OGL 481 Pro-Seminar I:

PCA-Human Resources Frame Worksheet

Worksheet Objectives:
1. Describe the structural frame
2. Apply the structural frame to your personal case situation

Complete the following making sure to support your ideas and cite from the textbook and other
course materials per APA guidelines. After the peer review, you have a chance to update this and
format for your Electronic Portfolio due in Module 6.

1) Briefly restate your situation from Module 1 and your role.

Vero capital is a real estate and private equity investment firm based in New York. It was
originally founded as Admiral Capital Group by NBA hall of famer David Robinson “The
Admiral”, and David Bassichis. Since creating the firm, Vero has facilitated more than $700
million of capital in transactions valued at more than $3 billion. The real estate platform’s highly
specialized teams seek to drive value by owning and operating assets in top job growth markets
with the ability to generate incremental value through the integration of emerging trends in
experiential workspace, technology, and hospitality.

I am an entry level real estate analyst scouring the market for potential investment opportunities
and market trends. I try to seek value in commercial real estate properties all over the country.
My managing director has come to me with a special project for him that he needs done by the
end of the month. He has a specific framework for me already in mind. He wants a well-crafted
and presentable portfolio consisting of market analysis, property analysis, financial analysis, risk
analysis, a recommendation, and deliverables.

2) Describe how the human resources of the organization influenced the situation.

The expertise and experience of the human resources team in hiring and training
competent employees contributed to my ability to handle such a complex project. The
recruitment process would have ensured that I possessed the necessary skills and
knowledge to excel in my role as a real estate analyst, providing me with a strong
foundation for executing this project. As stated in the textbook, “people and organizations
need each other. Organizations need ideas, energy, and talent; people need careers,
salaries, and opportunities” (Perusall, 121). The human resources team's role in
establishing a supportive work environment and creating a culture of collaboration and
learning is also important to my success. This environment allows me to seek guidance
and advice from insightful colleagues, including senior analysts and managers, which

1
 could be invaluable when navigating the complexities of my project. As stated in the text,
“Goal-setting theory (Locke and Latham, suggests that, instead of worrying about
employee’s psychic needs, managers will get better

results by emphasizing specific performance goals” (Perusal, 122). Additionally, the

human resources team's efforts in promoting professional development and providing
access to resources such as training programs and industry secrets could further enhance
my capabilities and confidence in delivering this project successfully. Human resources
plays a big part in enabling me to leverage my young skills and knowledge to meet the
managing director’s requirements and deliver a well-crafted and presentable portfolio by
the end of the month.

3) Recommend how you would use the human resources for an alternative course of
action regarding your case.

If I was considering a new investment opportunity in a commercial asset, using a

structured approach can help me evaluate alternative courses of action effectively. First, I
would clearly define my objectives. What is my MD specifically looking for? What have
we invested in in the past that has been successful? Should I play things safe or take a
risk with higher returns? I would clearly define things like the rate of return we are
looking for, our risk tolerance, and our potential holding period.

Next, I would consider alternatives to commercial assets, in case market conditions are
different than forcased. There are multiple different asset classes I could utilize to get the
desired rate of return for Vero. Next to alternative assets, I would deeply assess the risks
and rewards associated with each alternative. There are many critical factors to focus on
like property locations, tenet quality, and the potential for value appreciation. I would do
this by completing a full financial analysis for each alternative, including cash flow
projections, return on investment calculations, and sensitivity analysis to assess the
impact of ever-changing market conditions.

4) Reflect on what you would do or not do differently given what you have learned
about this frame.

Overall, I would seek to apply a more structured and rigorous approach to evaluating
investment opportunities, taking into account all relevant factors and ensuring that
decisions are well-informed and aligned with the firm's strategic objectives. Vero has
traditionally been a long-term value added firm that specializes in slow returns and
aligned outcomes. Considering this successful framework, I would seek less risky
investment opportunities for the firm. This strategy has laid the foundation for Vero to be

2
successful, and I want to continue this strategy to ensure stable, and predictable returns
for our investors.

Also, Vero has deeply valued relationships over transactions. “We believe a sustainable
business is built through lifelong relationships, which is why we are committed to always
putting the needs of our clients first and dedicated to protecting their capital above all
else.”

Throughout the duration of my project, I will be on the phone with brokers, landlords,
tenants, and lenders. I will try my best to create and foster positive relationships with all
these people and hopefully generate business for all of them.

3
 Reference or References
(Choose appropriate Title if Applicable and Delete the Rest)

“Our Story.” Vero, www.verocapital.com/story. Accessed 24 Mar. 2024.

“Vero Capital.” LinkedIn, www.linkedin.com/company/verocapital/. Accessed 24 Mar.

2024.