SEO Audit - Part A

Select the company website,

please include the website [EXAMPLE]
address/URL.
https://www.shopladyalpha.com/

On-page factors [EXAMPLE OF DESCRIPTION -

DESCRIBE THE ISSUE AND WHY IT’S
● Use Screaming Frog PROBLEM FOR SEO]
(free version) to crawl
the website Low Content Pages:
The word count for the content is low and
● Write a description of the although there isn’t a minimum word count
following issues (you can for pages when it comes to SEO, search
find your supporting engines require descriptive text to
points under issue understand the purpose of a page and
details), such as: therefore it makes it easier to connect the
a. Low content content with the user's search query.
b. Broken links
c. Duplicate content
d. Page titles
missing
e. Meta description
or meta tags
f. Header tags
g. Images

● Add screenshots of the

Screaming Frog report
Off-page factors [EXAMPLE DESCRIPTION - DESCRIBE
● Use Screaming Frog THE ISSUE AND WHY IT’S PROBLEM
(free version) to crawl FOR SEO]
the website
● Write a description of the URL: The URLs have all uppercase and
following (you can find this is an issue since URLS are case
your supporting points sensitive and it can cause inconsistency.
under issue details),
such as:
a. URL
b. Link quality (are
they from
trustworthy
sites?)
● Add screenshots of the
Screaming Frog report

Browse through the website and Online reviews:

identify any issues of the Although this website has great picture
following: reviews, and one written review. There
needs to be a balance of both to create
a. Social signals (likes, consistency for search inquiries.
shares, and comments
for strong social
engagement)
b. Online reviews

● Add screenshots

Technical Factors: [EXAMPLE DESCRIPTION - DESCRIBE

● Use Screaming Frog THE ISSUE AND WHY IT’S PROBLEM
(free version) FOR SEO]

● Write a description of the Response time/site speed: The average

following (you can find response time between 0-1 (0.07 seconds)
this under response indicates very fast site speed. This will be
time) great for positive user experience for
a. site speed anyone coming to the e-commerce site.
b. mobile
 friendliness
● Add screenshots of the
Screaming Frog report
 SEO Audit - Part B

Next steps

1. How would you address the issues identified in the audit? Write clear steps and examples.
2. Provide a clear and concise narrative explaining the significance of each audit component

On-page factors [EXAMPLE OF NEXT STEPS - WHAT WOULD YOU DO and WHY?]

Low Content Pages:

To fix the low word count, the site should include additional descriptive content to help the user
and search engines better understand the purpose of the page.

1. Perform a keyword search using a keyword search planner (Google Keyword Planner,
SEMrush) to identify relevant keywords that this target audience is searching for to add
more content.
2. Look for keywords that have high search volume and low competition. For example,
some keywords that appear from the keyword planner are BABY, NURSING, COVER,
CLOTH, SUMMER, COOL, PORTABLE, CLEAN, FEED.
3. Develop a blog based on the following keywords above.

Off-page factors [EXAMPLE OF NEXT STEPS - WHAT WOULD YOU DO and WHY?]

Online reviews:
Have a balance with more textual reviews and picture reviews. Textual reviews have keywords
and phrases that connect with your business and products which can improve the site’s
relevance for search queries.

Steps to get more textual feedback:

1. Consider offering a discount for customers who leave reviews. For example, anyone
that purchases the nursing cover will be given an extra 10% if they provide a review.