Professional Documents
Culture Documents
AU Small Finance Bank Joins Hands With Sahaj E-Village
AU Small Finance Bank Joins Hands With Sahaj E-Village
AU Small Finance Bank Joins Hands With Sahaj E-Village
Jaipur, 19th December 2017: AU Small Finance Bank has today signed a Memorandum of
Understanding (MoU) with Sahaj e-Village for extending its banking service in remote areas
through Business Correspondent Agent (BC) model. With this MoU, AU Bank will be able to
further foster its mission of financial inclusion and greater customer outreach. Started in
1996, as AU Financiers, today AU Small Finance Bank has a track record of over twenty years
of serving the underbanked and unbanked.
As per the agreement that was signed at the Jaipur headquarter of AU Bank, the BCs will act
as an intermediary between the Bank and the customers in the interior locations where the
Bank does not have a presence. The Sahaj Agents will gather information, counsel and provide
customized products and services to these customers.
Speaking on the occasion, Mr. Sanjay Agarwal, MD & CEO, AU Small Finance Bank, said,
“Making banking easier, simple and accessible is our key mission component. With this BC
model tie up with Sahaj, AU Bank will be able to significantly expand its outreach to the
hinterlands of India. With this MoU, we will be able to provide banking at 90+ new locations
that did not have banking access hitherto and expand our customer outreach to over 500+
locations by March 2018.”
Mr. Sanjay Nandrajog, Group CEO, Sahaj e-Village Ltd., said, “We are delighted to associate
with AU Bank for offering banking to the bottom of the pyramid. Sahaj has been working
across 70,000 touch points in multiple gram panchayats for last ten years. We bring
assortment of financial inclusion, social inclusion and digital inclusion services to rural areas
through village level entrepreneurs. This association is very synergic as AU Bank has a history
of providing financial services to this strata as an NBFC, Au Financiers.”
Sahaj e-Village Limited is a venture initiative of SREI Infrastructure Finance Limited (SIFL) that
has been bridging the digital divide between urban and rural India under the flagship of NeGP
of the Government of India.
With the objective of ensuring enhanced financial inclusion and achieving greater outreach
of the banking sector, Reserve Bank of India had permitted the Banks to use the services of
Business Correspondents (BC).