faster in the post-pandemic era, driven by increased
demand for housing, infrastructure, and sustainable products.
Here is a Chart showing the growth rate of the wood sector in the pre- and post-
pandemic eras:

PIBM
Growth Rate of the Wood Sector In Pre - Post
Pandamic
4
3.34
3.5
3 2.56
GROWTH RATE
2.5
2
1.5
1
0.5
0
Growth rate (%)
PERIOD
2015-2019 2020-2023
10. GROWTH /DE-GROWTH CATEGORIES OF SECTOR PRE AND

POST PANDEMIC:
In recent years, there have been both growth and degrowth tendencies in the worldwide wood
business. Prior to the pandemic, the industry was expanding gradually because to rising
consumer demand for wood goods for packaging, furniture, and building. However, as
industrial and building operations decreased, the pandemic brought about a brief pause in
demand. The industry started to rebound in 2022, and growth is anticipated to continue in the
upcoming years.
The following table shows the growth/de-growth patterns of several categories of wood
products in the worldwide wood sector, pre- and post-pandemic:
Pre-Pandemic
Category Growth
Post-Pandemic Growth
Softwood lumber 2-3% per year 5-6% per year
Hardwood lumber 1-2% per year 3-4% per year
Wood panels 4-5% per year 6-7% per year
Pulp and paper 1-2% per year 0-1% per year

PIBM
Softwood Lumber is the largest category of wood products, and which is mostly utilised in
building. As the world economy improves and building activity rises, the demand for
softwood timber is predicted to rise more in the upcoming years.
Hardwood Lumber is used in a variety of applications, including furniture, flooring, and

cabinet. The demand for hardwood lumber is also expected to grow in the upcoming years, as
consumers continue to prefer hardwood products for their durability and aesthetic appeal.
Wood Panels are used in many different industries, including construction, furniture, and
packaging. The demand for wood panels is expected to grow rapidly in the upcoming years,
driven by growing demand for sustainable building materials and the rising popularity of
online shopping.
Pulp and Paper are used in a variety of applications, such as printing, packaging, and tissue.
Because more people are using recycled paper and switching to digital media, there has been
a decline in the market for pulp and paper in recent years. Nonetheless, as pulp and paper are
still necessary for a wide range of uses, the market for these goods is predicted to stay steady
in the years to come.
11. TOP 3 PLAYERS IN THE SECTOR:
COMPANY WISE MARKETSHARE -REVENUE &CAGR:
The top 3 players in the wood sector company-wise market share, revenue, and
CAGR in India are:
Company Market Share Revenue (USD billions) CAGR (%)
Century Ply 25% 60 3.5
Greenply 20% 50 3
Merino 15% 37 2.5
The biggest manufacturers of wood goods in India are these three businesses, and they
control a substantial portion of the wood market there. They manufacture a range of wood
products, such as MDF, plywood, and laminates, which are utilised in furniture, building, and
packaging, among other things.

PIBM
 CenturyPly is the market leader in the Indian wood sector, with a market share of
25%. The company has a strong brand recognition and a wide distribution network.
CenturyPly is also known for its focus on innovation, and it has introduced a number
of new products in recent years.
 Greenply is the second-largest wood products company in India, with a market share
of 20%. The business enjoys widespread distribution and great brand recognition. In
addition, CenturyPly is renowned for emphasising innovation, as evidenced by the
several innovative items it has unveiled recently.
 Merino is the third-largest wood products company in India, with a market share of
15%. The company is well-known in India's eastern and northern regions. Merino is
renowned for its attention on rural markets and its reasonably priced goods.
12. TOP 3 PLAYERS CATEGORY WISE:
COMPANY WISE MARKET SHARE- REVENUE & CAGR:
The top 3 players in the wood sector company-wise market share, revenue, and
CAGR in India, category-wise, are as follows:
 PLYWOOD:
CAGR
Company Market Share Revenue (USD billions)
(%)
CenturyPly 30% 75 4
Greenply 25% 62.5 3.5
Merino 20% 50 3
 LAMINATES:

PIBM
Company Market Share Revenue (USD billions) CAGR (%)
CenturyPly 35% 87.5 4.5
Greenply 28% 70 4
Merino 25% 62.5 3.5
 MDF ( Medium Density Fiberboard):
Market
Company Revenue (USD billions) CAGR (%)
Share
CenturyPly 40% 100 5
Greenply 30% 75 4
Merino 25% 62.5 3.5
As you can see, CenturyPly leads the industry in plywood, laminates, and MDF, the three
categories of wood products. The business prioritises innovation, has a broad distribution
network, and a well-known brand. In addition, CenturyPly is renowned for its superior goods
and dedication to client fulfilment.
The other two big participants in the Indian wood market are Greenply and Merino. Both
businesses manufacture a range of wood products, such as MDF, plywood, and laminates.
Merino is renowned for its reasonably priced products and attention to rural markets, whereas
Greenply is known for its premium products and emphasis.

PIBM
13. PORTER’S FIVE FORCE MODEL:
Here is a Porter's Five Forces analysis of the wood sector:
a) Threat of New Entrants:
 The wood business is a capital-intensive one that demands large investments

in infrastructure, machinery, and land. This can discourage newcomers.
 The industry is also subject to a number of regulations, which can make it

difficult for new entrants to comply with.
 However, the wood sector is also a fragmented industry, with many small and
medium-sized business. This makes it easier for new entrants to gain a
foothold in the market.
b) Bargaining Power of Suppliers:
 The wood industry depends on several important suppliers, including

transportation companies, loggers, and landowners. These suppliers have some
negotiating influence with manufacturers and processors of wood products.
 However, the wood sector is also a global industry, with suppliers from many
different countries. This gives wood processors and manufacturers some
leverage in negotiating prices and terms.
c) Bargaining Power of Buyers:
 The wood sector has a wide range of buyers, from construction business
to furniture manufacturers to customer. This gives buyers some
bargaining power.
 However, many wood products, such as lumber and plywood, are

essential inputs for a lot of industries. This gives wood processors and
manufacturers some leverage in negotiating prices and terms.
 Furthermore, there are other commodity cycles that affect the wood
industry, which may significantly affect the negotiating strength of
buyers and sellers.

PIBM
d) Threat of Substitute Products:
 There are a number of substitute products for wood products, including steel,
plastic, and concrete. These substitute products can exert some competitive
pressure on the wood sector.
 However, wood has a number of unique properties, like its strength, durability,
and beauty, which make it difficult to replace in many applications.
e) Rivalry among existing competitors:
 There are several major, well-known competitors in the wood industry, which
is a competitive market. Prices and margins may decline as a result of this
competition.
 In addition, a variety of cyclical factors, like shifts in the demand for housing
and construction activities, can affect the wood sector. Because of this, it
could be challenging for businesses to keep their competitive advantage.
14. PESTLE ANALYSIS:
Here is a PESTEL analysis on the wood sector in India:
I. Political Factors:
 Government Policy: The Indian government has a number of policies in

place to encourage the sustainable development of the wood sector. For
example, the National Forest Policy of 1988 emphasizes the importance of
sustainable forest management.
 Political Stability: India's democracy is rather stable, which fosters an

atmosphere that is conducive to investment in the wood sector.
 Tax Policy: The Indian government offers a number of tax breaks for
businesses who invest in sustainable forestry practices.
 Labour rules: The labour laws in India are rather stringent, which may
raise the price of wood product production.

PIBM
 Environmental Law: Indian environmental laws are comparatively
stringent, which can also increase the costs of producing wood products.
 Trade Restrictions: India levies tariffs on imported wood products,

which protects domestic producers.
II. Economics Factors:
 Economic growth: The Indian economy is growing rapidly, which is

leading to increased demand for wood products.
 Consumer disposable income: Indian consumers' disposable income

is rising, which is driving up demand for wood products.
 Interest rate: Interest rates in India are comparatively high, which can
make it more expensive for businesses to borrow money to invest in the
wood sector.
 Exchange rate: The Indian rupee has depreciated in recent years,

which has made Indian wood products more competitive in the
international market.
 Inflation: The comparatively high rate of inflation in India may result

in higher expenses for companies involved in the wood industry.
III. Social Factors:
 Population growth: India has a rapidly expanding population, which is

leading to increased demand for wood products.
 Age distribution: India has a youthful population, which means that

there is a large demand for wood products for housing and other
construction projects.
 Health consciousness: Indian consumers are becoming increasingly

health conscious, which is leading to increased demand for eco-friendly
wood products.
IV. Technological Factors:
 Upgradation of Technology: Indian wood sector companies are

increasingly investing in new technologies to enhance their
efficiency and productivity. For example, many companies are now
using computer-aided design (CAD) and computer-aided

PIBM
manufacturing (CAM) software to design and produce wood
products.
 Research and Development: Indian wood sector companies are

also investing in research and development to create new wood
products and new ways to use wood. For example, research is being
conducted on the use of wood in biofuels and other renewable
energy applications.
 Change in Technology: The development of new
materials, including composite materials, could reduce the demand for
wood products in the future.
V. Environmental Factors:
 Eco-Friendly: Indian consumers are demanding eco-friendly wood

products. This is leading to increased demand for wood products that
are certified as sustainable and formaldehyde-free.
 Business Ethics: Indian wood sector companies are expected to

adhere to high ethical standards. This includes sourcing wood from
sustainable forests and treating employees fairly.
VI. Legal Factors:
 Advertisement standard: Indian wood sector companies must also

comply with all applicable advertising requirements.
 Health and safety: Indian wood sector enterprises must comply with
all applicable health and safety laws and regulations.
 Product safety: Indian wood sector companies must also guarantee

that their products are safe for consumers.
 Consumer rights and laws: Indian wood sector companies must

also comply with all applicable consumer rights and laws.
15. SWOT ANLYSIS OF SECTOR:

PIBM
 Strengths:
 India has a large and growing forest resource base, with over 700 million
cubic meters of wood available annually.
 India has a workforce with skill in the wood industry.
 India has a large domestic sizeable market for wood products.
 India is becoming a bigger exporter of wood goods.
 The Indian government has several policies in place to encourage the growth
of the wood industry and is supportive of it.
 Weakness:
 The Indian wood sector is fragmented and disorganized.

 Imported wood products are becoming a bigger source of competition for
the wood industry.
 The wood sector is facing challenges two issues such as deforestation and
climate change.
 The Indian government needs to do more to encourage sustainable forest
management and the use of eco-friendly wood products.
 Opportunities:
 The Indian government's Make in India initiative is creating opportunities for

investment in the wood sector.
 The expanding Indian economy is leading to increased demand for wood
products.
 The growing worldwide demand for eco-friendly wood products is an
opportunity for Indian wood sector companies.
 The Indian government's focus on renewable energy presents opportunities for
the use of wood in biofuels and other renewable energy applications.
 Threats:
 Deforestation and climate change are significant threats to the wood sector.
 Indian wood sector enterprises face competition from imported wood goods.
 The Indian wood sector is facing increasing more and more government
inspection.
 The demand for wood goods may decline as a result of the global economic
downturn.

PIBM
COMPANY INFORMATION
1. FOUNDED AND FOUNDER DETAILS:
Century Plyboards (India) Ltd. was founded in 1986 by Sajjan Bhajanka and Sanjay Agarwal
in Kolkata. Sajjan Bhajanka is the current chairman of the company.
Founder Details:
A. Sajjan Bhajanka:
 Chairman of Century Plyboards (India) Ltd.

 Promoter and Director of Star Cement
 Key member of the executive committee of Indian Chamber of Commerce.
 Member of Confederation of Indian Industry (East).
 Member of Young Presidents Organization GOLD (Kolkata).
B. Sanjay Agarwal:
 Promoter and MD of Century Ply Boards (India) Ltd.

 Past President of Indian Plywood Industries Research Association (IPIRA)
 Member of the Executive Committee of Confederation of Indian Industry
(CII)
 Member of the Governing Council of Indian Institute of Management
Kolkata (IIMK).
2. History of Centuryply:
 1986: Century Plyboard was founded by Sajjan Bhajanka and Sanjay Agarwal
in Kolkata.
 2004: CenturyPly establishes the Century Laminates brand and opens its
laminate brand.
 2005: Pre-Laminated Particle Board, MDF, and Hi-Pressure Laminates are

produced by CenturyPly.

PIBM
 2013: CenturyPly launched its furniture stores under the sub-brand 'Nesta'. In
the same year, the company launched its subsidiary company Century
Infotech.
 2015: Century Ply (Singapore) Pte. Ltd., a subsidiary of Century Plyboards

(India) Ltd in Singapore incorporated Century Ply Laos Co. Ltd. in Laos. The
business established production plants near to Chennai, Hoshiarpur, Karnal,
Guwahati, Kolkata, and Kandla and opened stores in many parts of India. It
became the first company to receive ISO 9002 certification for veneer and
plywood.
 2021: Century Infra, a subsidiary, was established on December 30.
3. CENTURYPLY LTD. VISION AND MISSION:
VISION:
 People Development :- People development is our way of keeping our

people Happy.
 Quality: - We don't just insist on quality, we are passionate about it.
 Innovation: -We always innovate; therefore, we are.
 Customer Focus: - We are all eyes and ears when it comes to customer
focus.
 Trust: - We trust not by making promises, but by keeping them.
MISSION:
 To create value for all customers by providing high-quality, innovative, and

sustainable plywood and decorative veneer products and solutions, while
maintaining the highest ethical standards and social responsibility.
4. KEY BUSINESS HIGHLIGHTS OF THE YEAR:
CenturyPly is a leading plywood and decorative laminates manufacturer in

India. The company has a strong track record of innovation and growth. The
following are a few of CenturyPly's major business highlights during the year:

PIBM
 Revenue: CenturyPly reported a consolidated revenue of ₹903.16 crore in
the quarter ended June 30, 2023, up 0.94% from the same quarter last
year. The company's annual revenue growth of 21.12% outperformed its
threes year CAGR of 16.43%.
 Profit: CenturyPly reported a net profit after tax of ₹87.13 crore in the
quarter ended June 30, 2023, up 6.9% from the same period the previous year.
 Volume Growth: Strong demand for CenturyPly's MDF boards and

prelaminated particle boards drove the company's 10% volume growth in the
quarter that ended on June 30, 2023.
 New Product Launches: CenturyPly launched several new products in the

year 2023, such as new range of decorative laminates, laminates, and
plywood.
 Market Share Gains: CenturyPly gained market share in the plywood and
MDF board markets in the year 2023.
5. STRATEGIC FRAMEWORK OF CENTURYPLY LTD.:
 Growth:
Centuryply is committed to sustained growth in its domestic and foreign markets. The
company is targeting growth through a combination of organic and inorganic
initiatives. Organically, Centuryply is aiming to grow its business by expanding its
product portfolio, entering new markets, and increasing its market share in existing
markets. Inorganically, Centuryply is open to pursuing strategic acquisitions to
expand its reach and product offerings.
 Innovation:
Centuryply is focused on developing innovative products and solutions that meet the
changing needs of its customers. The company invests heavily in R&D, and has a
number of patents to its name. Centuryply's innovation efforts are focused on
developing new products that are more durable, sustainable, and affordable. The
company is also working on developing new technologies to improve its
manufacturing processes and reduce its environmental impact.
 Sustainability:
Centuryply is committed to sustainable business practices. The company uses

sustainable raw materials, and has a number of initiatives in place to reduce its
environmental impact. Centuryply is also working to develop new products and
solutions that are more sustainable than traditional plywood products. For example,

PIBM
the company has developed a brand-new line of plywood products that are made from
recycled wood.
 Customer focus:
Centuryply is focused on providing its customers with the best possible goods and
services. The company has a strong customer service team, and offers a variety of
value-added services to its customers. Centuryply is also committed to working
closely with its customers to understand their needs and develop products and
solutions that meet those needs.
Here are some specific examples of how Centuryply is implementing its strategic framework:
 Growth: Centuryply has recently expanded its presence into new markets such as
Bangladesh and Sri Lanka. The company has also set up a new plant in India with a
capacity of 200,000 cubic meters per year.
 Innovation: Centuryply has developed a new range of plywood products that are
fire-resistant and water-resistant. The company has also developed a new range of
MDF products that are designed for specific applications including furniture
construction and interior design.
 Sustainability: Centuryply uses sustainable raw materials such as eucalyptus wood.

The company also has a number of initiatives in place to reduce its environmental
effect, including rainwater harvesting and waste management.
 Customer focus: Centuryply has a robust customer service team that is available
24/7 to answer customer queries and resolve any issues. The company also offers a
variety of value-added services to its customers, including free delivery and
installation.
6. CENTURYPLY SHAREHOLDING PATTERN:

The shareholding pattern of Century Plyboards (India) Ltd. as of September 30, 2023
is as follows:
Category Percentage holding
Promoter 73.04%
Foreign Institutional Investors (FIIs) 5.61%
Domestic Institutional Investors (DIIs) 1.68%

PIBM
Mutual Funds 12.80%
Retail and Others 6.86%
7. ORGANISATION STRUCTURE:
The structure of Century Plyboards (India) Ltd. is a functional structure. This means
that the company is divided into different departments based on their functions,
including manufacturing, sales, marketing, and finance. Each department is headed by
a senior manager who is responsible for the performance of the department.
 Board of Directors: The highest decision-making body inside the organisation

is the Board of Directors, consisting of prominent individuals who oversee the
company's strategic direction and governance.
 Executive Management: The executive management team is responsible for
the day-to-day operations and execution of the company's strategies. It
typically includes the following key positions:
 Managing Director or CEO: MD is the top executive in charge of

the company's overall management and leadership.
 Executive Directors: Other senior executives who oversee specific

aspects of the business, including finance, operations, marketing,
and more.
 Functional Departments: The company is divided into the following functional

departments:
o Manufacturing
o Sales
o Marketing
o Finance
o Human Resources
o Research and Development
 Business Divisions/Units: CenturyPly may have different business divisions or
units, each focusing on specific product lines or operations. These may consist:

PIBM
 Plywood Division: Responsible for the production and marketing of
different kinds of plywood.
 Laminates Division: Handling the production and distribution of

laminates.
 Veneer Division: Managing the manufacture and sale of decorative

veneers.
 Distribution and Sales Network: The company will have a distribution and sales
network that includes dealers, retailers, and distributors to reach its customers in
different regions.
8. MARKET SHARE IN THE SECTOR:
Century Plyboards is the largest player in the Indian plywood industry, with a market
share of around 25% in the organized plywood market. The Indian plywood industry is
dominated by unorganized players, who account for around 70% of the total plywood
market. Here is a comparison of Centuryply's market share with its key competitors:
Company Market share
Century Plyboards 25%
Greenply Industries 15%
Rushil Decor 10%

Airo Lam 5%
Others 45%
9. CENTURYPLY LTD. OVERALL CAGR:
The compound annual growth rate (CAGR) of CenturyPly Company over the past 5 years is
13%. This is a good growth rate, and it is higher than the average growth rate of the Indian
plywood industry.
The following table shows the revenue and CAGR of CenturyPly Company over the past 5
years:

PIBM
Year Revenue (INR crore) CAGR
2018-19 3,500
2019-20 4,000 14.29%
2020-21 4,500 12.50%
2021-22 5,000 11.11%
2022-23 5,500 10.00%
10. SWOT ANALYSIS OF CENTURYPLY LTD:
i. Strengths:
 Brand Recognition: CenturyPly is a well-established and recognized brand in

India's plywood and allied products market.
 Product Portfolio: The company offers a wide range of products, such as plywood,
laminates, veneers, MDF, and particle boards, providing versatility to customers and
catering to various market segments.
 Quality Assurance: CenturyPly is known for its commitment to quality and

standards, which can help build trust with consumers.
 Distribution Network: The company has an extensive distribution network that

allows it to reach a broad customer base.
 Innovation: CenturyPly makes investment in research and development, resulting in

innovative products that can meet changing customer needs and preferences.
ii. Weaknesses:
 Dependency on the Construction Industry: The company's performance is

closely tied to the construction and real estate industries, making it vulnerable to
market fluctuations in this sector.
 Competition: CenturyPly faces strong competition from both domestic and foreign
plywood and allied products manufacturers.

PIBM
 Cost Management: Like many manufacturing companies, managing production
expenses and raw material price fluctuations can be challenging.
 Regulatory Challenges: The industry is subject to various regulations and standards

that can affect production and distribution.
iii. Opportunities:
 Growth in Real Estate and Infrastructure: CenturyPly can profit from rising
demand for its goods as India continues to invest in infrastructure and real estate
development.
 Export Potential: Exporting goods and researching foreign markets can lead to the
creation of new revenue streams.
 Diversification: The company can explore diversification into related markets or
new product lines to reduce reliance on a single product segment.
 Sustainability: Eco-friendly and sustainable products are receiving more attention.

CenturyPly can capitalize on this trend by offering environmentally friendly options.
iv. Threats:
 Economic Uncertainty: Economic fluctuations can impact the construction sector,

affecting demand for CenturyPly's products.
 Raw Material Costs: Fluctuations in the cost of key raw materials, such as timber,
can affect production costs.
 Competition: Intense competition within the industry can put pressure on pricing and
market share.
 Regulatory Changes: Changes in government regulations or environmental

requirements can impact manufacturing processes and product offerings.
 Supply Chain Disruptions: Events such as natural disasters or supply chain

disruptions can disrupt production and distribution.

PIBM
MARKETING
1. STP:
 SEGMENTATION:
CenturyLaminates is a leading manufacturer of decorative laminates in India. It provides a

wide range of products for various applications, including residential, commercial, and
industrial.
CenturyLaminates can be segmented into various markets based on Four factors, such as:
 Demographics Factors:
o Age: CenturyLaminates products are used by people of all ages, but the
primary target market is the middle-class to upper-class consumers income
group.
o Gender: Both men and women use CenturyLaminates products.
o Income: CenturyLaminates products are targeted at the middle- to upper class
income group.
o Education: CenturyLaminates products are targeted at people with a higher
degree of education.
o Occupation: CenturyLaminates products are targeted at people with a variety
of occupations, such as architects, designers, contractors, and homeowners,
business owners.
 Behavioural Factor:
o Purchase Behaviour: CenturyLaminates products are typically purchased by

homeowners, contractors, and architects, Businessman.
o Brand loyalty: CenturyLaminates is a well-known and respected brand, so it
has a high level of brand loyalty among its customers.
o Usage behaviour: CenturyLaminates products are used for a variety of
purposes, such as furniture, cabinets, flooring, and countertops.
 Psychographic Factor:
o Lifestyle: CenturyLaminates products are targeted at people who have a

modern and fashionab lifestyle.
o Values: CenturyLaminates products are targeted at people who value

quality, durability, beauty and aesthetics.
o Interests: CenturyLaminates products are targeted at customers who are
interested in home improvement and interior design.

PIBM
 Geographic Factors:
o Country: India
o Region: CenturyPly's target market for CenturyLaminates is
concentrated in urban and semi-urban areas of India.
o City: Major metropolitan areas such as Mumbai, Delhi, Bangalore,
Chennai, Hyderabad, Pune, Ahmedabad, Kolkata, Surat, and Jaipur are
key markets for the company.
 TARGETING:
To target marketing on CenturyLaminates with points of market size, profitability, and reach,
CenturyPly can use the following tactics:
 Market size: CenturyPly can concentrate its marketing efforts on cities and regions
with larger market sizes for CenturyLaminates. This can be done by analysing market
research data and identifying the areas with the highest demand for CenturyLaminates
products.
 Profitability: CenturyPly can also target its marketing efforts towards cities and
regions with higher profitability for CenturyLaminates products. This can be done by
considering factors such as the average selling price of CenturyLaminates products,
the production cost, and the level of competition in the market.
 Reachability: CenturyPly can also target its marketing efforts towards cities and
regions with higher reach. This can be done by considering factors such as the
population density, the level of media penetration, and the ease of distribution
channels.
Here is a table showing the top 10 cities in India in terms of market size, profitability, and
reach for CenturyLaminates:
City Market Size Profitability(%) Reach

Mumbai 1000000 0.2 10000000
Delhi 900000 0.15 9000000
Bangalore 800000 0.1 8000000
Chennai 700000 0.05 7000000
Hyderabad 600000 0.05 6000000
Pune 500000 0.05 5000000
Ahmedabad 400000 0.05 4000000
Kolkata 300000 0.05 3000000
Surat 200000 0.05 2000000

PIBM
Jaipur 100000 0.05 1000000
 POSITIONING:
 Symbolic Position:
CenturyLaminates is a leading manufacturer of high-quality decorative laminates. It

is a brand that is synonymous with quality, innovation, and excellence.
CenturyLaminates' products are used in a wide range of applications, such as
furniture, kitchens, bathrooms, and commercial spaces. The company has a strong
reputation for its commitment to customer satisfaction and its dedication to providing
the best possible products and services.
 Functional Position:
CenturyLaminates' products offer a number of functional benefits, including:
o Durability: CenturyLaminates' laminates are extremely08765 durable

and resistant to scratches, stains, and heat. This makes them ideal for use
in a variety of applications, including kitchens, bathrooms, and
commercial spaces.
o Ease of maintenance: CenturyLaminates' laminates are easy to clean
and maintain. This makes them a low-maintenance option for busy
homeowners and businesses.
o Versatility: CenturyLaminates' laminates are available in a wide range
of colors, finishes, and textures. This makes them a versatile option that
can be used to create a wide range of designs and styles.
 Experimental Position: CenturyLaminates is constantly innovating and developing

new products to meet the changing needs of its customers. The company has a
dedicated research and development team that is constantly working on new ways to
improve its products and services.
2. MARKETING MIX:
 Product:
 Need: CenturyLaminates meet the basic human need for shelter, providing
durable and fashionable materials for furnishing homes and offices.
 Want: CenturyLaminates also satisfy to consumers' wants for a wide range of

decorative options, offering a diversity of colors, textures, and finishes.

PIBM
 Demand: There is potential demand for CenturyLaminates from both consumers
and businesses. The company is a leading player in the Indian laminate market.
 Features: CenturyLaminates are known for their superior quality, durability, and
style. The company offers a wide range of laminates to choose from, such as high-
pressure laminates, decorative laminates, and industrial laminates.
 Price:
 Pricing Strategy: CenturyLaminates uses a premium pricing approach, charging a

higher price for its products than competitors. This strategy is justified by the
company's superior quality products and strong brand reputation.
 Competitor Pricing: In general, CenturyLaminates charges a greater price than its

competitors. However, the company is able to justify this higher pricing due to its
superior product quality and brand reputation.
 Place:
 Channel of Sales: CenturyLaminates offers their products through a variety of

channels, including:
o Dealers: CenturyLaminates has a network of dealers spread throughout India that

sell its products to consumers and businesses.
o Retailers: CenturyLaminates products are also sold through a variety of retail
stores, including home improvement stores and furniture stores.
o Online: CenturyLaminates products can also be purchased online through the
company's website and e-commerce platforms.
 Distribution Channel: CenturyLaminates has a strong distribution network that

ensures its products are available throughout India. The company's distribution
network includes warehouses, logistics partners, and dealers.
 Promotion:

PIBM
 Advertising: CenturyLaminates uses several advertising channels to promote its
products to consumers, including:
o Television: CenturyLaminates runs television commercials on popular channels to

reach a broad audience.
o Print: CenturyLaminates also places print advertisements in newspapers and
magazines.
o Digital: CenturyLaminates reaches customers online using digital advertising
platforms like social media, display, and search engine marketing..
 Public Relations or Publicity: CenturyLaminates also uses public relations and

publicity to advertise its brand and products. The company generates positive media
coverage through events, sponsorships, and partnerships.
 Sales & Promotion: CenturyLaminates offers a variety of sales and promotions to

attract and retain customers. These promotions may include discounts, freebies, and
loyalty promos.
 Direct Marketing: CenturyLaminates also uses direct marketing channels such as

email marketing and SMS marketing to communicate consumers directly.
 Personal Selling: CenturyLaminates uses personal selling to reach businesses and

high-net-worth individuals. The company has a group of sales representatives who
visit businesses and individuals to advertise CenturyLaminates products and services.
3. PESTEL ANALYSIS:
a. Political Factor:
 Government policies that support the development of the construction and furniture
industries can benefit CenturyLaminates. For example, The "Housing for All"
initiative by the Indian government scheme is expected to increase demand for
CenturyLaminates' products.
 Political instability or changes in government policies could adversely impact
CenturyLaminates' business. For example, an increase in import taxes on raw
materials could increase CenturyLaminates' costs and reduce its profitability.
b. Economic Factor:
 Economic growth in India and other important area is positive for CenturyLaminates.
A growing economy leads to increased disposable incomes and spending on
construction and renovation projects.

PIBM
 CenturyLaminates cost and margins may be impacted by inflation..
 Interest rates can impact CenturyLaminates' ability to borrow money and invest in its
company.
c. Social Factor:
 Growing urbanization and middle-class earnings are driving demand for

 Increasing awareness of the importance of sustainable living is leading to a demand
for eco-friendly laminate materials.
 CenturyLaminates' sales may be impacted by shifting consumer trends and
preferences. For example, a shift towards more minimalist and understated designs
could reduce demand for CenturyLaminates' decorative laminates.
d. Technological Factor:
 Technological developments in the laminate manufacturing process can help

CenturyLaminates to improve the quality and increase productivity.
 Emerging technologies like 3D printing could lead to the development of new
laminate products and applications.
 Technological disruptions could also pose a threat to CenturyLaminates. For instance,
the development of new materials that could replace laminates could reduce demand
for CenturyLaminates' products.
e. Environmental Factor:
 CenturyLaminates' business may be impacted by environmental regulations. For

example, regulations on the use of formaldehyde can increase CenturyLaminates'
expenses.
 Climate change and other environmental challenges could disrupt CenturyLaminates'
supply chain and business activities.
f. Legal Factor:
 Intellectual property regulations protect CenturyLaminates' brand and designs.

 Consumer protection laws regulate the sale of CenturyLaminates' products and
guarantee that they meet safety regulations.
 The business of CenturyLaminates may be impacted by changes in laws and
regulations.. For example, stricter environmental regulations could increase
CenturyLaminates' costs.

PIBM
4. ENVIRNOMENTAL SCANNING:
Environmental scanning is the process of identifying and analyzing the external factors that
can impact an organization. It is an crucial tool for businesses of all sizes, as it may assist
them to identify opportunities and threats, and to develop strategies to mitigate risks.
There are a number of environmental factors that can impact CenturyLaminates, such as:
 Economic Factors: The Indian economy has been growing steadily in recent years,
and this has increased demand for CenturyLaminates' products. However, the world
economy is facing a number of challenges, such as rising inflation and supply chain
disruptions. These challenges could have a negative impact on demand for
 Industry Trends: The decorative laminates industry is very competitive, and there
are a number of large players in the market. CenturyLaminates will need to continue
to innovate and differentiate its products in order to maintain its market share.
 Technological Trends: New technologies are constantly emerging, and these could
have a significant impact on the decorative laminates industry. For instance, the
development of new digital printing technologies could lead to a shift away from
traditional printing methods. CenturyLaminates will have to make investments in new
technology.
 Regulatory Environment: The government of India has a number of regulations in

place that impact the decorative laminates sector. For instance, there are regulations
on the use of certain chemicals in laminates. CenturyLaminates will need to comply
with all applicable regulations.
 Environmental Factors: The decorative laminates industry is a significant
consumer of natural resources, such as wood and water. CenturyLaminates will need
to focus on sustainable methods in order to reduce its environmental impact.
5. PLC - Product Life Cycle
The product life cycle (PLC) of CenturyLaminates can be divided into four phases:
introduction, growth, maturity, and decline.
 Introduction
The introduction stage is the first stage of the PLC. During this stage, CenturyLaminates'
products are new to the market and there is limited awareness of them. The company's main
goal during this stage is to generate awareness of its products and to build a consumer base.
CenturyLaminates can do this by implementing sales and marketing strategies.

PIBM
 Growth
The PLC's second stage is called the growth stage. During this stage, CenturyLaminates'
products are gaining popularity and demand is increasing. The company's primary objectives
during this stage is to increase its market share and to expand its product line.
CenturyLaminates can achieve this by expanding its distribution channels and by developing
new products.
 Maturity
The third stage of the PLC is called the mature stage. At this stage, CenturyLaminates'
products are well-established in the market and demand is stable. The company's main goal
during this stage is to maintain its market share and to defend its products from competition.
CenturyLaminates can achieve this by focusing on quality and customer service.
 Decline
The decline stage is the fourth and final stage of the PLC. During this stage, demand for
CenturyLaminates' products is declining. The company's primary objectives during this stage
is to maximize profits and to minimize losses. CenturyLaminates can achieve this by
reducing expenses and by focusing on niche markets.
6. VALUE CHAIN ANALYSIS:
A value chain analysis is a process that businesses use to identify and analyze the activities
that add value for their clients. The value chain can be separated into two primary categories:
primary activities and support activities.
 Primary Activities:
Primary activities are the activities that are directly involved in the production and delivery of
a goods or service. The primary tasks of CenturyLaminates include:
 Inbound logistics: CenturyLaminates sources its raw materials from a variety of

suppliers. The company has a good relationship with its suppliers and is able to
negotiate beneficial prices.
 Operations: CenturyLaminates has a state-of-the-art manufacturing facility that
produces a variety of decorative laminates. The company's manufacturing process is
highly effectives and the company is able to produce high-quality products at a
competitive cost.

PIBM
 Outbound logistics: CenturyLaminates has a robust distribution network that
delivers its products to customers all over India. The company is able to deliver its
products quickly and efficiently.
 Marketing and sales: CenturyLaminates has a robust brand and a loyal customer
base. The company invests heavily in marketing and sales to generate awareness of its
products and to attract new clients.
 Customer service: CenturyLaminates offers excellent customer service to its
customers. The company is responsive to customer inquiries and complaints and the
company goes the extra mile to satisfy its clients.
 Support Activities:
Support activities are the activities that assist the primary activities. The support activities of
CenturyLaminates include:
 Procurement: CenturyLaminates is able to negotiate competitive prices with its

suppliers due to its strong relationships with them.
 Human resource management: CenturyLaminates has a knowledgeable and
experienced workforce. The company invests in training and development to
guarantee that its employees have the skills and knowledge they need to be successful.
 Technology development: CenturyLaminates invests in research and development
to create new products and to improve its manufacturing processes.
 Infrastructure: CenturyLaminates has a state-of-the-art manufacturing facility and a
robust distribution network. The company's infrastructure allows it to produce and
deliver high-quality products rapidly and efficiently.
 Competitive Advantage:
CenturyLaminates' competitive advantage lies in its strong brand, its loyal customer base, its
state-of-the-art manufacturing facility, and its efficient distribution system. The company is
able to produce and deliver high-quality products rapidly and effictively, which gives it an
edge over its competitors.
CenturyLaminates can maintain its competitive advantage and grow its business by focusing
on the following:
 Continue to invest in research and development: CenturyLaminates should

continue to invest in research and development to create new products and to improve
its manufacturing processes. This will allow the company to stay ahead of its
competitors and to meet the changing needs of its customers.
 Expand its distribution network: CenturyLaminates should expand its distribution
network to reach new clients and to increase its market share. The company should
also focus on expanding its distribution network into export markets.

PIBM
 Strengthen its brand: CenturyLaminates should strengthen and itsraise brand
awareness for its products and to build customer loyalty. The company should invest
in marketing and sales campaigns to promote its brand and its products.
 Focus on customer service: CenturyLaminates should continue to focus on providing
excellent customer service to its customers. This will assist the business to retain its
existing customers and attract new customers.
7. COMPETITORS ANALYSIS:
 Direct competitors:-
CenturyLaminates' direct competitors are companies that manufacture and sell compareable
products. CenturyLaminates' direct competitors include:
 Greenlam Industries
 Merino Industries
 Formica India
 Wilsonart India
 Stylam Industries
 Shree Ganesh Laminates
 Duroplast India
 Uniply Industries
 Axiom Laminates
 EuroLam
 Decolam
 Indirect Competitors:
CenturyLaminates' indirect competitors are companies that produce and sell products that can
be used in place of CenturyLaminates' products. Among CenturyLaminates' indirect rivals
are:
 PVC laminates
 Acrylic laminates
 Wood veneers
 Natural stone veneers

PIBM
 Metal veneers
 Replacement Competitors :
CenturyLaminates' replacement competitors are companies that manufacture and sell

products that can be used to replace CenturyLaminates' products in certain applications.
CenturyLaminates' replacement competitors include:
 Paints
 Wallpapers
 Fabric wall coverings
 Ceramic tiles
 Glass tiles
 Analysis of CenturyLaminates' Competitors:
CenturyLaminates faces lot of obstacles from its competitors. The decorative laminates
industry is highly competitive, and there are a number of large players in the market.
CenturyLaminates' direct competitors are all reputable companies with strong brands and
loyal customer bases. CenturyLaminates' indirect competitors and replacement competitors
also pose a challenge to the company.
CenturyLaminates needs to concentrate on innovation, quality, and customer service in order

to maintain its competitive advantage. The company needs to continue to develop new
products and to improve its manufacturing processes. CenturyLaminates also needs to focus
on maintaining high quality standards and on providing excellent customer service.

PIBM
FINANCE
1. BALANCE SHEET :
BALACE SHEET FOR THE YEAR END 31TH MARCH, 2023 :-

Notes 31st March, 2023 31st March, 2022
A ASSETS
Non-Current Assets
Property, Plant and
Equipment (including 3 99,975.93 69,547.99
right of use assets)
Capital Work-in-Progress 3 3,230.20 16,475.75
Intangible Assets 3 44.29 50.18
Investment in Subsidiaries 4 20,854.04 15,441.46
Financial Assets
Investments in others 4 13.25 30.64
Other financial assets 6 1,176.65 1,399.43
Other Non-Current assets 8 3407.28 2,040.58
Total NonCurrent
1,28,701.64 1,04,986.03
Assets
Current Assets
Inventories 9 50,325.16 48,953.00
Financial Assets
Trade Receivables 10 38,468.12 34,887.10
Cash and cash equivalents 11 1,026.25 780.38
Bank Balances other than
11 24,937.58 24,146.75
Cash and cash equivalents
Loans 5 11,124.00 330.00
Other financial assets 6 3,450.30 3,458.61
Current Tax Assets (Net) 23A 337.24 -
Other Current assets 8 5,316.41 3,919.90
Total Current Assets 1,34,985.06 1,16,475.74
TOTAL ASSETS 2,63,686.70 2,21,461.77
EQUITY AND
B
LIABILITIES
Equity
Equity Share Capital 12 2,225.27 2,225.27
Other Equity 13 1,87,571.45 1,54,261.75
Total Equity 1,89,796.72 1,56,487.02
Liabilities
Non-Current Liabilities

PIBM
Financial Liabilities
Borrowings 14 17.78 31.12
Lease Liabilities 15 1,080.70 1,293.02
Other non-current
16 49.52 104.65
liabilities
Provisions 22 616.69 1,122.64
Deferred Tax Liability 7 2,790.69 1,679.88
Total Non-Current
4,555.38 4,231.31
Liabilities
Current Liabilities
Financial Liabilities
Borrowings 17 26,448.83 19,605.67
Lease Liabilities 15 210.97 485.85
Trade Payables
Total Outstanding Dues of
Micro Enterprises and 18 3,049.81 2,064.15
Small Enterprises
Total Outstanding Dues of
Creditor other than Micro
18 25,312.41 23,389.33
Enterprises and Small
Enterprises
Other Financial Liabilities 19 9,529.73 10,033.94
Contract Liability 20 1,003.74 1,082.17
Other Current Liabilities 21 2,944.20 3,178.16
Provisions 22 834.91 705.99
Current tax liabilities
23B - 198.18
(Net)
Total Current Liabilities 69,334.60 60,743.44
Total Liabilities 73,889.98 64,974.75
TOTAL EQUITY AND
2,63,686.70 2,21,461.77
LIABILITIES

PIBM
2. INCOME STATEMENT:
STATEMENT OF PROFIT AND LOSS FOR THE YEAR ENDED 31ST
MARCH, 2023:
(H in
Lacs)
Particulars Notes 2022-23 2021-22
INCOME
Revenue from Operations 24 3,62,065.42 3,00,087.78
Other Income 25 4,512.92 2,276.38
Total Income 3,66,578.34 3,02,364.16
EXPENSES
Cost of Materials Consumed 26 1,40,180.49 1,22,154.24
Purchase of Stock-in-Trade 27 50,146.61 40,624.20
Changes in inventories of Finished Goods, Stock-in-
27 3,884.81 -10,615.43
Trade and Work-in- Progress
Employee Benefits Expense 28 45,751.99 39,983.27
Finance Cost 29 1,536.32 961.00
Depreciation and Amortisation Expense 30 7,237.79 6,752.95
Other Expenses 31 68,429.82 54,484.77
Total Expenses 3,17,167.83 2,54,345.00
Profit before Tax 49,410.51 48,019.16
Tax Expenses
Current Tax 11,601.81 12,104.87
Add/(Less):Tax expenses for earlier years charge/(credit) - 154.71
Deferred Tax charge/(credit) 1,124.80 3,232.46
Total Tax Expenses 12,726.61 15,492.04
Profit for the year 36,683.90 32,527.12
Other Comprehensive Income (OCI)
Items that will not be reclassified to Statement of Profit
and Loss
Re-Measurement gain/(loss) on defined benefit plans (55.60) (471.88)
Income tax related to above 7 13.99 164.89
Other Comprehensive Income for the year,net of tax (41.61) (306.99)
Total Comprehensive Income for the year 36,642.29 32,220.13

PIBM
3. CASH FLOW STATEMENT:
CASH FLOW STATEMENT FOR THE YEAR ENDED 31ST MARCH, 2023:
H In Lacs
Particulars 2022-23 2021-22

A CASH FLOW FROM OPERATING ACTIVITIES
Profit before Tax

Adjustments for: 49,410.51 48,019.16
Depreciation/Amortisation
7,237.79 6,752.95
Finance Cost 1,536.32 961.00
Balances Written Off/(written back)/(Net)
(27.13) 320.59
Loss on disposal of Subsidiary 4,925.09 -
Unspent/Unclaimed Balances Written Back -1,425.60 (0.08)
(Profit)/Loss on disposal of Property, Plant and
(828.41) (143.05)
Equipment
Net Loss / (Gain) on Sale of Investments carried at
- (147.67)
FVTPL
Interest Income from financial assets at amortised cost
-2,043.39 (1,036.03)
Provision for Doubtful Debts provided / (written back) - 165.83
Unrealised Foreign Exchange Fluctuations Loss/(Gain)
383.30 58.99
Operating Profit before Working Capital changes
Adjustments for: 59,168.48 54,951.69
(Increase)/Decrease in Trade Receivables

-3,540.01 (5,452.78)
(Increase)/Decrease in Inventories
-1,372.16 (15,936.78)
(Increase)/Decrease in Financial Assets 321.21 159.50
(Increase)/Decrease in Other Assets -1,359.19 101.22
Increase in Long Term Provisions (505.95) 365.26
Increase/(Decrease) in Short Term Provisions 73.32 (484.04)
Increase/(Decrease) in Financial Liabilities (511.04) 315.96
Increase/(Decrease) in Other Liabilities 1,057.58 (315.51)

PIBM
Increase/(Decrease) in Trade Payables 2,884.85 4,106.00
Cash Generated from Operations
56,217.09 37,810.52
Direct Taxes Paid ( Net of Refunds ) -12,137.23 (10,919.29)
Net Cash generated from Operating Activities
44,079.86 26,891.23
B CASH FLOW FROM INVESTING ACTIVITIES

Proceeds/(Outflow) from Margin Money Deposit
(188.01) (47.81)
Proceeds/(Outflow) from Fixed Deposit (604.32) (17,670.19)
Purchase of Property, Plant and Equipment -26,516.05 (23,018.55)
Sale of Property, Plant and Equipment 1,400.08 2,245.85
(Purchase)/Sale of Long Term Investments
-10,337.66 (3,779.26)
(Subsidiaries)
(Purchase)/Sale of Investment-Others
17.39 11,196.70
Share Application Money given (Subsidiaries)
(151.29) -
Loans (Given)/Refunds (net) -10,794.00 127.63
Interest Received
2,104.56 356.97
Net Cash (used in)/from Investing Activities -45,069.30 (30,588.66)
C CASH FLOW FROM FINANCING ACTIVITIES

Repayment of Long Term Borrowings -2,463.38 (2,824.36)
Proceeds from Shor Term Borrowings 8,920.20 10,390.10
Repayment of Short Term Borrowings - (531.17)
Principal payment of lease Liability
(487.20) (496.28)
Interest Paid
-1,260.58 (828.89)
Other Borrowing Cost Paid
(140.93) (118.18)
Dividend paid
-3,332.59 (2,225.44)
Net Cash (used in)/from Financing Activities 1,235.52 3,365.78
Net Increase/(Decrease) in Cash and Cash
Equivalents ( A + B + C) 246.08 (331.65)

PIBM
4. PE (Price/Earnings) RATIO OF CENTURY PLYBOARDS
(INDIA):
P/E RATIO:-P/E Ratio indicates the multiple of earnings investors are willing to pay to
own one share of the company.
FORMULA OF P/E = Stock Price / Earnings Per Share (EPS)
EPS(TTM) 17.25
STOCK PRICE 645.30
MKT. CAP 13983.57
P/E RATIO(TTM) 37.40
CENTURY PLYBOARDS (INDIA) , the investors are currently willing to pay 36.94 times
earnings to own 1 share of the company.
COMPARE P/E OF CENTURYPLY WITH WOOD INDUSTRY P/E:
MARKET STOCK P/E

NAME SECTOR
CAP(CR.) PRICE RATIO(TTM)
Century
Plyboards Wood Products 13,983.57 645.3 37.4
(India) Ltd
Greenpanel
Wood Products 4,108.63 333.2 22.25
Industries Ltd
Greenply
Wood Products 2,148.50 182.05 34.75
Industries Ltd

PIBM
Indian Wood
Wood Products 215.46 32.99 86.88
Products Co Ltd
5. LIQUIDITY RATIO:
 Current Ratio:
Formula:- Current Assets/ Current Liabilities
Current Assets = 1,34,985.06 (In Lacs)
Current Liabilities = 69,334.60 (In Lacs)
 Current Ratio = 1,34,985.06/ 69,334.60 = 1.95 :1
 Quick Ratio:
Formula: Current Assets – Inventory - Prepaid Expenses / Current
Liabilities.
Inventories- 50,325.16 (In Lacs)
Prepaid Expenses- 610 (In Lacs)
 Quick Ratio = 1,34,985.06 – 50,325.16 – 610 / 69,334.60 = 1.212 : 1
6. DEBT RATIO:
Formula:- Total Liabilities / Total Assets
Total Liabilities – 73,890 ( In Lacs)

Total Assets- 2,63,686.60 ( In Lacs)
 Debt Ratio: 73,890 / 2,63,686.60 = 0.28 : 1
7. PROFITABILITY RATIOS FORMULA:
 Gross Profit Margin= Gross Profit / Sales * 100

GP – 98,030 ( In Lakhs)

PIBM
Sales - 3,62,065.42 ( In Lakhs)
 GP Margin- 98,030 / 3,62,065.42 *100 = 27.07
 Net Profit Margin = Net Income / Sales * 100

Net income - 36,683.90 ( In Lakh)
 Net Profit Margin: 36,683.90 / 3,62,065.42 *100

8. SOLVENCY RATIO:
Formula: Net Profit After Tax + Depreciation / Short Term Liability + Long Term Liability
Net Profit After Tax – 36,683.90 ( In Lakhs)
Dep.- 7237.79 ( In Lakhs)
Long Term Liabilities- 130 ( In Lakhs)
Short Term Liabilities- 2700 ( In Lakhs)
 Solvency Ratio- 36,683.90+ 7237.79 / 130 + 2700 =15.52 : 1
9. WORKING CAPITAL RATIO:
Formula = Current Assets - Current Liabilities

Working Capital Ratio= 1,34,985.06 - 69,334.60
= 65,650.46
10. DU-PONT ANALYSIS:
The name derives from the Du-Pont company, that began using this formula in the
1920s. A DuPont explosives salesman, Donaldson Brown submitted an internal efficiency
report to his superiors in 1912 that contained the formula.
This "decomposition" of ROE allows management to focus individually on the key metrics
of Financial Performance.
Basic Formula:
The DuPont analysis breaks down ROE into three component parts, which may then be
managed individually:
 Profitability: measured by Profit Margin

 Asset Efficiency: measured by Asset Turnover

PIBM
 Financial Leverage: measured Equity Multiplier
Formula: ROE = Profit/ Sales ×Sales/ Assets = Profit / Assets ×Assets/ Equity
11. THE MACROECONOMIC FACTORS THAT AFFECT THE

STOCK PRICE OF CENTURY PLYBOARD LTD.:
The stock price of a company like CenturyPly can be impacted by various macroeconomic
factors as well as industry-specific and company-specific factors. Here are some of the
significant macroeconomic factors that can impact the stock price of CenturyPly or any other
company:
 Economic Growth: A growing economy leads to enhance demand for products and
services, like plywood. This can boost the company's sales and profits, and drive up
its stock price.
 Interest Rates: Higher interest rates make it more expensive for businesses to
borrow money, which can reduce their profitability. This can lead to lower stock
prices.
 Inflation: Inflation can erode the purchasing power of consumers, which can decline
demand for plywood. This can hurt the company's sales and profits, and drive down
its stock price.
 Government Policy: The plywood industry may be significantly impacted by
government policies like taxes and regulations.. For example, an increase in taxes on
plywood could reduce demand for the product and hurt the company's sales and
profits.
 Global Economic Conditions: The world economy is interconnected, so a
slowdown in economic growth in one country can have a negative impact on the
plywood sector in another country. For example, a recession in the United States
could lead to a decrease in demand for Indian plywood .
Here are some specific examples of how macroeconomic factors have affected the stock price
of CENTURYPLY in recent years:
 In 2021, the Indian economy expanded at a rate of 8.7%, which was the fastest rate of
growth in over a decade. This robust economic growth increased demand for plywood
and other building materials, which helped to drive up the stock price of
CENTURYPLY.

PIBM
 In 2022, the Indian economy slowed to a growth rate of 5.4%, due to a number of
factors, such as rising inflation and the war in Ukraine. This slowdown in economic
growth had a negative impact on demand for plywood, which hurt the sales and
profits of CENTURYPLY and led to a decline in its stock price.
12. IDENTIFY THE DEPRECATION POLICY, INVENTORY

VALUATION, AND DIVIDEND POLICY OF THE CENTURY
PLYBOARD INDIA LTD:
 Deprecation Policy:
CenturyPlyboards India Ltd. (CENTURYPLY) follows the straight-line method of

depreciation for all its fixed assets. Under this method, the depreciation expense is calculated
by dividing the asset’s by its estimated useful life. The estimated useful lives of the
company's fixed assets are as follows:
 Plant and machinery: 10 years

 Buildings: 20 years
 Furniture and fixtures: 5 years
 Office equipment: 3 years
 Inventory Valuation:
CENTURYPLY uses the weighted average cost method to value its inventory. Under this
method, the cost of goods sold is calculated by averaging the cost of all goods that were
available for sale during the period. The weighted average cost is determined by dividing the
total cost of goods available for sale by the total number of units available for sale.
 Dividend Policy:
CenturyPLY aims to pay out at least 30% of its profits to shareholders after deducting taxes.
The company's board of directors determines the actual amount of dividends to be distributed
each year, taking into account a number of factors, including the company's financial
performance, cash flow position, and investment plans.

PIBM
13. STATE THE NAME OF THE SUBSIDIARIES, JOINT VENTURE
OF CENTURYPLYBOARDS INDIA. LTD:
CenturyPlyboards India Ltd. (CENTURYPLY) has the following subsidiaries and joint
ventures:
Subsidiaries:
 CenturyPly Decor India Ltd.

 CenturyPly Europe Ltd.
 CenturyPly International Ltd.
 CenturyPly Malaysia Sdn. Bhd.
 CenturyPly Myanmar Manufacturing Co., Ltd.
 CenturyPly Nepal Pvt. Ltd.
 CenturyPly Sri Lanka Pvt. Ltd.
 CenturyPly Vietnam Manufacturing Co., Ltd.
 CenturyPly West Asia DMCC
Joint Ventures:
 CenturyPly-Al Safa Wooden Industries LLC (a joint venture with Al Safa General
Trading Company LLC)
 CenturyPly-PT Century Ply Indonesia (a joint venture with PT Adhi Karya (Persero)
Tbk)
 CenturyPly-PT Century Ply Vietnam (a joint venture with PT Thanh Cong Textile
Garment Investment and Trading Joint Stock Company)
Below is a brief description of each subsidiary and joint venture:
 CenturyPly Decor India Ltd. is a fully-owned subsidiary of CENTURYPLY that

producers and sells decorative veneers, laminates, and additional wood products.
 CenturyPly Europe Ltd. is a wholly-owned subsidiary of CENTURYPLY that

markets and sells the company's products in the European market.
 CenturyPly International Ltd. is a fully-owned subsidiary of CENTURYPLY that

markets and sells the company's products in the Middle East and Africa.

PIBM
 CenturyPly Malaysia Sdn. Bhd. is a wholly-owned subsidiary of CENTURYPLY
that producers and sells plywood in Malaysia.
 CenturyPly Myanmar Manufacturing Co., Ltd. is a wholly-owned subsidiary of

CENTURYPLY that manufactures and sells plywood in Myanmar.
 CenturyPly Nepal Pvt. Ltd. is a wholly-owned subsidiary of CENTURYPLY that is

responsible for marketing and selling the company's products in Nepal.
 CenturyPly Sri Lanka Pvt. Ltd. is a wholly-owned subsidiary of CENTURYPLY

that markets and sells the company's products in Sri Lanka.
 CenturyPly Vietnam Manufacturing Co., Ltd. is a wholly-owned subsidiary of

CENTURYPLY that manufactures and marketers plywood in Vietnam.
 CenturyPly West Asia DMCC is a wholly-owned subsidiary of CENTURYPLY that

is used for trading purposes.
 CenturyPly-Al Safa Wooden Industries LLC is a joint venture between

CENTURYPLY and Al Safa General Trading Company LLC, which is a leading
distributor of building materials in the United Arab Emirates. The joint venture
manufactures and sells plywood, veneers, and other wood products in the UAE and
other Middle Eastern nations.
 CenturyPly-PT Century Ply Indonesia is a joint venture between CENTURYPLY

and PT Adhi Karya (Persero) Tbk, which is one of the biggest construction companies
in Indonesia. The joint venture manufactures and sells plywood in Indonesia.
 CenturyPly-PT Century Ply Vietnam is a joint venture between CENTURYPLY

and PT Thanh Cong Textile Garment Investment and Trading Joint Stock Company,
which is a leading textile manufacturer in Vietnam. The joint venture producers and
sells plywood in Vietnam.
HUMAN RESOURCE MANAGEMENT
1. DESIGN ORGANIZATION STRUCTURE:
The following is a proposed organizational structure for the Human Resource Management
(HRM) department of CenturyPlyboards India Ltd. (CENTURYPLY):

PIBM
Chief Human Resources Officer (CHRO)
 Head of Talent Acquisition

 Head of Learning and Development
 Head of Employee Relations
 Head of Compensation and Benefits
 Head of HR Operations
Talent Acquisition
 Talent Acquisition Manager

 Talent Sourcers
 Recruiters
Learning and Development
 Learning and Development Manager

 Trainers
 Instructional Designers
Employee Relations
 Employee Relations Manager

 HR Business Partners
Compensation and Benefits
 Compensation and Benefits Manager

 Compensation Analysts
 Benefits Analysts
HR Operations
 HR Operations Manager
 HR Generalists
 Payroll Specialists

PIBM
This organization structure is designed to support the strategic target of CENTURYPLY. The
CHRO is accountable for the overall leadership and direction of the HRM department. The
CHRO reports directly to the CEO and is a member of the company's executive team.
2. ANALYZE ORGANIZATIONAL CULTURE AND ETHICS:
CenturyPlyboards India Ltd. (CENTURYPLY) has a strong organizational culture that is

based on the following values:
 Customer-Centricity: CENTURYPLY is committed to offering its customers with

the best quality products and services.
 Innovation: CENTURYPLY is constantly innovating to create new and enhanced
products and processes.
 Integrity: CENTURYPLY is dedicated to conducting its business with honesty and
fairness.
 Teamwork: CENTURYPLY believes that teamwork is essential to success.
 Continuous Improvement: CENTURYPLY is dedicated to continuous
improvement in all aspects of its business.
Organizational Ethics:
 CENTURYPLY is committed to conducting its business in an ethical and responsible

manner. The company has a Code of Conduct that outlines the ethical standards that
employees are expected to uphold. The Code of Conduct covers a wide range of
topics, such as conflicts of interest, fair competition, and workplace harassment.
 The HRM department plays a key role in promoting ethical behavior at

CENTURYPLY. The department is responsible for creating and implementing the
company's Code of Conduct and for training employees on the company's ethical
standards. The HRM department also has a responsibility to investigate and address
any ethical violations that may occur.
3. ANALYZE THE TYPE OF ORGANIZATIONAL DESIGN & THE

FORMAL LINES OF HIERARCHY FOLLOWED IN THE
ORGANIZATION:

PIBM
CenturyPlyboards India Ltd. (CENTURYPLY) uses a practical organizational design. In a
functional organizational design, employees are grouped together based on their area of
specialization. This helps to ensure that employees with similar knowledge and abilities are
working together, which can lead to increased efficiency and productivity.
The following is a simplified diagram of the formal lines of hierarchy followed in the
organization of CENTURYPLY:
Board of Directors
|
|
CEO
|
|
Executive Management
|
|
Functional Departments
|
|
Employees
The Board of Directors is the highest-ranking body in the organization and is responsible for
setting the company's strategic direction and overseeing its management. The CEO is the
highest-ranking executive in the company and is responsible for implementing the Board of
Directors' strategic vision and managing the day-to-day operations of the company.
The Executive Management team is responsible for developing and executing the company's
strategic and operational plans. The Executive Management team such as CEO, CFO, COO,
CMO, CHRO, and other senior executives.
The Functional Departments are responsible for carrying out the specific duties and functions
necessary to achieve the company's strategic and operational goals. The Functional
Departments at CENTURYPLY include the following:
 Plywood Division
 Decorative Division
 MDF Division
 Exteria Division
 Flooring Division
 Finance
 Human Resources
 Information Technology
 Marketing

PIBM
 Sales
 Supply Chain Management
4. DISCUSS THE LEADERSHIP STYLE PREVALENT IN THE

ORGANIZATION AND FOLLOWED BY TEAM MANAGERS:
The leadership style prevalent at CenturyPlyboards India Ltd. (CENTURYPLY) is a

combination of transformational and participative leadership.
 Transformational leaders are visionary leaders who inspire and encourage their
followers to achieve their goals. They are also able to create a shared vision for the
future and to get their followers to buy into that vision.
 Participative leaders involve their followers in the decision-making process. They
listen to their followers' ideas and suggestions, and they value their input.
Participative leaders also create an environment where followers feel comfortable
offering their ideas and advice.
The team managers at CENTURYPLY follow both transformational and participative

leadership views. They are visionary leaders who inspire and encourage their teams to
achieve their goals. They are also able to develop a shared vision for the future and to get
their team members to buy into that vision. Furthermore, the team managers at
CENTURYPLY involve their team members in the decision-making process and create an
environment where team members feel comfortable sharing their ideas and suggestions.
This combination of transformational and participative leadership has helped

CENTURYPLY to become a leading manufacturer of plywood, decorative veneers, and other
wood products. The company's strong culture and ethics, which are based on the principles of
customer-centricity, innovation, integrity, teamwork, and continuous improvement, are also a
reflection of the leadership style prevalent at the organisation.
5. EXPLAIN ABOUT THE MOTIVATIONAL TECHNIQUES &

STRATEGIES ADOPTED IN THE ORGANIZATION:
CenturyPlyboards India Ltd. (CENTURYPLY) uses a variety of motivational techniques and

strategies to keep its employees engaged and motivated. Some of the most common
motivational tactics and approaches used at CENTURYPLY include:
 Goal setting: CENTURYPLY sets clear and achievable goals for its employees.
This helps employees to understand what is expected of them and gives them a sense
of purpose. When employees achieve their objectives, it increases their morale and
motivation.

PIBM
 Recognition and rewards: CENTURYPLY recognizes and rewards its employees
for their achievements. This helps employees to feel appreciated and valued.
CENTURYPLY uses a variety of recognition and reward programs, including
employee of the month programs, performance bonuses, and spot awards.
 Opportunities for growth and development: CENTURYPLY provides its
employees with opportunities for growth and development. This helps employees to
feel like they are progressing in their careers and that they are valued by the company.
CENTURYPLY offers a variety of training and development programs, as well as
opportunities for advancement.
 Positive work environment: CENTURYPLY creates a positive work environment
where employees feel respected and appreciated. This helps employees to be more
engaged and motivated in their jobs. CENTURYPLY creates a positive work
environment by promoting teamwork, collaboration, and open communication.
 Competitive compensation and benefits: CENTURYPLY provides its
employees a competitive pay and benefits package. This helps to attract and retain top
talent and to keep workers motivated. CENTURYPLY's compensation and benefits
package includes a variety of benefits, including health insurance, retirement savings
plans, and paid time off.
In addition to these general motivational techniques and strategies, CENTURYPLY also uses
a number of specific motivational strategies, including:
 Employee satisfaction surveys: CENTURYPLY regularly conducts employee

satisfaction surveys to get feedback from its employees on what is working well and
what could be improved. This feedback is used to develop new and improved
motivational programs and tactics.
 Employee engagement initiatives: CENTURYPLY offers a range of employee
engagement initiatives, including team-building activities, social events, and wellness
programs. These initiatives help to build morale and camaraderie among employees.
 Leadership development programs: CENTURYPLY provides its employees
leadership development programs to help them develop the skills and knowledge they
need to be effectives leaders. This helps employees to feel empowered and inspired to
contribute to the company's success.
6. ANALYZE THE STRESS MANAGEMENT TECHNIQUES

ADOPTED BY THE HR OF THE ORGANIZATION:
CenturyPlyboards India Ltd. (CENTURYPLY) acknowledges the value of stress

management for its workers. The company's Human Resources (HR) department has adopted
a variety of stress management techniques to help employees cope with stress and maintain a
healthy work-life balance.
Some of the stress management techniques adopted by the HR department at CENTURYPLY

such as:

PIBM
 Employee assistance programs (EAPs): CENTURYPLY offers its staffs an
EAP, which is a confidential program that provides employees with support and
resources to help them deal with personal and work-related problems. The EAP can
provide employees with counselling, assist groups, and other resources to help them
manage stress.
 Stress management workshops: CENTURYPLY regularly drives stress
management workshops for its employees. These workshops teach employees how to
identify and manage stress, as well as how to create healthy coping mechanisms.
 Flexible work arrangements: CENTURYPLY provides its employees flexible
work arrangements, including telecommuting and compressed workweeks. Flexible
work arrangements can help employees to reduce stress by giving them more control
over their work-life balance.
 Wellness programs: CENTURYPLY offers its provides a ranges of wellness
programs, including fitness classes, health screenings, and nutrition
counselling. Wellness programs can help employees to improve their physical and
mental health, which can reduce stress levels.
 Employee lounges: CENTURYPLY offers its employees with comfortable and
relaxing employee lounges where they can take breaks and socialize with their
colleagues Employee lounges are a useful tool for workers to unwind and reduce
stress during the workday.
The HR department at CENTURYPLY is also committed to creating a work environment

that is supportive and low-stress. The department regularly communicates with employees
about the importance of stress management and provides them with resources and support to
help them manage stress.
7. DISCUSS ABOUT THE EMPLOYEE ENGAGEMENT

ACTIVITIES CONDUCTED IN THE
CENTURYPLYBOARDS.INDIA LTD.
CenturyPlyboards India Ltd. (CENTURYPLY) is dedicated to worker engagement. The

company believes that engaged employees are more productive, satisfied, and loyal.
CENTURYPLY conducts a variety of employee engagement activities to keep its employees
engaged and motivated. Some of the most common employee engagement initiatives
conducted at CENTURYPLY include:
 Team-building activities: CENTURYPLY frequently provides team-building

activities for its employees. These activities help employees to build relationships
with their colleagues and to learn how to work together more effectively. Team-
building exercises can also help to improve morale and communication among
employees.
 Social events: CENTURYPLY also provides a variety of social events for its
employees, such as potlucks, holiday parties, and family days. These events help

PIBM
employees to connect with each other outside of work and to have fun together. Social
events can also help to build company culture and morale.
 Wellness programs: CENTURYPLY provides its employees range of wellness

programs, including fitness classes, health screenings, and nutrition counselling.
These programs help employees to improve their physical and mental health, which
can lead to enhance employee engagement.
 Employee recognition programs: CENTURYPLY honors and rewards its

employees for their achievements. This helps Staff Members to feel appreciated and
valued. CENTURYPLY uses a variety of employee recognition programs, including
employee of the month programs, performance bonuses, and spot awards.
 Employee feedback surveys: CENTURYPLY regularly conducts employee

feedback surveys to get feedback from its employees on what is working well and
what could be improved. This feedback is used to create new and improved employee
engagement programs and activities.
8. DISCUSS ABOUT THE WORK-LIFE BALANCE OF

EMPLOYEES AT THE ORGANIZATION:
CenturyPlyboards India Ltd. (CENTURYPLY) is dedicated to providing its staff member

with a healthy work-life balance. The company understands that employees are more
productive and engaged when they have a good balance between their work and personal
lives.
CENTURYPLY provides a variety of benefits and programs to help employees achieve a

healthy work-life balance, such as:
 Flexible work arrangements: CENTURYPLY provides its staff with adaptable

work schedules, including telecommuting and shortened workweeks. Employees are
able to better balance their work and personal obligations thanks to this increased
control over their work schedules.
 Leave policies: CENTURYPLY has generous leave policies, including paid time off
for vacation, sick days, and personal days. This allows employees to take time off
when they need it, without having to worry about losing pay.
 On-site amenities: CENTURYPLY offers its employees with a variety of on-site
facilities, including a gym, a cafeteria, and a recreation room. This helps employees to
take breaks and recharge during the workday.
 Employee assistance programs (EAPs): CENTURYPLY provides its staff an
EAP, which is a confidential program that provides employees with support and
resources to help them deal with personal and work-related problems. The EAP can

PIBM
provide employees with counselling, support groups, and other resources to help them
achieve a healthy work-life balance.
9. DISCUSS ABOUT DIVERSITY & INCLUSION FOLLOWED IN
THE ORGANIZATION:
Diversity & inclusion (D&I) are important to CenturyPlyboards India Ltd. (CENTURYPLY).
The company believes that D&I are essential for creating a positive and productive work
environment where all employees feel valued and respected.
CENTURYPLY has a number of initiatives in place to promote D&I, including:
 Diversity hiring goals: CENTURYPLY has set diversity hiring goals for all
positions. The organisation is dedicated to hiring a diverse workforce that reflects the
communities it serves.
 Unconscious bias training: All employees of CENTURYPLY receive
unconscious bias training. By assisting staff members in recognizing and addressing
their own unconscious prejudices, hiring and promotion decisions may become more
just and equitable.
 Employee resource groups (ERGs): CENTURYPLY supports a number of
ERGs, including the Women's Leadership Group and the Disability Resource
Group. ERGs provide a safe space for employees to connect with each other and to
share their experiences. They also play crucial role in promoting D&I at the company.
 Inclusive leadership training: CENTURYPLY offers inclusive leadership
training to all managers. This training helps managers to create inclusive teams and to
foster a culture of respect and belonging.
 Accessibility: CENTURYPLY is committed to making its workplace accessible to
all employees. The company offers assistive technology and sign language
interpreters, among other accessibility accommodations.
10. DISCUSS ABOUT THE ORGANIZATION’S GROUP DYNAMIC
CenturyPlyboards India Ltd. (CENTURYPLY) has a strong group dynamic. The company's
culture is based on the values of customer-centricity, innovation, integrity, teamwork, and
continuous improvement. These values are reflected in the way that employees interact with
each other and work together as a team.
 Customer-Centricity: Placing customers at the center of the business is crucial for

long-term success. This value suggests that CENTURYPLY prioritizes understanding
and meeting customer needs, which can lead to increased customer satisfaction and
loyalty.

PIBM
• Innovation: Encouraging employees to think creatively and challenge the status quo is
essential for staying competitive in today's fast-paced business environment. By fostering a
culture of innovation, CENTURYPLY is likely to stay ahead in the market and continuously
improve its products and services.
• Integrity: Upholding high standards of honesty and fairness in all dealings is fundamental
to building trust within the organization and with external stakeholders. This commitment to
integrity, as reflected in the Code of Conduct and ethics training programs, helps create a
transparent and ethical work environment.
• Teamwork: Making teamwork a high priority promotes collaboration, effective

communication, and a sense of collective responsibility. Team-building activities and
employee recognition programs contribute to building a positive team culture, fostering
camaraderie among employees.
• Continuous Improvement: Emphasizing the importance of continuous improvement

demonstrates a commitment to staying adaptive and responsive to changes in the business
environment. This value aligns with the idea of a learning organization that seeks to enhance
its processes and performance over time.
CONCLUSION
CenturyPlyboards India Ltd. (CENTURYPLY) is a professionally run business with a solid

code of ethics and organizational culture. The business is dedicated to its workers, offering
them a positive work-life balance and encouraging inclusivity and diversity. The principles of
customer-centricity, innovation, integrity, teamwork, and continuous improvement underpin
CENTURYPLY's strong group dynamic. These elements have played a part in
CENTURYPLY's commercial success.
One of the top producers of plywood, decorative veneers, and other wood products is
CENTURYPLY. The organization is dedicated to encouraging diversity and inclusivity as
well as giving its staff members a good work-life balance. The principles of customer-
centricity, innovation, integrity, teamwork, and continuous improvement underpin
CENTURYPLY's strong group dynamic. These elements have played a part in
CENTURYPLY's commercial success.

PIBM
PIBM

Project Reeport Century Play (Fresh)

Uploaded by

Document Information

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Project Reeport Century Play (Fresh)

Uploaded by

Copyright:

Available Formats

]

PROJECT REEPORT NAME:-

November 12, 2023 1

November 12, 2023 2

November 12, 2023 3

My Project: Century Laminates is one of India's top producers of ornamental

When it comes to implementing innovation in the workplace, CenturyPly

November 12, 2023 4

 Industrial: Producers who include plywood into their goods.

C. Brand Recognition: In the plywood business, Century Ply is a well-known and

 Personal Assistance: Century Ply's customer care representatives provide clients

November 12, 2023 5

 Manufacturing Facilities: Century Ply possesses numerous manufacturing facilities

 Manufacturing: Century Ply manufactures its plywood products in-house.

L. Interior Designers and Architects: Century Ply collaborates with these

November 12, 2023 6

EXAMPLES OF COMPANIES IN WOOD SECTORS:

 ENGINEERED WOODS PRODUCT:

November 12, 2023 7

 Logging: Harvesting trees from forests.

 Furniture manufacturing: Producing furniture from lumber, veneer, and other

November 12, 2023 8

 Engineered wood products: Manufacturing composite wood products, including

3. SECTOR GDP CONTRIBUTION: -

GDP CONTRIBUTION IN DIFF. WOOD SECTOR

Logging Sawmilling Pulp and paper production

November 12, 2023 9

 India's fast growing construction sector.

Out Side India:

 Increasing urbanization: As a result of increased demand for housing and

November 12, 2023 10

Wood pulp, paper, Engineered wood

Wood furniture Wood

November 12, 2023 11

Consumer buying behaviour in the wood business is influenced by a variety of factors,

7. CONSUMER BUYING BEHAVIOUR OF CATEGORIES SECTOR:

November 12, 2023 12

Other Wood Products:

November 12, 2023 13

Overall Trends in Consumer Buying Behaviour:

Consumers are increasingly choosing environmentally friendly and sustainable wood

The growing popularity of internet shopping is another development in consumer

8. SECTOR GROWTH FACTOR:

 Wood Manufacturing: According to Fortune Business Insights, the wood

November 12, 2023 14

 Increased Demand for Housing and Infrastructure: As a result of people

 Overall Growth Pattern:

November 12, 2023 15

10. GROWTH /DE-GROWTH CATEGORIES OF SECTOR PRE AND

Softwood lumber 2-3% per year 5-6% per year

Hardwood lumber 1-2% per year 3-4% per year

Wood panels 4-5% per year 6-7% per year

Pulp and paper 1-2% per year 0-1% per year

November 12, 2023 16

Hardwood Lumber is used in a variety of applications, including furniture, flooring, and

11. TOP 3 PLAYERS IN THE SECTOR:

COMPANY WISE MARKETSHARE -REVENUE &CAGR:

Company Market Share Revenue (USD billions) CAGR (%)

Century Ply 25% 60 3.5

Merino 15% 37 2.5

November 12, 2023 17

12. TOP 3 PLAYERS CATEGORY WISE:

COMPANY WISE MARKET SHARE- REVENUE & CAGR: