MARKET AN ALYS IS

2032
MARKET AN ALYS IS
2032
Table of contents

01 BACKGROUN D
02 TARGET MARKET
03 MARKET SIZE
04 DEMOGRAPHICS
05 PSYCHOGRAPHICS
06 DIS COVERY CHAN N ELS
07 BUYER PERSON AS
08 COMPETITIVE LAN DS CAPE
09 MARKET TREN DS
Table of contents

01 BACKGROUN D
02 TARGET MARKET
03 MARKET SIZE
04 DEMOGRAPHICS
05 PSYCHOGRAPHICS
06 DIS COVERY CHAN N ELS
07 BUYER PERSON AS
08 COMPETITIVE LAN DS CAPE
09 MARKET TREN DS
01
BACKGROUN D
 01 BACKGROUN D
Give your audience some background on your
market analysis.

• Where did the data come from?

• How did you analyze it?
• What were the objectives you were trying to achieve?
02

TARGET MARKET
 02 TARGET MARKET
Use this slide to talk about your target
customers. Keep it nice & short — you'll
be able to get into more detail later.

• Describe your target market in one concise sentence.

• Detail where they live, how old they are, and what they do for a living.
• Bonus points for a fun fact about your target audience!
03 MARKET
SIZE
03 MARKET SIZE

Total Addressable Market (TAM) TAM

What is the total global opportunity for your product or service? $14.2M

Serviceable Addressable Market (SAM) SAM

What is the TAM that you can actually serve? $8.2M

Targ et Market TARGET MARKET

The people who will buy what you’re selling $4M

Market Share MARKET SHARE

Your current market share in percentage or dollars $2M

04
DEMOGRAPHICS
04 DEMOGRAPHICS
Include a demographic analysis of your target audience here.

Ag e Gender Reg ion

%
%
%
% %
% % % %
% %
%
%
% %
% %
% %
%
%

Male Female Other N orth East S outh West

04 DEMOGRAPHICS
Use this slide to talk about target customers' occupation and income.

Emp loym ent Occupation Annual income

Employed
% Marketing % > $100,000 %
full-time
Employed $75,000 -
% N GO % %
part-time $100,00
S elf- $50,000 -
% Government % %
employed $75,000
S oftware $25,000 -
S tudent % % %
developme… $50,000
Unemploy
% Design % < $25,000 %
ed

% 1% % % % % % %
 05

PSYCHOGRAPHICS
05 PSYCHOGRAPHICS
Showcase data from surveys or interviews to shed light on your customers'
spending habits and product choices.

I love trying new software products % % % % %

I am satisfied with the software I currently

% % % % %
use

I tend to learn about new products online % % % % %

When purchasing new products, I always

% % % % %
consider the company's refund policy

I am happy to pay extra for quick and

% % % % %
efficient customer support

I spend more on software products now than

% % % % %
I used to
06

DIS COVERY CHAN N ELS

06 DIS COVERY CHAN N ELS
Where do customers tend to learn about new products?

%
%
%

%
%
%

%
% %

%
S ocial media Websites and blogs Friends and family Colleagues Videos and podcasts
07 BUYER
PERSON AS
07 BUYER PERSON AS
Jane, 40
New York, USA

Personality
Introverted Extroverted

Household size
1 10
3

Monthly spend

$20 $2,000
$400
 07 BUYER PERSON AS
Jessica, 25
California, USA

Personality
Introverted Extroverted

Household size
1 10
1

Monthly spend

$20 $2,000
$200
07 BUYER PERSON AS
Jake, 35
Texas, USA

Personality
Introverted Extroverted

Household size
1 10
2

Monthly spend

$20 $2,000
$300
COMPETITIVE LAN DS CAPE
08
08 COMPETITIVE LAN DS CAPE
Current
Affordable

Traditional
09
MARKET TREN DS
09 MARKET TREN DS
The market is growing YoY.

6,000,000

5,000,000

4,000,000

3,000,000

2,000,000

1,000,000

2028 2029 2030 2031

Yearly spend on consumer software in the USA

09 MARKET TREN DS
Users are embracing products from new, smaller businesses.

1% %

1%

Fortune 500 Other Fortune 500 Other

Share of products by Fortune 500 companies within all Share of products by Fortune 500 companies within all
consumer software products sold in the USA, 2030 consumer software products sold in the USA, 2031
THAN K YOU
THAN K YOU