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优秀的CRM论文！
The
Use
of
a
Database
in
CRM
Subject:
Marketing
Type:
Dissertation
Level:
Masters
Pages:
10
(2500
words)
Downloads:
2
Author:
gloverjosefa
In
the
paper
“Max
New
York
life
insurance
and
life
insurance
Corporation
in
India”
the
author
provides
the
comparative
analysis,
which
contains
both
primary
and
secondary
data
analysis....
The
questions,
which
were
being
asked
to
the
investors
directly
or
indirectly,
were
indicated
to
understand
the
preferences
they
have
when
insurance
investing
is
concerned....
he
next
parameter,
which
we
worked
on,
is
that
whether
these
individuals
are
aware
of
insurance
products
and
whether
they
have
invested
in
one
of
them....
Real
Insurance
is
a
long
standing
South
African
based
company
that
has
recently
begun
its
operations
in
Australia....
With
this,
the
company
has
inherited
all
the
globalisation
issues
that
most
companies
in
this
era
are
going
through....
Therefore,
the
purpose
of
this
paper
Knowledge
management
and
Technology/
Innovation
have
been
identified
as
the
key
issues
and
discussed
in
detail.
insurance
provision
flourishes
on
records
and
the
skill
to
strategise
information
from
a
range
of
diverse
sources
to
issue
course
of
actions
and
supervise....
3.3
Research
Approach
47.
46
8.0
Future
opportunities
for
research
It
is
evident
that
even
though
there
had
been
many
researches
done
on
ascertaining
the
relationship
between
the
concepts
of
“Cause
Related
Marketing
(CRM)”
and
“Brand
Awareness”,
there
is
still
the
opportunity
to
study
the
level
of
impact
created
on
the
consumer
perception
by
Cause
Related
Marketing
campaigns
and
to
which
extent
would
it
create
the
brand
awareness
for
the
products
making
the
customer
loyal
to
the
product
and
the
brand.
With
time
constrains
that
applied
to
this
research,
the
researcher
could
not
analyse
the
level
of
impact
that
a
cause
related
marketing
campaign
would
make
on
improving
the
brand
awareness
which
could
have
been
ascertained
by
calculating
the
improvement
of
the
market
share
of
similar
brands
and
products
of
the
competitors
subsequent
to
some
cause
related
marketing
campaigns
which
are
being
conducted
by
them.
Also
there
is
the
possibility
of
ascertaining
the
impact
that
a
CRM
campaign
would
make
on
the
company’s
profitability
as
well.
It
is
very
relevant
and
important
for
a
corporate
functioning
in
a
developing
country
such
as
Sri
Lanka
to
understand
it’s
role
in
nourishing
the
society
that
it
operates
in
while
promoting
it’s
business
and
operations,
creating
a
mutually
beneficial
partnership.
Activities
such
as
CRM
would
provide
an
ideal
platform
specially
for
new
businesses
to
implant
goodwill
and
it’s
ethical
conduct
and
existence,
in
the
minds
of
the
customers.
Therefore
the
researcher
would
suggest
the
academia
to
explore
the
possibility
of
doing
further
research
on
analysing
the
“level
of
impact”
made
by
“Cause
Related
Marketing”
campaigns
on
a
company,
in
terms
of
improving
it’s
brand
awareness,
market
share
and
profitability.
Also,
in
processing
the
demographic
data
gathered
by
the
survey
the
researcher
was
able
to
understand
that
the
risk
appetite
of
the
target
customer
groups
would
change
based
on
age.
Thus
it
would
be
beneficial
to
research
on
the
possibility
of
impacting
the
risk
averse
nature
of
customers
through
a
CRM
campaign,
which
would
be
highly
beneficial
for
a
newly
established
financial
institute
in
a
country
such
as
Sri
Lanka.
Chapter
–
3
–
Research
Methodology
2.0
SETTING
THE
SCENE
17.
16
strong
moral
attributes
that
the
customer
will
pay
his
attention
on
(Baron
and
Spranca
1997;
Tversky
et
al.1998,
cited
in
Baron
et
al.
2009),
where
customers
will
use
all
available
information
in
order
to
consider
switching
from
a
product
which
is
better
in
performance
and/
or
price;
to
a
product
with
positive
CRM
associations
(Keeney
and
Raifa
1976;
Von
Neumann
and
Morgenstern
1947,
cited
in
Baron
et
al.
2009).
Therefore
it
is
evident
that
positive
CRM
campaigns
could
effectively
enhance
the
level
of
brand
awareness
of
a
product
enabling
the
product
to
overcome
even
crucial
physical
attributes
such
as
performance
and
price,
building
a
sustainable
competitive
advantage,
ensuring
the
existence
of
a
business
amidst
strong
competition.
2.5
Gap
Analysis
It
is
evident
that
there
are
very
few
researches
done
to
ascertain
the
relationship
between
brand
awareness,
CRM
campaigns
and
the
customer
perception.
Therefore
when
going
through
the
definitions
and
analysis
suggested
by
various
scholars
and
researchers
on
brand
awareness
and
the
impact
created
on
it
by
CRM
activities,
it
is
evident
that
many
has
tried
to
link
the
impact
made
by
CRM
activities
to
the
corporate
reputation
only
through
which
the
brand
awareness
of
the
products
of
a
company
is
been
enhanced. While agreeing to this school of thought I would disagree on the fact that this would be
considered as the most effective way of enhancing the brand awareness of the products. Even
though
theories such as “Cause Related Marketing” suggests the differentiation of products by infusing CSR
attributes
into the brands it is evident that there have not been a considerable effort taken to examine the
process being carried out other way round i:e; trying to create and enhance brand awareness of the
company’s
products
or
product
category via performing related specific CRM activities or campaigns which could eventually lead to
the
improvement
of
the
reputation
of
the
corporation, taking the “brand and cause fit” into consideration, as discussed in the early section.
However there can also be negative effects created on building a brand’s awareness and an
organisation’s reputation due to the fact that the companies trying to initiate CRM campaigns largely
based
on
the
intention of maximising the corporate earnings and share holder wealth and thus deviate from the
core values of the concept of ensuring the ethical existence and positive contributions towards
improving
the
standards of the existence of a society in which they operate. Therefore focusing heavily on CRM
activities
as
a
means of enhancing corporate wealth could jeopardize the corporate reputation. However as
discussed
earlier in the beginning of the chapter (“What is CRM” section), such problems may appear in visible
CRM
as
part of GSCM has been widely applied by business organizations as the majority of the research in
this
context has shown that it can bring greater ability to manage demand and customer relationship
management. Geng, Mansouri, Aktas & Yen, (2017) stated that customers put pressure on the
organizations for the reduction of the negative or harmful impact of their activities. Therefore it
signifies that the adoption of GSCpractices plays a positive role in responding to the increased
pressure from the consumers. Undeniably, GSCimplementation leads to strong CRM through the
better
management
of
the
demand and supplies. A research conducted by Sharma, Chandna & Bhardwaj (2017), demonstrated
that
GSCM can reduce the production of waste material which is highly preferred by the customers.
Therefore,
the
presence of GSCM enables an organization to effectively meet the consumer demands regarding
environmental management through the supply of environment-friendly products, development of
green manufacturing processes and implementation of green marketing processes. Connecting people
through
photography. Business Management Dissertations | MBA Dissertations 3. Click the “Click Here”
button on the PayPal page to submit your credit/debit card payment Carvalho, H., Govindan, K.,
Azevedo, S. G., & Cruz-Machado, V. (2017). Modelling green and lean supply chains: An eco-
efficiency perspective. CRM assignment Resources, Conservation and Recycling, 120, 75-87. a
wordle of dissertation on social crm CHECK THE PRICE 37. 36 Related Marketing” activities. This
implies that “Cause Related Marketing” has a positive impact on “Brand Awareness”. 5.7
Coefficients Coefficientsa Model Unstandardised Coefficients Standardised Coefficients T Sig.
Confidence levelB Std. Error Beta F 1 (Constant) 14.815 1.945 5.618 .000 “Cause Related
Marketing”
.343 .072 .509 8.542 60.628 .000 *** Table: 6 Dependent Variable: Brand Awareness *** 99
percentage of confidence interval, ** 95 percentage of confidence interval, * 90 percentage of
confidence interval. According to the table the coefficients of the variables are shown. Thus, the
above figures are used to analyse the relationship between “Cause Related Marketing” and “Brand
Awareness”. The standard error indicates the percentage of error in the research. Based on the
analysis,
the
standard error of this study is 7.2 percent which is acceptable. The Beta value shows the impact of
one
variable on another. Therefore, it is the same as the Pearson Correlation and as a result the value of
Pearson Correlation and Beta has the same value of 0.509 which indicates that when “Cause Related
Marketing”
increases by 1, the “Brand Awareness” will tend to increase by 0.509. The T value also highlights the
relationship
strength of the two variables. It is indicated that when the T value is positive and when it’s higher, it
implies that the relationship of the two variables is positive and the significance of the relationship is
higher. Thus, according to the above table, the T value is 8.5 which indicate that there is a positive
relationship
between
“Cause
Related
Marketing
and
“Brand
Awareness”. The F value indicated in the table is 60.628 8. Evaluation of Research
commercialization was greatly boosted in 1993 when Tom Siebel founded Siebel Systems Inc. As the
demand of the customers regarding the environmentally friendly products processes packaging
materials and delivery options is racing organisations implementing sustainable supply chain
management
practices can be effective in supply products that are manufactured with environment-friendly raw
materials and packaged with sustainable, reusable and recyclable materials (Green, Inman, Sower &
Zelbst, 2019). In order to support the trend of sustainable manufacturing, packaging, and delivery of
the
products
to
the
customers, organisations are selecting suppliers not only based on their economic and technical
criteria but also on the basis of their respect for the environmental and social standards. A growing
number of organizations are focusing on avoiding child labour, forced labour and increasing the
transparency through the enhancement of communication levels with the key stakeholders. Such
practices of communication not only allow the businesses to make the supply chain more sustainable
but also to gain information relating to the demand for sustainable products and services. However,
at the time of the study the organisation was doing very little along the lines of CRM intentionally,
although basic models (such as the 4 P’s) grasped certain elements of CRM. The questionnaire
results provided sufficient evidence from Volkswagen consumers that loyalty is not as high as you
would
expect for Europe’s leading automobile supplier. New Essays Pilot Questionnaire 4.0
METHODOLOGY Бесплатная crm за 10 минут! crm система Битрикс24. Strategies of CRM
used in life insurance company This company is applying the new customer relationship approach,
which
combines advanced technology and sophisticated billing analytical identities, which secures payment
before the customer reaches the collection gate.... The first strategy used by this insurance company
is
to
choose the right people for the job of customer relationship management.... hellip; The interactive
experience provided by the company has a great ability to establish, nurture and sustain long-term
customer
relations, enabling them to come back for more services.... This paper "Customer Relationship
Management in Youi Company” intends to examine the structure of customer relationship
management
CRM
as
used by the Youi insurance company.... hellip; The author states that the Youi insurance company
integrated the CRM with the customer segmentation strategies such as the demographic,
geographical, psychological and behavioral to increase and maintain the market base.... Consider He
provides
the
pattern of customer segmentation and application of CRM in the Youi insurance company.... As the
cost of acquiring a new customer is five times more than retaining an existing customer, encouraging
brand
loyalty is an ultimate goal for any business. Customer Relationship Management (CRM) is a newly
evolved phenomenon that, if applied correctly, can transform an organisation’s outlook on the
customer
and
improve their loyalty to the brand enormously. Volkswagen is currently Europe’s number one
automobile brand and is a globally renowned distributor of motor vehicles. In fact, one in five cars
on
the
road in Europe is a Volkswagen. However, Toyota are emerging as a major threat, and the dominance
of Volkswagen is beginning to diminish slowly but surely.
17.
16
strong
moral
attributes
that
the
customer
will
pay
his
attention
on
(Baron
and
Spranca
1997;
Tversky
et
al.1998,
cited
in
Baron
et
al.
2009),
where
customers
will
use
all
available
information
in
order
to
consider
switching
from
a
product
which
is
better
in
performance
and/
or
price;
to
a
product
with
positive
CRM
associations
(Keeney
and
Raifa
1976;
Von
Neumann
and
Morgenstern
1947,
cited
in
Baron
et
al.
2009).
Therefore
it
is
evident
that
positive
CRM
campaigns
could
effectively
enhance
the
level
of
brand
awareness
of
a
product
enabling
the
product
to
overcome
even
crucial
physical
attributes
such
as
performance
and
price,
building
a
sustainable
competitive
advantage,
ensuring
the
existence
of
a
business
amidst
strong
competition.
2.5
Gap
Analysis
It
is
evident
that
there
are
very
few
researches
done
to
ascertain
the
relationship
between
brand
awareness,
CRM
campaigns
and
the
customer
perception.
Therefore
when
going
through
the
definitions
and
analysis
suggested
by
various
scholars
and
researchers
on
brand
awareness
and
the
impact
created
on
it
by
CRM
activities,
it
is
evident
that
many
has
tried
to
link
the
impact
made
by
CRM
activities
to
the
corporate
reputation
only
through
which
the
brand
awareness
of
the
products
of
a
company
is
been
enhanced.
While
agreeing
to
this
school
of
thought
I
would
disagree
on
the
fact
that
this
would
be
considered
as
the
most
effective
way
of
enhancing
the
brand
awareness
of
the
products.
Even
though
theories
such
as
“Cause
Related
Marketing”
suggests
the
differentiation
of
products
by
infusing
CSR
attributes
into
the
brands
it
is
evident
that
there
have
not
been
a
considerable
effort
taken
to
examine
the
process
being
carried
out
other
way
round
i:e;
trying
to
create
and
enhance
brand
awareness
of
the
company’s
products
or
product
category
via
performing
related
specific
CRM
activities
or
campaigns
which
could
eventually
lead
to
the
improvement
of
the
reputation
of
the
corporation,
taking
the
“brand
and
cause
fit”
into
consideration,
as
discussed
in
the
early
section.
However
there
can
also
be
negative
effects
created
on
building
a
brand’s
awareness
and
an
organisation’s
reputation
due
to
the
fact
that
the
companies
trying
to
initiate
CRM
campaigns
largely
based
on
the
intention
of
maximising
the
corporate
earnings
and
share
holder
wealth
and
thus
deviate
from
the
core
values
of
the
concept
of
ensuring
the
ethical
existence
and
positive
contributions
towards
improving
the
standards
of
the
existence
of
a
society
in
which
they
operate.
Therefore
focusing
heavily
on
CRM
activities
as
a
means
of
enhancing
corporate
wealth
could
jeopardize
the
corporate
reputation.
However
as
discussed
earlier
in
the
beginning
of
the
chapter
(“What
is
CRM”
section),
such
problems
may
appear
in
visible
CRM
as
part
of
om,
companies
have
found
a
way
to
ensure
the
protection
of
corporate
reputation
by
actively
engaging
with
their
employees
and
customers
over
digital
media....
And
with
the
active
engagement
using
Social
crm
Tools
like
Salesforce....
"A
Role
of
the
Non-
Government
Organizations"
paper
examines
the
development
and
growth
of
organizations
of
civil
society
or
The
Non-
Government
Organizations
(NGOs)
that
came
into
existence
to
address
the
inadequacies
of
the
state
and
the
market,
to
help
address
a
wide
variety
of
social
needs....
However,
at
the
time
of
the
study
the
organisation
was
doing
very
little
along
the
lines
of
CRM
intentionally,
although
basic
models
(such
as
the
4
P’s)
grasped
certain
elements
of
CRM.
The
questionnaire
results
provided
sufficient
evidence
from
Volkswagen
consumers
that
loyalty
is
not
as
high
as
you
would
expect
for
Europe’s
leading
automobile
supplier.
The
Database
and
Resulting
Analysis
43.
42
analysis,
it
can
be
stated
that
there
is
a
significant
positive
relationship
between
“Cause
Related
Marketing”
and
“Brand
Awareness”.
The
researcher
also
conducted
the
interview
in
order
to
support
the
findings
of
the
quantitative
analysis.
The
interviews
conducted
by
the
researcher
indicated
that
many
customers
identified
“Cause
Related
Marketing”
as
an
important
and
an
effective
strategy
of
building
corporate
reputation.
The
respondents
also
pointed
out
the
fact
that
the
“Cargills
Agriculture
and
Commercial
Bank”
lacks
a
proper
advertising
and
a
marketing
campaign
and
it
is
imperative
for
the
bank
therefore
to
implement
an
effective
strategy
to
promote
it’s
policies
and
values
amongst
the
target
clientele.
Majority
also
mentioned
that
they
will
be
made
to
consider
purchasing
a
product
or
be
loyal
to
a
brand
which
would
carry
out
a
corporate
ethical
stance
in
it’s
promotions
and
thus
a
strategy
such
as
“Cause
Related
Marketing”
would
be
ideal
for
the
bank
to
create
“Brand
Awareness”
which
could
eventually
be
converted
into
brand
loyalty.
Therefore
through
a
qualitative
analysis,
the
researcher
was
able
to
determine
that
that
there
is
a
positive
relationship
between
“Cause
Related
Marketing”
and
“Brand
Awareness”.
Therefore,
it
is
stated
that
the
hypothesis
of
this
researcher
has
been
satisfied
through
both
quantitative
and
qualitative
analysis.
6.3
Demographic
analysis.
In
processing
the
demographic
data
of
the
respondents
who
were
involved
in
the
survey
the
researcher
was
able
to
make
certain
observations.
The
first
demographic
factor
which
the
researcher
analysed
was
the
gender
distribution
of
the
respondents.
As
indicated
in
the
chart
1
in
chapter
5,
there
were
almost
equal
number
of
respondents
participated
in
this
survey
from
both
genders.
However
the
age
analysis
indicated
the
fact
that
the
majority
of
the
customers
belonged
to
the
age
groups
below
35
as
indicated
in
chart
2
in
chapter
5.
The
responses
gathered
from
the
questionnaire
and
especially
through
the
interviews
indicated
the
fact
that
the
young
customers
are
constantly
exploring
the
better
options that are on offer by different financial institutions and that they do not give much
consideration about the stability or the reputation of the particular institution as long as it offers a
better
deal for them than the rest. The researcher therefore concluded the fact that the bank has attracted
more young customers who are willing to take a risk and go for a new experience. The older
customers
would
prefer to stick to their loyal brands which are more stable despite the attractiveness of the product
range on offer. Subject: Marketing Type: Dissertation Level: Masters Pages: 10 (2500 words)
Downloads: 2 Author: gloverjosefa 06:00 CRM Opérationnel : A fin de pouvoir créer des
programmes permettant de fidéliser efficacement leurs clients, John Paul met au cœur de son savoir-
faire le logiciel CRM. L’entreprise traite avec les entreprises mais aussi avec les particuliers grâce à
leur modèle construit en BtoBtoC. John Paul se démarque de ses concurrents grâce à un système de
profilage passant par le logiciel leur permettant de résoudre des problèmes en proposant des réponses
et
solutions de personnalisations. • "Customer Relationship Management; Emerging Practice, Process,
and
Discipline" • Journal of Economic and Social Research 3(2) 2001, 2002 Preliminary Issue, 1-34 •
Adrin Payne (professor) Research Methods 19. 18 3.0 Methodology 3.1 Introduction This section
contains the conceptual framework constructed based on the objectives and explained according to
the
findings
in
the
literature review section. The data and variables will then be explained and their use to achieve the
objective of the research will be justified. The methods used to measure the variables will also be
mentioned. Empirical model will be given followed by a description of the sample used to gather
primary and secondary data. The rationale behind composition of the sample and it’s size and also
the
area from which the sample was selected will be described. The data collection methods will then be
stated
and
will
be
justified along with the description about the questionnaire in terms of the questions included and
the
reasoning behind the composition of the questionnaire will also be elaborated. 3.2 Conceptual
Framework The impact of “Cause Related Marketing” (CRM) on “Brand Awareness” with special
reference to “Cargills Agriculture and Commercial Bank” Private Limited. Figure 2, Source: Author
developed. Hypothesis There is a positive relationship between “Cause Related Marketing” and
“Brand
Awareness”.
Cause Related Marketing Brand Awareness of “Cargills Agriculture and Commercial Bank”
Independent Variable Dependent Variable Content uploaded by Likhendra Dahare 5.2
Recommendations Rezaee, A., Dehghanian, F., Fahimnia, B., & Beamon, B. (2017). GSCnetwork
design with stochastic demand and carbon price. Annals of Operations Research, 250(2), 463-485.
20% discount. 71-75 Shelton Street Covent Garden, London, UK 33. 32 eight (8) respondents and
the
males and females were equal in numbers, and four (4) respondents were in the age range of 46 to 49
out
of
which
one (1) was a male respondent and the others were females. 50 to 54 age range had four males and
no females in it’s category and there was only one (1) respondent in the 55 and above category,
which
was
a
male. It is evident from the age analysis that the majority of the customers were within the age range
of
eighteen (18) to thirty forty (40). This indicates the fact that the newly established bank has attracted
more young and middle aged customers than the older ones. It could be calculated as around 72% of
the
total sample population. This may be due to the fact that the young customers are more of risk takers
and
they
have
kept their trust in a newly established financial institution which is facing a heavy competition from
much larger and established competitors. The older customers being having a risk averse attitude and
having had strong brand loyalty to other established banks, have not got much attracted to the new
“Cargills
Agriculture
and
Commercial
Bank”. The gender distribution can be seen more or less equal from age eighteen (18) to twenty nine
(29) age range and thirty six (36) to forty (40) as well. However there is a significant drop in female
customers
from
age
forty one (41) onwards which, as stated earlier, could be largely owing to, the risk averse nature and
the
brand
loyalty
of
the
more seasoned customers. 5.3 Descriptive Analysis Descriptive Statistics N Minimum Maximum
Mean Std. Deviation Varianc e BA 60 32 54 47.12 4.974 12.368 CRM 60 30 60 50.98 7.382 20.242
Valid N (listwise) 60 Table: 2 The table above indicates how the respondents rated the questions of
the
questionnaire. The questionnaire consisted of twenty nine (29) questions out of which twenty two
(22) questions were aimed to gather data on the independent and dependent variables. The
respondents
had to rate in a scale of 1 to 5 (1=strongly disagree and 5= strongly agree) in a Likert scale. The
Strategies of CRM used in life insurance company This company is applying the new customer
relationship
approach, which combines advanced technology and sophisticated billing analytical identities, which
secures payment before the customer reaches the collection gate.... The first strategy used by this
insurance company is to choose the right people for the job of customer relationship management....
hellip; The interactive experience provided by the company has a great ability to establish, nurture
and
sustain long-term customer relations, enabling them to come back for more services.... (“CRM Go
Digital Dissertation Example | Topics and Well Written Essays - 2000 words”, n.d.) Validity &
Reliability Final Questionnaire It is free easy and 3 paragraph essay user-friendly or even more. There
are
many
scam services who just want to provide high quality service. In the increasingly competitive Global
Markets that operate today, Customer Relationship Management (CRM) is becoming a central
activity in gaining and sustaining competitive advantage. Data Mining has and is continuing to
become a central part of creating new CRM strategies. This Report details the findings of an
investigation made into the relationship between Data Mining Technology and CRM, in a real life
organisational context. Acknowledgement 20. 19 As indicated the conceptual framework provides
the
logic on how the end goal of the research will be achieved i:e; to ascertain the impact made by Cause
Related
Marketing campaigns on improving the brand awareness which would eventually lead to the
improvement
of
the
company’s
performance. The factors affecting the decision of the management of the business to perform Cause
Related
Marketing activities, would be the need to improve the brand awareness and to ensure the
sustainable
existence
of
the
business
through
which
the
customer
perception towards the products and the services offered by a company would improve, which would
create
customer
loyalty
which
could
also
be
considered
as
a
sustainable
competitive
advantage. 3.3 Data variables In this research the researcher has taken the independent variable that
would
affect the need to perform initiatives by companies as, the Cause Related Marketing strategy which
would
lead
to
the
improvement
and
successful performance of the dependent variable which is the brand awareness of the “Cargills
Agriculture
and
Commercial
Bank”. The dependent variable is measured using secondary data sources such as the company’s
publications and also other related publications. 3.3.1 Operationalisation Table Variable Variable
Type Measurement Cause Related Marketing Relevance to the operations. Importance to the
operations. Independent Questionnaire (from Q7 to Q12) (from Q 13 to Q18) Brand Awareness
Relevance to the operations. Importance to the operations. Dependent Questionnaire (from Q 19
to
Q23) (from Q 24 to Q29) Table 1 , Source: Author developed 0% CRM in the 21st Century 0% 4.3
Theme 3: Recommendations regarding the implementation of GSCM for enhanced customer
relationship
management 4.2 Theme 2: Implementation of GSCM to moderate CRM mediated by demand
management
The
outcome
of
this
research
predicts
the
GSC
practices
to
be
a
strong
moderator
within
the
relationship
between
demand
and
supply
management
and
customer
relationship
management.
It
means
that
under
the
presence
of
sustainable
practices
in
supply
chain
organizations
are
more
likely
to
forecast
the
demands
of
the
customers
and
promote
the
supply
of
the
products
and
thereby
can
achieve
the
CRM
goals
in
an
effective
way.
The
research
has
also
identified
a
number
of
obstacles
such
as
the
internal
and
external
obstacles
that
prevent
the
implementation
of
GSCpractices
for
better
demand
management
and
customer
relationship
management.
It
has
been
identified
that
the
implementation
of
the
GSCcan
be
promoted with the application of GSCM policies. Apart from that, the development of relationships
with ethical and sustainable suppliers can also enhance the ability of the organizations to meet the
demands
of
the
customers
and
gain greater CRM abilities. Choi, S. B., Min, H., Joo, H. Y., & Choi, H. B. (2017). Assessing the
impact of GSCpractices on firm performance in the Korean manufacturing industry. International
Journal of Logistics Research and Applications, 20(2), 129-145. The Effects of CRM on Customer
Loyalty tes démographiques 2. Les autres évolutions marquantes 3. L’ impact des nouvelles
technologies sur la formation 2ème Partie : Limites et Conséquences socio-économiques des
Nouvelles Technologies de l'Information et de la Communication Chapitre1 : Limite de l'apport des
NTIC A. Les limites B. Impacts sur le performance sociale des entreprises : l'exemple de
l'accessibilité pour les personnes handicapées C. Impact sur l'organisation du travail, conduite du
changement 1. Vers de nouveaux principes de coopération 2. Suryanto, T., Haseeb, M., & Hartani, N.
H. (2018). The correlates of developing GSCM practices: Firms level analysis in Malaysia.
International Journal of Supply Chain Management, 7(5), 316. 2. Where social CRM fits in the CRM
landscape. Definitions of CRM Ways in Which CRM Can Achieve Improved Customer Loyalty
Disclaimer: Study-Aids provides sample dissertations for review and model purposes only. Always
reference in accordance with academic practices. Failure to do so could lead to a charge of
plagiarism. 4. Participant Organisations 47. 46 8.0 Future opportunities for research It is evident that
even though there had been many researches done on ascertaining the relationship between the
concepts of “Cause Related Marketing (CRM)” and “Brand Awareness”, there is still the opportunity
to
study the level of impact created on the consumer perception by Cause Related Marketing
campaigns and to which extent would it create the brand awareness for the products making the
customer
loyal to the product and the brand. With time constrains that applied to this research, the researcher
could not analyse the level of impact that a cause related marketing campaign would make on
improving the brand awareness which could have been ascertained by calculating the improvement
of
the
market share of similar brands and products of the competitors subsequent to some cause related
marketing campaigns which are being conducted by them. Also there is the possibility of ascertaining
the
impact that a CRM campaign would make on the company’s profitability as well. It is very relevant
and
important for a corporate functioning in a developing country such as Sri Lanka to understand it’s
role in nourishing the society that it operates in while promoting it’s business and operations,
creating a mutually beneficial partnership. Activities such as CRM would provide an ideal platform
specially for new businesses to implant goodwill and it’s ethical conduct and existence, in the minds
of
the
customers. Therefore the researcher would suggest the academia to explore the possibility of doing
further research on analysing the “level of impact” made by “Cause Related Marketing” campaigns
on a company, in terms of improving it’s brand awareness, market share and profitability. Also, in
processing the demographic data gathered by the survey the researcher was able to understand that
the
risk appetite of the target customer groups would change based on age. Thus it would be beneficial
to
research
on the possibility of impacting the risk averse nature of customers through a CRM campaign, which
would be highly beneficial for a newly established financial institute in a country such as Sri Lanka.
©2024. All Rights Reserved | The Dissertation Writers 16. 15 the customer and finally it’ll affect the
decision making by influencing the formation and strength of brand associations in the brand image.
2.4 The relationship between Cause Related Marketing and Brand Awareness The consumer’s
perception on the ethical existence and corporate citizenship on which there may be an impact
created by the “Cause Related Marketing” (CRM) activities and strategies carried out by the
business, would in turn create positive brand awareness or brand association that would lead to brand
loyalty and brand satisfaction based on the perceived quality of the products. It is still debatable as
to
how industrial brand equity which comprises of brand loyalty, perceived quality, brand awareness,
brand association and brand satisfaction; could arise or originate. Numerous studies have been done
to
ascertain the components of brand equity and aspects which would lead to the creation of a
competitive advantage to the business. It is evident that there are very few researches done to
ascertain the relationship between “Brand Awareness”, CRM activities and customer perception.
Jones (2005) in his “daisy – wheel” model of brand equities has suggested that brand equity forms
by generating creative interactions between the brand and it’s stake holders. Therefore social
responsibility initiatives originated by companies, forms an important linkage between the brand
awareness and customer expectations. “Cause Related Marketing” (Vardarajan and Menon, 1988)
concept was built on the idea of creating socially responsible attributes infused into the brand and
through that to differentiate the products in order to enhance sales. Brickely et al. (2002) as cited by
Lai et al. (2010), acknowledged that a company’s reputation for socially responsible behaviour
contributes significantly to the improvement of it’s brand capital. In building the brand awareness of
a
product via CRM, it is considered to be important that the promoters correctly matches the brand and
cause fit, i:e; a brand to be fixed with a social cause which would serve a similar consumer base
(Nan and Heo, 2007). For example an infant milk powder producer could organise a free medical
clinic for pregnant ladies in particular area. Higher the brand/cause fit, the success of the CRM
campaign will be more which will lead to the enhancement of brand awareness. A customer to ignore
the
physical factors of a product such as the performance and the price which are prioritised in purchase
decision making, than the CRM campaigns, there should be Current CRM systems are dominated by
operational applications such as call centres. Call centres are growing at exceptional rates, yet little is
known about employee well being and customer satisfaction. Therefore this study aims to determine
the
factors which affect the well being of employees working in a call centre environment. Abstract 5.3
Limitations of the Study Challenger Sports Inc. 21:00 0% Free sample Implementation of gsc to
control demand and supply to enhance customer relationship management Green Supply Chain
management
(GSCM) is the approach to account for the environmental needs across the supply chain management
encompassing different elements such as the design of the product, supplied materials, processing of
the
materials, transportation, reusing and recycling of the products. The present chapter introduces the
aim and objectives of this research and sets the background of the research. Questionnaire Results
Customer Relationship Management is perceived as very important part in twenty first century.
Deregulation in the energy market has changed the entire way business was done. Southern electri…
Thus, digital signature is a suitable technique for saving customers from identity theft and various
others frauds.... This report presents a detailed analysis of digital signature.... The aim of this research
is to analyze the role of digital signature in forming e-commerce security.... However, at the time of
the
study the organisation was doing very little along the lines of CRM intentionally, although basic
models (such as the 4 P’s) grasped certain elements of CRM. The questionnaire results provided
sufficient evidence from Volkswagen consumers that loyalty is not as high as you would expect for
Europe’s leading automobile supplier. FREE Reasons for Research Topic PARAPHRASING TOOL