Art of Winning

Indian Voters Mindshare

Planning, Executing and Monitoring Data Driven New Age Election Campaign
The new age
politics is much
more complex
than we
anticipated. Interaction with People
The dynamics of political From To
communication has changed over
Via mass advertising As individuals
years
Based on who they are Based on what they do
Using point in time campaigns Continuous conversations
Across few / isolated channels Wherever they are
With unclear objectives Always directed towards a goal
Each Voter
is Different.
In current political environment,
we just cant predict voting
pattern based on caste, religion, Voter Knows All Art of Converting Each Voter is Unique
Each voter is connected Challenge into Opportunity Voters Sentiment Analysis
demography, and psychography. Problem Statement. Solution. Task is Not Easy.
 Voters Persona Creation
Core Campaign What the Data
Collect Data Refine Data Build Model Data Models Models Predict

Select a random sample of Collect relevant data on a Build statistical model to

voters from the sample voters. “Who are identify significant data
population. you voting for?” points
Likelihood to support
Support

Likelihood to vote in the

Turnout election
Farmer
Likelihood to volunteer or
Under 30 Volunteer donate

50+ years old Likelihood to switch vote after

Persuasion exposure to campaign
message
Urban
Message Identify the most effective
Liberals message

Identify most effective channel

Hardliners Channel or tactic to influence voter
behavior

Test real-world interventions to

Experiments evaluate the impact of
programs
Art of
Political
Branding
The mantra of a successful Political
Branding is start slow, position
yourself among voters, and never Behavioral Ad-Tech , Content Campaign Analytics,
challenge the master. Campaigns, and Optimization, and Data Analytics and
Voters Sentiment Political Technology Machine Learning
Analysis
 Analysis

Setting up
01

Delivery Research
08 02

Your Digital
War Room Approvals 07 03
Monitoring

It is important to keep up with what

people are saying about you online.
Several analysts should be monitoring
your social media campaigns and 06 04
Command Control
keeping up with online mentions Hot line
about the candidate and campaign. 05

Base station
Political Digital
Infrastructure
A detailed qualitative analysis is done
to check the quality of your influence
on the people. Based on the analysis,
more on the ground and tech based
strategies are planned.
Central Control Room at One
Location
Dedicated Servers on Cloud
(Amazon)
Dedicated Software team to develop all
software systems
Dedicated Software Support Team (24X7) to
support the software systems
 Physique

Personality

Journey of a Corporate
Culture
Prospective

Candidate Political
Brand
Relationship

Reflection
Candidate

Understanding the political landscape Self Image

when each voter is different is a
challenging task. Managing the
emotion of voters is function of brand
experience, Level of trust and
perception.
Brand Eperience Perception Level of Trust
Journey of a
Candidate
Define your campaign objectives for
success. Reach out to Manage personal Monitor,
Citizens brand, Image & Measure &
Reputation Compare
Journey of a
Candidate
Personal Branding a 5 stage Process

Creative Videos Podcasts Political Satires Offline Integration

Journey of a
Candidate Why you
Should be
Elected?
Values you
bring to the
table
What you
believe in?
What is your What sets you
personality? apart?
Promote candidate with human
touch, emotional connect.
Your own Values you bring what are your v incorporate your why you should be
perception of to the table alues, methods message, chosen?
leadership and and approach? generate belief
self amongst voters

Journey of a
Candidate Connect &
Inspire
Three Pronged Approach
Talking to people and resonating on
local issues.
Sharing vision, delivering dreams
and building the reputation.
Help small community groups and
gain trust.
Actively addressing their concerns
responding to their voices.
Echo the message through social
media and local media outlets.
Growth &
Community
Participating in local events that
promote growth and development
Socializing and organizing mass
scale events.
Attend ceremonies, and help party
arranging resources.
Develop active social group,
community groups, financial and
other associative groups.
Secure the trust of the community
as a single block.
Suggestive
Development &
Culture
Development while securing the
traditions.
Preserving culture through
prosperity while promoting
modernization.
Promoting the idea of modern
citizen
Support, organsie, facilitate cultural
movements, events and projects
through active participation
 Women
Suggestive

Governance Development

Proposed
Campaign Design
It is important to identify silent voter,
influencer, activist, first time voter,
reluctant voter, disgruntled voters and
engage them with focused campaigns. It ******** *******
is only possible with the help of our
political technology product – Sentiment
Analysis.
 Suggestive

Toolkit -
Leadership is
the key.
We will focus on bringing to the
fore the development work done
by leadership and you.
 Suggestive

Toolkit -
Optimizing
Digital
Outreach Digital Mobile Analytics CRM

Digital Marketing: Mobile Campaigns: Analytics: CRM:

The politician’s view on topical
themes and on his political fights,
biography, programme,
communication literature,
interests, photos and videos
uploaded on the social network.
Political CRM to
Create an engaging Give customers highly It is important to use a
content experience. relevant interactions highly impact analytics connect data, distribute
Create a ROI driven
digital experience with
on the go. Deliver
messaging throughout
tool which tracks ROI
and performance at
insights, and automate
interactions across all
help of Videos, every step in the each stage of of your marketing
technology
Display Ads , Native journey. campaign.
Ads, etc.
 Suggestive

Toolkit -
On-ground
activation is
must
Town Hall Social Media Digital Road Engaging
Meetings Integration Shows influencers
Go-to-voters of our campaign will
be function of engaging key leaders
and influencers. Choosing the right
tools to connect with the voters is
key to success.
 About Us

Nationalist We are a multi-specialist, full-service political

Indian communication agency that aim to make measurable
change in brand awareness and reputations of
Political politicians and political parties. We understand the
Consultants political landscape where each voter is different and
winning their mindshare is a challenging task.
 Team

Nationalist Our team has extensive experience in media, corporate

Indian communications, public relations and content
generation with in-depth understanding of all media
Political platforms. Communication strategies devised by our
Consultants team of highly-networked professionals, subject
experts and decision-makers ensure targeted
maximum output and our clients continue to enjoy
trust of their stake holders.
 Prospects

Individual Young New Established

Nationalist Political
Aspirants
Political
Candidates
Political
Stalwarts
Political
Parties
Political
Parties
Indian
Political
Gain strong Gain strong Further strengthen Position as the key To emerge as
foothold in the foothold in the overall image political force victors
political arena political arena Position as the key ideology Retain their strong

Consultants
Position as the key politician positioning hold position
emerging Politician Strengthen Image building protect their
Build a positive political image before and after image before and
brand image the elections. after the elections.
 Braj Mohan Chaturvedi in last twenty-one years has worked with different industries including -
Internet, Print & Publishing, Advertising, Education, FMCG, Shared Services, and Management
Consulting. He has extensive experience in the fields of Business Development, Key Account
Management, Media Management, Corporate Communication, Content Marketing, Digital Marketing,
Digital Strategy, Digital Political Consulting, Product Launch, Go-To-Market Strategies, Demand
Generation, Market Intelligence, Management Consulting, Marketing Operations, and Global Shared
Services.

He is also a New Age Political Consultant, and Digital Political Evangelist. As a Digital Political
Consultant his job is to generate real time voter's data and present facts and information. He uses
Political Technology, Data Sciences and Content Optimization to help mature politicians take informed
decision. He has actively contributed to leading publications on new age marketing and current
Braj Mohan Chaturvedi
political environment.
Nationalist Connect:
Indian 549, Concorde Napa Valley, Gandhinagar, Taralu Village,
Political Kaggalipura Road, Kanakapura Road Bangalore
Consultants Email: braj@braj.in
Phone: +91 9900590943, +91 8010522808