Art of Winning

Indian Voters Mindshare

Planning, Executing and Monitoring
Data Driven New Age Election Campaign
Braj Mohan Chaturvedi
 Oath
Pragyanam Let not selfish people or vested
Brahma interests play with my nation
of its riches, heritage, and
Foundation
Right Ecosystem.
culture

https://pragyanambrahma.com
कर्मयोगी
Braj Mohan Chaturvedi is a New Age Political Consultant, and Digital Political Evangelist. He
doesnt have affiliation or inclination to any political party. His job is to generate real time voter's
data and present facts and information. He use Political Technology, Data Sciences, and Content
Optimization to help mature politicians take informed decision. He has actively contributing to
leading publication on new age marketing and current political environment. In last twenty years he
has worked in the fields of marketing operations, media management, media planning, corporate
communication, content management, content development, digital marketing, management
consulting, digital political consulting, and global shared services.

E: braj@braj.in M: +91 9900590943 @chaturvedibraj

Understanding
Voters' Mindset
Problem Statement.
Voter Knows All
Each voter is connected
" The emergence of Democratic Supply of
Communication, and Rise in the Demand of
Transparency in Political Campaigns is the
New Normal
There is a huge demand and supply gap in political communication.
In the recent past, we have witnessed the Emergence of the
Democratic Supply of Communication, and the Rise in the Demand
of Transparency in Political Campaigns is the New Normal. There is
a strong need for understanding the mood of voters almost on a real-
time basis; and building the strong and engaged party bases.

The new age politics is much more complex than we anticipated.

A Complex Solution.

Art of Converting
Challenge into Opportunity
"Converting the Democratic Supply of
Communication into the Opportunity
with the help of Political Technology
Our data scientists and digital psychologists help us understand the
behaviour of voters and design different digital persona to reach
them with personalized communication. With the help of Political
Technology, we can help you connect with your audience on an
individual level in ways that inform, engage, and drive them to
action.

Election campaigns are complex processes and losing an election is a very costly affair.
 Task is Not Easy.
Each Voter is Unique
Voters' Sentiment Analysis

" The new voter demands more than the basic

equation of caste, religion and dominance of
Cash"
We know that people look similar on the surface but often want and
respond differently to completely different things. It makes
understanding voters behavior a tough subject. We are building a
communication model where every politician can develop a truly
personal relationship with his/her voters

In current political environment, we just can't predict voting pattern based on caste, religion, demography, and psychography.
Persona is the Key.

Each Voter is Important.

Voters have Different Mindsets
" We know whom Mr. Sharma will vote for this election.
Our Data Scientists can predict if Mr. Sharma would cast
his vote for the party or candidate? What is influencing
his decision? We also know if Mr. Sharma is a silent
voter, influencer, activist, first-time voter, or a reluctant
voter. Yes, we know the behaviour of voters.
 Voters' Profile Matters.

Voters' Persona Creation

It is important to identify silent voter,
influencer, activist, first time voter, reluctant
voter, disgruntled voters and engage them
with focused campaigns. It is only possible
with the help of our political technology
product – Sentiment Analysis.
Character, Caste, and Cash are not the only elements that influence the voters'
mindset. A well Structured Campaign also plays the key role.
 Are we Ready?
Our Campaign Infrastructure provide solutions
to all the listed problems

No Real Time Lack of No clear-cut No system to identify Lack of Poor candidate No mature booth
Data & Data communication Centralized consolidated issues Campaign information management
Analytics and Information Campaign and problems in each Strategy system activities
Sharing Planner area formulation
 Are we Ready?
Our Technology Infrastructure

Political Technology as a product has collective

might of Technology, Data Sciences, and Listening.
 Are we Ready?
Our Digital Branding Framework

Behavioral Campaigns, Ad-Tech , Content Campaign Analytics, Data

and Voters' Sentiment Optimization, and Analytics and Machine
Analysis Political Technology Learning
Are we Ready?
Our Winning Story
Media and Analytics
Digital Media Optimization, ROI,
Campaign Performance

Winning Political Story

Voters need wining story – Content
Strategy, Content Development, and
Distribution Media Dark Market
The most active Indian voters
come from Media Dark Market

Progressive TV Market
The Urban and Rural Indian voters
who are glued to TV News and
Debates Digital Connected Market
The urban Indian voters come
from Digital Connected Market.s

Traditional Print Market

The Urban and Rural Indian voters
that are glued to Newspapers.
 Are we Ready?
Our Qualitative Infrastructure

It is important to keep up with what people are saying about you

online. Several people should be monitoring your social media
campaigns and keeping up with online mentions about the candidate
and campaign.

Positive and Negative analysis of both "for" and "opposite" parties.

Focussing on "positive positioning" of the "for" party and the "negative
positioning" of the against party

A detailed qualitative analysis is done to check the quality of your

influence on the people. Based on the analysis, more on the ground and
tech based strategies are planned.
 Getting Ready
for the Big Digital War

Political Communications Mantra

Honest and Critical but Informed voters, Politicians Competitive
unique political constructive fuel an agonistic communicate marketplace of
event or coverage debate transparently ideas and policy
statement and engage in
open debate

It is necessary to develop unique and measurable digital, mobile, and social media strategies that can
tailor messages to specific audiences.
Scripting a Winning Story
Building a Core Team

Communication Political Volunteers Legal Operations Content Editor Community Manager Analytics Editor Creative & Designer
Strategy
Researchers & Analysis of Legal Strategizes, writes, Distributes content Defines best/ worst Brings content to life
Research, Story, Reporters, WhatsApp Aspects, Campaign and oversees Content across Social performers, through User
Concept Development Group Manager, Agreements, and sand Projects to ensure Channels, engages Conversion Experience and Rich
& Strategy- Influencers & sharing Swift Brand Consistency Online Communities, Optimization and Visuals
Challenges and Freelancers, Editors & Feedback on the and alignment with and contributes to Measurement
Validation of Guest Writers Legal Framework Business Objectives Content Projects Communications
Recommendations

Marketing Strategy Chief Event Chief Data Scientists Curator Contributors Search Specialist Tech Specialist
Coordinator
Marketing Planning Designing Framework Finetunes and Any Content Creator, Manages the Paid Manages the Content
and Media Buying, Event Co-ordination for the Digital and repurposes the best Blogger, Photographer, Distribution of the Structuring and
also strategy on team will work on Mobile Campaign and content from the Designer who Content Online. Technology
Promotional Branding ground with the live Analytics Domain and from contributes to Project.
Inputs events and report the around the Web.
content to the
Campaign
Management Team on
Real Time Basis
Campaign Flow for Engagement
Resource Distribution : Campaign Management
योगी आदित्यनाथ उवाच
राष्ट्र की प्रगति के लिए प्रत्येक
की भागीदारी सुनिश्चित होनी
चाहिए। राष्ट्र सबका है।
इसमें योगदान सभी को
करना चाहिए।
 ToolKit

We will focus on bringing to the

fore the development work
done by Yogi and Modi
The goal of our team is to connect with as
many voteres as possible

Modi Yogi
Action Items Go-to-market of our campaign will be function of

1 2 3 4
Town Hall Social Media Integration Digital Road Shows Engaging influencers
Braj Mohan Chaturvedi | braj@braj.in | +91 9900590943