A

Summer Training Project Report

(Viva- Voce-507)

On

“A Study On Marketing Strategy Adopted By Haldiram’s”

Submitted in partial fulfillment of the requirements for the degree

Bachelor of Business Administration

Session 2022-23

IIMT College of Management

Affiliated to CCS University, Meerut.

SUBMITTED To: SUBMITTED BY:

CCS University, Meerut. Student’s Name- MISHRA SATYAM MANOJ

BBA – 5th Semester

Roll No.210613105150

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COMPANY CERTIFICATE

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 ACKNOWLEDGEMENT

I would like to express my sincere gratitude to Mr. Somesh Kumar, HOD of BBA department for his
contributions to the completion of my project report titled “A Study on Consumer Behaviour towards Medical
Insurance”
Further, I would like to express my special thanks to my mentor/guide Mr/Ms …Name of the guide/mentor
for his/her continuous guidance and support throughout the project. His/her valuable advice and suggestions
added lots of value & were really helpful in completion of my project with practical understanding of it.
Therefore, I am highly obliged to my college guide as well as the supervisor of the organization/company under
whose mentorship, I did this project work and the overall learning was very enriching.

Also, I would like to declare that this internship project titled “A Study On Marketing Strategy Adopted By
Haldiram’s”was exclusively done by me and not by someone else.

Student’s Name: MISHRA SATYAM MANOJ

BBA – 5th Semester

Roll No - 210613105150

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 TABLE OF CONTENTS

CHAPTER NO. DESCRIPTION PAGE NO.

I INTRODUCTION 6-8

II COMPANY PROFILE 9-13

III RESEARCH STUDY 14-16

IV RESEARCH METHODOLOGY 17-21

V LITERATURE REVIEW 22-32

VI DATA ANALYSIS & INTERPREATATION 33-86

VII FINDINGS & CONCLUSION 87-88

VIII BIBLIOGRAPHY 89-90

IX QUESTIONNAIRE 91-