TONY TAN CAKTIONG ( Real time NetWork $1.

2B )
Product and Services
- Mr. Caktiong is Chairman of Jollibee Foods Corp., Chairman for Red Ribbon
Bakeshop Holdings, Inc., Chairman for Tokyo Teriyaki Corp., Chairman & General
Manager at Happy Bee Foods Processing (Anhui) Co., Ltd., Chairman of Jollibee
Foods Corp. (USA) and Director at Milkshop International Co. Ltd. (which are all
subsidiaries of Jollibee Foods Corp.), Co-Chairman of DoubleDragon Corp.,
Co-Chairman of The Citymall Commercial Centers, Inc. (a subsidiary of
DoubleDragon Corp.), Chairman of Honeystar Holdings Corp., Co-Chairman of
DDMP REIT, Inc. and Chairman of Guangxi San Pin Wang Food & Beverage
Management Co., Ltd. Mr. Caktiong is also Chairman for Sti College Batangas, Inc.,
Member of World Presidents' Organization, Member of Chief Executives
Organization, Inc. and Member of Jollibee Foundation and on the board of 75 other
companies.

About Tony Tan Caktiong

● Tony Tan Caktiong is the founder and chairman of Jollibee Food, one of the
world's fastest-growing Asian restaurant chains.
● Jollibee operates more than 3,200 eateries in the Philippines and more than 2,700
stores overseas.
● Jollibee sells Filipino, Chinese, American and European dishes adapted to a
quick-serve and affordable format.
● With partner Edgar Sia II, Caktiong also owns a stake in the fast-growing real
estate developer DoubleDragon Corporation.

How did he become successful?

This is a story of how a “happy, always smiling bee” dominates almost every corner of the
streets in the metro.

Jollibee founder Tony Tan Caktiong, is another of those Chinese immigrant family who went
to the Philippines in hope for a better future. Tony was born on January 5, 1953 in Fujian,
province of China. His father worked for a Chinese temple in Binondo as a chef. Due to his
father’s talent in cooking he was able to acquire an offer to manage a restaurant in Davao.
The entire family helped each other in order to make the business progressive. Because of
the family’s hard work they were able to send Tony to school back in Manila at University of
Santo Tomas. Toni took up a chemical engineering course. One day tony and his friend
when to the plant went to the plant of Magnolia Ice Cream for a visit, young tony got
interested into a poster advertising to franchise an ice cream house for only 17,500 pesos
per branch. The family savings to invest their money amounting 350,000 pesos to purchase
2 franchise branches of the ice cream house. Their two ice cream houses are named
Cubao Ice Cream House and Quiapo Ice Cream House. The entire family went back to
Manila to focus on this new business venture. They started selling just flavors of ice cream.
Tony was only 20 when they opened the ice cream houses which will eventually be the
country’s leading fast food chain in the Philippines. As the business progressed the family
started hiring skilled people such as managers supervisors and service crew, to help them
cope up with the operational demand. Only after 2 years when Tony expanded by serving
not only ice cream, they started serving hamburgers and fried chicken. Not for long, chicken,
hamburgers and ice cream are selling very good, lines start to pile up and success is a
continuous matter for them. Tony decided to rebrand the restaurant and leave the Ice cream
house name on it. Tony suggested “bee” as their icon for a sign of hard work as bees are
known for their hard work to produce honey. They are also associated with “happy” as the
Filipino culture portrays happy customers. Tony came up with the word “jolly” in replacement
of the word happy so they came up with the word “Jollibee”.

Setting the Right Mindset

Tony and his family took a big step into staking their savings in open up a food chain that
makes them the leading food chain company of today. There has been many mistakes that
came along the way and not everybody believe in the beauty of Tony’s dream. During the
times of trial Tony keep an optimistic mind that nothing is impossible and that he can
overcome everything. Tony got the trait of having a positive mindset from her mom. Tony’s
mom always do her best without worrying much about the outcome as long as she did her
best. When McDonalds came into the picture, most of Tony’s friends are advising them to
sell out Jollibee as he may not be able to make it amidst the globally renowned competition.
Tony keep his mindset positive in staying despite giant competition he’s battling face to face.
If he would have given in during those time and sell out his company, we wouldn’t have
Jollibee today.

Dream Big
Tony would always say in all his inspirational talk that dreams are free, it is free to aspire for
something. Tony’s dream of establishing a globally renowned food chain business may
seems impossible during the time when Tony’s only starting up 2 small ice cream house at
the age of 22. Tony hold on to that dream and work hard for it. It is not a matter of how big
your dreams are, how dedicated you are in doing actions on making that dream come true.

Learn From Your Mistake

Mistakes are inevitable in doing business. Every mistake has a random effect. It can make or
break whatever you put up in a snap. Tony believes that making mistake is also an
opportunity in learning for improvement. Recognize your mistake you can learn from it,
recover as fast as you can. Jollibee’s one of the most notable mistake made by Tony is when
they thought roasted chicken will sell more for the Filipino consumer rather than their crispy
fried chicken. They quickly change chicken grilled chicken to crispy fried chicken to
overcome the challenges. Make your mistakes your building blocks to climb up to the top.

Looking back at his entire journey, Tony is very glad he take chances, he take the risk and
work hard for it. He is very thankful of the support he got from his family who never leave his
side in making big steps throughout his career, for not with them, he may have made bad
decisions in the past. He dream big, he work hard and materialize his dream thru actions
that make him the owner of the country’s largest fast food chain in the country. Believing in
the beauty of your dreams should be incorporated with perseverance and hard work, holding
on to it in times of trials and difficulties and giving whatever it takes to make your dream
come true.

“If you dream big and put your dreams into action you will indefinitely make
mistakes. But don’t be scared to make mistakes, just be quick to regain
recognize them learn from them as fast as you can. ” Tony Tan Caktiong