S

I LOT AREA
T
E
INCOMING NOISE NORTHEAST MONSOON VEGETATION

INCOMING NOISE A The existing trees on the premises

offer various advantages, such as
visual attractiveness, shelter, and
INCOMING NOISE
N ecological viability. Additionally,

A these trees enhance the site's

biodiversity and can help mitigate the
effects of urban heat islands.
SUN
PAT
H
L
SOUTHWEST MONSOON
Y
S LOT AREA
I
S
ROAD ACCESS BUILDINGS
LEGEND:
The presence of two main roads intersecting The mix of residential dwellings and
at the selected site, combined with its commercial establishments
SUN PATH
location on a corner lot, offers distinct surrounding the site indicates a
advantages. The existence of prominent vibrant urban environment. This blend
NORTHEAST MONSOON suggests a balance between living
LOT AREA thoroughfares can provide excellent
visibility and easy access, which may draw a spaces and business activities in the
SOUTHWEST MONSOON larger volume of traffic and potential vicinity, potentially attracting diverse
customers for the proposed lifestyle mall visitors to the proposed lifestyle mall.
INCOMING NOISE situated on the premises. Additionally, it
enables convenient transit for the shoppers.
SWOT ANALYSIS
STRENGTH
Strategic Location: Positioned in close proximity to Wolfgang's
Steakhouse and Okada Manila, the site enjoys advantageous visibility
and accessibility, resulting in a substantial influx of potential clients.
Corner Lot: The location of the mall on a corner lot offers greater
exposure to passing traffic from two main roads, which improves the
visibility and accessibility of the mall.
Diverse Customer Base: The site's advantageous position in Parañaque
City draws a wide-ranging client base, encompassing both local
inhabitants, visitors, and residents from other regions.
Potential for Mixed-Used Development: The site's corner lot location
and close proximity to prominent attractions make it very appropriate
for mixed-use development. This would involve integrating various
components such as retail, dining, entertainment, and maybe
residential or hospitality elements.
WEAKNESSES
Traffic Congestion: The simultaneous existence of two prominent
thoroughfares and a significant influx of visitors in the vicinity might
result in traffic congestion and difficulties in finding parking spaces,
which may dissuade certain customers from patronizing the mall.
Competition: The property encounters competition from nearby malls
and retail areas, necessitating strategic distinctiveness and marketing
endeavors to allure and maintain customers.
Environmental Impact: The construction of a building on a corner lot
that is located near busy highways may cause worries about excessive
noise, poor air quality, and harm to the environment. To deal with these
potential effects, measures must be taken to minimize their impact.
Infrastructure limitations: The property may be subject to zoning
regulations, land use restrictions, and building codes that could impose
limitations on the scope or design of the proposed lifestyle mall due to
regulatory constraints.
OPPORTUNITIES
Brand Synergy: The close proximity of Wolfgang's Steakhouse and
Okada Manila offers the chance to collaborate, co-brand, and engage in
cross-marketing efforts to improve the mall's attractiveness and
enhance the consumer experience.
Mixed-Use Development: The site's position on a corner lot provides
possibilities for creative mixed-use development ideas, combining
retail, entertainment, hospitality, and residential elements to establish
a lively destination.
Market Segments: By identifying and targeting distinct market niches,
such as high-end dining, exclusive retail, or family-oriented
entertainment, the mall can distinguish itself and attract specific
sectors of the market.
Community Engagement: By actively involving the surrounding
community, residents, and stakeholders through outreach programs,
events, and collaborations, the mall may cultivate positive
relationships and garner support for its development and operations.
Sustainable Practices: By incorporating sustainable design and
operating methods, such as obtaining green building certifications,
implementing energy efficiency measures, and initiating eco-friendly
activities, the mall can improve its attractiveness and reputation as a
socially responsible company.
THREATS
Economic Uncertainty: Economic uncertainty, such as economic
downturns, recessions, or changes in consumer purchasing patterns,
may have an impact on the demand for retail and leisure activities,
which in turn can affect the financial success of the mall.
Market Saturation: The abundance of retail and entertainment choices
in the region could restrict the potential for growth and
competitiveness of the proposed lifestyle mall. This calls for strategic
market positioning and differentiation techniques to be implemented
with caution.
Security Concerns: Security concerns arise due to the close proximity
of the location to busy areas and popular tourist sites. This increases
the likelihood of security threats, such as theft, vandalism, or safety
events. To address these risks, it is necessary to have strong security
measures and have emergency preparedness protocols in place.
SITE PICTURES IMAGE SOURCES: GOOGLE EARTH

56 NEW SEASIDE DR ROAD

PARAÑAQUE, METRO MANILA

NORTH SIDE VIEW SOUTH SIDE VIEW

WEST SIDE VIEW EAST SIDE VIEW AERIAL VIEW

DIOSDADO MACAPAGAL BLVD

PARAÑAQUE, METRO MANILA

NORTH SIDE VIEW SOUTH SIDE VIEW

AERIAL VIEW WEST SIDE VIEW EAST SIDE VIEW