Art of Winning

Indian Voters Mindshare

Planning, Executing and Monitoring Data Driven New Age Election Campaign
Braj Mohan Chaturvedi
 Braj Mohan Chaturvedi

I am a New Age Political Consultant, and Digital Political Evangelist. I don’t have affiliation
or inclination to any political party. My job is to generate real time voter's data and
present facts and information. I use Political Technology, Data Sciences, and Content
Optimization to help mature politicians take informed decision. I have been actively
contributing to leading publication on new age marketing and current political
environment.

@chaturvedibraj
braj@braj.in
+91 9900590943
Indian Voter is
Deceptive.
Voter Knows All
Each voter is connected
Problem Statement.
“ Emergence of Democratic Supply of
communication, and rise in the
demand of transparency in political
campaigns is new normal.
There is a huge demand and supply gap in political
communication. In recent past we have witnessed
the Emergence of Democratic Supply of
communication, and rise in the demand of
transparency in political campaigns. There is a
strong need for understanding the mood of the
voters almost on real time basis; and building
strong and engaged party bases.
Art of Converting
Challenge into Opportunity
Solution.
“ Converting the Democratic Supply of
communication into the opportunity
with help of Political Technology.
Our data scientists and digital psychologists help
us understand the voters behaviour and design
different digital persona to reach them with
personalized communication. With the help of
Political Technology, we can help you connect with
your audience on an individual level in ways that
inform, engage, and drive them to action.
Each Voter is Unique
Voters Sentiment Analysis
Task is Not Easy.
“ The new voter demands more than
the basic equation of caste, religion
and dominance of cash.
We know that people look similar on the surface
but often want and respond to completely different
things. It makes understanding voters behaviour a
tough subject. We are building a communication
model where every politician can have a truly
personal relationship with their voters
The new age
politics is much
more complex than
we anticipated.
In current political environment, we just can't predict
voting pattern based on caste, religion, demography and
psychography.
 Our Political Technology experts would conduct an extensive
Voters Survey to predict the voters behaviour.

Who is our prominent

Vote Bank?

Vote Bank
Where do we stand
as a Political Brand?

Current Status

Each Voter is Important.

“ We know who Mr. Sharma will vote for this election.
Our Data Scientists can predict if Mr. Sharma would cast
his vote for the party or candidate? What is influencing his
What is our current
Vote Share?

decision? We also know if Mr. Sharma is a silent voter, Vote Share

influencer, activist, first time voter, or reluctant voter. Yes,
we know voters behaviour.
 Voters Persona Creation
Collect Data Refine Data Build Model Core Campaign What the Data
Data Models Models Predict

Select a random sample Collect relevant data on Build statistical model

a sample voters. “Who to identify significant
of voters from the data points
are you voting for?”
population.
Likelihood to support
Support

Likelihood to vote in the

Turnout election
Farmer
Likelihood to volunteer or
Under Volunteer donate
30
50+ years Likelihood to switch vote
old Persuasion after exposure to campaign
message
Urban
Identify the most effective
Message message
Liberals
Identify most effective
Hardliners Channel channel or tactic to influence
voter behavior
Test real-world interventions
Experiments to evaluate the impact of
programs
 Are we Ready?
Brand experience Perception Level of Trust
Understanding the political landscape
when each voter is different is a
challenging task. Managing the emotion
of voters is function of brand experience,
Level of trust and perception.
 Political Technology.
Cloud
Telephony

Ethical Political Technology.

Our Political Technology Suite include Cloud Telephony, Call Crowd
Center Infrastructure, IVR Infrastructure, SMS Application, Funding
Constituency Management Application, Crowd Funding
Platform.

Constituency
Application

Cloud Telephony Campaign Management Campaign Analytics

Data Server IVR Campaigns Social Media Ads Mobile Ads

Data Analytics Persona Creation

Contact Centre Campaign dashboard Programmatic Ads Email Ads Data Acquisition
Digital Listening
 Getting
Ready for
the Big
Digital War
Political Communications Mantra
It is necessary to develop unique and
Honest and Informed
Politicians
Competitive measurable digital, mobile, and social
Critical but communicate
unique
constructive
public,
transparently
marketplace media strategies that can tailor
political event agonistic of ideas and
or statement
coverage
debate
and engage in
open debate
policy messages to specific audiences.
Winning Story

Media and Analytics

Media Dark Market
Digital Media Optimization, ROI,
Campaign Performance The most active Indian voters
come from Media Dark Market.

Winning Political Story

Voters need wining story – Content
Digital Connected Market
Strategy, Content Development, The urban Indian voters come
and Distribution from digital connected Market.

Progressive TV Market Traditional Print Market

The urban and Rural Indian voters who The urban and Rural Indian voters
are glued to TV News and debate that are glued to newspaper
Scripting a Winning Story

Constituency App Content Creation

Door-to-Door voters Important to develop
mapping and On-Ground Research Driven Content
data collection Data Analytics and always do A/B test
before going live
With the help of data
analytics and Machine
Learning we will create
Voters Persona
Storyline
Contact Center Candidate App Content Dissemination
Sentiment Analysis with Once we have data that Identifying the best media
All data get collected at
help of MS, IVR, Missed call guides us as to what vehicle to deliver the
app. The app is also used
and cloud contact center voters want to hear, its created content.
to connect with the voters
time to work on the
storyline.
Augmentation
As a prerequisite . all
content and the media
vehicle for the content Listening & Optimization
Crowd Funding
dissemination must be Measure and analyze the
Crowd funding campaign to digital augmented. impact of each content
identify brand advocate. and optimize it.

Political Technology Know Your Voters Story Telling

Building a Core Team
Team Digital War Room
Political Campaign management is not a one man activity. It is a team work designed and managed by experts.

Strategy Consultant Content Consultant

Events Technology
Communication Legal and Technical Campaign Planning Campaign Operations Media Planning and
Design Operations Operations
Coordinator and Design and Analytics Buying

Communication Strategy Political Volunteers Legal Operations Content Editor Community Manager Analytics Editor Social Search Specialist
Research, Story, Concept Researchers & Reporters, Analysis of legal aspects, Strategizes, writes, Distributes content Media buying, defines Manages the paid
development & Strategy- WhatsApp Group Campaign Agreements, and oversees content across social channels, best/ worst performers, distribution of content
Challenges and validation Manager, Influencers & and swift feedback on projects to ensure brand engages online conversion optimization online.
of recommendations Freelancers, Editors & the legal framework consistency and communities, and and measurement
alignment with business contributes to content
Guest Writers, communications.
objectives. projects.

Marketing Strategy Chief Event Coordinator Chief Data Scientists Creative & Designer Contributors Curator Tech Specialist
Marketing planning and Event co-ordination team Designing framework for Brings content to life Any content creator- Fines and re-purposes Manages the content
media buying, also will work on ground with the digital and mobile through the user blogger, photographer, the best content from structuring and
strategy on promotional the live events and report campaign and analytics. experience and rich designer who contributes your business and from technology,
branding Inputs the content to the visuals. to project. around the web.
campaign management
team on real time basis
Proposed
Campaign Design
 The mantra of a successful Political Branding is start slow, position
yourself among voters, and never challenge the master.

Art of
Political
Branding and
Winning Trust Behavioral Campaigns, Ad-Tech , Content Campaign Analytics, Data

of Voters.
and Voters Sentiment Optimization, and Analytics and Machine
Analysis Political Technology Learning
 Hindu Unity

Governance Development Works

Campaign Design:
5 Tower Approach

Women Focused Kisan & Rojgar

Campaign Flow for Engagement
All parties’ activities need
to be properly managed,
Build emotional story analyzed, and optimized
Edit content and make it around people’s for a better result.
Build more than one
more attractive, feelings and
personal story. Add Tracking Campaign
userfriendly and emotions.
flavor of local, information flow
regional, national and searchfriendly. Use #tag.
with help of Central
international issues . Information portal.
Analyzing
Activities

Web Presence

Sentiment Campaign War

Blog Analysis Room
Story

Persona
SMS and Email creation
Email and SMS Segmentation
Broadcast

Influencer
Social Search Marketing
Media is one Marketing

Display Ads &

programmatic