Q1.

ANS. As a business person with access to capital and the goal of building a global advertising empire, a
strategic plan would be necessary to achieve this objective. The following is a potential strategic plan
that could be used to build the business:
1. Define the Target Market: The first step would be to define the target market for the advertising
empire. This would involve identifying the industries or markets that the business wants to focus on and
tailoring the advertising services to meet the specific needs of those markets.

2. Build the Brand: Developing a strong brand is crucial in the advertising industry. The business should
create a unique brand identity that reflects the company's values and services. This would include a
logo, website, and other branding materials.

3. Establish a Global Presence: To build a global advertising empire, it is important to establish a

presence in multiple countries. This could be achieved through opening new offices, partnering with
local advertising agencies, or acquiring existing agencies.

4. Offer Comprehensive Services: Offering a comprehensive range of advertising services is essential to

meet the needs of diverse clients. This could include digital advertising, print advertising, outdoor
advertising, and other services.

5. Develop Strategic Partnerships: Developing strategic partnerships with other businesses in the
advertising industry can help to expand the company's reach and capabilities.

6. Acquisitions: Acquisitions can be a strategic option to build a global advertising empire. Acquiring
existing advertising agencies in key markets can help to quickly establish a presence and gain access to
established client bases.

Yes, acquisitions can be a strategic option to build a global advertising empire. Acquiring existing
advertising agencies can help to quickly gain access to established client bases, increase market share,
and expand the company's capabilities. However, it is important to carefully evaluate potential
acquisition targets and ensure they align with the company's strategic goals and values. Additionally, the
integration of acquired companies can be complex and require significant resources, so it is important to
have a thorough plan in place before pursuing acquisitions.
Q2.
ANS. There could be several reasons why the Indian Super League (ISL) is struggling with viewership.
Some of these reasons could include:
1. Lack of Star Power: The ISL may be struggling to attract high-profile players, coaches, and teams that
would generate interest and excitement among viewers.

2. Competition from Other Sports: India has a diverse sports landscape, and there may be other sports
that are more popular and have more fan engagement than soccer.

3. Poor Quality of Play: If the quality of play in the ISL is not up to par with other international soccer
leagues, it may struggle to attract and retain viewers.

4. Limited Reach: The ISL may have limited reach in terms of broadcasting and marketing, which could
limit its ability to attract viewership.

To address these issues, I would recommend the following strategies to the league management:

1. Invest in High-Profile Players and Teams: The league should invest in attracting high-profile players
and teams to the league. This could include offering lucrative contracts to international players,
partnering with leading soccer clubs, and creating incentives for top-tier players to participate in the
league.

2. Improve the Quality of Play: The league should focus on improving the quality of play in the ISL. This
could include investing in training programs for players and coaches, improving the infrastructure and
facilities of the league, and implementing strict regulations to maintain the quality of the game.

3. Expand the Reach of the League: The ISL should expand its reach by partnering with major
broadcasters and streaming platforms to reach a wider audience. The league should also invest in
marketing and promotion to increase awareness and interest in the league.

4. Create Fan Engagement Programs: The league should create programs that engage fans, such as fan
clubs, online communities, and loyalty programs. This could help to build a strong fan base and increase
viewership.

Overall, the ISL should focus on investing in high-profile players and teams, improving the quality of play,
expanding its reach, and creating fan engagement programs to address the issue of low viewership.
Q3 a.
ASN. As an owner of a single screen theatre in a city where Inox PVR have multiple screens, the
following are some strategies that could be adopted to compete:
1. Focus on Niche Markets: One strategy could be to focus on niche markets and cater to specific
audiences that may not be served by Inox PVR. For example, the theatre could focus on screening
independent or foreign films, which may not be shown at larger multiplexes.

2. Differentiate Through Experience: The single screen theatre could differentiate itself by offering a
unique and memorable experience to movie-goers. This could include personalized service, high-quality
seating and sound systems, and special events or promotions.

3. Competitive Pricing: The theatre could offer competitive pricing to attract customers away from Inox
PVR. This could include discounts for certain days or times, loyalty programs, or bundle deals with local
restaurants or businesses.

4. Social Media Marketing: The theatre could use social media marketing to build a strong online
presence and attract a younger audience. This could include engaging with customers on social media,
offering exclusive promotions or events, and partnering with local influencers or bloggers.

5. Collaborate with Local Businesses: The theatre could collaborate with local businesses to create a
network of support in the community. This could include partnering with local restaurants, bars, or
hotels to offer package deals or special promotions.

Overall, the single screen theatre could compete with Inox PVR by focusing on niche markets,
differentiating through experience, offering competitive pricing, using social media marketing, and
collaborating with local businesses. By doing so, the theatre can build a loyal customer base and
maintain a sustainable business model.
Q3 b.
ANS. India's movie theatre industry has been growing rapidly in recent years, with a growing number of
multiplexes and an increasing demand for high-quality movie experiences. However, the COVID-19
pandemic had a significant impact on the industry, resulting in the closure of movie theatres and a
decline in revenue.
The merger of Inox and PVR creates a dominant player in the market, with a significant share of the
theatres and revenue. This could lead to consolidation in the industry, with smaller players struggling to
compete.

To evolve and stay competitive in this highly competitive, technology-driven media and entertainment
industry, the movie theatre industry in India needs to focus on the following:

1. Innovation in Technology: The industry needs to embrace new technology to enhance the movie-
going experience, such as virtual reality, augmented reality, and interactive screens. This will not only
differentiate movie theatres from online streaming services but also attract younger audiences.

2. Diversification of Content: The industry should also focus on diversifying the content offered,
including niche content that appeals to specific audiences, such as independent films or regional
language movies. Additionally, they should explore alternative content options such as live music, sports
events, and stand-up comedy.

3. Emphasis on Hygiene and Safety: Post the COVID-19 pandemic, hygiene and safety have become a
top priority for consumers. Movie theatres must ensure the highest standards of hygiene and safety to
provide a safe and comfortable environment for moviegoers.

4. Integration with Online Platforms: Movie theatres should integrate with online platforms, offering
online ticket booking, loyalty programs, and personalized recommendations, among other features.
Additionally, they can partner with online streaming platforms to provide exclusive content or offer
bundled subscription plans.

5. Collaboration with Filmmakers: Movie theatres can collaborate with filmmakers to offer unique
content, such as exclusive screenings, Q&A sessions, and workshops. This will not only provide a
differentiating factor for the theatres but also enhance the overall movie-watching experience for the
audience.

In conclusion, India's movie theatre industry needs to embrace technology, diversify content, focus on
hygiene and safety, integrate with online platforms, and collaborate with filmmakers to evolve and stay
competitive in this highly competitive media and entertainment industry.