Business plan

Submitted by:
Mr. Selwyn keith p. Ancheta

Submitted to:
Ms. Judy ann s. Valenzuela

electrical kitz
Summary
 What are the goals and achievements of the company?
The goals and achievements of my electrical kitz are.
Electrical kitz aims to achieve financial success by selling electrical tools
and materials at a price that covers their cost and generates a profit, electrical
kitz aims to provide positive buying experience to our customers. This includes
 offering variety of durable tools and materials, providing quality costumers
services. And ensuring costumers satisfaction with their purchases.
 What does the company represent? Describe the company.
My electrical kitz represents a business that selling electrical tools,
materials and equipment to costumers, especially electricians, construction
workers and home owners. It may offer variety of tools and materials for any
establishments.
Marketing analysis and strategies.
 Who is your target?
The target costumer of my electrical kitz can vary depending on the specific
brand, purpose, and use for their construction. However, generally, the target
costumers of the electrical kitz are individuals who are looking to purchase tools
that they need for their establishments.

1. Electricians: my electrical kitz offers tools, materials and equipment, that will be
used for electrical work.
2. Contractors: involved in construction projects, need tools that can withstand
rigorous use on job sites.
3. Maintenance professionals: require precision tools for repairs and upkeep.
Catering to these professionals ensures a market for high-quality, specialized
electrical tools and materials.
 Where are they located?
Electrical tools are typically sold in hardware stores, home improvement centers,
and specialized electrical supply stores.
 What do they need or wants?
When selling electrical tools, customers typically look for reliability, safety
features, efficiency, and compatibility with their specific needs. They want tools
that streamline tasks, ensure precision, and adhere to industry standards.

 What will influence their buying decisions?

When selling electrical tools, factors influencing buying decisions include brand
reputation, product reviews, reliability, warranty, features, and price. Highlighting
safety certifications and energy efficiency can also appeal to customers.
 What is your marketing plan?
1. Identify Target Audience: Define your target customers – whether DIY
enthusiasts, professionals, or specific industries.
2. Online Presence: Establish a strong online presence through a user-friendly
website, and leverage social media platforms for product showcases,
tutorials, and engaging content.
 3. Search Engine Optimization (SEO): Optimize your website for search
engines to improve visibility. Use relevant keywords, create quality content,
and ensure your site is mobile-friendly.
4. Content Marketing: Develop informative content, such as blog posts, video
tutorials, or info graphics, showcasing the utility and features of your electrical
tools.
5. Social Media Advertising: Run targeted ads on platforms like Facebook or
Instagram, focusing on your identified audience. Highlight product benefits
and promotions.
 How will you advertise your business?
To advertise electrical tools business effectively, consider a multi-channel
approach. Utilize social media platforms, create engaging content showcasing
your products, and leverage targeted online ads. Additionally, optimize your
website for search engines and use email marketing to reach potential
customers. Participating in relevant trade shows or industry events can also
enhance your visibility among professionals in the field. Offering promotions or
discounts can attract initial attention. Always highlight the quality, durability, and
safety features of your electrical tools in your marketing materials.
 How will you influence consumers to buy your products?
To influence consumers to buy electrical tools, focus on highlighting key benefits
such as durability, safety features, and user-friendly design. Utilize clear product
descriptions, customer reviews, and demonstrations to showcase practical
applications. Offer promotions, bundle deals, or warranties to enhance perceived
value, and establish a strong online presence through informative content and
engaging visuals. Additionally, provide excellent customer support to build trust
and address any concerns promptly.