AREAS EXEMPLARY SUCCESFUL NEEDS BELOW

PERFORMANCE PERFORMANCE IMPROVEMENT EXPECTATIONS

(4 POINTS) (3 POINTS) 2 POINTS 1 POINT

Design and The design is very The design is very The design is The design is
Organization of the creative. The video creative. The video somewhat creative. not creatively
Content catches the attention catches the attention The video catches done. The video
of the audience. All of the audience. the attention of the does not catch
the information Majority of the audience. Only some the audience.
presented are very information of the information Only very
easy to follow and presented are very presented are very limited amount
understand easy to follow and easy to follow and of information
understand understand. presented are
very easy to
follow and
understand.
Teamwork Projects shows Projects shows Projects shows Projects shows
evidence of evidence of evidence of no evidence
collaboration from all collaboration from all collaboration from from all team
team members. team members few members. Team members. Team
Team video reflects except for one. Team video design reflects video design
the goal of the team video design reflects the goal of the team reflects the goal
and individual role of the goal of the team and individual role of of the team and
each member. and individual role of each member. individual role
each member. of each
member.
Audience Feedback The campaign video The campaign video The campaign video The campaign
of the Presentation sustained the sustained the did not sustain the video did not
attention of the attention of the attention of the sustain the
audience. The audience. The audience. The attention of the
message of the ad- message of the ad- message on the ad- audience. Only
campaign is clearly campaign is clearly campaign is limited. very few
and creatively presented. messages on
presented. ad-campaign.
Integration of All parts of the ad- Most parts of the ad- Some parts of the ad- All parts do not
scientific concepts campaign contain campaign contain campaign do not contain any
correct scientific correct scientific contain correct correct scientific
concepts concepts scientific concepts concepts
Videography/ The overall quality of Most of the quality The quality of the The quality of
Clarity the video and the of the video and the video is not very the video and
focus were excellent focus were excellent good but the over-all the focus are
focus was excellent not very good
RUBRICS FOR VIDEO AD-CAMPAIGN