THE GROWTH OF ONLINE SHOPPING HAS GREATLY IMPROVED LIFE FOR

THE CONSUMER

The emergence of online shopping has transformed the consumer experience, offering
a new way of looking at the purchasing process and showing a wide variety of options. Thanks
to new technologies, shopping has become extremely comfortable for everyone, however,
online shopping can present some problems.

It is clear that online shopping has numerous benefits. First and most important is the
incredible convenience of being able to explore catalogues and compare prices from your
home computer. What is more, you always have a greater variety of stores and products if you
search online, being able to access stores that are not even in your country. Finally, another
point in favour is the time you save by not having to go to a shopping centre or move between
shops.

Nevertheless, one drawback of online shopping is not being able to touch the
products, you do not know what the fabric will be like or if it has a good or bad quality until it
gets home, which sometimes causes great disappointment. Another significant downside is the
possibility of scam, there are cases of people whose card has been stolen, or who have paid for
something that never arrived so they lost the money, with this you must be very careful.

All things considered, I strongly believe that online shopping has been a huge advance.
Although they have some disadvantages, they are compensated due to the unstoppable
improvement in security when purchasing products online. Therefore, from my point of view, I
consider them an indispensable convenience in the modern consumer landscape.