DEEPAK JHA Contact: +91 8582926617

C AT EG O RY M AN AG E ME N T & BUS IN ES S PROF ESSIONAL Email: Deepak4597@gmail.com

Innovative, strategic, goal-driven professional seeking career enriching assignments
to leverage over 8 years of commendable success and domain expertise in driving
LinkedIn: www.linkedin.com/in/djlearner
organisational profitability and crafting of best practice for marketingand brand
building, with wide gamut of category exposure.

An Ambitious & Conscientious Professional offering proven exposure and a strong foundation
PERSONALITY TRAITS in Category Management, Business Development and team management skills. Exhibited
exceptional capabilities in rapidly identifying business problems, formulating tactical plans,
Driven to succeed and excel
initiating change and implementing business strategies in challenging environments to
Organisation building enhance revenue generation, market share expansion and profitability.
Skilled in planning and implementing GTM, P&L, and Sales strategies. Versatile, innovative, and
trustworthy management professional can see the "big picture" while staying on top of all the
Innovative in thought details. Consistent success in strategizing and leading organizations at the brink of change and
and solutions
growth. Excellent communication, team building, & relationship management skills.
Effective business negotiations
WORK HISTORY
CORE COMPETENCIES Zonal Business Head ( West)
Nurture. Farm - Maharashtra, Gujarat, Rajasthan | Feb 2022 - Present
B2B Ecommerce
• Built business ground up, both sales team and product supply from 0 to 1 | 5X Growth
MoM.
Category Management • Managing a portfolio of agri products of 300+ Cr across Maharashtra Gujarat and
Rajasthan
• Leading a 250+ multi-layered sales & supply team | Serving 20K+ agri-retailers’ in 3
Sales Strategy states
• Responsible for multicategory expansion & seller onboarding | Onboarded 50+
Agri-sellers
PnL Management • Responsible for driving uptake in contribution margin through strategic initiatives
• Designed Sales ops structure, hired and built a pan India 500+ team for scaling retail
business
Business Development
• Set-up central analytics & dashboards for critical decision making and daily Ops
monitoring
• Spearheaded retail business in absence of biz head for 6 months and handled central
Sales Operation
projects
• Liaison with Business head of multiple UPL group companies for effective co-ordination
Channel Sales
Category Market Manager
Udaan.com - Bengaluru, India | Apr 2019 - Dec 2021
Go to Market • Carrying out the forecasts for product demand to ensure inventory sustainability; assum-
ing responsibility for budget development & revenue for the category. Setting objectives:
determining targets, for example, volume, market share, profitability, distribution, and
ACHIEVEMENTS brand awareness.
• Function with sales, marketing, catalogue, CS teams to support business with online
• Awarded with the: promotions & trade schemes.
o Udaan highest rating • Research and led supplier negotiations process by analyzing fixed &variable costs.
• Handle Top brands, OEMs & manufacturers by designing Pricing & Selection
o Nurture best ZCL award in Q3
• frameworks, keeping performance metrics in check for all vendors
o Nurture highest mid year rating KEY ACHIEVEMENTS:
o Best Category lead award for • Successfully launched metal utensils category from scratch. Currently, it is a 200cr catego-
highest month on month growth ry in Udaan.
o Best Category lead award for • Managed the total demand portfolio for the General Merchandise category with a
highest month on month new monthly gross merchandise sale of over 65 crores.
buyers • Grew Home & Kitchen business from 2cr to 31cr monthly GMV.
o Best Category lead award for • Attained 15% MOM growth in sales after lockdown; accomplish 25% Buyers MOM
keeping lowest RTO growth after lockdown and now doing more than pre-covid. Develop cross-functional
strategies such as RTO reduction, which drove down RTO.
o Best Business Development • Developed a go-to-market strategy for the GM category and got 2x growth in transacting
Manager award 7 times in a row buyers in 6 months.
in OYO
• Employed, trained, and built a 100+ member team in just 3 months, which helped scale
o Best Country launch manager up the Home & Kitchen category faster than other categories.
among all international location • Hurled first private label brand of Udaan Homeglow, which is contributing 2cr monthly
launch managers in OYO sale

EDUCATION
Agri Management Certification
XLRI - Jamshedpur
2014
_______________________________
PGDM, Marketing and Human
Resource
Jaipuria Institute of
Management - Indore, India
LEADERSHIP
BENCHMARKS/ SKILLS
• Dynamic executive leadership career in
strengthening and adding value to the
functions, providing operational
insight.
• Thrives in deadline-driven environ-
ments; ability to work effectively in an
independent and team environment.
• Proven ability to utilize inspiring
leadership, personal drive, creative
vision, and analytical skill to yield
successful delivery of both team &
individual goals, contributing to organi-
zational growth.
• Detail-oriented influencer and negotia-
tor always aiming for a ‘win-win’ for all
involved.
• Robust client relationship acumen
coupled with insight, agility, & quanti-
tative thinking
PERSONAL DETAILS
Address: Bengaluru
Languages Known: English
Country Launch Manager
OYO Rooms - Bangkok, Thailand | Oct 2018 - Apr 2019
• Planned, implemented, executed & monitored market development activities, which will
help to increase market share.
• Assessed opportunities to maximize the profitability of the business and to conduct
financial analysis.
KEY ACHIEVEMENTS:
• Functioned on OYO platform commission structure and got an overall 2 % additional take
rate from hotels
• Developed BD excellence team, which helped to grow by 20% in the first quarter. Devel-
oped OYO BD incentive program, which helped to increase the performance of BDEs by
23% in 2 months
• Successfully pioneered OYO in 4 cities of Thailand and five cities of Vietnam with 59
hotels and 1940 room nights
• Employed and trained 43 BDMs in Thailand and Vietnam within two months
• Steered a high performing team that onboarded 68 hotels in 5 months
Business Development Head
OYO Rooms - Ranchi, India | May 2017 - Oct 2018
• Streamlined and implemented corporate vision and strategy with a continuous focus on
growth-centric solutions to deliver bottom-line improvements and top-line performance.
• Surpassed the targets consistently and have been amongst the Country's top 3 best-per-
forming portfolios with impressive MoM growth by strategically looking after the franchi-
see roll out operations.
• Drove business efficiency and profitability by identifying and implementing process
improvements to optimize performance.
KEY ACHIEVEMENTS:
• Carried out the tie-up with Jharkhand tourism, which gave OYO nine government hotels,
the first-ever tie with government property by OYO.
• Launched alternative revenue streams: MICE, Cloud Kitchen & other VAS products. Holds
proven distinction in managing to keep state average take rate high as compare to the
country average.
• Played a key role and added 2100 rooms in Jharkhand within ten months which was
highest among any BDM in OYO.
• Hurled first OYO resort in Jamshedpur, which was a 5-star resort.
Business Development Manager
I2E1 - Delhi, India | Jan 2016 - Apr 2017
• Implemented various strategies through in-depth analysis of assortment, pricing,
competitor analysis, and other market information.
• Carried out the tie-ups with the biggest QSR chains like BBQ, Pizza Hut and Chaayos
KEY ACHIEVEMENTS:
• Hurled i2e1 in Delhi NCR from only six clients to 138 in 3 months
• Employed and trained 8 BDE's and four program managers
• Obtained first 1000 clients from 8 different cities in just six months
• Functioned on end-to-end product launch of private level brand Linq public wifi
• Successfully made a deal with Vodafone, the largest client total of 400 Vodafone stores
got i2e1 services
PRIOR WORK EXPERIENCE
Business Development Manager
Tinyowl - Delhi, India | May 2015 - Dec 2015
Efficaciously launched Tinyowl in East Delhi from 0 outlets to 92 outlets in 6 months. Worked
on Tinyowl expansion in Noida and Ghaziabad markets.
Channel Development Manager
Mahindra & Mahindra | Feb 2014 - Apr 2015
Hurled Mahindra Agri Martin 22 cities across India; organized Kisan's first event, which was
a lead generation