YOYO Cricket by 6DOF Studio Pvt. Ltd.

Franchise Strategy Plan

2023
Market Overview
Why Invest in VR Cricket Space

Virtual reality (VR) has Within the VR Cricket is the country's

emerged in the last decade
as one of the most exciting
ways to enjoy various forms
of sports.
Entertainment Space, VR
Gaming takes up the largest
segment.
favorite sport. Cricket is
regarded as a religion in
India and the most played
sport. It's no wonder that
even kids are well -versed in
the game.

Within the VR Gaming
Space, one can safely
predict, VR Cricket would be
most popular in India.
One of the major pluses and
differentiation of VR Cricket
is the fact you don’t need
staff, you only need one
person to run the business
at the door.
Research indicates
millennials/office
goers/elderly are moving
away from the sport due to
the time required to enjoy
Cricket on the ground.

YoYo Cricket has attempted to come up with a solution: Cricket in virtual reality. Through the
use of sophisticated technology, YOYO Cricket provides mechanics for the game. User needs
to put on the VR Headset, enter a virtual stadium, where user’s objective is to bat against a
bowler until they’re out or a over is finished. The bat is controlled using a VR controller
which was set up to look like a bat
The Future of Virtual Reality Gaming
in Indian Business Market

The current gaming industry in India (in USD Billion)

Apart from the addition of 45-50 million 2.8
online gaming subscribers due to Covid-
19, the growth is also fuelled by the
increasing penetration of smartphones,
widening gaming demographic (from
kids to adults and older generation) and
a remarkable contribution from the
female gamers (casual and hardcore).

1.5

2020 2022 E
Advancement in VR Tech

• Overcoming the drawbacks of traditional VR which restricted the VR experience to be

stationary, isolating and expensive, the onset of the “Free Roam VR” experience is
driving the launch of VR arcades.

• This is attracting the gamers and the target demographic who are largely concerned
about having the best experience in a social environment at the most affordable prices.

• Further, the active and immersive experience that these arcades provide forces the
gamers to keep coming back.
Rise of Experience Economy

• Indians, particularly the millennials and Gen -Z who are driven by the YOLO culture and are thereby
more attracted to premium experiences vs. products.

• They are keen to enjoy a heart -pounding, life-like experience in a simulated setup along with their
friends and feel the adrenaline rush vs. play alone on devices or VR headsets at home.

• Hence, VR experiences and arcades which fill in the gap are witnessing great popularity in the
metro cities and it is only a matter of time that penetration across the country will aid its robust
growth.

• Further, according to research, Asia Pacific dominates the global VR gaming market with a 40%
share of global revenue and is expected to do so for the next 5 -7 years.

• Within this region, South Korea and India are expected to witness remarkable demand for VR games
driven further by the higher disposable income of these countries and technological advancements
in the gaming and entertainment industry.

• Hence, with the building up of a favorable ecosystem, robust growth in gaming and evolving VR
technology and demographics of the country, I believe that the growth of VR in gaming is certain.

• Though it took a while to kick off from its initial launch but with the support from here on, VR in
gaming will become the mainstream in the Indian gaming market before we know it!
About YOYO Cricket

We Offer VR Games That Are Best Suited To Businesses

About YOYO Cricket

• YOYO Cricket Brings You The First Street Cricket Experience With Virtual Reality. An
Innovative Customer Engagement Technique That Makes Your Business Stand Out From
Your Competitors.

• Our business partners make 30 -40% more ROI during non-peak hours.

• We provide our business partners with an innovative way to attract, engage and retain
customers.

By collaborating with YOYO Cricket, business can :

• Double their business profits

• Turn their occasional customers into regular ones

• Attract new customers

• Build customer relationships

Franchise Environment
Franchise Models

Single Unit Franchise Multi Unit/Area Franchise Master Franchise

Franchisor Franchisor Franchisor

Franchise Franchise Master Franchise

Single Unit Single Unit Single Unit Direct Unit Sub-Franchise

Single Unit Single Unit

Franchise vs Channel Partner

Franchisee Channel Partner

• Franchise is a type of business model. A business • Channel partners are vendors, retailers,
model usually represents a specific way distributors and re-sellers who help organization
companies operate or provide services. to expand business.

• A franchisee follows specific guidelines in the • A channel partner specializes in various aspects
marketing and selling of the products/services to of the sales process and undertakes this as a
maintain the Brand Identity of the franchisor. service on behalf of a business.

• Franchises are a business organization where an • This is usually done through a co-branding
individual owns and operates a business under a relationship.
licensing agreement with a franchisor.
• Protecting your brand’s reputation is a top priority:
• A franchise is managed by a single person, they You are not managing but partnering with
have to follow the rules of the contractual businesses and teams that don't belong to your
relationship. This defines how they can run their company.
business, market the business to customers, and
• Effective participation from the channel partner is
even how they acquire economic resources.
a challenge for vendors to motivate partners.
• Franchise model is superior where Brand has
control and Franchisee run operations and
manage day -to-day operations.
Business Associate Format for YOYO
Cricket

Resource Optimization
Facilitate Growth
Experienced leaders who
Drive growth to be have led, built, and
sustainable, recurring & advised numerous
profitable successful projects

Removing Bottlenecks
Value Creation
Infrastructure, resources
Creation and and support, the vital
enhancement of value ingredients for growth.
for all stakeholders.
Developing strategies for
sustainable value
creation.
Types of Business Association

Types of Business Association

Solopreneur //
Business Associate or Channel Commissioned
Employee to DIGI Partner
Partner Represe ntative
Entrepre neur

Entrepreneurs who think they A Freelancer Entrepreneurs A business model

have a dream to grow big and who does wanting to set up collaboration where
have the passion and the everything their business at end-to-end business
capability to pursue the journey involved in the minimal cost and right from acquiring
towards their dream. business. largely work clients, account
A business model collaboration independently. opening, business
to cater to a wider range of operations, advisory,
clients and partake in the etc. is done digitally
revenue share of the complete
financial intermedia on
opportunity.
YOYO Cricket Franchising Ratings

Criteria Desc ription

Credibility Upcoming player in VR Gaming Space – VR Cricket 3.5
Successful running at strategic business places through revenue share
Succ e ssful Ope rations 4
partnership
Market Trends and
Growing customer acceptance. 4
Conditions
Competitive Advantage Very few competitors in the market 3.5
Docume nted Syste ms In process to develop operations manual etc. 3
Brand would need to bring in resources towards business associate
Capital development, support, 3
manpower, marketing etc. to sustain brand expansion.
Transferability of Can be done with well documented systems. Simple sales operations with
4
Knowledge products/software coming from brand.
Affordability Highly scalable & sustainable business associate format 4
Commitment to
Good 4
Relationships
Adaptability Potential to do multiple partnerships in Tier 1/2/3/4 cities 4

Excellent as per industry benchmark; more importantly this is a

Return of Investments 4
sustainable and a growing opportunity with stable cash flows
Strength of
Sizeable corporate experience 4
Management

A score of 45/60 indicates a reasonable potential to go –Big in Franchising with Business

Associate format.
Franchise Opportunity

Direct Tie-ups // B2B

Particulars Business Associate
Partnerships

Office Space Not Required Not Required

Total Investment
Approx. INR 2.5 Lakhs Approx. INR 3.2 Lakhs
(Incl. Business Association Fee)

Business Association Fee

INR 1 Lakh INR 1 Lakh
(Excl. GST)

Revenue Share
30% NA
(to be paid to business partner)

Revenue Share
20% 50%
(to be paid to franchisor)

Agreement Period 5 Years 5 Years

Cumulative ROI Approx. 1400% Approx. 800%

Pay Back 1 Year and 5 Months 1 Year and 1 Month

IRR 121% IRR 114%

 Ideal Partner Profile

With good network I Operational Bandwidth I Marketing Acumen I ROI driven

With small investment, this business needs Strate gic I Ope rational I Marketing I Financials
Business Associate with good contacts,
operational bandwidth and market acumen

Company to provide KEY RO L E S

complete training to ▪ Strate gic – Software,
its partners to
efficiently manage ERP, Price points, VR
Low
Financial Bandwidth

operations in initial Capability are managed

stages so operational
skills not so critical by brand
with Franchise ▪ O pe rational – Client
partner
interaction, business
• Business acumen development – key role
Very Low

• Accounts
management for Franchisee
• Customer ▪ Marketing – Franchise
interaction
to invest 5% of total
revenue on marketing
Very Low Low ▪ Financials – Low
Operational Capabilities investment model with
excellent ROI on
realistic projections
2 nd Generation Entrepreneurs ->
Reasons to partner with YOYO Cricket

• Fastest growing entertainment brand across India.

• Return on investment from 12 to 14 months*.

• No office space required

• Unique and flexible business model.

• Proven capabilities and exceptional business traits.

• Low Start up Cost for the next generation technology with Premium Entertainment services for unlimited
earning potential.

• Providing an exclusive suite of services/options to meet the growing demands in the Vr Cricket Industry.

• Support for the game enhancement, digital marketing and so on.

• Customized VR stations plug and play

• Operating software allowing to manage stations

• enhanced SEO -optimized web-site with integrated booking platform

• Training will be provided to the business associates to handle the VR Cricket Space

• 24/7 maintenance, tech support and update

* Depends on the location and footfall

Approach to Franchise Acquisition

Two Approaches:
1. Places where company wants to be present 2. Places where opportunity presents itself

Phase I
• Be selective in choosing first 10-20 Franchise partners to set a benchmark in the market
• Absolutely go by where company wants to be seen in the first phase of its expansion
• Evaluate each lead on its merit without presumptions before signing up a Franchise partner
• Understand the socio-economic and environmental factors of the location
Phase II
• Phase II is between 20-50 Franchise partners
• Slightly relax the filtering process yet be careful not to acquire a challenging business location or
a partner
• Go by Where the opportunity presents itself & setup Franchise Partnership as deemed fit while still
consolidating Phase I
Phase III
• Phase III is when company is in consolidation phase after the initial acquisition of 50+ Franchise
partners to optimize the channel partner network
• If necessary, re-visit the Franchise partner acquisition approach to increase brand and service
penetration across different markets
• Introduce new business proposals to target different types of Franchise partners w.r.t their
investment, business involvement, business expertise, etc.
• If necessary, discontinue the non-workable/non-profitable locations
• Increase product portfolio for emerging opportunities
Roll Out Plan

• Pre Phase I – Preferably,

close by markets need to
Phase III be tested first to
Phase II document the lessons for
ease of monitoring, to
Phase I understand viability of
services offered,
conducting business, etc.
Penetration in the Expansion in
selected cities // other selecte d PAN India Expansion
major developmental cities and • Phase I – Identifying and
and community consolidation of signing up Franchise
centres across West Phase I partners and setting up
and South India Franchise Partnership in
selected cities // major
From Month 13 developmental and
Day 1 – End of Month From Month 31
onwards – End of community centres
12 onwards…
Month 30 across West & South
India.

• Phase II - Expansion of
Franchise Partnership in
other prominent selected
& neighboring cities and
Roll out in next 1 - 5 years consolidation of Phase I.

The stage wise approach is devised to assist YOYO Cricket • Phase III – Target PAN
prioritize business objectives & build capabilities to build the India presence (Tier I,
brand and Franchise network. Tier II & III Cities).
SOMF for Roll Out

Attributes to consider for potential Franchise Partnership w.r.t SO MF

Strate gic Fit O pe rational Fit Marketing Fit Financial Fit

• Is the location • Will it be feasible to • Cost viability • Is the Franchise

viable for a have a Franchise w.r.t branding, Partnership financially

Franchise Partnership in the promotion and viable in the shortlisted

Partnership? shortlisted location? marketing location?

• Service demand • Set-up cost • Brand & service • Return on investment

• Market • Social conditions acceptance

penetration • Ease of staff

• Competition recruitment

analysis & their

success factors

• City profile
 Roll Out Plan: Target Cities (1/2)

Delhi Delhi Chattisgarh Bhilai

Haryana Panipat Raigarh
Sonipat Goa Margao
Faridabad Gujarat Ahmedabad
Gurugram Anjar
Ankleshwar
Pinjore 1. Northern
Bardoli
Himachal Pradesh Baddi
Becharaji
HP
Punjab Ludhiana
Bharuch Ankleshwar PB
Amritsar
Nangal
Gandhinagar UK
Jamnagar HR
Jalandhar Jetpur DL
Rajasthan Pali Morbi SK
Uttar Pradesh Firozabad Rajkot RJ
Varanasi Surat UP AS NL
Bareilly Udhana BH
Noida Vadodara
Kanpur Madhya Pradesh Panna ML MN
Indore GJ JH
Gajraula
Pithampur MP WB MZ
Mirzapur
Nepanagar
TR
Muzaffarnagar
Sirpur CT
Meerut
Saharanpur
Ujjain OD
Dewas
2. Western
Bulandshahr Nagda MH
Aligarh Neemuch
Lucknow Khandwa TS
Moradabad Khargaon
Raebareli
Renukoot
Maharashtra Navi Mumbai GA
Unnao
Pimpri-Chinchwad AP
Mathura
Mumbai KA
Nashik
Uttarakhand Rudrapur Pune
Haridwar Aurangabad
Nagpur PY
Ichalkaranji KL TN
Ambarnath KL
Worli
Kolhapur
Jalgaon
Chandrapur
Ballarpur
Gadchandur
Warora
Roll Out Plan: Target Cities (2/2)
Assam Dibrugarh
Jharkhand Bokaro
Dhanbad
Jamshedpur
Jharia Telangana Hyderabad
Singhbhum Andhra Pradesh Guntur
Odisha Rourkela Rajahmundry
Angul Sri City
West Bengal Kolkata Vijayawada
Durgapur Visakhapatnam
Kharagpur Karnataka Bangalore
HP Haldia Belagavi
Darjeeling
PB 5. North Chittaranjan
Bhadravati
Channapatna
UK Eastern Rupnarayanpur Kollegal
HR Howrah Kolar
DL Dankuni Mysore
SK Rishra Ballari
RJ Champdani
UP AS NL Bhadreswar
Raichur
Manglore
BH Tribeni Tumkur
Kalimpong
ML MN Siliguri
Hubli
Dandeli
GJ JH
MP WB MZ
Dalkhola Kalburgi
TR Raiganj Udupi
Malda Kodagu
CT Rampurhat Chickmagalur
OD 3. Suri Davangere
Eastern Shantiniketan Kerala Hosdurg
MH Baharampur Palakkad
Tamil Nadu Coimbatore Jangipur Kannur
TS Salem Kalyani Kochi
Chennai Katwa Thiruvananthapuram
Hosur Bardhaman Thrissur
GA Ambattur Asansol Kunnamkulam
AP Avadi Budge Budge Calicut
KA Dindigul Kanchrapara Perambra
Ennore Halisahar Muvattupuzha
Kalpakkam Naihati Kollam
PY Kagithapuram Bhatpara Tiruvalla
KL TN Nandambakkam Barrackpore Kottayam
KL Neyveli Titagarh Idukki
Ooty Khardah Alappuzha
4. Southern Perambur Panihati Cherthala
Sivakasi Kamarhati Alwaye
Tiruppur Dum Dum Aluva
Franchise Acquisition & Deal Closing

Initial Franchise Application Form

Typically used only in the large shows, expos for gathering the necessary
contact information only

Non Disclosure Docume nt

Non disclosure document is signed between both the parties

EO I & Due Diligence

• Personal, professional details and reasons for buying the franchise
gathered through this form
• Overall, verification of the complete background check of the interested
party

L O I Signing
• Along with it, the final terms & conditions with the franchise are being
signed on the LOI sheet
• %age of Franchise fees is being given by the franchise as token money

Deal Closure
• Financial Discussion
• Operational and legal download to franchisee
Due Diligence Process

Initial Application
NDA Letter of Intent Legal Agreement
form

Application form Non disclosure Letter of Intent Legal

that captures agreement ▪ Offer document issued Agreement
by company to ▪ Formal sign-up
▪ Profile Potential partner basis ▪ City / location
▪ Education the discussion / /Territory
▪ Work Experience negotiations done thus defined
▪ City I Location far ▪ Commercial
▪ Time Frame terms
▪ Quantum of ▪ Franchisee to pay a ▪ Legal obligation
Investment token money usually on both the
▪ Expected ROI 50% of Franchise fee parties
▪ Life goals with this document, ▪ Franchisee pays
▪ Reasons to partner Non-refundable balance fee
with YOYO Cricket
▪ Binds the City /
location here;
Company cannot offer
that location to any
other franchisee
henceforth unless
revoked by this
franchisee
Training Process

Day 01 at Corporate Office

• O nce the franchisee is on -board, invite them to spend time with your teams at the corporate
office

• This ideally should be a 2 -day program

• Orientation about company – Brand I Values I Ethos I Culture
• Group overview
• Organization Chart & introduction to their respective Franchise Manager
• Escalation Matrix
• Meeting with teams from BD (B2B) I Operations I Marketing I Accounts taking them
through each process
• Meeting with Senior Management
• Introduction on key clientele /categories and type of engagements executed
• Key support function
• Franchisee Growth Path & how they can achieve same
• Financial projections as per 5 -year plan
Training Process

Refre she r Training Program | Franchisee needs re -calibration regularly

• Companies evolve with market requirement venturing into new categories and creating new
products

• Also, with fast changing technology adoption, the franchisee needs to be re-trained to keep
them relevant with the market.

• At times, it is also seen that franchisee is not following company guidelines & has developed
his own process (convenient to him) of executing a particular service.

• There is fall in Feedback from clients

• Also, new techniques, process, equipment may need to be introduced

• Once a month , evaluation of Franchisee skills set should be done & training to be aligned

• Theoretical

• Practical
Training Process

Franchise Meets

• Each Franchisee carries an experience (prior & post) association with the company

• Franchisee get-togethers should be organized

• Motivational section by Senior management

• Felicitation for Top Performers

• Learning from their experiences

• Understanding on Franchisee grievance & key addressed

• Setting out Plans for next 3 I 6 I 12-months

• Introduce new products I services

• Use this event to evaluate Franchisees and may have to take hard calls to the
extent of terminations
Control Mechanisms: Franchisee
Relationship

• Technology Non Coercive Coercive or • Strict reporting rules

or Economic
• Training • CRM
Information Power
Power / Support Coordinated
• Advice on business & Organized • Centralized book keeping
development
Efforts • Frequent franchisee audit
• Leverage in local level
decision making

• Coordinated marketing
campaigns
Control
• Regular updating of
operational manual
Franchise
Business Gaining Through
Relationship

• The franchisor and franchisee have

different perceptions of cooperation.
Cooperation • Earn credibility, integrity and benevolence
of each partner is very important.
• Better cooperation can be achieved
through consensus, commitment and trust.
Control Mechanisms: Cooperation in
Franchise

Credibility

Integrity

Benevolence
Earn

Trust

Cooperation Basis Through

Commitment

Increase Consensus

Confidence

By Means of Control
Control Mechanisms

Direct from Head Management Franchisee

Office Manager

Through

Control could be direct from Head

office or through Franchisee
Manager especially to avoid
Control behavioral and Environmental
uncertainties.
Coercive power is exercised through
implementation of strict controls and
agreement clauses mainly related to
finances.

Through

Head Office Head Office

• Termination threats • Marketing & Promotion
• Tell Franchisee what to do • Training
• Demand Cooperation Non Coercive / • Technical assistance
• Financial Control Field Staff Coercive Power Information Field Staff • Business planning assistance
• Insistence on tying * • Other assistance

Technology Technology

Support is the information or non

coercive power exercised through
* Company can take legal action against imposing any providing assistance to franchisees
illegal tying arrangement or unauthorized activities.
 THANK YOU

DISCLAIMER

This Report is highly confidential and provide d for general information for M/S 6DO F Studi o Pvt. Ltd. only and nothing contained
in the material constitutes a dire ct recomme ndation f or any investment related de cisions . The plans, ma terials, and consulting
advice provided here in have been prepared based on our experience and the inf ormation available to u s. Howe ver, because the
success of a busine ss associate program dep ends upon a variety of factors outside 6 DOF Studio Pv t. Ltd. ’s contr ol, 6D OF Studio
Pvt. L td. cannot and does not warrant the su c cess of any such program or forecasts provided by 6D OF Studio Pv t. L td. containe d
herein. Although the statements of fa ct in this report are obtained f rom source s that 6DOF Studio Pvt. Ltd. considers reliable, we
do not guarantee their accuracy and any such information may be incomple te or condensed . Views expressed in this pre sentation
are based o n the research ma terials availa ble from sour ces considered reliable and are subject to change on the basis of
additional or new research, new facts or developments.