Case Study

Coca- Cola
Coca-Cola has been founded since 1886 in Atlanta, United State. The Coca-Cola
Company has produced more than 10 billion gallons of syrup. But Pemberton, he died
in 1888 without realize the achievement of the beverage he had created.
The issues faced by Coca-Cola

Competition
The competition between the two brand consist on the creation of new variants of
carbonated drinks and non-carbonated drinks and increasing revenue and market share.
Coke main competitor is Pepsi Co. both brand represent the most heated enemies in
the beverage business.
Marketing
Coca-Cola didn’t increase advertising to maintain competitive edge. It should target
the younger and tech savvy generation by advertising on social media sites.
Lack of Innovation
Over the last few year, coca cola has failed to innovate new product and has then
struggled in the face of fierce competition of Pepsi Co. In recent years, Coca cola has
been overtaken by its competitor Pepsi Co for the fast growing of non-carbonated
drinks like Gatorade and this is due to it’s better adaptation to costumer health.
Vision
Vision serves as the framework for Coca-Cola Company Roadmap and guides every
part of the business by describing what they need to achieve in order to continue
achieving sustainable quality growth. People, be a large place to work where people
are encouraged to be the best they can be.
Authority and Responsibility
The executive of Coca-Cola Company receives report from the Salesman. These Sales
Managers are in charge for the performances of the salesmen which they need to
provide them timely comment. Assistances are requiring to be provided by Sales
Manager at any time and it is a problem connected to the performance of the staff.
The administrators keep an eye on an on-going basis toward these salesmen which
serves as an efficient managing mechanism.
Product management
Coca-Cola Company should increase their production of small packages beverages
that can reduce the sugar intake of a consumer. For instance, the Coca-Cola Company
can produce a new smaller pack size for its beverage thatis 150 ml per can instead of
normal size which is 330 ml per can.