NAMES:

UMEMA AAMIR (64631)

MUSTAFA KHALID (64630)
UMER MOHSIN
AKBER
SUBMITTED TO: SIR ASIF IQBAL

FINAL PROJECT ON PIZZA HUT:

About Pizza Hut:
Pizza Hut is an American multinational restaurant chain and
international franchise that was founded in 1958, the chain currently
operates 17,639 restaurants worldwide as of 2020. It is owned by Yum!
Brands, Inc. In Pakistan, Pizza Hut operates as a franchise owned by
MCR (Pvt) Ltd and is based in Karachi. The first Pizza Hut outlet in
Pakistan was opened in Karachi in 1993. Being the first international
fast-food chain to enter the country, Pizza Hut played a pioneering role
in introducing pizza to the Pakistani market. At that time, the influence
of globalization in Pakistan was still emerging, making Pizza Hut a
significant player in the industry. It preceded KFC, which opened its first
franchise in Pakistan in 1997, and McDonald's, which entered the
market in 1998. Pizza hut maintain their popularity by their distinctive
feature like; all you can eat, salad bar, Ramadan deals and midnight
deals.

SWOT Analysis Pizza Hut:

Strength:

 Leading brand in the pizza industry: Pizza Hut's established

reputation gives it a competitive edge.
 High brand recognition among all age groups: Pizza Hut is widely
known and trusted by consumers of all ages.
 Global presence with outlets in various countries: Its international
reach demonstrates its strength and scalability.
 Family-friendly dining atmosphere: Pizza Hut's ambiance appeals
to families, fostering repeat visits.

Weakness:

 Customer service doesn't meet expectations: Inadequate service

may lead to customer dissatisfaction and loss of business.
 Inconsistent delivery times: Delayed deliveries can result in
customer frustration and negative reviews.
 Long wait times for seating or order delivery: Lengthy waits can
deter customers and impact their dining experience.
Opportunities:

 Introduce new pizzas with different crust sizes and flavors to

attract customers: Innovations in menu offerings can drive
sales.
 Forge institutional alliances with banks and payment platforms
like EasyPaisa to offer discounts or promotions: Partnerships
can expand customer reach and enhance loyalty.
 Improve customer service to enhance the overall dining
experience and retain customers: Enhancing service quality can
lead to increased customer satisfaction and loyalty.
 Enhance delivery efficiency to meet customer expectations for
timely service: Streamlined delivery processes can improve
customer retention and attract new business.

Threats:

 Competition from Domino's, New York Pizza, and other local pizza
stores: Intense competition may erode market share and revenue.
 Risk of losing market share to competitors offering better service
or value: Competitors' offerings may attract Pizza Hut's customer
base.
 Negative impact on customer loyalty due to dissatisfaction with
service or quality: Poor customer experiences can lead to loss of
repeat business.