Social Media Analytics

AMUL
Dairy Product
 Instagram X

Who is 423k Followers 369.1k Followers

doing the
posting?

Facebook Youtube
2 M followers 507k Subscribers
 Posting & Insights

Amul India : The official account handles overall brand messaging and campaigns.
Sub Brands : Individual product lines like Amul Butter or Real Milk have dedicated pages
with tailored content.

• Timely and Witty Advertisements

• Active User Engagement
• Consistent Multichannel Branding
Who are the Target Audience Members?

Broad base : Urban and rural populations across India, spanning various
1 age groups and demographics.

Specific segments : Campaigns may target mothers, fitness

2 enthusiasts, or regional audiences based on product or
message.
 Why is the audience engaged in social
media with the organisation?

❑ Nostalgia and humor : Amul's iconic cartoons evoke childhood memories and
resonate with their lighthearted humor.
❑ Cultural relevance : Timely references to current events, festivals, and social
issues keep the brand relatable and spark conversations.
❑ Community building : Interactive contests, polls, and Q&A sessions foster a
sense of belonging and brand loyalty.
 What type of content or interaction is the
audience interested in?

Informative &
Relatable &
Visually Engaging Educational
Humorous

Posts highlighting
Amul's signature Content that connects
dairy's nutritional
cartoons are central, but with daily life and
benefits or recipes with
photos, videos, and GIFs evokes laughter
Amul products are well-
also find success. performs well.
received.
 Goals of the users?

● Brand awareness and recall : Amul uses consistent branding and engaging content to stay top-

of-mind. (Like, Share, Comment, Tag)

● Customer engagement and community building : Contests, polls, and direct responses foster

interaction and a sense of belonging. (Comment, Tag, Share)

● Product promotion and education : Posts educate on product benefits, new launches, and usage

scenarios. (Like, Share, Comment)

Multi-Platform Approach
Amul has strong presence on Facebook,
Instagram, Twitter, and YouTube, tailoring
content to each platform's strengths.

Real-time How is the user

Responsiveness using social
They address comments and
queries promptly, creating a
positive customer experience.
media?

Influencer Collaboration
Partnershexpandips with relevant
personalities reach and add fresh
perspectives.
 Do the user’s action support Goals ?

Yes user action support the goals due spontaneous engagement of user the likes increases.

User get to know about new products.

Interest over time (2004 – present)
Interest over time – Past 4 hours
Interest by region - India
Interest by region - Worldwide
Sales turnover (in Indian billion rupees)
 Demographics

The age, gender, location, interests, and other characteristics of your social media audience.
 Traffic Acquisition
The sources from which users arrive at your social media pages (e.g., organic search, paid ads,

referrals from other platforms).

 User Acquisition

The process of attracting new users to your social media presence.

 Monetization
The process of generating revenue from your social media activities (e.g., sponsored content, in-
app purchases, affiliate marketing).
 Retention

The ability to keep users engaged and coming back to your social media pages over time.
 Screens

Different sections or interfaces within a social media platform (e.g., newsfeed, search results, profile tab).
 Conversion
The completion of a desired action by a user, such as making a purchase, signing up for a newsletter,

or downloading an app
 Website Rank

Rank of the website on the internet and along with it’s category rank it holds rank 1
 Page Analysis
Statistics based on last 12 posts-
Comments count: 371
Likes count: 305285
Average count of received likes per
post: 25440
Average count of received comments
per post: 31
• Average time between posts for user
amul_india 3 day(s) 12 hour(s)
• 72.12% of the amul_india followers
likes the published posts, and 0.09%
write a comments for posts.
Amul No. of Post
Amul No. of Followers Growth
Amul No. of Following Growth
 Pramod Bandgar (02)

Omkar Bolke (03)

Members
Tanmay Gonji (15)
Thank You!