Does your headline need an

OVERHAUL?
Try one of these 28 templates

By Josue Valles
 1
Dina Calakovic
 Template

I help you get [Benefit] through

[Mechanism] | [Credibility] | [Topic
1]→ [Topic 2]→ [Topic 3]
 Example

I help you close high-ticket deals

through SPIN selling | Over $15M in
→
sales generated for clients | Sales
Psychology→ Networking
 2
Adam Karpiak
 Template

[Brand attribute]. [Metaphor].

[Twist the knife and offer relief].
[Pain-oriented question]. [Give
them hope]. [CTA].
 Example

Irreverent copywriter. Copy

surgeon. Producing converting
copy is hard. I make it easier for
you. Is your copy not converting? I
can tell you why. Schedule a free
consultation here example.com
 3
Tasleem Ahmad Fateh
 Template

My [Digital asset] will help you get

[Benefit]| [Social proof] | [Title]
 Example

My marketing newsletter will make

you smarter | Over 15,000
subscribers agree | CMO at Nike
 4
Kevin Graham
 Template

[Title] | [Personality-driven
statement]
 Example

PPC specialist | I watch

Youtube ads for fun
 5
Ellie Middleton
 Template

[Unique attribute] |
[Audience-oriented
description of what you do]
 Example

Introverted speaker | Founder

of the largest community for
introverted entrepreneurs
 6
Matt Barker
 Template

[I do X] for [specific
audience]. [Benefit 1],
[Benefit 2], and [Benefit 3].
 Example

I design websites for e-commerce

owners in the health industry.
Increase ROI, reduce CAC, and
position your brand for the long run
 7
Justin Welsh
 Template

[Brand identifier] |
[Description of your journey].
[Description of your content].
 Example

The Podcast Genius | Helping 100

podcasters go from 0 to 100,000
downloads/month. Daily posts
about the journey.
 8
Ifeanyi Imachukwu
 Template

[Expertise 1]. [Expertise 2].

[Expertise 3]. [Credibility-driven
statement]. [Social proof]
 Example

Creator. Aerospace engineer.

Activist. Founder of the #1
community for changemakers,
according to Forbes | 2,500+
community members
 9
Tim Denning
 Template

[Unique attribute] + [Credibility] |

I teach [Audience] to get [Desired
benefit]. [CTA]
 Example

Ex-Googler with 10 years in the

software industry | I teach young
developers how to use LinkedIn to
get better jobs. Follow me for free
tips and content
 10
Adam Broda
 Template

I help [Audience with X

characteristics] achieve [Y goal].
[Relevant question]. [CTA].
 Example

I help men over 40 recover their

energy. Fitness coach. Want to feel
stronger, younger, and
unstoppable? Shoot me a DM.
 11
Charles Miller
 Template

[What you do] + [Your journey].

[Social proof] + [Benefit].
 Example

Math professor making the jump in

entrepreneurship. Join 500 people
following my journey and get early
access to my course
 12
Ash Rathod
 Template

[Brand attribute] | [If this,

then that” statement] |
[Service 1] | [Service 2]
 Example

Health copywriter | If you love

profits, you’ll love me | Done-for-
you copywriting and consulting |
Direct-response campaigns for
health brands
 13
Dan Go
 Template

[What you do] + [Audience].

[Share your “why”]. [Give
them a reason to follow you].
 Example

Gamification consultant for SaaS

companies. On a mission to make
the world a funnier place. Follow
me to learn how the world’s largest
companies use gamification to
build better brands
 14
Izzy Prior
 Template

[Doing X] for [Audience 1]

and [Audience 2] | [Title]
 Example

Writing email copy for

solopreneurs and C-level execs |
Founder @ Faraday Agency
 15
Liz Willits
 Template

[Personality-driven
statement] | [Title] | Your site
 Example

My 6-year old boy thinks I’m an

astronaut | Aerospace engineer
@ SpaceX | Mikewazowski.com
 16
Jasmin (Jay) Alić
 Template

[Credibility-driven attribute]
| Using [Mechanism] to [Get
desired benefit]
 Example

World’s oldest fitness coach |

Using neuroscience to help you
get rid of bad habits and develop
better ones
 17
Sam Browne
 Template

[Tell them exactly what

they’ll get]. [Secondary
benefit]. I help [Audience]
achieve [desired outcome]
 Example

Excel tips for non-techies. Free plug-

and-play templates. I help non-techies
simplify their lives using Excel
 18
Jessie van Breugel
 Template

[Twist the knife with a

question] | [Show them what
their lives will look like by
following your advice]
 Example

Can’t overcome the blank page?

I help aspiring writers get more
writing done in a month than
what most get done in a year
 19
Jackie Hermes
 Template

[Doing X] through
[Mechanism] | [Title |
[Credibility]
 Example

Making companies more efficient

using systems and no-code apps |
My average client gets 30% more
efficient in the first month
 20
Florian Decludt
 Template

Helping [Audience] get

[Concrete, time-bound
benefit] and [Second benefit]
 Example

Helping SaaS founders scale to

$10M+ ARR in 18 months or less
and exit with style
 21
Ruben Hassid
 Template

How I [Get desired outcome]

and leverage [Mechanism]
 Example

How I outsource 90% of my agency

work and leverage no-code tech
 22
Morgan J Ingram
 Template

[Doing X] in [Area of expertise

1] and [Area of expertise 2] |
[Credibility] | [CTA]
 Example

Challenging the status quo in

HealthTech and wellness | 2x
HealthTech founder | Follow me for
more insights
 23
Katelyn Bourgoin
 Template

[Brand identifier] | I help

[Audience] get [Desired
benefit] so they can [Get
desired outcome]
 Example

“The Retail Wizard” | I help

retailers reduce waste so they can
become more profitable
 24
Richard van der Blom
 Template

[Offer 1] for [Audience 1] |

[Offer 2] for [Audience 2] |
[Additional offering]
 Example

Email marketing and deliverability

training for high-volume eComm
brands | Email marketing coaching for
eComm consultants | Email copywriter
 25
Lara Acosta
 Template

[What you do] for [Audience 1]

and [Audience 2]
 Example

Building cybersecurity systems for

fintech and Web3 brands
 26
Roxana Irimia
 Template

[Title] | Click follow to [Get

main benefit] | [Second reason
to follow you]
 Example

HR Consultant | Click follow to get 1%

smarter at HR every day | Sharing
everything I’ve learned in 10 years of
HR experience
 27
Ryan R. Sullivan
 Template

I [Solve pain X from situation Y] -

[Description of mechanism] |
[Identifier 1], [Identifier 2],
[Identifier 3], [Identifier 4]
 Example

I help you maximize content output

without compromising quality | A
proprietary method that combines AI
with small teams of 2-3 people |
Marketer, Creator, Dad &
Entrepreneur
 28
Austin Belcak
 Template

I teach [Audience] how to [Achieve

desired outcome] without [Common
objection/roadblock] | [Relevant
question]. [CTA]
 Example

I teach young SDRs how to be in the

top 1% without waiting a decade |
Ready to make the quantum leap?
Shoot me a DM