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2
 o l
h o
c
S l
p e loba
Slo G

3
 Introduction
Slope School in Provo, Utah is a private school
following the Acton Academy model for grades
Pre-Kindergarten through 8th grade. Their focus is
on hands-on learning to help students develop not
just academic skills but to learn to be the hero of
their story. Slope School has a desire to make their
educational services available to all children. Their
next step is taking Slope School resources to immi-
grant and refugee families.

4
History
Slope School was launched by Matt
and Maria Clayton in the Fall of 2019
near the mouth of Provo Canyon as
an “innovative pre-K through middle
school.” It is one of 250 schools affiliat-
ed with Acton Academy, “a hands-on
learning laboratory for young people.”
Acton Academy, founded by Jeff and
Laura Sandefer in 2009, focuses on the
Hero’s Journey as an education model
and emphasizes highly personalized,
experiential learning.

Our Beliefs
We believe...
each child has a gift that can profoundly
change the world.

in a closely connected family of lifelong

learners.

in learning to learn, learning to do, and

learning to be.

in economic, religious, and political freedom.

5
 Our Promises

Your
child
will...
Discover their most
precious gifts and
use them to solve
difficult problems

Develop a deep re- Cherish the arts,

spect for economic, the physical
political, & religious world, and mys-
freedoms teries of life

Learn to be curi-
Begin a Hero’s
ous, independent,
Journey & a lifelong learner
6
 Daily Schedule

The question may arise if the daily schedule for Slope School Global will
mirror that of the current one. Close to everything will remain the same
across the board. A large emphasis will be English immersion, this will
be implemented throughout the entire day, but mainly during core skills.
This schedule will be important to communicate to refugee parents what
exactly their children will be focusing on academically.

7
Slope School vs Other Schools

Above is a graphic depicting the difference between traditional schools and Slope
Schools. Slope School is compared to a “workshop run by young brilliant people.” They
not only push themselves academically, but they learn to develop innovative skills to bet-
ter equip them in this day and age. Much of the learning structure is student-led resulting
in feelings of autonomy and accountability. Slope School Global will take after the same
model and be instrumental in helping refugee children realize their full potential. They
will become better stewards of their local communities and one another. In addition, they
will learn real-life skills geared toward helping them assimilate to the United States.

8
 Slope School Global
We aim to bring Slope School’s vision and values to every child. While Slope School
Global is still in the developmental phase, its purpose is to make the innovative,
hands-on, experiential learning model more accessible to children in the Utah Val-
ley area from diverse cultures and backgrounds. To accomplish this, we must seek
educational grants and collect donations to provide the benefits of the school to
refugee and immigrant families free of charge. We also hope to obtain help from
volunteers and potentially missionaries from the Church of Jesus Christ of Latter-day
Saints who have an understanding of their native languages to teach the children.

As for the facility itself, we plan to bring the schools to the families instead of the
families coming to us. This involves making the school materials and furniture easily
portable so classrooms can be set up around Utah County in already-existing com-
munity spaces such as churches. Then, the school will be taken down and stored
when the spaces are needed for other activities. This new branch of Slope School is
designed to bring quality, student-focused education to those families who do not
currently have a way to access it.

9
 Executive Summary
Campaign Overview
Currently, annual tuition for one child at
Slope School is close to $15,000. This
excludes a large portion of the population
from accessing the education that Slope
has proven changes life trajectories. We
believe it might be excluding the children
who need it the most. Slope School lead-
ership feels similarly and has been ac-
tively pursuing opening a new location in
Utah County that would be structured to
allow services to be offered for free or at
an extremely subsidized cost.
The idea has been proven viable but has
yet to be tested by its target market. To
execute this and enter into a new stage
of accessibility, we propose the follow-
ing Experiential Marketing Campaign for
Slope School.
Slope School Global will be about instill-
ing the same, irreplaceable confidence
built by a Slope-style education in chil-
dren from around the world and from
a variety of backgrounds. Its name was
rooted in our desire to represent the
school’s focus on and embracing diversi-
ty. Rather than shy away from the poten-
tial challenges of such a diverse student
body, we have chosen to lean into it as
what will make Slope Global so special.
We feel that “showing” rather than “tell-
ing” the families of our target market how
this remarkable school can benefit their
children will be the most effective way
to encourage parents to enroll their
children. Slope Global Open Houses
will do just that. Inspired by Kim Crow’s
comments that she can set up a Slope
classroom in any space, we have de-
cided to bring the magic of Slope
School to where our target audience is
already.
We envision hosting quarterly open
houses at the Orem City Library, a com-
munity center with many existing re-
sources for refugees and other low-in-
come families. These will be similar to
Slope’s existing open houses and the
entire campaign will be highly visual to
navigate the variety of languages our
target audience speaks. (See later sec-
tions in this report for more details.
We are confident that as Slope School
pursues this campaign, they will gath-
er momentum among families and
community members who will not only
want to send their children to Slope
School Global but also help build it into
something self-sustainable and perma-
nently impactful.
10
 Event Details
As a growing private school community, Slope School is hoping to give back in a new
way by entering a new segment of the market. Based on their core belief that every
child is a hero and worthy of a Slope-style, world-class education, we hope to help
Slope reach their target audience of low-income refugee and immigrant families for
their newest location, Slope School Global.

We will ‘SHOW’ rather than ‘tell’ what makes a Slope education so different through a
series of Slope Global Open Houses.

What? When?

We will turn a typical space into a Slope
classroom that prospective students and
their families can experience first-hand.
Montessori and other learning materials
will be brought from functioning Slope
classrooms and be spread around the
room for prospective students to explore.
Additional Details:
Every 3 months on a weekday evening,
until registration spots are filled. This
is when most events at the Orem City
Library are held, and our target market
is accustomed to this timing. Repeating
the event quarterly allows for frequent
arrivals for newly arrived families to learn
about Slope, while also respecting cur-
rent Slope families’ and employees’ time.

• Flags from a variety of countries Where?

around the perimeter of the room
• Video/slideshow of learning at cur-
rent Slope locations showing on one
wall throughout the event.
• Utilize a calming scent in a diffuser
like is done in Slope classrooms.
• A cardboard cutout of the superhero
from the Slope Global logo. The face
will be cut out, so kids can stand in
and take a picture as the hero they
already are. This photo opportunity
will be kept out in the hall, to pique
attention.
Orem City Library. This organization has
already established itself as a connec-
tor of people with resources. Individ-
uals and families in our target market
are already familiar with this place and
visit it frequently. Staff are trained on
how to help and well-practiced in help-
ing those who may not speak English.
There is plenty of space and rooms
that could easily be turned into a Slope
classroom for a few hours.

11
 Event Details
Who?
Sticking to the current Slope Open
House protocol, heroes from other Slope
School locations will lead prospective
SlopeGlobal families on tours. Heroes’
parents and families will be encouraged
to cheer their children on, but also to talk
with prospective parents and help them
feel supported in their inquiry. One to two
Slope employees will need to be present
to help interested families schedule a
consultation for registration.
The biggest lift to these open house
experiences is the need for translation.
3+ translators will be needed at each
event to help families with limited En-
glish communicate with their tour guides,
ask questions, and sign up for a regis-
tration consultation. Ideally, there will be
a translator present for each of the top
languages in Utah (e.g. Spanish, Swahili,
French, Russian). We recommend that
Slope recruits these translators as vol-
unteers from Utah County’s large popu-
lation of returned missionaries eager to
use their mission language.
Why?
The primary message we hope to convey
through this series of open houses is that
Slope Global is for everyone. We are all
inherently more distrustful of what we
are unfamiliar with, and we want to rec-
ognize this might be the case for many
of the parents and children in our target
market. We also want to assume human
dignity in our target market by allowing
families to approach us with interest, in-
stead of us approaching them. This cam-
paign is putting into practice what Slope
School preaches; that every child truly is
a hero.
How to Promote
We want to meet our target audience
where they are already at. They are
busy people, who care deeply about
their kids. We must bring our relevant
message to their already established
chains of communication. We plan on
doing this through:
• Facebook posts and advertisements
• Fliers at Utah Valley Refugees head-
quarters
• Fliers and word-of-mouth marketing
at the South Franklin Community
Center
12
 Customer Journey
Anticipation
The Barsky family just moved to Orem, Utah 5
months ago from Ukraine. Their mother Svitlana
enrolled her 3 elementary-aged children into the
local public school. She feels she must work extra
hard and do all she can to find any resource that
could empower them in gaining an education.

She searches for anything that could

help her kids to succeed in such a new
and unfamiliar environment. Svitlana
picks up a flier from the local commu-
nity resource center and is introduced
to Slope School Global.

At the community center she looks up Slope School online and becomes curious
as to why such an educational opportunity would be possible for her family.

Participation
Svitlana attends with her husband
and 3 children Slope School Global’s
open house at the Orem city library.
There she and her family engage
with the learning materials as well as
friendly members of the Slope
School team. The space is arranged
in such a way that is visually appeal-
ing and meaningful. All learning
materials brought in and signage is
directed towards refugee children
and their families.

Any questions she has are communicated through a translator at the event. The
Barsky family get to experience first-hand what a day-in-the-life would look like
for each of their children.

Through this two-way interaction, Svitlana and her family become immersed in
Slope School.
13
 Customer Journey
Reflection
The Ukrainian family goes home after the open house and Svitlana
especially contemplates the benefits of her children attending Slope
School Global. It feels like everything they are looking for and an answer
especially to helping her children master English. The children cannot
stop talking about how much fun they had with all of the Montessori
materials and even meeting other kids at the open house. Public school
is proving difficult for her children, and Svitlana cannot shake the thought
of Slope School Global.

She ultimately decides to enroll her kids and she wonders how this
transition will be from public school to such an experiential learning
model. Svitlana trusts this decision to attend Slope School Global will
benefit her entire family for years to come.

“It feels like everything they

are looking for...”

14
B RAND PERSONALITY A marketing
framework
where science &
art meet. Rath-

E
er than focusing
on customers as
MOTIONAL CONNECTION
objects to use, its
holistic approach
considers con-
sumers as the

T
human beings
we each are. As
ARGET AUDIENCE a result of this
human-centric
approach, the
model focuses

T
on creating a
relationship be-
WO-WAY INTERACTION tween consumers
and the brand.
When a relevant,
consistent, and

E
active relation-
ship is created,
XPONENTIAL ELEMENTS marketing meth-
ods perpetuate
themselves, and

R
consumer trust is
perpetuated.
EACH

15
 Brand Personality
Brand personality is the first component of
the BETTER model. This is how customers
primarily interact with the brand. The more
personable a brand personality is, the bet-
ter the results.

We decided to select the archetype “Care-

giver” as our overarching brand person-
ality. We wanted to incorporate the Slope
School values of “Learn to be”, “Learn to
know”, “Learn to do”, and “Learn to learn.”
These values were widely used as an inspi-
ration as we drew upon other attributes we
wanted our brand personality to possess.
The Caregiver

Innovative Creative Inspiring

The capacity innovate Everything about Slope
will empower them to School Global will de-
navigate challenges liver an elevated expe-
and seize opportuni- rience rooted in creativ-
ties with creativity and ity. This is based on the
resilience. This skill will way core curriculum is
prove to serve each taught, the autonomy
student in a meaningful students will have in
way for the rest of their determining their own
lives. “heroes journey” as well
as weekly quests.
One of the large goals at
Slope School Global will
be to ignite passion within
each student that enters
through the door. The
best way to inspire others
is to be inspiring oneself.
This is done effectively
through innovative teach-
ing methods, and creative
approaches to curriculum
16
design.
Emotional Connection
The goal of emotional connection is to formulate real
relationships and positive feelings to create brand ad-
vocates and evangelists. At Slope School, creating au-
thentic emotional connections with parents and their
children through meaningful interactions is foundational
to our vision. We build those strong relationships using
storytelling and sensory stimulating elements which
lead to lasting impressions and feelings of trust and
safety between parents and our school.

Storytelling
It takes courage for a
parent to send their child to
school, and it takes cour-
age for a child to enter a
new realm of experiences!
As a school founded by a
parent’s dream to create a
nurturing, student-centered
learning space, we under-
stand that parents want
their children to succeed. At
Slope School, every child is
a hero, and teachers act as
guides for the students as
they embark on their own
Hero’s Journey.
At Slope School Global
open-house, each visiting
family will enter into a hero’s
journey as they learn about
the Slope School. To capture
the memory of the journey,
visiting kids will be able to
take a picture with their face
in a hero cutout, reminding
them that they are a hero.

17
 Sensory Elements

Sight
When parents first enter our event, they will see the students
from Slope School who will be their guides in the open house.
Our hope is that interactions with these Slope School students
will reassure parents that we are invested in the success of ev-
ery child. Furthermore, at our event, parents will be able to see
what a classroom looks like at our school to familiarize them
with the environment they will send their children into, should
they choose to enroll them.

Sound
Thanks to the translators who will be at the event, participants will
be able to hear the tour in their native language.

Touch
At Slope School Global, students will learn in very hands-on
ways, and in our open house, some of the materials and tools
utilized in the classroom will be on display and available for par-
ents to interact with.

Smell
Lavender diffuser will be utilized at the event to evoke calm feel-
ings like it is used in slope school classrooms.

18
 Target Audience
What?
A target audience is a specific group
of people who receive the company’s
offering. The offering, in this case, is
the Slope School’s unique experien-
tial learning opportunity.
Why?
To expand the scope of Slope
School’s reach to the refugee pop-
ulation, it is vital to understand the
specific target audience. Understand-
ing this will allow Slope School to
reach the refugee families that want
and need the educational resources
they have to offer.
Who?
We have identified two main groups within
our target audience: the parents of refu-
gee families and the parents of immigrant
families. As we target our marketing toward
these groups, we will be reaching the people
who are making decisions about education
for their kids.
experiential learning since it is a
relatively small market. However, we
were able to research refugees and
immigrants in Utah. From that re-
search, we discovered the following
things:
Demographics
• Low-income household
• Less access to internet/technol-
ogy
• Live between the cities of Lehi
and Springville
• Low levels of formal education:
Parents are most likely to have
the equivalent of a high school
degree or associate degree or
less
• Top 5 industries of employment:
• Construction
• Agriculture
• Food Services
• Waste Management
• Retail

There are a variety of backgrounds and

languages within this target audience, im-
pacting the way we market the Slope School
to them. Our approach will be primarily
visual and easily digestible so that people of
all backgrounds can understand the services
the school is offering.

Research

It was difficult to find research about

19
 • From the following countries: Beliefs/Values
• Haiti
• Venezuela • Family
• Africa (Democratic Republic • Hard work
of the Congo) • Culture
• Ukraine
• Afghanistan Needs
• Russia
• Latin America • Accessibility and awareness of
• Languages: resources
• French • Support overcoming language
• Swahili and technology barriers that
• Spanish (10% of people in prevent them from being able to
Utah County) sign their kids up for school
• Haitian Creole • Speak to parents in their native
• Dari/Pashto language
• Ukrainian • Clear graduation requirements
and pathways to further educa-
Behaviors tion
• Access to technology (school
• Linguistically isolated (speak native can provide Chromebook to
language at home) accomplish schoolwork)
• Have to work less-than-ideal hours

20
 “Sometimes I
worry about my
Brought her family to kids here in the
the States from States, but there is
El Salvador a reason we came
about here and I trust the
5 years system to be good
ago. for them."

2 kids
between
the ages LANGUAGE:
5 & 14, hus- Spanish,
band is in minimal English
Ukraine that she is
insecure about

MAMA
Miriam will do any-
thing for her chil-
dren, but is waiting
MARIA
Immig rant Parent
for the day when
they can go back Education level:
home & be reunited middle-school
“I never
as a family. little-to-no tech
imagined I would
experience 4 kids
even be here in
between
the United States,
but the war the ages
changed
everything and
LANGUAGE: we have to
Ukrainian, survive.”
Russian, minimal Maria would love to
English spend more time
with her kids, but

MATY Education level:

Bachelor’s
feels that working
is the best thing
MIRIAM tech experi-
ence, but can’t
she can and has
to do right now for
R e f u ge e Pare nt afford them.
it

She tried to
stay in Ukraine
for as long as
possible.
Her family has been
in the States for 1.5
years now 21
 Two-Way Interaction
Two-way interaction is a vital element that cannot be disregarded or overlooked.
Two-way interaction is what sets an experiential marketing campaign apart from a
normal marketing initiative. Successful two-way interaction takes place when indi-
viduals can co-create with the brand. In the case of Slope School Global, co-creation
would take place at the event to be held at the Orem City Library.

The event would not be merely an “info-session,” but rather more of an open-house
concept where refugee families get the chance to step into the shoes of a Slope
School student for an evening. The whole purpose of the event would be to build re-
lationships and have meaningful interactions with each family that walks in the door,
despite any sort of language or cultural barriers. We recognize that every refugee is
in a unique situation that is theirs alone. Slope School Global will push to meet each
person exactly where they are at.

The results of this two-way interaction, or co-creation will lead to a deeper un-
derstanding of the needs, preferences, and perspectives of each refugee family.
Without this vital knowledge, Slope School Global would be unable to innovate and
tailor to exactly what will help these refugee students to succeed. Making assump-
tions about what a family might need limits two-way interaction and co-creation.
This open-house experience will leave a lasting impression on the refugee families
whether they choose to enroll their children in Slope School or not. They will feel
seen in an impactful way that will hopefully leave them in a better place than they
were initially.

22
Exponential Elements
Exponential elements are those aspects of an event that inspire people to share
their experiences. The Open House campaign aims to capitalize on these elements
by integrating opportunities for sharing, both through social media and word of
mouth. Each month, the Open House will spotlight a specific cultural theme, lever-
aging traditions in innovative and meaningful ways.

One notable feature will be a dedicated installation, such as a wall adorned with
flags and testimonials representing diverse cultures. This visually captivating space
will serve as a backdrop for inclusive and diverse photos, encouraging visitors to
share their experiences online. By doing so, they’ll showcase Slope School’s com-
mitment to inclusivity and diversity.

Slope School’s existing aesthetic appeal can be further enhanced with thoughtful
design elements that prompt photo-taking and sharing. Collaborating with influ-
encers, particularly those with influence among Slope School’s target audience,
presents another avenue for generating buzz. By partnering with influencers who
champion education, Slope School can amplify its message and attract attention
from a broader audience, including communities where refugees reside.

23
 Reach
The final element of the BETTER Model focuses on reach, which revolves around
extending the brand narrative and the experiential aspect beyond physical en-
counters. The objective is to amplify the brand’s presence and connect with as
many potential guests as possible. Enhancing Slope School’s reach involves various
strategies, including curated social media content generated by the company and
user-generated posts following events like the Open House.

To expand the reach of the Open House campaign, Slope School can leverage plat-
forms like Instagram and Facebook to build anticipation through engaging posts.
Featuring compelling content from the aesthetic space, such as previews of up-
coming events or showcasing event vendors, can captivate the target audience’s
interest. Additionally, the availability of group discounts can incentivize attendees
to invite friends, thereby organically spreading awareness.

When trusted peers and influencers reshare content and spark discussions, Slope
School’s reach can grow exponentially. Given the community engagement of Slope
School’s target audience, participation in events prompts them to share their ex-
periences and photos on social media or through word of mouth. These shared
moments extend beyond Slope School’s immediate followers, reaching a broader
audience within the target market and fostering consistent campaign exposure.

Furthermore, tangible takeaways provided to guests, such as cultural flags or po-

laroid pictures from the Open House, serve as conversation starters that pique
curiosity among those who didn’t attend the event. These items evoke interest and
prompt inquiries, thereby contributing to increased awareness and recognition of
Slope School within the community. As awareness grows and stories circulate, the
likelihood of future participation from new guests is expected to rise.

24
Social Media Stories and Reels

25
Facebook Posts

26
11 Pillars of Marketing
A successful experiential marketing event or campaign should integrate the 11
Pillars of Experiential Marketing. These pillars encompass remarkable, share-
able, memorable, measurable, relatable, personal, targetable, connectable,
flexible, engageable, and believable elements. Together, they enhance commit-
ment, foster anticipation, and establish a robust brand presence.

For Slope School’s Open House campaign, the focus will be on four central pil-
lars: memorable, personal, flexible, and remarkable. These pillars are instru-
mental in creating lasting impressions, fostering personal connections, accom-
modating diverse needs, and leaving a remarkable impact on attendees.

27
Memorable
Attendees of an Open House hosted by Slope School will encounter
numerous delightful surprises and a sense of comfort. Discovering
the educational prospects tailored to their children’s needs will instill
trust and alleviate a significant amount of stress for parents of ref-
ugee children. This newfound confidence will likely prompt parents
to share this valuable resource with others. Additionally, receiving a
small cultural flag to display at home following the event will serve
as a poignant reminder of their heritage, reinforcing Slope School’s
commitment to preserving the children’s roots. Parents will depart
expressing their confidence that at Slope School, their children will
not only learn academic skills, but also develop holistically. The op-
portunity to share this memorable experience with friends will further
cement the event in their minds, creating a lasting impression.

Personal
Slope School is dedicated to fostering personal connections. This campaign offers numerous
avenues for individual insights and development. Participants will be invited to undergo a
learning style assessment, enabling teachers to tailor their approach to each student’s pref-
erences effectively. At Slope School, the learning model diverges from the traditional class-
room setup; here, students take charge of their learning journey. This personalized approach
places a significant emphasis on accountability, making the learning experience deeply
personal.

Understanding students’ learning preferences not only provides valuable insights but also
serves as a source of motivation for guides [traditional teachers] in facilitating their educa-
tional journey. During the Open House, guests will have the opportunity to engage directly
with Slope School representatives, allowing them to assess whether the educational model
aligns with their child’s needs. This interaction becomes even more intimate and personal
if they decide to enroll their child at Slope School, as each student is assigned a dedicated
guide who is genuinely invested in their individual growth and development.

28
Flexible
The Slope School Open House series for 2024-2025 will feature quarterly events, held every
three months, each with a distinct cultural focus such as Latin America, Ukraine, Haiti, Ven-
ezuela, and Africa. Local caterers will offer a diverse array of cuisine tailored to the theme,
ensuring a rich culinary experience for guests. Every Open House will feature a wide selec-
tion of foods and decorations, allowing attendees to create unique memories that cater to
their preferences and needs.

Flexibility is a cornerstone of the Open House events, accommodating a diverse range of

participants by allowing them to come and go as they please. This inclusive approach en-
sures accessibility for a broader spectrum of refugees. Additionally, should unforeseen cir-
cumstances arise, the adaptable nature of the event enables swift adjustments to be made,
whether it be in terms of food offerings, decorations, or other logistical aspects.

Remarkable
The distinguishing factor of Slope School Open House events lies in their far-reaching im-
pact, poised to transform lives profoundly. This initiative holds the power to make a tangible
difference! Many refugees arrive in the United States, facing language barriers and enrolling
their children in schools where they struggle and feel isolated. The Open House campaign
aims to alleviate this sense of loneliness and provide much-needed support to parents.

Following an Open House, parents will have the opportunity to enroll their children in the
school, igniting their educational journey. The objective of creating something remarkable
is to capture the attention and time of our target audience—in this case, refugee families. To
achieve this, we will leverage existing touchpoints by collaborating with local shelters and
food banks to promote our events. While time remains a significant obstacle, the flexibility
offered by attending an Open House for just an hour will undoubtedly prove worthwhile for
families.

29
 Summary
Thank you for taking the time to read our report and
for considering implementing the Slope School Global
Open House campaign! We are confident that by meet-
ing refugee and immigrant families where they are in
the community and letting them experience for them-
selves what Slope School is all about, not only will
overall awareness of the refugee school increase but
so will parents’ interest in enrolling their children due
to the emotional connection that is established.

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héros ‫ساتس‬
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‫و‬
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‫شام‬
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‫مو‬
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‫تا‬
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В ‫دل‬
. M
toto jaa
wako ni shu
30
 References
1. Dunphey, Kyle (2022) A Way Home - Deseret News https://www.deseret.com/u-s-
world/2022/12/4/23490018/ukraine-refugee-journey-to-united9-states-utah/

2. Hofstetter, Jacob (2021) Immigrant and U.S.-Born Parents of Young and Elementa-
ry-School-Age Children in the United States Key Sociodemographic Characteristics
- Migration Policy Institute https://www.migrationpolicy.org/sites/default/files/pub-
lications/mpi_nciip_parents-children-0-4-and-5-10-us-2021_final.pdf

3. Orem Parent Education Resource Center (PERC) (n.d.) Orem Public Library North
Basement https://oremperc.org/

4. Sugarman, Julie (2023) Recent Immigrant Children: A Profile of New Arrivals to U.S.
Schools - Migration Policy Institute https://www.migrationpolicy.org/sites/default/
files/publications/mpi-recent-immigrant-children-2023_final.pdf

5. Gelato, Julia (2022) A Profile of Low-Income Immigrants in the United States - Mi-
gration Policy Institute https://www.migrationpolicy.org/sites/default/files/publica-
tions/mpi_low-income-immigrants-factsheet_final.pdf

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